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‫ﻣﻰﺧﻮﺍﻯ ﻋﻜﺲﻫﺎﻯ ﺯﻳﺒﺎ ﻭ ﺩﻳﺪﻧﻰ ﺍﺯ ﺍﺳﺘﺎﻥ ﻫﺮﻣﺰﮔﺎﻥ‬ ‫ﺭﻭ ﺑﺒﻴﻨﻰ؟! ﺳﺨﺖﻧﮕﻴﺮ‪...‬ﺑﻪﺳﺎﺩﮔﻰﻳﻪﺁﻓﺘﺎﺑﻰﺑﺎﺵ‬ ‫‪16‬‬

‫ﭼﺮﺍ ﺑﻄﻮﺭ ﻣﻜﺮﺭ ﻭ ﺩﺍﺋﻤﻰ ﺍﺯ ﺳﺒﺰﻳﺠﺎﺕ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻴﻢ؟‬

‫ارد﹬︊﹧︪️‬ ‫‪5‬‬

‫‪May‬‬

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‫ﺟﻤﺎﺩﻱ ﺍﻟﺜﺎﻧﻴﻪ‬

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‫︫﹠︊﹤‬

‫‪www.aftabi.co‬‬

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‫‪ -1‬ﺳﺒﺰﻳﺠﺎﺕ ﺍﺯ ﻛﺎﻟﺮﻯ ﭘﺎﻳﻴﻨﻰ ﺑﺮﺧﻮﺭﺩﺍﺭ ﻫﺴﺘﻨﺪ‪ :‬ﻣﻰﺗﻮﺍﻥ ﮔﻔﺖ ﻛﻪ ﺗﻘﺮﻳﺒﺎ ﺩﺭ ﺣﺪﻭﺩ ﻳﻚ ﺳﻮﻡ ﻣﺮﺩﻡ‬ ‫ﺩﻧﻴﺎ ﺍﺯ ﺑﻴﻤﺎﺭﻯ ﭼﺎﻗﻰ ﺭﻧﺞ ﻣﻰ ﺑﺮﻧﺪ‪ .‬ﺑﻪ ﻣﻨﻈﻮﺭ ﻛﺎﻫﺶ ﻭﺯﻥ‪ ،‬ﻓﺮﺩ ﺑﺎﻳﺪ ﺍﺯ ﻏﺬﺍﻫﺎﻳﻰ ﺑﺎ ﻛﺎﻟﺮﻯ ﭘﺎﻳﻴﻦ‬ ‫ﺍﺳﺘﻔﺎﺩﻩ ﻛﺮﺩﻩ ﻭ ﺗﺤﺮﻙ ﺧﻮﺩ ﺭﺍ ﻧﻴﺰ ﺍﻓﺰﺍﻳﺶ ﺩﻫﺪ‪ .‬ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺳﺒﺰﻳﺠﺎﺕ ﺩﺭ ﻏﺬﺍﻫﺎﻯ ﺍﺻﻠﻰ ﻭ‬ ‫ﻣﻴﺎﻥ ﻭﻋﺪﻩﻫﺎ ﺍﺯ ﺍﻫﻤﻴﺖ ﻭﻳﮋﻩﺍﻯ ﺑﺮﺧﻮﺭﺩﺍﺭ ﻣﻰﺑﺎﺷﺪ‪.‬‬ ‫‪ -2‬ﭼﺮﺑﻰ ﺳﺒﺰﻳﺠﺎﺕ ﺑﺴﻴﺎﺭ ﭘﺎﻳﻴﻦ ﺑﻮﺩﻩ ﻭ ﻫﻤﭽﻨﻴﻦ ﻓﺎﻗﺪ ﻛﻠﺴﺘﺮﻭﻝ ﻣﻰﺑﺎﺷﻨﺪ‪ :‬ﻣﺮﺩﻡ ﺍﻛﺜﺮﺍ ً ﺑﻪ ﺧﻮﺭﺩﻥ‬ ‫ﻏﺬﺍﻫﺎﻯ ﺑﺎ ﭼﺮﺑﻰ ﺑﺎﻻ ﺍﺯ ﺧﻮﺩ ﺗﻤﺎﻳﻞ ﺯﻳﺎﺩﻯ ﻧﺸﺎﻥ ﻣﻰ ﺩﻫﻨﺪ‪ .‬ﺭژﻳﻢ ﻏﺬﺍﻳﻰ ﭼﺮﺏ‪ ،‬ﺭﻳﺴﻚ ﺍﺑﺘﻼ ﺑﻪ‬ ‫ﺑﻴﻤﺎﺭﻯ ﻫﺎﻯ ﻗﻠﺒﻰ ﻭ ﺍﻧﻮﺍﻉ ﺧﺎﺻﻰ ﺍﺯ ﺳﺮﻃﺎﻥﻫﺎ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﻣﻰ ﺩﻫﺪ‪ .‬ﺍﺯ ﺳﻮﻯ ﺩﻳﮕﺮ ﭼﺮﺑﻰﻫﺎﻳﻰ‬ ‫ﻛﻪ ﺑﺎﻋﺚ ﺍﻳﺠﺎﺩ ﻧﺎﺭﺍﺣﺘﻰ ﻗﻠﺒﻰ ﻣﻰ ﺷﻮﻧﺪ ﺩﺭ ﺳﺒﺰﻳﺠﺎﺕ ﺩﺭ ﭘﺎﻳﻴﻦ ﺗﺮﻳﻦ ﺣﺪ ﺧﻮﺩ ﻗﺮﺍﺭ ﺩﺍﺭﻧﺪ‪ .‬ﺍﺯ‬ ‫ﺁﻧﺠﺎﻳﻴﻜﻪ ﺳﺒﺰﻳﺠﺎﺕ ﻓﺎﻗﺪ ﻛﻠﺴﺘﺮﻭﻝ ﻣﻰ ﺑﺎﺷﻨﺪ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺍﺯ ﺑﺮﻭﺯ ﺍﻳﻦ ﺑﻴﻤﺎﺭﻯ ﻛﺸﻨﺪﻩ ﺩﺭ ﺍﻓﺮﺍﺩ‬ ‫ﺟﻠﻮﮔﻴﺮﻯ ﻛﻨﻨﺪ‪.‬‬ ‫‪ -3‬ﺳﺒﺰﻳﺠﺎﺕ ﺳﺮﺷﺎﺭ ﺍﺯ ﻭﻳﺘﺎﻣﻴﻦﻫﺎ ﻭ ﻣﻮﺍﺩ ﻣﻌﺪﻧﻰ ﻣﻰﺑﺎﺷﻨﺪ‪ :‬ﺳﺒﺰﻯﻫﺎﻳﻰ ﺑﺎ ﺭﻧﮓ ﺳﺒﺰ ﭘﺮ ﺭﻧﮓ ﻭ ﻧﺎﺭﻧﺠﻰ‬ ‫ﺍﺯ ﺑﺮﻭﺯ ﺳﺮﻃﺎﻥ ﺣﻨﺠﺮﻩ ﻭ ﺭﻳﻪ ﺟﻠﻮﮔﻴﺮﻯ ﻣﻰﻛﻨﻨﺪ‪ .‬ﺍﻳﻨﮕﻮﻧﻪ ﺳﺒﺰﻯﻫﺎ ﺩﺍﺭﺍﻯ ﺑﺘﺎ‪ -‬ﻛﺎﺭﻭﺗﻦ ﻣﻰﺑﺎﺷﻨﺪ‪.‬‬ ‫ﺍﻳﻦ ﻣﺎﺩﻩ ﺭﻧﮕﺪﺍﻧﻪﺍﻯ ﺍﺳﺖ ﻛﻪ ﺩﺭ ﺑﺪﻥ ﺑﻪ ﻭﻳﺘﺎﻣﻴﻦ ‪ A‬ﺗﺒﺪﻳﻞ ﻣﻰﺷﻮﺩ‪ .‬ﻏﺬﺍﻫﺎﻳﻰ ﻛﻪ ﺣﺎﻭﻯ ﺍﻳﻦ‬ ‫ﻣﺎﺩﻩ ﻫﺴﺘﻨﺪ ﺑﻪ ﺭﺍﺣﺘﻰ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺍﺯ ﺑﺪﻥ ﺩﺭ ﻣﻘﺎﺑﻞ ﺳﺮﻃﺎﻥ ﻫﺎ ﻣﺤﺎﻓﻈﺖ ﻛﻨﻨﺪ‪ .‬ﻣﻮﺍﺭﺩﻯ ﺍﺯ ﻗﺒﻴﻞ‪:‬‬

