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SYSTEM OF VISUAL IDENTIFICATION www.mcsgl.com


Table of contents

Corporate symbolism

Identification media

Trademark

2.01

Business card

1.01

Basic forms of trademark

2.02

Headed paper

1.02

Acceptable forms of trademark

2.03

C4 envelope

1.03

Protective field of trademark

2.04

C5 envelope

1.04

Scaling of trademark

2.05

DL envelope

2.06

A4 briefcase

Colour

2.07

CD

1.05

Colours of trademark

2.08

E-mail layout

1.06

Monochrome trademark

2.09

Website layout

1.07

Background colours for coloured trademark

2.10

Power Point presentation

2.11

Press advertisement

2.12

Billboard / LED screen

2.13

Direction board

2.14

T-shirt, Cup

Lettering

1.08

Commercial lettering

1.09

Lettering for electronic use

System of visual identification


Trademark

Basic forms of trademark Trademark is an essential element creating a corporate image. It’s used, in its basic form, on all company materials delivered in print or electronic media.

System of visual identification

Corporate symbolism 1.01


Trademark

Acceptable forms of trademark Forms of trademarks that can be used with specific printing conditions or in circumstances, under which the basic form of trademark cannot be used.

System of visual identification

Corporate symbolism 1.02


Trademark

Protective field of trademark Protective field of trademark is the conventional minimum space around the trademark, where no other graphic elements can be placed.

A

“A� is minimum protective field of trademark.

A

System of visual identification

Corporate symbolism 1.03


Trademark

Scaling of trademark Trademark should appear in specified size range on pages with defined and similar formats (A5, A4, A3). Deviations from this rules of trademark scaling are acceptable and should be associated with needs, application or composition of given media.

Minimum size

Due to legibility of names in basic forms of trademark, it should not be smaller than 15 mm. In case there is necessity to use smaller trademark, supplementary form should be applied.

Minimum size Smaller than A3 and larger: 40 mm and larger

A5: 20-25 mm

A4: 25-40 mm

Minimum size

15 mm

A3 and larger: 40 mm and larger

System of visual identification

Corporate symbolism 1.04


Colour

Colours of trademark Coloured variant of trademark is used in any type of print (Pantone or CMYK colours) and screen applications (RGB colours).

System of visual identification

Pantone 123 C

C0 M 25 Y 100 K0

R 238 G 193 B9

RAL 1006

Pantone Black

C0 M0 Y0 K 100

R0 G0 B0

RAL 9005

Pantone Cool Gray 10 C

C0 M0 Y0 K 75

R 98 G 98 B 98

RAL 7037

Corporate symbolism 1.05


Colour

Monochrome trademark Trademark may occur in monochrome version – all elements of trademark are the same colour. Monochrome variant of trademark is used in printing, for example low-cost monochrome prints or black and white press advertisements.

Background

5% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Mark

Background

Mark

White 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

System of visual identification

Corporate symbolism 1.06


Colour

Background/Trademark Background colours for coloured trademark White is preferred background for coloured trademark. Coloured trademark may also occur on light greys. If there’s a need to place trademark on different coloured backgrounds, monochrome version should be used – for most colours white trademark is the most appropriate.

Mark

5% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

System of visual identification

Corporate symbolism 1.07


Lettering

Commercial lettering Square721EU in different variations presented on this page is basic font used in MCS system. This font should be used for text composition in all kinds of publications, corporate printed materials, advertisements, boards, billboards and other such elements.

Square721EU

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890

Elektra Light Pro

Square721EU Bold

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890

Elektra Medium Pro

Square721ExEU

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890 Square721ExEU Bold

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890 System of visual identification

Corporate symbolism 1.08


Lettering

Lettering for electronic use Calibri – sans serif font should be used in electronic documents, for example created using MS OFFICE programs.

Calibri

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890 Calibri Bold

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890

System of visual identification

Corporate symbolism 1.09


Business card Format: 85 x 55 mm Paper: Distinction Edition 250 g from collection of PAPYRUS company.

