S E L L E R S W I T H
P R E S E N T A T I O N K E V I N
J O E L S O N
ABOUT KEVIN JOELSON Real Estate became my passion back in 2007. With over 14 years of combined experience we have helped over 450 families buy and/or sell property. We are a current top producer in our sales office with experience in all parts of Winnipeg and surrounding areaâ&#x20AC;&#x2122;s. In 2013 the Joelson Team was created to help bring our services to the next level. Lexi Lubimiv will help with marketing of your home and many of the behind the scenes details. She also works with home buyers and sellers. In 2017 Ben Weissmann joined my team. He will be working with home buyers and sellers. Anyone who has met us can tell we love what we do and that honesty is the only way to do business. We believe that is needed in any business to succeed. We provide people a service so they can make informed decisions and move onto the next phase of their lives. Every single sale represents a different situation. There is never one quite the same and that is exciting. Working and living in our community has always been a goal, and we are proud to do so. The people we have met and been able to help has impacted us greatly. We look forward to helping you in the largest financial investment you will ever make. Cheers, Kevin Joelson
OUR SELLING EXPERIENCE You have decided to sell your home. Youâ&#x20AC;&#x2122;re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all itâ&#x20AC;&#x2122;s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.
WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, We can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favourable time to for you to sell. LET’S CONNECT Contact us anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, we’re here to help. We’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of state/ province, in another country, or right around the corner. Our greatest attribute is our communication skills. You may have found in the past,you had difficulty getting in touch with an agent. We assure all our clients and potential clients that you will be able to reach a member of the team within a reasonable amount of time. We strive to provide our clients s the best quality service possible. That starts with constant communication. If you are selling your house, please hold us to our promise to communicate with you every step of the way.
ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
MARKETING THE RIGHT WAY THE REAL FACTS When youâ&#x20AC;&#x2122;re ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, our goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE We will quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nationwide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, we will use the Internet and my innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you canâ&#x20AC;&#x2122;t afford to miss. THE BEST DEAL When we list your home, we will do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favourable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-inhand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in the Calgary real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. An Ethos yard sign are the most reliable real estate symbols in our city. Ethos Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that youâ&#x20AC;&#x2122;re working with a trusted brand and that you are marketing for maximum exposure. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.
OUR SALES APPROACH Our approach is simple — we do what it takes to sell your home in a timely manner. COMPREHENSIVE: While our sales approach is comprehensive, communication is the vital component to my success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. As our results on the following page will indicate, my sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with your life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
HOME EVALUATION One of the most important questions home sellers have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighbourhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbours, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
HOME PREP - EXTERIOR • • • • • • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold. Overgrown shrubbery be cut back to show as much of the exterior as possible. A low-cost investment in seasonal flowers or ground cover will add a personal touch. Inspect the roof for necessary repairs and any visible broken shingles or tiles. Stucco water stains can be repaired using a mild bleaching agent. Fences should be mended and painted. • Wash all windows inside and outside
HOME PREP - INTERIOR • • • • • • • • • • • • • • • • • • •
Lights should be on and drapes left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced. Avoid repainting the entire house unless completely necessary White or light pastels are easy to work with and make your rooms look larger Fireplace lit in cooler weather , Air conditioner turned on in warm weather Countertops neat and polished and Appliances cleaned
PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, there are three very key components that stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesnâ&#x20AC;&#x2122;t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
Activity (Amount of Interest)
A listing gets the most attention on its debut. As the WALLSTREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
Lost Potential Multiple Offers
Time on Market (Weeks) Your Asking Price
Dangerous Risk Gamble
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY We will take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agents, we will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.
WEB SYNDICATION We use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Our web presence and online network will help me show your home to thousands of buyers online. Below shows that 99% of people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms.
More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. Our web syndications allows your home to be shown on high-traffic websites as well as our own.
buyers take when looking for a home 51%
Internet (home searches & research)
Call on yard sign
Local newspaper & magazines
knew the seller
TESTIMONIALS “Kevin Joelson and his team made selling my house easy and quick. He was very helpful as this was my first time selling and provided support throughout the whole process. The Joelson team comes well prepared and they do their homework. I highly recommend and I will use them in the future.”
Kevin P. “Me and my family had the pleasure of having Kevin and his team help us sell our previous home and purchase our current home. They did a great job helping us prepare our home for sale and we were able to sell our home within a week. While we searched for a new home, they were very accommodating to our schedule and were always available to view homes at our request. Their feedback was always helpful and gave great advice when we prepared our offers to purchase. Would recommend to anyone buying or selling a home.”
Terrence and Andrea “We used Kevin and his team to sell and purchase our homes. They did an excellent job and always kept us informed with great two way communication which was really helpful. Would recommend to anyone buying or selling their home. Again thank you for your hard work keep it up guys!”
Steven and Monica “Kevin and his team sold our house. They did an awesome job. The stager and photographer did a great job. They all really worked their butts off. Kevin really knows what he is doing. And works really hard. Thanks to all of you for the time and effort you spent with us. I would recommend the JOELSON TEAM 100%. Thanks again Kevin.”
Karen and Bernie
THE JOELSON TEAM OF ETHOS REALTY INC. www.kevinjoelson.com