‫ﻫﻮﻳﺞ‪ ،‬ﻛﺪﻭﻯ ﻣﺴﻤﻰ‪ ،‬ﺍﺳﻔﻨﺎﺝ‪ ،‬ﻛﻠﻢ ﺑﺮﻭﻛﻠﻰ‪ ،‬ﺳﻴﺐﺯﻣﻴﻨﻰ ﺷﻴﺮﻳﻦ ﻭ ﻛﻠﻢ ﭘﻴﭻ ﺑﻪ ﻭﻓﻮﺭ ﺣﺎﻭﻯ ﺍﻳﻦ‬ ‫ﻣﺎﺩﻩ ﻣﻰﺑﺎﺷﻨﺪ‪ .‬ﻫﻤﭽﻨﻴﻦ ﺑﻴﺸﺘﺮ ﺳﺒﺰﻳﺠﺎﺕ ﺩﺍﺭﺍﻯ ﻭﻳﺘﺎﻣﻴﻦ ‪ C‬ﻧﻴﺰ ﻫﺴﺘﻨﺪ ﻭ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺍﺯ ﺑﺮﻭﺯ‬ ‫ﺳﺮﻃﺎﻥ ﺣﻨﺠﺮﻩ ﻭ ﻣﻌﺪﻩ ﻧﻴﺰ ﺟﻠﻮﮔﻴﺮﻯ ﻛﻨﻨﺪ‪ .‬ﺳﺒﺰﻳﺠﺎﺗﻰ ﻛﻪ ﺷﺎﻣﻞ ﻭﻳﺘﺎﻣﻴﻦ ‪ C‬ﻫﺴﺘﻨﺪ ﻋﺒﺎﺭﺗﻨﺪ ﺍﺯ‪:‬‬ ‫ﻓﻠﻔﻞ‪ ،‬ﻛﻠﻢ‪ ،‬ﺑﺮﻭﻛﻠﻰ‪ ،‬ﺟﻮﺍﻧﻪ ﺑﺮﻭﻛﺴﻞ‪ ،‬ﻭ ﮔﻮﺟﻪ ﻓﺮﻧﮕﻰ‪ .‬ﺑﺴﻴﺎﺭﻯ ﺍﺯ ﺳﺒﺰﻳﺠﺎﺕ ﺣﺎﻭﻯ ﻣﻘﺎﺩﻳﺮ ﺯﻳﺎﺩﻯ‬ ‫ﻣﻮﺍﺩ ﻣﻌﺪﻧﻰ ﺍﺯ ﺟﻤﻠﻪ ﺁﻫﻦ ﻣﻰﺑﺎﺷﻨﺪ‪ .‬ﺁﻫﻦ ﺩﺭ ﺧﻮﻧﺴﺎﺯﻯ ﻭ ﺗﺎﻣﻴﻦ ﺍﻧﺮژﻯ ﺑﺪﻥ ﻧﻘﺶ ﻣﻬﻤﻰ ﺭﺍ ﺍﻳﻔﺎ‬ ‫ﻣﻰﻛﻨﺪ‪ .‬ﺍﺳﺘﻔﺎﺩﻩ ﻧﺎﻛﺎﻓﻰ ﺍﺯ ﺁﻫﻦ ﺩﺭ ﺭژﻳﻢ ﻏﺬﺍﻳﻰ ﺭﻭﺯﻣﺮﻩ ﺑﺎﻋﺚ ﺑﺮﻭﺯ ﺁﻧﻤﻰ ) ﻛﻢ ﺧﻮﻧﻰ( ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﺁﻫﻦ ﺩﺭ ﺍﺳﻔﻨﺎﺝ‪ ،‬ﻟﻮﺑﻴﺎ‪ ،‬ﻟﻮﺑﻴﺎ ﻗﺮﻣﺰ‪ ،‬ﻟﻮﺑﻴﺎﻯ ﭼﺸﻢ ﺑﻠﺒﻠﻰ‪ ،‬ﭼﻐﻨﺪﺭ ﻭ ﺍﻧﻮﺍﻉ ﺳﻴﺐ ﺯﻣﻴﻨﻰﻫﺎ ﻳﺎﻓﺖ‬ ‫ﻣﻰﺷﻮﺩ‪ .‬ﺳﺒﺰﻯﻫﺎ ﺑﺎ ﺭﻧﮓ ﺳﺒﺰ ﭘﺮ ﺭﻧﮓ ﻣﺜﻞ ﺍﺳﻔﻨﺎﺝ‪ ،‬ﺧﺮﺩﻝ‪ ،‬ﺑﺮﻭﻛﻠﻰ‪ ،‬ﻭ ﻛﻠﻢ ﺣﺎﻭﻯ ﻣﻴﺰﺍﻥ ﺑﺎﻻﻳﻰ‬ ‫ﻛﻠﺴﻴﻢ ﻣﻰﺑﺎﺷﻨﺪ‪ .‬ﻛﻠﺴﻴﻢ ﺑﺮﺍﻯ ﺍﺳﺘﺤﻜﺎﻡ ﺍﺳﺘﺨﻮﺍﻥ ﻭ ﺩﻧﺪﺍﻥ ﺿﺮﻭﺭﻯ ﺍﺳﺖ ﻭ ﺍﺯ ﺑﺮﻭﺯ ﭘﻮﻛﻰ‬ ‫ﺍﺳﺘﺨﻮﺍﻥ ﻧﻴﺰ ﺟﻠﻮﮔﻴﺮﻯ ﻣﻰﻛﻨﺪ‪.‬‬ ‫‪ -4‬ﺳﺒﺰﻳﺠﺎﺕ ﺩﺍﺭﺍﻯ ﻣﻮﺍﺩ ﻓﻴﺒﺮﺩﺍﺭ ﻫﺴﺘﻨﺪ‪ :‬ﻓﻴﺒﺮ ﻗﺴﻤﺘﻰ ﺍﺯ ﮔﻴﺎﻫﺎﻥ ﺭﺍ ﺗﺸﻜﻴﻞ ﻣﻰﺩﻫﺪ ﻛﻪ ﺑﺪﻥ ﺍﻧﺴﺎﻥ‬ ‫ﻧﻤﻰﺗﻮﺍﻧﺪ ﺁﻧﺮﺍ ﻫﻀﻢ ﻭ ﻳﺎ ﺟﺬﺏ ﻛﻨﺪ‪ .‬ﭘﻴﺮﻭﻯ ﺍﺯ ﺭژﻳﻢ ﻏﺬﺍﻳﻰ ﻛﻪ ﺣﺎﻭﻯ ﻣﻘﺪﺍﺭ ﺯﻳﺎﺩﻯ ﻣﻮﺍﺩ ﻓﻴﺒﺮﺩﺍﺭ‬ ‫ﺑﺎﺷﺪ‪ ،‬ﺭﻳﺴﻚ ﺍﺑﺘﻼ ﺑﻪ ﺳﺮﻃﺎﻥ ﺭﻭﺩﻩ ﺭﺍ ﺗﺎ ﺣﺪ ﺑﺴﻴﺎﺯ ﺯﻳﺎﺩﻯ ﻛﺎﻫﺶ ﻣﻰﺩﻫﺪ‪ .‬ﺗﻤﺎﻡ ﺳﺒﺰﻳﺠﺎﺕ ﻣﻨﺒﻊ‬ ‫ﻣﻨﺎﺳﺒﻰ ﺍﺯ ﻓﻴﺒﺮ ﻫﺴﺘﻨﺪ‪ .‬ﺑﻬﺘﺮﻳﻦ ﺭﺍﻩ ﻣﺼﺮﻑ ﻓﻴﺒﺮ ﺍﺯ ﻃﺮﻳﻖ ﻏﺬﺍﻫﺎﻳﻰ ﻃﺒﻴﻌﻰ ﺍﺳﺖ‪.‬‬


