ABOUT THE BURDETT GROUP Our team includes not only a number of experienced and professional REALTORSÂŽ, but also several full-time office and administration staff. We have been working together for several years, and our experience allows us to provide the utmost professionalism to our clients and partners. Working with us means that clients benefit from the unique qualities of each of our members. Our real estate professionals each excel in areas such as marketing, contract negotiations, planning, or listening to and understanding clientsâ&#x20AC;&#x2122; particular needs. Our associates work hard to ensure ourt clients benefit from the latest innovations in the real estate industry and relevant technology. In short, each one of our real estate professionals shares our commitment to providing the best customer service throughout your home purchase or listing your house for sale.
WHY THE BURDETT GROUP? We strive to be conscientious, professional and knowledgeable. Communication between the client and RealtorÂŽ is very important to us. The secret to our success is the energetic systematic approach and quality of service that we provide to our clients.
THE ADVANTAGE PROVEN RESULTS Your home will sell fast for top dollar and the least amount of hassle. WHY? We have a unique team system that leverages innovative consumer programs, leading edge technology and specialized knowledge. Our unmatched marketing plan means maximum exposure for your home. We recognize that a blend of old school & cutting edge marketing techniques are needed to reach all potential buyers. Weâ&#x20AC;&#x2122;ve got all the bases covered!
FACTORS TO KEEP IN MIND WHEN LOOKING FOR AN AGENT 1. Education. The most important factor in choosing a real estate professional is their expertise in the real estate industry. Our professionals have advanced training and education, allowing them to be among the top agents in the world, earning prestigious industry designations.
2. Experience and Expertise. You want a full-time agent who is familiar with your area and with the type of property you intend to sell. Does he or she employ a diverse range of marketing and advertising strategies? How techsavvy is your agent? How many similar properties has he or she been able to sell in the past? 3. Availability and Commitment. Your agent should be capable of prompt and decisive action during the course of selling your property. Does your agent make it a point to keep in touch with you constantly? Can your agent be easily contacted in case of emergencies or even for the simplest questions? Is your agent available on the weekends or in the evenings when most buyers are out looking? 4. Rapport. Does your agent take the time to listen to your goals and clarify your needs? Can your agent understand your unique situation and be genuinely concerned about the outcome of the process? Your listing agent will be your guide and partner in this crucial decision, so it is important to find one with whom you can get along.
WHAT WE STAND FOR OUR CORE VALUES We We We We We We We We
listen, we care, and we serve. believe in people and their dreams. own the problem and we solve it. face challenges with optimism. do whatever it takes. check our egos at the door. innovate and constantly improve. practice work/life balance.
Dedicated to creating value for our clients. CLIENTS FIRST
To be the most widely respected Real Estate Team in the City Providing the highest level of expertise to our clients.
OUR MUTUAL OBJECTIVE
Sell your home for the most favourable price and best terms with the least inconvenience to you. To do this, we will be working as a team. Communication & Cooperation are vital to ensuring a successful sale.
THE RIGHT AGENTS Teams always out-perform an individual. Because we are an experienced, well-oiled team, we ensure our client’s expectations are always met. Real estate is so much more than just a job, it is our passion. Our duty is to provide all our clients with the necessary services to help them reach their real estate goals. Having the RIGHT AGENTS helps. IT ALL STARTS HERE... Many agents offer great service, but not-so-great advice. Others offer great service, great advice, but lack communication. Though we are not perfect, we strive to offer our clients excellent service, excellent communication, trusted advice and a personal touch. We truly believe in people, their dreams, and care about all of our clients, who we now consider our extended real estate family. “FOR MOST OF US, OUR HOME IS OUR BIGGEST INVESTMENT. WHEN IT’S TIME TO SELL WE MAKE SURE YOU GET THE BEST VALUE OUT OF YOUR HOME. HOME PREPARATION IS KEY. IN THIS BOOK YOU WILL FIND DETAILED INFORMATION ON HOW TO PREPARE YOUR HOME FOR A SUCCESSFUL SALE.”
MARKETING YOUR HOME TOTAL EXPOSURE Living a digital world, it is common for us to always focus on new and exciting ways to promote our listings. Whether it be, Social Media, Online advertisements or print campaigns you can rest assured that we are always researching and implementing the best techniques and strategies to promote your property. PROFESSIONAL PHOTOGRAPHY Professional photography of your home is so important to a successful sale. Poor quality photos can limit traffic to your home regardless of how well priced it is. VIRTUAL TOURS Virtual tours allow potential buyers to see your home from the comforts of their home. This tool allows buyers who are not able to physically view your home in person to walk through your home virtually online. VIRTUAL STAGING & MEASUREMENTS This modern innovative tool allows potential buyers to see what the home may look like when their is furniture and helps the buyer visualize how they would create the space. PRINT MARKETING We do not hold back when it comes to marketing. We spend over 40k a month and a large portion of our budget goes to print marketing such as Homes and Land, Home Guide, and the Real Estate News. 8
THE IMPORTANCE OF PRICING “Nobody can predict the future, but by using statistics we can give you informed advice on a range of important questions.”