Unilateral

Both sides

Company

Obverse

MCS POLAND Sp. z o.o., ul. Magazynowa 5a, 62-023 Gądki, Poland T +48 61 654 40 00, F +48 61 654 40 01, NIP 779 20 08 998 office@mcspoland.pl, www.mcsgl.com

Nominative

MCS POLAND Sp. z o.o., ul. Magazynowa 5a, 62-023 Gądki, Poland T +48 61 654 40 00, F +48 61 654 40 01, NIP 779 20 08 998 office@mcspoland.pl, www.mcsgl.com

Reverse

Józef Buczkowski

Józef Buczkowski

mobile +48 609 486 367 jozef.buczkowski@mcspoland.pl

mobile +48 609 486 367 jozef.buczkowski@mcspoland.pl

Commercial Director

MCS POLAND Sp. z o.o., ul. Magazynowa 5a, 62-023 Gądki, Poland T +48 61 654 40 07, F +48 61 654 40 01, NIP 779 20 08 998 info@mcspoland.pl, www.mcsgl.com

System of visual identification

Identification media 2.01

Commercial Director

MCS POLAND Sp. z o.o., ul. Magazynowa 5a, 62-023 Gądki, Poland T +48 61 654 40 07, F +48 61 654 40 01, NIP 779 20 08 998 info@mcspoland.pl, www.mcsgl.com


Jan Nowak Commercial Manager

Agencja Informacji Miejskiej

Tuwima 2/45 Headed ul.paper

Poznań 2010.08.10

00-000 Warszawa

Jan Nowak

Format: A4 -Commercial 210 xManager 297 mm Paper: Distinction Elegance 100 g from collection of PAPYRUS company. Agencja Informacji Miejskiej

Poznań 2010.08.10

Agencja Informacji Miejskiej

ul. Tuwima 2/45

ul. Tuwima 2/45

00-000 Warszawa

00-000 Warszawa

Jan Nowak

Jan Nowak

Commercial Manager

Commercial Manager

Poznań 2010.08.10

Differences in address footers of particular divisions.

MCS Poland Sp. zo.o., ul. Magazynowa 5a, 62-023 Gądki, Poland, office@mcspoland.pl KRS 0000014407 Sąd Rejonowy w Poznaniu; VIII Wydział Gospodarczy Krajowego Rejestru Sądowego, Kapitał zakładowy: 23 363 000,00 PLN Raiffeisen Bank Polska S.A. Oddział Poznań, 10 1750 1019 0000 0000 1217 1323 NIP: 779 20 08 988 REGON: 631168610

MCS Poland Sp. zo.o., ul. Magazynowa 5a, 62-023 Gądki, Poland, office@mcspoland.pl KRS 0000014407 Sąd Rejonowy w Poznaniu; VIII Wydział Gospodarczy Krajowego Rejestru Sądowego, Kapitał zakładowy: 23 363 000,00 PLN Raiffeisen Bank Polska S.A. Oddział Poznań, 10 1750 1019 0000 0000 1217 1323 NIP: 779 20 08 988 REGON: 631168610

MCS Poland Sp. zo.o., ul. Magazynowa 5a, 62-023 Gądki, Poland, office@mcspoland.pl

MCS Poland Sp. zo.o., ul. Magazynowa 5a, 62-023 Gądki, Poland, office@mcspoland.pl

KRS 0000014407 Sąd Rejonowy w Poznaniu; VIII Wydział Gospodarczy Krajowego Rejestru Sądowego, Kapitał zakładowy: 23 363 000,00 PLN Raiffeisen Bank Polska S.A. Oddział Poznań, 10 1750 1019 0000 0000 1217 1323

KRS 0000014407 Sąd Rejonowy w Poznaniu; VIII Wydział Gospodarczy Krajowego Rejestru Sądowego, Kapitał zakładowy: 23 363 000,00 PLN Raiffeisen Bank Polska S.A. Oddział Poznań, 10 1750 1019 0000 0000 1217 1323 NIP: 779 20 08 988 REGON: 631168610

System of visual identification

NIP: 779 20 08 988 REGON: 631168610

Identification media 2.02


C4 envelope Format: 324 x 229 window 90 x 55

size: 50%

MCS POLAND Sp. z o.o. ul. Magazynowa 5a, 62-023 Gądki, Poland info@mcspoland.pl, www.mcspoland.pl T +48 61 654 40 07, F +48 61 654 40 01 MCS POLAND Sp. z o.o. ul. Magazynowa 5a, 62-023 Gądki, Poland info@mcspoland.pl, www.mcspoland.pl T +48 61 654 40 07, F +48 61 654 40 01

System of visual identification

Identification media 2.03


C5 envelope Format: 229 x 162 mm

size: 75%

MCS POLAND Sp. z o.o. ul. Magazynowa 5a, 62-023 GÄ…dki, Poland info@mcspoland.pl, www.mcspoland.pl T +48 61 654 40 07, F +48 61 654 40 01