‫ﻣﻰﺧﻮﺍﻯ ﺩﺳﺘﺮﺳﻰ ﺑﻪ ﻫﻤﻪ ﺗﻠﻔﻦ ﻫﺎﻯ ﺿﺮﻭﺭﻯ ﺷﻬﺮ ﻭ ﺍﺳﺘﺎﻥ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻰ؟! ﺳﺨﺖﻧﮕﻴﺮ‪...‬ﺑﻪﺳﺎﺩﮔﻰﻳﻪﺁﻓﺘﺎﺑﻰﺑﺎﺵ ‪www.aftabi.co‬‬ ‫‪15‬‬

‫ارد﹬︊﹧︪️‬

‫ﻳﻚ ﻣﺪﻳﺮ ﺍﻧﮕﻴﺰﻩ ﺳﺎﺯ ﺑﺎﺷﻴﺪ‪.‬‬

‫ﺭﻭﺯ ﺑﺰﺭﮔﺪﺍﺷﺖ ﺷﻴﺦ ﺻﺪﻭﻕ‬

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‫‪ -1‬ﺑﺎ ﻛﺎﺭﻣﻨﺪﺍﻥ ﺧﻮﺩ ﺑﻪ ﺧﻮﺑﻰ ﺭﻓﺘﺎﺭ ﻛﻨﻴﺪ‪ :‬ﻣﺪﻳﺮﺍﻥ ﺑﺎﻳﺪ ﺑﺎ ﺯﻳﺮ ﺩﺳﺘﺎﻥ ﺧﻮﺩ ﺑﻪ ﺑﻬﺘﺮﻳﻦ ﻧﺤﻮ ﺑﺮﺧﻮﺭﺩ ﻛﻨﻨﺪ‪.‬‬ ‫ﻭ ﻫﻤﺎﻧﻄﻮﺭ ﻛﻪ ﺣﺮﻳﻢ ﻫﺎ ﺭﺍ ﺣﻔﻆ ﻣﻲ ﻛﻨﺪ ﺑﺎ ﺁﻧﺎﻥ ﺑﺮﺧﻮﺭﺩﻱ ﺩﻭﺳﺘﺎﻧﻪ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ‪ .‬ﻛﺎﺭﻣﻨﺪﺍﻥ ﻫﻤﻴﺸﻪ‬ ‫ﻣﺪﻳﺮﻱ ﻣﻲ ﺧﻮﺍﻫﻨﺪ ﻛﻪ ﺁﻧﻬﺎ ﺭﺍ ﺑﺎ ﺩﺭﺍﻳﺖ ﻭ ﺩﺭﻙ ﺯﻳﺮ ﺩﺳﺘﺎﻥ ﺭﻫﺒﺮﻱ ﻛﻨﺪ‪ .‬ﺑﺮﺍﻱ ﺍﻳﺠﺎﺩ ﭼﻨﻴﻦ ﺣﺴﻲ ﻛﺎﺭﻫﺎﻱ‬ ‫ﺳﺎﺩﻩ ﺍﻱ ﻣﻲ ﺗﻮﺍﻧﻴﺪ ﺍﻧﺠﺎﻡ ﺩﻫﻴﺪ‪ .‬ﻣﺜﻼ ً ﺍﻓﺮﺍﺩ ﺭﺍ ﺑﺎ ﺍﺳﻢ ﻛﻮﭼﻚ ﺻﺪﺍ ﻛﻨﻴﺪ‪ .‬ﺩﺭﺑﺎﺭﻩ ﺧﺎﻧﻮﺍﺩﻩ ﺁﻧﻬﺎ ﺻﺤﺒﺖ‬ ‫ﻛﻨﻴﺪ ﺣﺘﻲ ﻣﻲ ﺗﻮﺍﻧﻴﺪ ﺩﺭﺑﺎﺭﻩ ﺭﺿﺎﻳﺖ ﺁﻧﻬﺎ ﺍﺯ ﻭﺿﻌﻴﺖ ﺯﻧﺪﮔﻲ ﻭ ﺭﻓﺎﻩ ﺑﭙﺮﺳﻴﺪ ﺑﻪ ﻃﻮﺭﻱ ﻛﻪ ﺍﺣﺴﺎﺱ ﺗﻌﻠﻖ‬ ‫ﺭﺍ ﺩﺭ ﭘﺮﺳﻨﻞ ﺧﻮﺩ ﺍﻓﺰﺍﻳﺶ ﺩﻫﻴﺪ‪.‬‬ ‫‪ -2‬ﻣﺎﻧﻨﺪ ﻳﻚ ﺑﺮﻧﺪﻩ ﻓﻜﺮ ﻛﻨﻴﺪ‪ :‬ﻳﻚ ﻣﺪﻳﺮ ﺑﺎﻳﺪ ﺑﺘﻮﺍﻧﺪ ﺑﺎ ﺩﻭ ﻣﻮﻗﻌﻴﺖ ﺑﺮﺧﻮﺭﺩ ﻛﻨﺪ ﺍﻳﻦ ﺩﻭ ﻣﻮﻗﻌﻴﺖ ﻋﺒﺎﺭﺗﻨﺪ‬ ‫ﺍﺯ »ﺑﺮﺩ« ﻭ »ﺑﺎﺧﺖ«‪ .‬ﻛﺎﺭﻱ ﻛﻪ ﺑﺎﻳﺪ ﺑﻜﻨﻴﺪ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺩﺭ ﻫﻤﻪ ﺷﺮﺍﻳﻂ ﺣﺘﻲ ﺯﻣﺎﻧﻴﻜﻪ ﻫﻤﻪ ﭼﻴﺰ ﻋﻠﻴﻪ‬ ‫ﺷﻤﺎﺳﺖ ﻣﺎﻧﻨﺪ ﻳﻚ ﺑﺮﻧﺪﻩ ﻓﻜﺮ ﻛﻨﻴﺪ‪ .‬ﻻﺯﻡ ﺍﺳﺖ ﻛﻪ ﺧﻮﺩ ﺭﺍ ﺑﺎ ﻫﻤﻪ ﺗﺠﻬﻴﺰﺍﺗﻲ ﻛﻪ ﻳﻚ ﺑﺮﻧﺪﻩ ﺩﺍﺭﺩ ﻣﺠﻬﺰ‬ ‫ﻛﻨﻴﺪ‪ .‬ﻫﻤﻴﺸﻪ ﺑﻪ ﻳﺎﺩ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﺪ ﻛﻪ ﺑﺮﺩ ﻭ ﺑﺎﺧﺖ ﺩﺭ ﺩﺍﺧﻞ ﻳﻚ ﺳﻴﻜﻞ ﻗﺮﺍﺭ ﺩﺍﺭﻧﺪ‪.‬‬ ‫‪ -3‬ﺗﻔﺎﻭﺕ ﻫﺎ ﺭﺍ ﺩﺭﻳﺎﺑﻴﺪ‪ :‬ﻛﺎﺭﻣﻨﺪﺍﻥ ﺩﺭ ﻳﻚ ﺳﺎﺯﻣﺎﻥ ﺑﺎ ﻳﻜﺪﻳﮕﺮ ﺗﻔﺎﻭﺗﻬﺎﻱ ﻣﺨﺘﻠﻔﻲ ﺩﺍﺭﻧﺪ‪ .‬ﻳﻚ ﺭﻓﺘﺎﺭ ﺷﻤﺎ ﻣﻤﻜﻦ‬ ‫ﺍﺳﺖ ﺑﺮﺍﻱ ﻛﺎﺭﻣﻨﺪﻱ ﺍﻧﮕﻴﺰﺍﻧﻨﺪﻩ ﻭ ﺑﺮﺍﻱ ﻛﺎﺭﻣﻨﺪ ﺩﻳﮕﺮ ﺩﻟﺴﺮﺩ ﻛﻨﻨﺪﻩ ﺑﺎﺷﺪ‪ .‬ﻃﺒﻴﻌﺖ ﺍﻓﺮﺍﺩ ﺭﺍ ﺩﺭﻳﺎﺑﻴﺪ ﺗﺎ‬ ‫ﺩﺭ ﺍﻳﺠﺎﺩ ﺍﻧﮕﻴﺰﻩ ﺩﺭ ﺗﻚ ﺗﻚ ﺍﻓﺮﺍﺩ ﻣﻮﻓﻖ ﺑﺎﺷﻴﺪ‪.‬‬

