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RealityCheck And the Survey Says: Homebuyers Growing More Optimistic A new homebuyer/Agent sentiment survey by Coldwell Banker Residential Brokerage’s parent company has found a growing sense of optimism among buyers as the nation’s housing market continues to improve. In particular, buyers are becoming more confident about the stabilizing and increasing value of home prices. The annual homebuyer survey, which drew 5,865 responses, was designed to discover what was behind the recent increases in buyer demand. The key finding here seems to be a growing optimism about improving prices, which appears to be driven by an extreme shortage of homes for sale in many markets. While low interest rates and change in life situation were cited as the two highest factors motivating buyers, expectation that home prices will rise – a very new sentiment among buyers – came in a very close third. This optimism over values grew the most over the last 12 months (61 percent) closely followed by “increased optimism around selling” (51 percent). Dan Barnett, senior vice president of marketing for Coldwell Banker Residential Brokerage’s parent company, said there is a very clear correlation between a growing optimism over prices and buyer frustration over the lack of homes for sale. The graph below depicts results by various NRT local operating companies:

Despite increased buyer and seller optimism overall, there still does not seem to be a big increase in move up buyers. About 42 percent of Agents said move-up buying was increasing “modestly” and only 7 percent said it was increasing significantly. Below are the results of the survey: What is motivating buyers to look now (factor is “very motivating” or “motivating”): 83% Low interest rates 60% Change in life situation 57% Expectation that home prices will rise 51% Job relocation 46% Real estate investment value 43% Confidence in personal economic outlook 42% Increased optimism around selling 37% Rising rental prices Which factors have become more important now than a year ago: 61% Expectation that home prices will rise 51% Increased optimism around selling 44% Low interest rates 35% Real estate investment value 34% Confidence in personal economic outlook 28% Rising rental prices 27% Change in life situation 22% Job relocation


What are buyers complaining about: (% saying “frequently” or both frequently and “more often than not”) 41% (69%) Lack of inventory 19% (52%) Uncertainty in economy 11% (44%) Home affordability 19% (43%) Difficulty with mortgage appraisal 18% (42%) Difficulty qualifying for a mortgage

Transaction volume: Agents report that transactions are up somewhat – 40% - with the most activity being reported in the Midwest and West.

How do buyers cope with limited inventory (Agent could pick more than one): 87% considered expanding the geography they would consider 85% prepared to pay more 74% considered distressed properties 70% stopped looking 54% considered buying new construction 54% considered foregoing a move

So what does all this mean for you? Every day, both buyers and sellers are growing more confident as the housing market continues its steady rebound. If you have been thinking about buying a home, you shouldn’t wait too long. We have a good window of opportunity right now when interest rates are low and prices are still very affordable. But that won’t last forever, as history has shown us. Even a small jump in mortgage rates could significantly change how much you’ll end up spending on a home. If you’ve been considering buying a home, there may not be a better time than now. I’m ready to help you find the home of your dreams today. Let’s get started!

What is happening in the overall market: Prices: 63% of our Agents found that home prices were increasing, with larger increases identified on the west coast. Half of the San Francisco Agents described home prices as increasing significantly. Inventory: 78% of our Agents found inventory to be decreasing. Atlanta, Florida, Hawaii and Sacramento are feeling the most constrained by low inventory.

Buyer confidence: 60% of Agents report that buyer confidence is increasing, across the board. Sacramento and Harrisburg, while generally positive, lag the nation.

SUSANNE BOHL, REALTOR® Coldwell Banker Los Altos 650.917.4231 or 408.685.7737 DRE #01430611

©2013 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned by a Subsidiary of NRT LLC. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. DRE License #01908304

RealityCheck - Homebuyers Growing More Optimistic  
RealityCheck - Homebuyers Growing More Optimistic  

March 2013, market update