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FIRST, LETS UNDERSTAND HOW FACEBOOK ADS WORK 1) Facebook Ad These ads appear on the right of a user's Facebook profile and newsfeed. They appear as ads from the specific company, and have no social interaction component. This is a simple ad form that can send the user to an external page, or your Facebook business page. 2) Sponsored Story A Sponsored Story is a post generated because someone interacted with whatever you're promoting. So if I promoted MBA’s business page, a Sponsored Story would be generated if someone Liked our business page.

3) Promoted Posts Promoting a post that's already on your page can help you get more visibility for a specific offer, event, image, or announcement -- it sends the person back to the offer on your Facebook page, and helps increase engagement on these posts. To promote a post, select the second option, 'Promoted Page Posts,' after you've already selected to promote your business page: 4) Sponsored App If your business has an application on Facebook, you can also sponsor an app. Simply select the app in step one:

STEP ONE! Set up your first ad Choose the Page, place, app or event you want to promote and under ‘What would you like to do?' you can:


Reach the right audience Have an idea of the ideal customer you want to target. After choosing your ads and sponsored stories, you will be able to choose the specific audience for your ad.

Targeting You can target by location, from country to city, as well as age and gender. If your business has a local audience, it would make sense to only have your ads The estimated audience size indicates the total appear to the people that may actually become number of people your ad will have the opportunity customers in your specific area. to reach if your bid and budget are high enough Location, Age and Gender allow you to choose the basic demographics of the audience you want to reach


STEP FOUR! Test Multiple Ads Running multiple versions of ads can help determine what your target audience will respond best to. In this example, different graphics are being tested for the same customer group to see which version works better. Have a test and control: Use an original version of the ad as a control to test your changes against Change one part at a time: This will help you to clearly see which change impacts the performance of your ad Create multiple versions of your ads: Replicate an ad by clicking on 'Create a Similar Ad' when looking at a specific ad in the Ads Manager