‫‪ -4‬ﺍﻫﺪﺍﻑ ﻭ ﭘﺮﻭژﻩ ﻫﺎﻱ ﻭﺍﻗﻊ ﮔﺮﺍﻳﺎﻧﻪ ﺗﻌﺮﻳﻒ ﻛﻨﻴﺪ‪ :‬ﺍﻫﺪﺍﻑ ﻭ ﭘﺮﻭژﻩ ﻫﺎﻱ ﻣﺘﻮﺳﻄﻲ ﺍﻳﺠﺎﺩ ﻛﻨﻴﺪ‪ .‬ﺍﮔﺮ ﭘﺮﻭژﻩ ﺍﻱ ﻛﻪ‬ ‫ﺑﺮﺍﻱ ﻛﺎﺭﻣﻨﺪﺍﻥ ﺗﻌﺮﻳﻒ ﻣﻲ ﻛﻨﻴﺪ ﺳﺨﺖ ﻭ ﺩﺷﻮﺍﺭ ﻳﺎ ﺑﺴﻴﺎﺭ ﻋﻈﻴﻢ ﺑﺎﺷﺪ ﺍﺯ ﻫﻤﺎﻥ ﺍﺑﺘﺪﺍ ﺩﺭ ﺁﻧﻬﺎ ﺍﺣﺴﺎﺱ‬ ‫ﻏﻴﺮ ﻗﺎﺑﻞ ﺍﺟﺮﺍ ﺑﻮﺩﻥ ﺭﺍ ﺩﺭ ﺁﻧﻬﺎ ﺍﻳﺠﺎﺩ ﻣﻲ ﻛﻨﻴﺪ‪ .‬ﻫﺪﻑ ﺷﻤﺎ ﺑﺎﻳﺪ ﺑﻪ ﮔﻮﻧﻪ ﺍﻱ ﺍﻳﺠﺎﺩ ﻳﺎ ﺑﻪ ﺍﻫﺪﺍﻑ ﻛﻮﭼﻜﺘﺮ‬ ‫ﺗﻘﺴﻴﻢ ﺷﻮﺩ ﻛﻪ ﺍﺯ ﻧﻈﺮ ﭘﺮﺳﻨﻞ ﺍﻧﺠﺎﻡ ﺷﺪﻧﻲ ﺑﻪ ﻧﻈﺮ ﺑﺮﺳﺪ‪ .‬ﺑﻌﺪ ﺍﺯ ﺩﺳﺖ ﻳﺎﻓﺘﻦ ﺑﻪ ﻫﺪﻑ ﺍﻛﻨﻮﻥ ﭘﺮﻭژﻩ‬ ‫ﺍﻱ ﻛﻤﻲ ﺑﺰﺭﮔﺘﺮ ﺗﻌﺮﻳﻒ ﻛﻨﻴﺪ‪.‬‬ ‫‪ -5‬ﺍﺯ ﺑﻲﺍﻧﮕﻴﺰﮔﻲ ﺟﻠﻮﮔﻴﺮﻱ ﻛﻨﻴﺪ‪ :‬ﻳﻜﻲ ﺍﺯ ﻭﻇﺎﻳﻒ ﻣﺪﻳﺮﺍﻥ ﺍﻳﺠﺎﺩ ﺍﻧﮕﻴﺰﻩ ﺑﺮﺍﻱ ﺯﻳﺮ ﺩﺳﺘﺎﻥ ﺍﺳﺖ‪ .‬ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ‬ ‫ﺷﻐﻞ ﻣﺪﻳﺮ ﮔﺎﻫﻲ ﻣﺠﺒﻮﺭ ﻣﻲ ﺷﻮﺩ ﺍﻓﺮﺍﺩﻱ ﺭﺍ ﺗﻨﺒﻴﻪ ﻳﺎ ﺟﺮﻳﻤﻪ ﻛﻨﺪ‪ .‬ﺍﻳﻦ ﻋﻤﻞ ﻣﻤﻜﻦ ﺍﺳﺖ ﺑﺎﻋﺚ ﺭﻧﺠﺶ‬ ‫ﻛﺎﺭﻣﻨﺪ ﺷﺪﻩ‪ ،‬ﻛﻪ ﻣﻲ ﺗﻮﺍﻧﺪ ﺩﺭ ﻛﺎﺭﺍﻳﻲ ﻧﻴﺮﻭﻱ ﻛﺎﺭ ﺗﺄﺛﻴﺮ ﻣﻨﻔﻲ ﺑﮕﺬﺍﺭﺩ‪ .‬ﺑﻨﺎﺑﺮﺍﻳﻦ ﺑﺎﻳﺪ ﺑﺴﻴﺎﺭ ﺩﻗﺖ ﺷﻮﺩ‬ ‫ﻛﻪ ﺟﺮﻳﻤﻪ ﻭ ﺗﻨﺒﻴﻪ ﺑﻪ ﻋﻨﻮﺍﻥ ﻳﻚ ﺗﻜﻨﻴﻚ ﻛﻨﺘﺮﻟﻲ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻲ ﺷﻮﺩ ﻭ ﻧﺒﺎﻳﺪ ﺳﺒﺐ ﺍﻳﺠﺎﺩ ﺑﻲ ﺍﻧﮕﻴﺰﮔﻲ‬ ‫ﺩﺭ ﻧﻴﺮﻭﻱ ﻛﺎﺭ ﺷﻮﺩ‪.‬‬ ‫‪ -6‬ﭘﺎﺩﺍﺵ ﻏﻴﺮ ﻣﺎﻟﻲ ﺑﺪﻫﻴﺪ‪ :‬ﭘﺎﺩﺍﺷﻬﺎﻱ ﭘﻮﻟﻲ ﻫﻤﻴﺸﻪ ﻛﺎﺭﺳﺎﺯ ﻭﺍﻗﻊ ﻣﻲ ﺷﻮﺩ‪ .‬ﻭﻟﻲ ﭘﺎﺩﺍﺵ ﻫﺎﻱ ﻏﻴﺮ ﻣﺎﺩﻱ‬ ‫ﻫﻢ ﺑﻪ ﻫﻤﺎﻥ ﺍﻧﺪﺍﺯﻩ ﻛﺎﺭﺳﺎﺯ ﻫﺴﺘﻨﺪ‪ .‬ﻳﻚ ﺗﺸﻜﺮ ﻛﻮﭼﻚ‪ ،‬ﻳﻚ ﺗﻘﺪﻳﺮ ﻧﺎﻣﻪ‪ ،‬ﻳﺎ ﭼﻨﺪ ﻛﻠﻤﻪ ﺳﺘﺎﻳﺶ ﺍﺯ ﻛﺎﺭﻣﻨﺪ‬ ‫ﻣﻲ ﺗﻮﺍﻧﺪ ﺑﺴﻴﺎﺭ ﻣﻔﻴﺪ ﺑﺎﺷﺪ‪.‬‬