System of visual identification

Identification media 2.04


DL envelope Format: 220 x 110 mm

size: 100%

MCS POLAND Sp. z o.o. ul. Magazynowa 5a, 62-023 GÄ…dki, Poland info@mcspoland.pl, www.mcspoland.pl T +48 61 654 40 07, F +48 61 654 40 01

System of visual identification

Identification media 2.05


A4 briefcase

mobile heaters stationary heaters dehumidiers coolers

OUR OFFICES ITALY: Via Tione 12, 37010 Pastrengo (VR), Italy, (0039) 045 6770533 POLAND: ul. Magazynowa 5a, 62-023 Gądki, Poland, (0048) 61 654 4000 RUSSIA: Kalinina 46/3/3 ofce 3, 142802 Stupino, Russia, (007) 496 65 373 65 CHINA: Room 2203, No 218, Heng Feng Road, 200070 Shanghai, China, (0086) 21 51801892

System of visual identification

www.mcsgl.com

Identification media 2.06


CD

MCS Poland Sp. zo.o., ul. Magazynowa 5a 62-023 GÄ…dki, Poland, office@mcspoland.pl

System of visual identification

Identification media 2.07


E-mail layout

System of visual identification

Identification media 2.08


Power Point presentation

Title Slide Subtitle

Presentation title Bitios doluptaqui optatur adit laut pelectur, seque que doluptatemod ullore dolesequaes arit endia quate nobiscipsus, sequas eserchictat.

Title Slide Subtitle Conem. Beatendunt maximint. Bitios doluptaqui optatur adit laut pelectur, seque que doluptatemod ullore dolesequaes arit endia quate nobiscipsus, sequas eserchictat. Seque vendis acillam ab id quassec eatum, quaestios dolorer errumen imintia ex et undit que velest re veliquis andis ut omnis quis rem. Rumquat fuga. Tempore icipid expelitaqui ut laborer uptibus, iscipsam, quo ipsam, quias as sunto de doluptassit optat que voluptibus, quodit quam et lam, tem quis velendi gnihitia post, nost at.

Title Slide Subtitle Conem. Beatendunt maximint. Bitios doluptaqui optatur adit laut pelectur, seque que doluptatemod ullore dolesequaes arit endia quate nobiscipsus, sequas eserchictat. Seque vendis acillam ab id quassec eatum, quaestios dolorer errumen imintia ex et undit que velest re veliquis andis ut omnis quis rem. Rumquat fuga. Tempore icipid expelitaqui ut laborer uptibus, iscipsam, quo ipsam, quias as sunto de doluptassit optat que voluptibus, quodit quam et lam, tem quis velendi gnihitia post, nost at.

System of visual identification

Identification media 2.10


Press advertisement Format: 140 x 140 mm Monochrome variant is used in one-colour prints.

Monochrome variant

Firma MCS poszukuje:

Firma MCS poszukuje:

Wymagania:

Wymagania:

• absolwent kierunków związanych z marketingiem • doskonała znajomość technologii internetowych • biegła znajomość przynajmniej jednego języka obcego / angielski / • znajomość rynku mediów i reklamy

• absolwent kierunków związanych z marketingiem • doskonała znajomość technologii internetowych • biegła znajomość przynajmniej jednego języka obcego / angielski / • znajomość rynku mediów i reklamy

Ero officia cusdamenis sus venducillab invel invent quaecum ut ut reiumquo voluptatur? Sint laborectur? Pid eos esequam suntur mo berchitio. Ecus sundit denis ut ex enda.

Ero officia cusdamenis sus venducillab invel invent quaecum ut ut reiumquo voluptatur? Sint laborectur? Pid eos esequam suntur mo berchitio. Ecus sundit denis ut ex enda.

Praca od 15 lutego br. szczegółowe informacje na: www.mcspoland.pl

Praca od 15 lutego br. szczegółowe informacje na: www.mcspoland.pl

Marketing Managera

System of visual identification

Marketing Managera

Identification media 2.11


Billboard/LED screen

System of visual identification

Identification media 2.12


T-shirt, Cup

WWW.MASTERHEATERS.EU CLIMATE SOLUTIONS

System of visual identification

CLIMATE SOLUTIONS

Identification media 2.14


MCS_identyfikacja wizualna