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2011 Tongji-­‐Aalto  -­‐  DuocUC  University     Design  Summer  Camp  

Towards Crea<vity    And  Innovación    


2011 Tongji-­‐Aalto-­‐DuocUC  University     Design  Summer  Camp   Time:   2011.8.25-­‐2011.9.6         Loca<on:   Tongji  Aalto  Design  Factory   XianQiao  village  in  Shuxin  Town,  Chongming  Island        


INNOVATION MODEL  

DESIGN   FACTORY    

Towards Crea<vity    And   Innovación    


SUPPORTER: Sino-­‐Finnish  Center,  Tongji  University    hLp://sfc.tongji.edu.cn/   DESIS-­‐China    hLp://www.desis-­‐china.org/   Studio-­‐TAO  of  TEKTAO    hLp://www.designharvest.com       TUTORS   Tongji  University   Lou  Yongqi    lou.yongqi@gmail.com         DuocUC     Melzer  Soto,  Pablo    pmelzer@duoc.cl   Angelo  Gonzalo  Garay  Ramos    agaray@duoc.cl       Aalto  University   Simo  Yrjö  Juhani  Puin_la      simo.puin_la@aalto.fi       Studio  TAO   Francesca  Valsecchi    f.valsecchi@gmail.com   Serena  Pollastri    sere.miru@gmail.com   ZhuMingJie    penny_design@163.com       Guest  Lecturer   Wang  Bin,  Senior  Project  Manager  of  Nokia   Richard  Hsu,  founder  and  crea_ve  director  at  h+  branding   Pius  leuba,  Professor,Design  and  Innova_on  college  of  Tongji  Unviersity    


Par<cipants:   China     College  of  Design  and  Innova_on,  Tongji  University     School  of  Design,  Hongkong  PolyU   School  of  Design,  JiangNan  University   School  of  Art  &  Design,  Hunan  University     Finland   Aalto  University     Chile     Catholic  University  DuocUC  Design  Ins_tute      


Results of  the  workshop:   Design  solu_ons  (presenta_on  and  booklet,  poster,   prototypes,  model,  mul_-­‐media,  etc.)    


Exhib<on Planned:   •  Exhibit  in  2011  Shanghai  interna_onal  crea_ve  industry  week   •  Exhibit  in  2012  Helsinki  Cumulus  conference  (2012.5.24-­‐26)   •  Exhibit  in  2012  San_ago  Cumulus  conference  (2012.11.14-­‐18,DuocUC  University)  


Guest Lecturer   Wang  Bin,  Senior  Project  Manager  of  Nokia   Richard  Hsu,  founder  and  crea_ve  director  at  h+  branding   Pius  Leuba,  Professor,Design  and  Innova_on  college  of  Tongji  Unviersity   Chris  Hosmer,  Managing  Director  Design  Con_nuum    


INTRODUCTION   The  DESIGN  Harvest  project  explores  new  ways  of  developments,   considering  the  rural  and  the  urban  as  a  complementary  yin  yang   rela_onship  to  maintain  iden_ty  but  promote  exchange  of  resources.   As  a  collabora_ve  social  innova_on  process  the  project  gathers   commiLed  crea_ve  individual  to  form  a  growing  community  that  can   act  as  an  innova_ve  hub  connected  and  interac_ng  with  the  large   scale  social-­‐economic  system  in  an  “acupunctural”  way:  star_ng  with   specific  points  to  regulate  the  system  holis_cally  towards  a  sustainable   direc_on.     The  workshop,  that  will  involve  students  from  Aalto  University,   DuocUC  and  Tongji,  has  to  be  considered  a  part  of  this  broader   framework  project.  


BACKGROUND Since  the  _me  of  China’s  reforms  and  economic  opening  30   years  of  rapid  urbaniza_on  have  followed,  characterized  by  strong  growth  as  well  as  a   strong  imbalance  between  urban  and  rural  development.       Chongming  Island  has  a  typical  rural  environment  and  share  the  main  challenges  of   common  rural  areas:  the  unbalance  of  social  structure,  scarcity  of  public  life,   weakness  in  culture,low  salaries,  poor  infrastructures,  etc.   As  a  general  consequence  and  social  impact,  the  tradi_onal  rural  ways  of  living  and   producing  are  considered  less  and  less  aLrac_ve,  and  the  rural  areas  do  not  benefit   from  urban  development.      


URBANLIZATION BIG  ISSUES  IN  CHINA:    

RURAL DEVELOPMENT


goal

The  of  a  balance  between  rural  and  urban  towards  a  sustainable  society  is   needed;  the  advantages  of  rural  area  should  be  explored  and  turn  into  opportuni_es   for  further  development  through  collabora_ons  of  locals  and  crea_ve  communi_es.   This  is  a  new  but  broad  area  for  social  sustainable  design  research  and  prac_ce    


Using design  to  promote  exchanges  and  interac_ons  between   urban  and  rural  areas,  including  exchanges  of  people,  resource,   knowledge,  capital,  job  opportuni_es  and  etc.  


OUR WORK  Par_cipants  will  spend  five  days  on  the  islands  conduc_ng  field  and  desk  

research; then  a  concept  design  ac_vity  will  follow,  that  will  be  host  for  the  rest  of  the  days  at  Design   factory  inside  Tongji  University.  The  student  are  required  to  prepare  intermediate  and  final   presenta_ons  of  their  progress  and  results,  as  well  to  deliver  a  project  folder  included  all  the  design   ar_facts  created  during  the  workshop,  as  well  as  the  results  of  research  and  adequate  mul_media   documenta_on.  Three  presenta_ons  have  been  scheduled  according  to  the  calendar.             The  expected  outcomes  of  the  projects  are  prototypes,  models  and  mul_media  representa_ons  of   product-­‐service  system  solu_ons.  Final  exhibi_on  of  the  works  will  be  organized  (Exhibit  in  2011   Shanghai  interna_onal  crea_ve  industry  week,  Exhibit  in  2012  Helsinki  Cumulus  conference  May  2012,   Exhibit  in  2012  San_ago  Cumulus  conference,  November  2012)  and  will  cover  the  dissemina_on  of  the   workshop  results  in  the  industry  and  academic  community.  Especially  remarkable  research  results  will   eventually  be  included  also  in  further  research  and  academic  publica_ons.    


expected

The outcomes  of  the  projects  are  prototypes,  models  and  mul_media   representa_ons  of  product-­‐service  system  solu_ons.  Final  exhibi_on  of  the  works  will  be   organized  (Exhibit  in  2011  Shanghai  interna_onal  crea_ve  industry  week,  Exhibit  in  2012   Helsinki  Cumulus  conference  May  2012,  Exhibit  in  2012  San_ago  Cumulus  conference,   November  2012)  and  will  cover  the  dissemina_on  of  the  workshop  results  in  the  industry   and  academic  community.  Especially  remarkable  research  results  will  eventually  be   included  also  in  further  research  and  academic  publica_ons.    


WORKSHOP SUB-­‐TOPICS   Three   different   sub-­‐projects   will   be   developed   by   interna_onal   teams,   and   the   horizontal  connec_ons  among  them  will  be   iden_fied  and  explained  in  a  common  

introduc_on that   will   be   drated   by   the   three   teams   together.   The   students   will   be   divided   into   the   three   themes   and   then   will   work   in   small   group   of   2   to   4   people.  


1.-­‐ Designing  mobile  services  for  

rural users  to  enhance  the  communica<on   between  the  rural  and  urban  areas.     Farmers   do   not   normally   used   sophis_cated   mobile   phones   or   advanced   services.   Their   educa_on   level   is   very   low,   it   is   hard   for   them   to   understand   new   technology   and   its   poten_al,   and   some_mes   they   even   have   l a n g u a g e   p r o b l e m .   T h e   w o r k s h o p   inves_gates   how   to   create   an   integrated   solu_on   (device+service)   to   enable   the   connec_on,   on   a   communica_on   level,   between   the   city   and   the   countryside,   a i m e d   t o   g e n e r a t e   s i m p l e   and   applicable   business   ideas   for   local   farmers.  


2.-­‐  

Reusable design  for  rural  family  idle  space   The  extension  of  houses  and  the  transfer  of  surplus  labor   power  from  countryside  into  city  result  in  a  plenty  of  idle   space  in  rural  families.  The  workshop  aims  to  think  about   how  to  reac_ve  the  unused  space  and  social-­‐economic   life  through  the  design  of  space,  func_on,  service,  etc.         Poten_al  sub-­‐themes:   *The  typologies  of  using  empty  houses  based  on  the   research  of  XianQiao  village   Base  on  the  research  both  of  exsi_ng  empty  housing   space  and  different  uers’  needs,  conclude  the  typologies   of  poten_al  usage  mode.   *Reuse  empty  houses  in  rural  area  for  rural  tourism   Rural  tourism  could  be  one  major  func_on  of  rural  empty   housing  space.  Students  are  hope  to  design  for  this  and   present  a  complete  plan  from  spa_al  paLern  to  business   mode.Students  will  be  provided  with  a  local  unused   house  and  design  for  it.       *Service  design  for  the  unused  housing  space   How  to  revitalize  the  rural  unused  housing  space  in  a   service  design-­‐oriented  way?  Think  about  give  more   inputs  for  the  local  community  and  rebuilt  public  life  for   villagers.  


3.-­‐ Product  and  branding  design           inspired  by  rural  life  style    

Cratsmenship and  local  techniques  belong  to  the  immaterial  cultural  heritage  of   the   place,   and   represent   a   system   of   values   for   the   communi_es   that   produce   and  use  the  ar_facts.  Immaterial  heritage  is  func_onal,  prac_cal,  and  entwines  a   story   that   comes   from   the   local   place.   Knowledge   and   techniques   are   dissappearing   _me   by   _me   due   to   the   lack   of   aLrac_veness   of   countryside   lifestyle.  The  workshop  aims  to  explore  ways  to  preserve  and  input  new  value  to   the  local  produc_on  of  crats,  star_ng  from  a  direct  interac_on  with  the  people  in   the  villages         Poten<al  sub-­‐themes:   *  Branding  and  distribu_on  strategy  of  local  products   How   give   values   to   local   produc_on?   How   to   show   off   the   knowledge   of   the   place?   How   to   fold   in   products   the   values   and   the   spirit   of   the   place?   (Communica_on  and  network  oriented)       *  Market  services  between  city  and  rural   Exchange   of   resources   between   rural   and   urban   can   enhance   and   facilitate   dialogue,   avoiding   exploita_on.   How   to   manage   the   local   products   as   networking   resources  with  the  city?   (Product-­‐service  system  oriented)       *  Local  products  design   Through   direct   interac_on   with   local   cratsmen,   how   the   design   skill   and   crea_vity  can  learn  and  inspire  the  crats  techniques?    (product  oriented)  


THE WAY WE WORK


CO-CREATION


PROTOTYPING

F


FINAL PROSESS


INTERCULTURE


INTERDISCIPLINARY


INTERDISCIPLINARY

interdisiplinary


EVENTS AND  INTERACTIONS


INTERDISIPLINARY FINISH  AND  CHILEAN´S   STUDENTS  AND  PROFESSOR´S  


EVENTS AND  INTERACTIONS


EVENTS AND  INTERACTIONS


INTERCULTURE


Workshop Innovacion Social  

Workshop Innovacion Social, Tongji University, Aalto University, DuocUC