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RNG on the rise as Asia’s online gamers hit the reels After struggling for a generation to make serious headway in Asia’s online markets, a new breed of random number generator (RNG) game is finally surmounting a number of issues which had previously stalled the growth of online slots.

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nline slots had been blighted by trust issues in Asia, where a large black market had left many players dubious of the legitimacy of titles where payouts are determined entirely under the hood. The predominance of table games in Asia’s landbased casinos had equally made the transition of RNG titles to the online sphere less of a natural progression for customers than in Europe or the US. These two factors combined to ensure Live Casino’s position as online gaming’s key growth driver in Asia, but this might finally be changing as technology, demographics and better game design make slots a

Asia Gaming Briefings | November 2016

viable proposition. “Slots is probably the area of single biggest growth within the Asian online gambling business right now,” iGaming consultant Keith McDonnell, CEO of KM iGaming, told AGB. “Live Dealer and sportsbook have maintained healthy positions, but as a product category, slots is the one taking increasing shares of overall revenue.” A lack of listed companies in the Asian online gaming sector makes it tough to estimate the precise nature of slots’ recent growth, but AGB understands that Asia is the single most important growth market for a number of the industry’s most high-profile and


AGBriefings November 2016