‫‪www‬‬ ‫‪aftabi‬‬ ‫‪co‬‬

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‫ﺁﻧﭽﻪ ﺧﺎﻧﻤﻬﺎ ﺑﺎﻳﺪ ﺩﺭ ﻣﻮﺭﺩ ﺧﻮﺭﺩﻥ ﻣﺎﻫﻰ ﺑﺪﺍﻧﻨﺪ‬

‫ارد﹬︊﹧︪️‬ ‫‪3‬‬

‫‪May‬‬

‫‪2012‬‬

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‫ﺟﻤﺎﺩﻱ ﺍﻟﺜﺎﻧﻴﻪ‬

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‫︎﹠︕︫﹠︊﹤‬

‫‪1391‬‬

‫ﻣﺼﺮﻑ ﻣﺎﻫﻲ ﺑﺴﺎﺭ ﺳﻮﺩﻣﻨﺪ ﺍﺳﺖ‪ .‬ﻣﺎﻫﻲ ﺩﺍﺭﺍﻱ ﭘﺮﻭﺗﺌﻴﻦ ﺑﺎﻻ ﻭ ﭼﺮﺑﻲ ﭘﺎﻳﻴﻨﻲ ﺍﺳﺖ‪ ،‬ﺍﻣﺎ ﻣﺎﻧﻨﺪ ﺑﺴﻴﺎﺭﻱ‬ ‫ﺍﺯ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻲ ﻣﻔﻴﺪ‪ ،‬ﻣﺎﻫﻲ ﻧﻴﺰ ﻣﻲﺗﻮﺍﻧﺪ ﺑﺮﺍﻱ ﻣﺼﺮﻑ ﻛﻨﻨﺪﻩ ﻣﻀﺮﺍﺗﻲ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ‪ .‬ﺗﻘﺮﻳﺒﺎ ﺗﻤﺎﻣﻲ‬ ‫ﮔﻮﻧﻪﻫﺎﻱ ﻣﺎﻫﻴﺎﻥ ﺩﺭ ﺑﺪﻥ ﺧﻮﺩ ﺍﻧﻮﺍﻋﻲ ﺍﺯ ﻣﻮﺍﺩ ﺁﻟﻮﺩﻩ ﻛﻨﻨﺪﻩ ﺭﺍ ﺩﺍﺭﻧﺪ ﻭ ﻭﺟﻮﺩ ﻣﻮﺍﺩ ﺁﻟﻮﺩﻩ ﻛﻨﻨﺪﻩ ﺑﺎﻋﺚ‬ ‫ﺍﺛﺮﺍﺗﻲ ﺑﺮ ﻣﺼﺮﻑ ﻛﻨﻨﺪﻩ ﮔﺎﻥ ﻣﻲ ﮔﺬﺍﺭﺩ‪ .‬ﻳﻜﻲ ﺍﺯ ﺍﻳﻦ ﻧﻮﻉ ﻣﻮﺍﺩ ﺁﻟﻮﺩﻩ ﻛﻨﻨﺪﻩ ﻣﺘﻴﻞ ﺟﻴﻮﻩ ﺍﺳﺖ‪.‬‬ ‫ﻣﺘﻴﻞ ﺟﻴﻮﻩ ﺷﻜﻞ ﺳﻤﻲ ﺟﻴﻮﻩ ﺍﺳﺖ ﻛﻪ ﺩﺭ ﺍﺛﺮ ﺁﻟﻮﺩﮔﻲ ﻫﺎﻱ ﺻﻨﺎﻳﻊ ﺍﺑﺘﺪﺍ ﺑﻪ ﺻﻮﺭﺕ ﺟﻴﻮﻩ ﺁﺯﺍﺩ ﺷﺪﻩ ﻭ‬ ‫ﭘﺲ ﺍﺯ ﻭﺭﻭﺩ ﺑﻪ ﻣﻨﺎﺑﻊ ﺁﺑﻲ ﺑﻪ ﺻﻮﺭﺕ ﻣﺘﻴﻞ ﺟﻴﻮﻩ ﺩﺭ ﻣﻲ ﺁﻳﺪ‪ .‬ﺩﺭ ﻣﺤﻴﻂ ﺁﺑﻲ‪ ،‬ﻣﺘﻴﻞ ﺟﻴﻮﻩ ﻭﺍﺭﺩ ﺑﺪﻥ ﺁﺑﺰﻳﺎﻥ‬ ‫ﺍﺯ ﺟﻤﻠﻪ ﻣﺎﻫﻴﺎﻥ ﻣﻲ ﺷﻮﺩ‪ .‬ﺗﻘﺮﻳﺒﺎ« ﺗﻤﺎﻣﻲ ﻣﺎﻫﻴﺎﻥ ﺩﺍﺭﺍﻱ ﻣﻘﺪﺍﺭ ﻛﻤﻲ ﺟﻴﻮﻩ ﺩﺭ ﺑﺪﻥ ﺧﻮﺩ ﻣﻲ ﺑﺎﺷﻨﺪ‪ .‬ﻣﻘﺪﺍﺭ‬ ‫ﺑﺴﻴﺎﺭ ﻛﻢ ﻣﺘﻴﻞ ﺟﻴﻮﻩ‪ ،‬ﺗﺎﺛﻴﺮﻱ ﺑﺮ ﺍﻧﺴﺎﻥ ﻧﺪﺍﺭﺩ ﺍﻣﺎ ﺩﺭ ﺻﻮﺭﺗﻲ ﻛﻪ ﻣﻘﺪﺍﺭ ﺁﻥ ﺩﺭ ﺑﺪﻥ ﺍﻓﺰﺍﻳﺶ ﻳﺎﺑﺪ‪ ،‬ﺑﺎﻋﺚ‬ ‫ﺍﺛﺮﺍﺕ ﺑﺴﻴﺎﺭ ﺑﺪﻱ ﺑﺮ ﺍﻧﺴﺎﻥ ﻭ ﺑﺨﺼﻮﺹ ﻛﻮﺩﻛﺎﻥ ﺧﻮﺍﻫﺪ ﺑﻮﺩ‪ .‬ﺧﻮﺭﺩﻥ ﻣﻘﺪﺍﺭ ﺯﻳﺎﺩﻱ ﻣﺎﻫﻲ ﺣﺎﻭﻱ ﺟﻴﻮﻩ‬ ‫ﻣﻲ ﺗﻮﺍﻧﺪ ﺍﺛﺮﺍﺕ ﺑﺴﻴﺎﺭ ﺑﺪﻱ ﺑﺮ ﺳﻼﻣﺖ ﻣﺎﺩﺭﺍﻥ ﺑﺎﺭﺩﺍﺭ ﻭ ﻓﺮﺯﻧﺪ ﺁﻧﻬﺎ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ‪ .‬ﻣﺘﺎﺳﻔﺎﻧﻪ ﻭﺟﻮﺩ ﻣﻮﺍﺩ‬ ‫ﺁﻟﻮﺩﻩ ﻛﻨﻨﺪﻩ‪ ،‬ﺩﺍﺭﺍﻱ ﺍﺛﺮﺍﺕ ﻛﻮﺗﺎﻩ ﻣﺪﺕ ﻗﺎﺑﻞ ﻣﺸﺎﻫﺪ ﻩ ﺍﻱ ﻧﻴﺴﺖ ﻭ ﺍﺛﺮ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺩﺭﺍﺯ ﻣﺪﺕ ﺑﺮ ﻓﺮﺩ‬ ‫ﻣﻲﮔﺬﺍﺭﺩ‪ .‬ﻣﻘﺪﺍﺭ ﻛﻢ ﺟﻴﻮﻩ‪ ،‬ﺑﺮ ﺳﻴﺴﺘﻢ ﻣﻐﺰﻱ ﻧﻮﺯﺍﺩﺍﻧﻲ ﻛﻪ ﺩﺭ ﺭﺣﻢ ﻣﺎﺩﺭ ﺩﺭ ﺣﺎﻝ ﺷﻜﻞ ﮔﻴﺮﻱ ﻫﺴﺘﻨﺪ‬

