Page 1


We are curious and we like to understand how things works. Rather than just doing things, we like to do the right way. We believe it’s better to think first, before starting anything.

BEYOND METHODS AND PATTERNS RISE OUR INSTINCT. WHAT GUIDES US, MAKES US SELF-CONFIDENT AND LEADS US TO TAKE GOOD DECISIONS.


Who we are We’re a bunch of geeks, creatives, hardcore gamers, specialists, driven by challenges and creativity. Born in I 2008 Location I PARIS • BORDEAUX

6 2

CREATIVES

PROJECT MANAGERS


What we do I I I I

B  rand and Visual identity Graphic design UI / UX Retail strategy & design

I Print & Merchandising


Our clients


COMMEXPOSIUM I PARIS GAMES WEEK I

VISUAL IDENTITY

I

BRAND CONTENT

I

WEB SITE

I

Brand identity creation PGW is the first trade fair for video games held annually in Paris. Cargo accompanied PGW event from it’s early days in the creation of its brand identity, key visuals, print campaigns and development of its web site.


ACTIVISION I ARTBOOK “INSPIRED BY DESTINY” I

PRINT

I

VIDÉO

I

PHOTO

I

SOCIAL

I

WEB

Show the Destiny imprint in the pop culture Create striking and original content in a partner’s distribution network (FNAC). A pop culture product capable of stir up sales and target a larger audience. The book Destiny 2 is given to anyone who purchases the game in-store. The artists and the community who contributed to the making of the book (C215 included) have created original artwork. Digital activation and video about the creative process and exclusive behind the scenes footage are available via a minisite hosted in the partners domain.

I


L’ORÉAL I YELLOW BOOK DIGITAL KPIs I

PRINT

I

Creation of a digital KPIs Bible The L’Oreal Active Cosmetics division regroups international skin care brands like Vichy, La Roche Posay and Skinceuticals. As part of their digital transformation, CDO department needs to advocate marketing teams on several subjects and give them guidelines and keys to success. We wrote, designed an printed a book that introduce to the most important digital KPIs needed to track, monitor and understand L’Oreal digital activities.


ELECTRONIC ARTS I STAR WARSâ„¢ BATTLEFRONT I

VISUAL IDENTITY

I

POS

I

PRINT

I

Build an in-store event For the launch of Star Wars BattleFront, Electronic Arts ask the agency to design a massive POS advertising in order to create the event in store and to increase the awareness of the game. A (1m80 L x 2m10 H) ATAT and several modular POS were created and delivered to 5 countries.


MICROSOFT I XBOX E-CORNER I

WEB

I

Increase digital shopping UX on e-tailers websites Conception and development of the Xbox One ecorner embed on multiple e-tailers websites (FNAC, Darty, Boulanger). Web site is embeded as an Iframe on multiple website ( FNAC, Darty, Boulanger).


MICROSOFT I POS SURFACE I

PRINT

I

POS

I

Increase visibility via specific Display Conception and developpment of specific POS for the launch of the new Surface Book. Being Smart and efficient in particular small spaces with unique and adaptative display.


ELECTRONIC ARTS I «FAIS TA VALISE» OPERATION I

PRINT

I

WEB

I

Animate back catalog with a cross channel operation Before school starts, video games editor has to face a weak beat: summer break. This period is a good reason for showing back catalog off and bring it to the end of an aisle. We have set up a multichannel operation, including multiples POS and a web contest. In a kind of Tetris, users had to fill a suitcase with EA games and various objects to win them.


UBISOFT I STEEP STEEL CASE I

PRINT

I

Boost pre-order Conception and creation of a steel book case for the launch of Steep game. In partnership with Micromania retail company, the steel book was given to each customer who pre-ordered the game. With it’s premium metal case this packaging is prized by core fans and collectors.


ELECTRONIC ARTS I POSA DISPLAY I

PRINT

I

More attractive store facings POSA Card is a packaging concept which allows virtual products to be packed as a physical item and made available for purchase by customers in retail outlet. Invest facings through a cardboard packaging connecting the game and its POSA cards. It is about proposing a sustainable model to highlight EA digital products and make the link between the game, its extensions and others digital products. The POSA display is hang on an hook in the game’s shelves.


MICROSOFT I XBOX ONE S LAUNCH I

PRINT

I

POS

I

New console launch Conception and creation of a smart and massive POS display for the launch of Xbox One S. We design a complete building concept where each elements are customisable and can be assembled at will.


ELECTRONIC ARTS I CHRISTMAS OPERATION I

VISUAL IDENTITY

I

PRINT

I

POS

I

WEB

I

Highlight the catalog for Christmas Christmas & New Year is a key beat for video games editors. They must be in the light to promote their big licenses. We have set up a multichannel operation, including multiples POS and a website. The website allowed customers to make a wish list (with EA products) and send it to a loved one (with the possibility of winning it). It also features a store locator of a big french retailer.


CAMILLE OLLIER

JULIEN PAQUY

DENIS BOUDART

I 0  6 71 00 61 01 I c amille@agence-cargo.com

I 0  6 74 81 03 51 I julien@agence-cargo.com

I 0  1 44 54 80 22 I d  enis@agence-cargo.com

Owner

Creative Director

CARGO I 6 rue de Braque 75003 Paris I www.agence-cargo.com I

Project Manager

Agence Cargo

Agence CARGO  

Présentation 2018

Agence CARGO  

Présentation 2018

Advertisement