SElLers presentation with AMBER KIMMEL
ABOUT AMBER KIMMEL Born and raised in Abilene Texas, Amber graduated from Abilene Christian University with a degree in Business Administration and a focus in Marketing. She has used her skills to help develop the Kimmel Team, a well-known name in and around the Abilene, Texas area. The Kimmel Team has the experience and expertise to help navigate their clients through the ins and outs of real estate. The believe the real estate experience should be an exciting one. The Kimmel Team takes pride in helping others realize and achieve their real estate goals. “Whether you are buying or selling one home, we want to be your number one choice REALTORS.” The Kimmel Team also specializes in military relocation, first time home buyers, luxury, commercial, and investment properties. “We look forward to meeting you and helping you with all your real estate needs.” Amber Kimmel married an amazing man and has four amazing children. She loves being a mother and understands the hard work it takes to excel in both business and everyday life. “Watching my kids grow, change, and live life is one of my greatest joys, but I also love working with people. I love getting to know their wants and needs while helping them find a place to call home. Your home is such an important place and I take my job very seriously. Real estae matters because people matter!”
KIMMEL REAL ESTATE GROUP Keller Williams Realty Cell: 325.439.0787 MILITARY RELOCATION SPECIALIST
s el l ing t ip s
MY SELLING EXPERIENCE You have decided to sell your home. Youâ€™re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all itâ€™s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. However, first there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time for you to sell.
m ar k e t ing
MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, the goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I’ll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, I will use the Internet and my innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When I list your home, I’ll do so at no additional cost. When you start to get offers, I can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, I also oversee all paperwork related to the sale.
m ar k e t ing
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in our real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The Keller Williams yard sign are the most trusted real estate symbols in America. Keller Williams Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that youâ€™re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.
sales advice MY SALES APPROACH My approach is simple — I do what it takes to sell your home in a timely manner. COMPREHENSIVE: While my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. As my results indicate, my sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
a b o u t t he hom e
HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” Amber has a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: - Area above grade and total number of bedrooms - Recent renovations, upgrades and/or updating - Basement development with a bedroom and/or a suite plus walkout - Number of garage parking stalls - Location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbors, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
YOUR ABILE HELPING YOU FIND
ENE AGENTS YOUR PERFECT FIT!
h o m e prep
HOME EXTERIOR • • • • • • • • • • • • • • •
House number should be easy to read. Lights on timers to ensure house is lit up after sunset . Eaves troughs, and down spouts in good repair. Garage/car port clean and tidy. Litter picked up. Cracked or broken window panes replaced. Doorbell and door hardware in good repair. Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold. Overgrown shrubbery be cut back to show as much of the exterior as possible. A low-cost investment in seasonal flowers or ground cover will add a personal touch. Inspect the roof for necessary repairs and any visible broken shingles or tiles. Stucco water stains can be repaired using a mild bleaching agent. Fences should be mended and painted. Wash all windows inside and outside.
HOME INTERIOR • • • • • • • • • • • • • • • • • • •
Lights should be on and drapes left open during daylight hours. Heat set at a comfortable temperature. Fresh flowers/plants in various rooms. Chipped plaster and paint touched up and repaired. Doors and cupboards properly closed. Leaky taps and toilets repaired. Burned out light bulbs replaced. Squeaky doors oiled. Mirrors, fixtures, and taps cleaned and polished. Seals around tubs and basins in good repair. Floors cleaned, garbage containers emptied. Inside of closets and cupboards neat and tidy. Valuable property, out of reach, out of sight, or locked away. Pets absent, where possible, or contained during showings. All torn screens should be repaired or replaced. Avoid repainting the entire house unless completely necessary. White or light pastels are easy to work with and make your rooms look larger. Fireplace lit in cooler weather , Air conditioner turned on in warm weather. Countertops neat and polished and Appliances cleaned.
s el l ing t ip s
PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, there are two very key components that stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesnâ€™t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
Activity (Amount of Interest)
A listing gets the most attention on its debut. As the reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
Lost Potential Multiple Offers
Dangerous Risk Gamble
Time on Market (Weeks) Your Asking Price
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ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I’ll take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendum’s, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a time-line to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I will keep you constantly updated so you will always be prepared for the next step. 21
get Online! WEB SYNDICATION I use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online. 99% of people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms.
More than half of all home buyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make sure my web syndication allows your home to be shown on high-traffic websites as well as our own.
a b o u t b u yers first steps
buyers take when looking for a home 51%
Internet (home searches & research)
Call on yard sign
Local newspaper & magazines
Knew the seller
TESTIMONIALS “Amber Kimmel might be the greatest Realtor in the country. I have bought and sold multiple properties, and she is by far the most attended to our best interest so far. When it comes time to sell this property, she will definitely be my first call!”
Anonymous “Look no further...Amber Kimmel is a Realtor with in knowledge, honesty and dedication. Our experience with her was beyond outstanding. From the first time we met her she was like family. We had to do some business long distance and Amber was very responsive with us using phone, email and Facetime. Everything we asked for, Amber executed flawlessly. She always had our families goals in mind even when we jumped from renting, to buying and back to renting. Amber negotiated with a seller to rent to us due to our special situation. She was always professional, a joy to be around and now our friend. Our three young girls pray for her at night. Thank you Amber. We are glad God brought you into our lives.”
Anonymous “Good experience. Everything by the book. Navigated a notoriously difficult VA loan process with only minor hitches that were not within my realtor’s control. Thanks Amber.”
Pam P. “Amber was very professional and helpful in selling my house. She was knowledgeable of the asking prices for homes in the neighborhood and helped me set and receive my asking price. She answered all my questions in a timely manner. She kept me informed as to when and how many times the house was shown. She took the stress out of the entire home selling process.”
THANK YOU FOR VIEWING amber’S