‫ﺍﺛﺮ ﻣﻨﻔﻲ ﻣﻲ ﮔﺬﺍﺭﺩ‪ .‬ﻣﻘﺪﺍﺭ ﺯﻳﺎﺩﺗﺮﻱ ﺍﺯ ﺟﻴﻮﻩ ﺑﺎﻋﺚ ﺍﺛﺮﺍﺕ ﺷﺪﻳﺪﻱ ﺩﺭ ﺭﻓﺘﺎﺭ ﻛﻮﺩﻛﺎﻥ ﻣﻲ ﮔﺮﺩﺩ ﻭ ﺑﺎﻋﺚ‬ ‫ﺍﺧﺘﻼﻝ ﺩﺭ ﻳﺎﺩﮔﻴﺮﻱ ﺁﻧﻬﺎ ﺩﺭ ﺳﺎﻟﻬﺎﻱ ﺑﻌﺪ ﺧﻮﺍﻫﺪ ﺷﺪ‪.‬‬ ‫ﻭﺯﺍﺭﺕ ﺩﺍﺭﻭ ﻭ ﺗﻐﺬﻳﻪ ﺍﻳﺎﻻﺕ ﻣﺘﺤﺪﻩ ﺁﻣﺮﻳﻜﺎ ﺗﻮﺻﻴﻪ ﻛﺮﺩﻩ ﻛﻪ ﻣﺎﺩﺭﺍﻧﻲ ﻛﻪ ﺩﺭ ﻳﻚ ﺳﺎﻝ ﺁﻳﻨﺪﻩ ﻗﺼﺪ ﺑﭽﻪ‬ ‫ﺩﺍﺭ ﺷﺪﻥ ﺭﺍ ﺩﺍﺭﻧﺪ‪ ،‬ﻣﺎﺩﺭﺍﻥ ﺣﺎﻣﻠﻪ‪ ،‬ﻣﺎﺩﺭﺍﻧﻲ ﻛﻪ ﺩﺭ ﺣﺎﻝ ﺷﻴﺮ ﺩﻫﻲ ﻣﻲ ﺑﺎﺷﻨﺪ ﻭ ﻛﻮﺩﻛﺎﻥ ﺯﻳﺮ ﺷﺶ ﺳﺎﻝ‬ ‫ﺍﺯ ﻣﺼﺮﻑ ﻣﺎﻫﻴﺎﻥ ﺩﺍﺭﺍﻱ ﻣﻘﺪﺍﺭ ﺯﻳﺎﺩﻱ ﻣﺘﻴﻞ ﺟﻴﻮﻩ ﭘﺮﻫﻴﺰ ﻛﻨﻨﺪ‪.‬‬ ‫ﭼﮕﻮﻧﻪ ﻣﻲ ﺗﻮﺍﻥ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺑﺮﺍﺑﺮ ﺍﺛﺮﺍﺕ ﻣﻨﻔﻲ ﺧﻮﺭﺩ ﻣﺎﻫﻲ ﺁﻟﻮﺩﻩ ﺣﻔﺎﻇﺖ ﻛﺮﺩ‪:‬‬ ‫‪ .1‬ﺍﺯ ﻣﺎﻫﻴﺎﻥ ﻛﻮﭼﻜﺘﺮ ﻭ ﺟﻮﺍﻧﺘﺮ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻴﺪ‪ .‬ﺯﻳﺮﺍ ﻣﺎﻫﻴﺎﻥ ﺟﻮﺍﻧﺘﺮ ﻭ ﻛﻮﭼﻜﺘﺮ ﺍﺣﺘﻤﺎﻝ ﻭﺟﻮﺩ ﺟﻴﻮﻩ‬ ‫ﺩﺭﺁﻧﻬﺎ ﻛﻤﺘﺮ ﺍﺳﺖ‪.‬‬ ‫‪ .2‬ﺍﺯ ﻣﺎﻫﻴﺎﻥ ﻻﻏﺮﺗﺮﻱ ﺍﺳﺘﻔﺎﺩﻩ ﻧﻤﺎﻳﻴﺪ‪ .‬ﻣﺎﻫﻴﺎﻥ ﭼﺎﻕ ﺗﺮ ﻭ ﺑﺎ ﺩﺍﺭﺍ ﺑﻮﺩﻥ ﺑﺎﻓﺖ ﭼﺮﺑﻲ ﺑﻴﺸﺘﺮ ﺍﻣﻜﺎﻥ ﺫﺧﻴﺮﻩ‬ ‫ﺟﻴﻮﻩ ﺩﺭ ﺑﺪﻥ ﺁﻧﻬﺎ ﺑﻴﺸﺘﺮ ﺍﺳﺖ‪.‬‬ ‫‪ .3‬ﺍﺯ ﻣﺎﻫﻴﺎﻥ ﮔﻮﺷﺘﺨﻮﺍﺭ ﻧﻈﻴﺮ ﻛﻮﺳﻪ ﻣﺎﻫﻴﺎﻥ ﺍﺳﺘﻔﺎﺩﻩ ﻧﻜﻨﻴﺪ‪ .‬ﺍﻳﻦ ﻣﺎﻫﻴﺎﻥ ﺩﺭ ﻣﻘﺎﻳﺴﻪ ﺑﺎ ﻣﺎﻫﻴﺎﻧﻲ ﻛﻪ ﺍﺯ‬ ‫ﻣﻨﺎﺑﻊ ﮔﻴﺎﻫﻲ ﺗﻐﺬﻳﻪ ﻣﻲ ﻛﻨﻨﺪ‪ ،‬ﺩﺍﺭﺍﻱ ﻣﻨﺎﺑﻊ ﺑﻴﺸﺘﺮﻱ ﺟﻴﻮﻩ ﻣﻲﺑﺎﺷﻨﺪ‪.‬‬


‫ﭼﻠﻮﻛﺒﺎﺏ ﻣﺨﺼﻮﺹ‬ ‫ﺳﺮﺁﺷﭙﺰ‬

‫‪87000‬ﺭﻳﺎﻝ‬

‫ﻗﻠﻴﻪ ﻣﺎﻫﻲ‬

‫‪52000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮﻣﺎﻫﻲ ﺷﻴﺮ ﻭ‬ ‫ﻣﻴﺶ‬

‫‪77000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮ ﺑﺎﻗﺎﻟﻲ ﺧﻮﺭﺷﺖ‬

‫‪30000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮﻛﺒﺎﺏ ﺳﻠﻄﺎﻧﻲ‬

‫‪67000‬ﺭﻳﺎﻝ‬

‫ﺑﺎﻗﺎﻟﻲ ﭘﻠﻮ ﺑﺎ ﮔﻮﺷﺖ‬

‫‪62000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮﻛﺒﺎﺏ ﺑﺮگ‬

‫‪57000‬ﺭﻳﺎﻝ‬

‫ﺑﺎﻗﺎﻟﻲ ﭘﻠﻮ ﺑﺎ ﻣﺮﻍ‬

‫‪52000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮﺟﻮﺟﻪ ﻛﺒﺎﺏ‬

‫‪49000‬ﺭﻳﺎﻝ‬

‫ﺯﺭﺷﻚ ﭘﻠﻮ ﺑﺎ ﻣﺮﻍ‬

‫‪47000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮﺟﻮﺟﻪ ﻛﺒﺎﺏ ﺑﺎ‬ ‫ﺍﺳﺘﺨﻮﺍﻥ‬