ADVANTAGES OF PRICING IT RIGHT Faster sale Less inconvenience for you Increased REALTOR® response means More money to you Better response from advertising and sign calls Attracts “cleaner” financing Attracts higher offers Avoids being “shop-worn” Strategically pricing your home to get it sold for the most money in the least amount of time.
Price too low, you lose the value. Price too high, you lose the buyer. Market determines the price. Never hire a realtor based on price. 9
PREPARING YOUR HOME HOME EXTERIOR CHECKLIST House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold. Overgrown shrubbery should be cut back to show as much of the exterior as possible. A low-cost investment in seasonal flowers or ground cover will add a personal touch. Inspect the roof for necessary repairs and any visible broken shingles or tiles. Stucco water stains can be repaired using a mild bleaching agent. Fences should be mended and painted. Wash all windows inside and outside
HOME INTERIOR CHECKLIST Lights should be on and drapes should be left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned, dusted and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings Avoid repainting the entire house unless current colours are very loud or offbeat White or light pastels are the easiest to work with and they make your rooms look larger Fireplace lit in cooler weather , AC turned on in warm weather Countertops neat and polished and Appliances cleaned
OUR ONLINE PRESENCE WE HAVE A STRONG ONLINE PRESENCE Our team uses every resource available online to market and sell your home for all that itâ&#x20AC;&#x2122;s worth. By utilizing all these online resources, you get the exposure you need to show off your home in the best light. Your home can be seen on multiple home sites that are frequently visited by potential buyers looking to make that big move. With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you canâ&#x20AC;&#x2122;t afford to miss. Below shows that 99% of people search for a home using three main search engines. We make sure to be as visible as possible on these platforms to make sure you are as visible as possible.
LETâ&#x20AC;&#x2122;S GO ONLINE! We use the Internet and our
Web traffic is so important, and we use the resources necessary to optimize the online visibility of your home. Our website attracts active buyers to the site and provides us with extensive data to use to find them the right house. It incorporates strategic marketing and lead generation tools resulting in faster sales of our listings.
OTHER HOME SEARCH SITES: homesandland.com realtor.com kijiji.com
SOCIAL MEDIA SITES:
OUR MARKETING TOOLS PROPERTY BROCHURES Property brochures present your home in high-quality print, and detail its most important qualities in a professional manner. LUXURY YARD SIGN & POST Our luxury sign and post will show your home is professionally represented. With our clean branding nothing will detract from your home’s curb appeal. TRANSIT BENCHES FOR STRONG COMMUNITY PRESENCE On of the most recognizable brands in the City, our transit advertising is strategically placed in communities where we have a strong presence. TV COMMERCIALS Our TV commercials give us the exposure we need and separate us from other agents, teams, and organizations. TEAM CONCEPT & OTHER FORMS OF MARKETING Having full time assistants, our team concept allows us to efficiently offer enhanced services to our clients without detracting from your agent’s focus on selling your home.
LET’S NEGOTIATE ...THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before approving the one you judge to be the most suitable for you – and as your agents, we will guarantee a thorough and objective assessment of each offer to help you make the right choice.
Not all real estate agents are the same. If you decide to seek the help of an agent when selling or buying your home, you need some good information before you make any moves.
Hiring a real estate agent is just like any hiring process – with you on the boss’s side of the desk. It’s critical that you make the right decision about who will handle what since this is probably the single largest financial investment you will ever make. At the end of the day, picking an agent can cost or save you thousands of dollars. 15
SECURING THE DEAL READY TO CLOSE THE DEAL? MAYBE NOT. Sometimes unforeseeable issues arise just prior to closing the sale. Hopefully, with negotiation, most of these have a workable solution. Unfortunately, this is not always the case. But donâ&#x20AC;&#x2122;t panic. Another buyer might still be found who is willing to accept the house as is. Imagine that your prospective buyers are a couple with young children. They envision your unused attic as the perfect playroom for the kids but, before closing the deal, they request an inspection to see if itâ&#x20AC;&#x2122;s safe and also if they will be able to install a skylight to provide natural light to the new space. This inspection reveals that under the shingles that are in good condition is a roof that will only last another year or two. The prospective buyers immediately balk, not wanting to incur the time and cost of replacing the roof. Their plans were to move in and only have to spend time and money renovating the attic. The additional cost of the new roof, they say, is just too much. At this point, you sit down with the prospective buyers and calmly discuss the situation and how it can be solved to the benefit of all. First, you agree to get another professional opinion on what really needs to be done.
SELLING TIPS Inspectors are only human, and are not infallible. Once the extent of the damage is agreed upon, you can jointly decide what to do about it. While the buyers hadn’t planned on that expense, you show them that instead of a limited roof life that they would get with most existing homes, they’ll have a new worry-free roof that won’t cost them in repairs for the next decade or so. Since the roof wasn’t in as good shape as you had thought, you agree to lower the purchase price to help offset the cost of the new roof.
THANK YOU FOR THE OPPORTUNITY
Rosselle Realty Services, Inc.
Cell: 202.369.5183 Office: 301.570.9300
17810 Meeting House Rd #325 Sandy Spring, MD 20860 www.dcmarylandrealestate.com