Page 1

ESSENCE of AFRICA

S O US O T HU T AH F RA IF CR AI C A N NA AMMI IB BI IA A

B BO OT TS SWWA AN NA A Z I MZ BI M A BB W A BE W E


Discover the essence of an African Holiday…

S O US O T HU T AH F RA IF CR AI C A N NA AMMI IB BI IA A

B BO OT TS SWWA AN NA A Z I MZ BI M A BB W A BE W E


S L E E P I N G E A T I N G S H O P P I N G D I S C O V E R Y G E T T H E U N I Q U E A F R I C A N E X P E R I E N C E !

S O U T H

A F R I C A

N A M I B I A

B O T S W A N A

Z I M B A B W E


WHO WE ARE

Essence of Africa was born with the objective of turning itself into a reference brand in the African market for all those looking for the most unique tourism offer: small charming hotels, honest cuisine restaurants, wine cellars, other complementary offers, and information on destinations with a high differential value. All this is chosen under a rigourous selection and quality system to assure our clients unique experiences inspired by the art of living.

S O U T H

A F R I C A

N A M I B I A

B O T S W A N A

Z I M B A B W E


WHO WE ARE

Experienced travelers with a wealth of knowledge in the tourism industry. We are passionate about all that Africa has to offer and are eager to share our experiences with others. Essence of Africa was born out of a desire to become the brand of choice in International Markets for those wanting an African holiday.

S O U T H

A F R I C A

N A M I B I A

B O T S W A N A

Z I M B A B W E


WHO WE ARE • Experts offering guidance to travelers via a user-friendly web portal with an extensive database of places to stay and see. • We select only the best places to sleep, dine and shop with a host of activities in between to help guests discover ,relax and enjoy an African life style. • We offer an African experience whatever your budget or lifestyle • We select for our costumers the best places in Africa. Our products are selected by our professional holidays maker Lorenzo and Cathy and an amazing team around us who will find the exclusive unknown place or not in Africa for you to remember the exclusive African experience.

S O U T H

A F R I C A

N A M I B I A

B O T S W A N A

Z I M B A B W E


EXPERIENCE AND KNOWLEDGE OF THE AFRICAN MARKET

This project is an extension of our experience in leading brands in Spain as Inspira and temps, developed by the experience of Soluciones TurĂ­sticas consulting team. Experts in specialized destinations services will share their knowledge (over 15 years of experience) to develop this project in the main tourist destinations of Africa (South Africa, Namibia, Botswana and Zimbabwe).

S O U T H

A F R I C A

N A M I B I A

B O T S W A N A

Z I M B A B W E


ESSENCE OF AFRICA BORNS ON TWO BASIC CORNERSTONES

A Technology Platform developed ad hoc which enables to expound a fabulous tourism offer, carefully selected, that provides one-click booking, not only for the final customer but also to International IDS that will be our more powerful internationalization network.

Final customer: the great asset of Essence of Africa. In 2013 Essence launches its exclusive loyalty club with selected offers and added value advantages for its members.

ESSENCEOFAFRICA.COM

CLUB: ESSENCE&FRIENDS S O U T H

A F R I C A

N A M I B I A

B O T S W A N A

Z I M B A B W E


OUR OBJECTIVES Positioning the brand Essence of Africa in the African market. Help African customers discover a new way to enjoy their destinations.

Facilitate the process of creation and placing on the market experiential products with a high differential value, allowing their destinations to offer new consummer agreements. Implement a new way to consume experiencies through the Gift Card. Provide the destinations with a consulting service for the conceptualization and creation of experiential tourism products. Create a new product for the development of co-marketing actions with unique product brands. Provide the companies with a channel to commercialize and position their products in local markets and other interested markets. S O U T H

A F R I C A

N A M I B I A

B O T S W A N A

Z I M B A B W E


OUR CLIENTS HOSTS Hotel  Beach  City  Golf Course  Safari  Bush  Country Side

HOSTS

Wine States Restaurant Afternoon Tea Spa Bar Artisanal Shopping Night life

Amazing beaches African bush Wild Animals Cultural sites Sunsets Cultural diversity (…)

S O U T H

T O U R I S M D E S T I N AT I O N S A F R I C A

N A M I B I A

B O T S W A N A

Z I M B A B W E


多 WHEN AND HOW ?

SOUTH AFRICA July 2013 NAMIBIA January 2014

BOTSWANA July 2014

S O U T H

A F R I C A

N A M I B I A

B O T S W A N A

ZIMBABWE January 2015

Z I M B A B W E


VALUE PROPOSITION FOR THE HOST “ WE ARE THE AMBASSADORS OF THE ESSENCE OF LIFE FOR THE AFRICAN WORLD”

MULTILANGUAGE INTERNET PLATFORM with optimized SEO positioning

CORPORATIVE SUPPORTS

DISTRIBUTION

WWW.ESSENCEOFAFRICA.COM APPS (ANDROID, iPHONE)

MAGAZINE ANNUAL GUIDE

CRS ESSENCE “eRes”

HOTELS AND HOSTS

USER LOYALTY CLUB

INFORMATION SHEET

TRAVEL AGENCIES AND T.O. NATIONAL & INTERNATIONALS: Viajes El Corte Inglés…

COMUNICATION/MEDIA

IDS INTERNATIONALS: Expedia, Agoda, Hotels.de…

CORPORATE

TRYVERTISING PUBLICIDAD ALILIANCES 360º

BOOKING ONLINE www.booking.com

EXPERIENCES WOW PLANS!

PRESS OFFICE MMCC TRADE FAIRS PR

GIFT CARD

S O U T H

A F R I C A

N A M I B I A

B O T S W A N A

ONLINE REPUTATION Agreements with: TRIPADVISOR HOLIDAYCHECK

Z I M B A B W E


OUR SUPPORTS

W E B M U LT I L A N G U A G E        

English, Russian, Chinese and Portuguese Highly intuitive Design :Attractive and aspirational for hosts and clients With opinions and valuations of experts and users (registered) With excellent images and the possibility to include videos Hosts texts in a “goodlife” terms and with a touch of “emotion” Simple CMS for hosts to register periodically new recommendations With a host area manager in Facebook in order to create synergies between them

MOBILE APPS BLOG S O U T H

MAGAZINE & GUIDE

A F R I C A

N A M I B I A

CLIENTS CLUB ESSENCE&FRIENDS

B O T S W A N A

Z I M B A B W E


VALUE PROPOSITION FOR COMPANY CLIENTS

MARKETING 360ยบ SERVICE FOR C O M PA N I E S

MEETINGS & EVENTS

ACTIONS FOR CLIENTS GROUPS OR EMPLOYEES

ADVERTISING & SPONSORSHIP

S O U T H

A F R I C A

N A M I B I A

TRYVERTISING

B O T S W A N A

Z I M B A B W E


VALUE PROPOSITION FOR DESTINATIONS CLIENTS consulting brand of

EXPERIENCIALES TECHNICAL SUPPORT FOR TOURISM INSTITUTIONS TO LAUNCH EXPERIENCIAL PRODUCTS

DEVELOPMENT OF ACCOMMODATION PRODUCTS STRATEGIES FOR DESTINATIONS

CREATIOM OF EXPERIENTIAL PRODUCTS

MARKETING STRATEGIES FOR COMPANIES AND TOURISM DESTINATIONS

S O U T H

ESSENCE of AFRICA

A F R I C A

CREATIÓN AND START UP OF DESTINATIONS GIFT CARDS

N A M I B I A

B O T S W A N A

TRAINING FOR CREATION AND LAUNCHING OF TOURISM PRODUCTS

Z I M B A B W E


ยก THANK YOU VERY MUCH!

S O U T H

A F R I C A

N A M I B I A

B O T S W A N A

Z I M B A B W E


ESSENCE of AFRICA lconti@solucionesturisticas.es Cel. + 27 76 359 4493

S O U T H

A F R I C A

N A M I B I A

B O T S W A N A

Z I M B A B W E

Essence of Africa  

Discover the essence of an African Holiday…

Advertisement