‫‪54000‬ﺭﻳﺎﻝ‬

‫ﺧﻮﺭﺷﺖ ﻗﻴﻤﻪ‬

‫‪33000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮﻛﺒﺎﺏ ﺑﺨﺘﻴﺎﺭﻱ‬

‫‪57000‬ﺭﻳﺎﻝ‬

‫ﺧﻮﺭﺷﺖ ﻗﻮﺭﻣﻪ‬ ‫ﺳﺒﺰﻱ‬

‫‪33000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮﻛﺒﺎﺏ ﻧﮕﻴﻦ‬ ‫ﺩﺍﺭ‬

‫‪47000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮ ﻓﺴﻨﺠﺎﻥ‬

‫‪62000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮﻛﺒﺎﺏ ﻭﺯﻳﺮﻱ‬

‫‪59000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮ ﻣﻴﺮﺯﺍ ﻗﺎﺳﻤﻲ‬

‫‪30000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮﻛﺒﺎﺏ ﻟﻘﻤﻪ‬

‫‪47000‬ﺭﻳﺎﻝ‬

‫ﺍﺳﺘﺎﻣﺒﻮﻟﻲ ﺑﺎ ﮔﻮﺷﺖ‬

‫‪35000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮﻛﺒﺎﺏ ﻛﻮﺑﻴﺪﻩ‬

‫‪40000‬ﺭﻳﺎﻝ‬

‫ﻣﺮﻍ ﺳﻮﺧﺎﺭﻱ ‪ 3‬ﺗﻴﻜﻪ‬

‫‪45000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮﻛﺒﺎﺏ ﺗﺮﺵ‬

‫‪82000‬ﺭﻳﺎﻝ‬

‫ﻣﺮﻍ ﭼﻴﻨﻲ‬

‫‪60000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮ ﻣﻴﮕﻮ ﭘﻔﻜﻲ‬

‫‪82000‬ﺭﻳﺎﻝ‬

‫ﺍﻧﻮﺍﻉ ﺳﺎﻻﺩ‬

‫‪10000‬ﺭﻳﺎﻝ‬

‫ﭼﻠﻮ ﻣﻴﮕﻮ ﺗﻨﻮﺭﻱ‬

‫‪77000‬ﺭﻳﺎﻝ‬

‫ﺳﻮپ ﺟﻮ‬

‫‪7000‬ﺭﻳﺎﻝ‬

‫‪13‬‬

‫ﺧﻮﺭﺷﺖ ﻣﺮﻍ ﺗﺮﺵ‬

‫ارد﹬︊﹧︪️‬ ‫‪2‬‬

‫‪May‬‬

‫‪2012‬‬

‫‪10‬‬

‫ﺟﻤﺎﺩﻱ ﺍﻟﺜﺎﻧﻴﻪ‬

‫‪1433‬‬

‫︚﹧︀ر︫﹠︊﹤‬

‫‪1391‬‬

‫ﻣﻮﺍﺩ ﻻﺯﻡ‪:‬‬ ‫ﻣﺮﻍ ‪ 4/1‬ﻋﺪﺩ‬ ‫ﻟﭙﻪ ‪ 4/3‬ﭘﻴﻤﺎﻧﻪ‬ ‫ﭘﻴﺎﺯ ﺑﺰﺭگ ‪ 1‬ﻋﺪﺩ‬ ‫ﺳﻴﺮ ‪ 4‬ﺣﺒﻪ‬ ‫ﮔﺮﺩﻭ ﺁﺳﻴﺎﺏ ﻛﺮﺩﻩ ‪ 0,5‬ﭘﻴﻤﺎﻧﻪ‬ ‫ﺳﺒﺰﻱ ‪ 1‬ﺗﺎ ‪ 1,5‬ﭘﻴﻤﺎﻧﻪ‬ ‫ﺁﺏ ﻧﺎﺭﻧﺞ ‪ 1‬ﭘﻴﻤﺎﻧﻪ‬ ‫ﺭﺏ ‪ 1‬ﻗﺎﺷﻖ ﻏﺬﺍﺧﻮﺭﻱ‬ ‫ﻧﻤﻚ ﻭ ﻓﻠﻔﻞ ﺑﻪ ﻣﻴﺰﺍﻥ ﺩﻟﺨﻮﺍﻩ‬

‫ﻃﺮﺯ ﺗﻬﻴﻪ‪:‬‬ ‫ﭘﻴﺎﺯ ﺭﺍ ﻧﮕﻴﻨﻲ ﻛﺮﺩﻩ ﻭ ﺗﻔﺖ ﺩﻫﻴﺪ‪ .‬ﻣﺮﻍ ﻭ ﻟﭙﻪ ﺭﺍ ﺍﻓﺰﻭﺩﻩ ﻭ ﻛﻤﻲ ﺗﻔﺖ ﺩﻫﻴﺪ‪ .‬ﺳﻴﺮ‬ ‫ﺭﻧﺪﻩ ﺷﺪﻩ ﺭﺍ ﺍﺿﺎﻓﻪ ﻛﺮﺩﻩ ﻭ ﺗﻔﺖ ﺩﻫﻴﺪ‪ .‬ﺳﺒﺰﻱ )ﺷﺎﻣﻞ ﺗﺮﻩ‪ ،‬ﮔﺸﻨﻴﺰ‪ ،‬ﺟﻌﻔﺮﻱ‪،‬‬ ‫ﺷﻨﺒﻠﻴﻠﻪ ﻣﻲ ﺑﺎﺷﺪ ﻛﻪ ﻣﻘﺪﺍﺭ ﮔﺸﻨﻴﺰ ﺁﻥ ﺑﻴﺸﺘﺮ ﺍﺳﺖ‪ (.‬ﺭﺍ ﺧﺮﺩ ﻛﻨﻴﺪ ﻭ ﻫﻤﺮﺍﻩ ﮔﺮﺩﻭ‬ ‫ﺁﺳﻴﺎﺏ ﺷﺪﻩ‪ ،‬ﺭﺏ‪ ،‬ﻧﻤﻚ ﻭ ﻓﻠﻔﻞ ﺑﻪ ﻗﺎﺑﻠﻤﻪ ﺍﻓﺰﻭﺩﻩ ﻭ ﺑﻌﺪ ﺍﺯ ﭼﻨﺪ ﻟﺤﻈﻪ ﺗﻔﺖ ﺩﺍﺩﻥ‬ ‫ﺁﺏ ﺑﺮﻳﺰﻳﺪ ﺗﺎ ﺑﻪ ﺟﻮﺵ ﺁﻳﺪ‪ .‬ﺳﭙﺲ ﺷﻌﻠﻪ ﺭﺍ ﻛﻢ ﻛﻨﻴﺪ ﺗﺎ ﺧﻮﺭﺷﺖ ﭘﺨﺘﻪ ﻭ ﺟﺎ ﺑﻴﻔﺘﺪ‬ ‫ﺩﺭ ﺁﺧﺮ ﭘﺨﺖ ﺁﺏ ﻧﺎﺭﻧﺞ ﺭﺍ ﺍﺿﺎﻓﻪ ﻛﻨﻴﺪ ﻭ ﺑﻌﺪ ﺍﺯ ﭼﻨﺪ ﺟﻮﺵ ﺷﻌﻠﻪ ﺭﺍ ﺧﺎﻣﻮﺵ ﻛﻨﻴﺪ‪.‬‬ ‫ﺩﺭ ﺍﻳﻦ ﻣﺮﺣﻠﻪ ﺧﻮﺭﺷﺖ ﺁﻣﺎﺩﻩ ﺍﺳﺖ‪.‬‬ ‫ﺍﮔﺮ ﺁﺏ ﻧﺎﺭﻧﺞ ﺩﺭ ﺩﺳﺘﺮﺱ ﻧﺪﺍﺷﺘﻴﺪ ﻣﻲ ﺗﻮﺍﻧﻴﺪ ﺍﺯ ‪ 1‬ﭘﻴﻤﺎﻧﻪ ﺁﺑﻐﻮﺭﻩ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻴﺪ‪.‬‬ ‫ﺍﻳﻦ ﺧﻮﺭﺷﺖ ﺍﺯ ﺧﻮﺭﺍﻛﻲ ﻫﺎﻱ ﻟﺬﻳﺬ ﺷﻤﺎﻝ ﻛﺸﻮﺭﻣﺎﻥ ﺍﺳﺖ‪.‬‬


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‫ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺷﺎﻣﭙﻮ‬

‫ارد﹬︊﹧︪️‬

‫ﺷﻬﺎﺩﺕ ﺍﺳﺘﺎﺩ ﻣﺮﺗﻀﻲ ﻣﻄﻬﺮﻱ‬ ‫ﺭﻭﺯ ﻣﻌﻠﻢ‪ -‬ﺭﻭﺯ ﻛﺎﺭ ﻭ ﻛﺎﺭﮔﺮ‬

‫‪1‬‬

‫‪May‬‬

‫‪2012‬‬

‫‪9‬‬

‫ﺟﻤﺎﺩﻱ ﺍﻟﺜﺎﻧﻴﻪ‬

‫‪1433‬‬

‫︨﹤ ︫﹠︊﹤‬

‫‪1391‬‬

‫ﻣﻮﻫﺎﻯ ﺧﺸﻚ‪ :‬ﺍﮔﺮ ﻣﻮﻫﺎﻳﺘﺎﻥ ﺧﺸﻚ ﺍﺳﺖ ﺑﺎﻳﺪ ﺷﺎﻣﭙﻮﻳﻰ ﺑﺎ ﻣﻮﺍﺩ ﻣﻐﺬﻯ ﻓﻌﺎﻝ )ﺳﺮﺍﻣﻴﺪ ﻭ‬ ‫ﺍﺳﻴﺪﻫﺎﻯ ﭼﺮﺏ ﺿﺮﻭﺭﻯ( ﺭﺍ ﺍﻧﺘﺨﺎﺏ ﻛﻨﻴﺪ‪ .‬ﺍﺯ ﺷﺴﺘﺸﻮﻯ ﻣﻜﺮﺭ )ﻳﻚ ﺑﺎﺭ ﺷﺴﺘﺸﻮ ﺩﺭ ﻫﻔﺘﻪ‬ ‫ﻣﻨﺎﺳﺐ ﺍﺳﺖ( ﻭ ﺑﺮﺍﺷﻴﻨﮓ ﺯﻳﺎﺩ ﻛﻪ ﺣﺮﺍﺭﺕ ﺁﻥ ﺑﺎﻋﺚ ﺷﻜﻨﻨﺪﮔﻰ ﻣﻮﻫﺎ ﻣﻰ ﺷﻮﺩ ﺧﻮﺩﺩﺍﺭﻯ ﻛﻨﻴﺪ‪.‬‬ ‫‪2‬ﺑﺎﺭ ﺩﺭ ﻣﺎﻩ ﻗﺒﻞ ﺍﺯ ﺷﺎﻣﭙﻮ ﺯﺩﻥ ﺍﺯ ﻣﺎﺳﻚ ﻫﺎﻯ ﻣﻐﺬﻯ ﺭﻭﻯ ﻣﻮﻫﺎ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻴﺪ )ﺭﻭﻏﻦ ﻛﺘﻴﺮﺍ ﻭ‬ ‫ﺭﻭﻏﻦ ﻧﺨﻞ ﻭ…( ﻭ ﺑﮕﺬﺍﺭﻳﺪ ‪20‬ﺩﻗﻴﻘﻪ ﻭ ﻳﺎ ﺑﻬﺘﺮ ﺍﺳﺖ ﺗﻤﺎﻡ ﺷﺐ ﺯﻳﺮ ﻳﻚ ﺣﻮﻟﻪ ﺭﻭﻯ ﻣﻮﻫﺎﻳﺘﺎﻥ‬ ‫ﺑﻤﺎﻧﺪ‪ .‬ﺍﮔﺮ ﻧﻮﻙ ﻣﻮﻫﺎﻳﺘﺎﻥ ﺷﻜﺎﻓﺘﻪ ﺷﺪﻩ )ﻣﻮﺧﻮﺭﻩ(‪ ،‬ﺗﻨﻬﺎ ﺭﺍﻩ ﺣﻞ ﻭﺍﻗﻌﻰ ﻭ ﻋﻤﻠﻰ‪ ،‬ﻛﻮﺗﺎﻩ ﻛﺮﺩﻥ‬ ‫ﻣﻮﻫﺎﺳﺖ‪.‬‬ ‫ﻣﻮﻫﺎﻯ ﭼﺮﺏ‪ :‬ﺍﮔﺮ ﻣﻮﻫﺎﻳﺘﺎﻥ ﭼﺮﺏ ﺍﺳﺖ‪ ،‬ﻓﻘﻂ ‪1‬ﺗﺎ ‪2‬ﺑﺎﺭ ﺩﺭ ﻫﻔﺘﻪ ﺑﺎﻳﺪ ﺍﺯ ﺷﺎﻣﭙﻮﻯ ﻣﺨﺼﻮﺹ‬ ‫ﻣﻮﻫﺎﻯ ﭼﺮﺏ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻴﺪ‪ .‬ﺍﺳﺘﻔﺎﺩﻩ ﺑﻴﺶ ﺍﺯ ﺣﺪ ﺍﻳﻦ ﺷﺎﻣﭙﻮﻫﺎ ﺍﺣﺘﻤﺎﻝ ﻓﻌﺎﻝ ﺷﺪﻥ ﺗﻮﻟﻴﺪ ﺳﺒﻮﻡ‬ ‫‪ ( (SEBUM‬ﻭ ﺩﺭ ﻧﺘﻴﺠﻪ ﺗﻮﻟﻴﺪ ﭼﺮﺑﻰ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﻣﻰ ﺷﻮﺩ‪ .‬ﺑﻨﺎﺑﺮﺍﻳﻦ ﺷﻤﺎ ﻛﻪ ﻣﺠﺒﻮﺭﻳﺪ ﺑﻴﺸﺘﺮ‬ ‫ﻣﻮﻫﺎﻳﺘﺎﻥ ﺭﺍ ﺑﺸﻮﻳﻴﺪ‪ ،‬ﺑﺮﺍﻯ ﺍﻳﻦ ﻛﺎﺭ ﺑﺎﻳﺪ ﺍﺯ ﺷﺎﻣﭙﻮﻫﺎﻯ ﺩﺍﺭﺍﻯ )‪ (PH‬ﺧﻨﺜﻰ ﻭ ﻣﺨﺼﻮﺹ ﻣﺼﺮﻑ‬ ‫ﺭﻭﺯﺍﻧﻪ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻴﺪ‪ .‬ﺑﺮﺍﻯ ﺗﻤﻴﺰ ﻛﺮﺩﻥ ﻣﻮﻫﺎ ﺑﻪ ﻃﻮﺭ ﻣﺮﺗﺐ ﺍﺯ ﻣﺎﺳﻚ ﻫﺎﻯ ