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COLOUR MAKES A STATEMENT AG’s colour care lineup lights up MAY–JUNE 2010 Canadian version

Women Leading Change — SCHOOL:girls is back

Sweet Heat hype


EDITORS’ NOTE

Women Leading Change It’s hard to believe that it was only two years ago when I first came face to face with the grim reality of what women and children have been experiencing in marginalized countries around the world. I heard about it. I read about it. But when I went to Africa and immersed myself in it, there was no turning back. I had to get involved. As the co-founder of a business in a female-dominated industry, I’ve always known the difference women can make, but it wasn’t until I met these women and heard their stories when I really understood the enormous change women are capable of. Educating women is one the fastest, most effective ways of promoting economic development and the key to ending poverty and injustice in underdeveloped countries. Motivated by this very powerful fact, we introduced SCHOOL:girls, an initiative aimed at giving girls an education so they can lead change. Last year, we partnered with our salons and distributors to raise $235,000 and as such, dramatically improved the learning and living conditions for 250 girls at the Atanga Girls School in Uganda. This year, under our umbrella foundation, Women Leading Change, we will build our third school for girls. With your help, the Ganze Girls School in Kenya will get four new classrooms, three new science labs, a dormitory, library, two washing facilities and a dining hall. Currently, the school has just three classrooms for 300 girls. Lotte and John officially open the new Atanga Girls School.

Change begins with you. Please help us make a difference by getting behind our 2nd annual SCHOOL:girls promotion where $6 from every box sold will not only go directly to the girls’ school, but it will go towards helping hundreds of women lead change. Help us give girls power!

Lotte Davis CEO and Co-Founder AG Hair Cosmetics


ATANGA GIRLS SCHOOL, NORTHERN UGANDA COMPLETED FEB 2009

Old kitchen and dining facility.

New kitchen and dining hall close to completion.

Students crowded in old classroom.

One of 8 large new classrooms close to completion.

USHIRIKA SCHOOL, KIBERA SLUMS, NAIROBI COMPLETED 2008

Children in mud-walled, unventilated classroom.

One of 6 newly completed bright, airy classrooms.


LAUNCHING MAY 2010

Colour goes bold. Keeping colour vibrant and alive is just one part of the job for AG’s Colour Care category. Shine, moisture and condition are also part of the equation and are vital for colour-treated hair. colour savour sulfate-free shampoo Savour mind-blowing lather and phenomenal lasting colour all from this mild shampoo. colour savour colour protection conditioner The ideal mate for colour savour shampoo and packed with moisturizers and a whole host of conditioners that’ll instantly detangle hair. sterling silver toning shampoo Say goodbye to dull or brassy tones in blonde, silver or highlighted hair with this bi-weekly treatment. sterling silver toning conditioner The perfect toning conditioner for the perfect shampoo. Finish the job with this rich conditioner. split end spa repair serum Splits and break ups getting you down? Part ways and smooth ends with the ultimate repair serum. HOLD FACTOR 1 OF 5

insulate flat iron spray Insulate your best asset and protect it from damaging heat styling appliances. HOLD FACTOR 1 OF 5

spray fixx colour protection hair spray Hold it all together and protect colour too. HOLD FACTOR 5 OF 5 COLOUR CARE HOLD FACTORS ARE FROM 1 FOR LEAST HOLD TO 5 FOR MOST HOLD. ALL AG COLOUR CARE PRODUCTS ARE FORMULATED WITH AG’S EXCLUSIVE COLOUR AND RADIANCE ENHANCING (CARE) COMPLEX — GUARANTEED TO PREVENT HAIR COLOUR LOSS.

colour savour

colour savour

sterling silver

sterling silver

split end spa

insulate

spray fixx

sulfate-free shampoo

colour protection conditioner

toning shampoo

toning conditioner

repair serum

flat iron spray

colour protection hair spray


Get the look. He created the cover look you love. So what does AG’s Artistic Director Jami Symons have to say about the product that brought his model’s hair to life? “Split end spa is a must in my salon. It not only nourishes damaged ends, but it adds beautiful luster to hair. I also cocktail it with many of my foundational products.” Jami Symons AG Artistic Director

HOW TO USE Dispense a small amount and work through clean, damp hair, focusing on the ends. WHY TO LOVE Who doesn’t like the spa treatment? In less than a year, split end spa has flown to the top of our charts. It instantly conditions and helps

LOOK WHO’S TALKING ABOUT split end spa

repair split ends. Oh, did we mention it also protects hair colour, too? Named the best de-frizzing product, Splurge category by Elle Magazine readers. split end spa repair serum

Visit aghaircosmetics.com to learn more.

What are people saying about split end spa? “I received split end spa as a gift and I’m still using it and absolutely LOVE it. It’s my favourite product by far.” Jillian Harris, The Bachelorette, Chicago, IL

“Split end spa has the perfect amount of slip to really glide over your hair, lock down the cuticle, and make my hair look intensely sleek. No longer will people look over and think ‘Jeez girl, you need conditioner’.” Jami Neville, Beauty Editor, bionic-beauty.com, Hollywood, FL


Sweet Heat turns it up. High quality Korean made tourmaline ceramic plates and negative ion technology provide “snag-free” smoothness and incredible shine.

Heats up to 210ºc (410ºf)

Professional length cord with 360º swivel to prevent tangles.

“Far infra red” and “constant heat” technology provides even, gentle heat while maintaining optimal heat settings.

A full 12 month 100% guarantee from date of original purchase.

As much as going au natural is easy and beautiful, flat irons are here to stay. Don’t believe us? Then just look at what the Quebecois have to say about this trend. And, they know what they’re talking about — they’ve nearly depleted AG’s Sweet Heat inventory, again and again! “The AG flat iron is what

“As stylists we are always looking

“It is the only iron we carry

consumers are asking for —

for high performance tools.

that is from a hairdresser

a lot of heat, easy to use, no

AG has not only answered our

for hairdressers — a true

snagging and 100% guaranteed.”

prayers with their hair care line

professional tool for

says Réne Grenier, sales rep

but have now supplied us with

consumers.”

with Capilex Beauté, AG’s

an indispensable, outstanding

Jacques Despars Stores,

Quebec distributor. In just

workhorse.”

Montreal, QC

2 1⁄2 months, Réne sold 1,011

Le Cube Escape Beauté,

AG Sweet Heat flat irons

Granby, QC

to stylish salons!


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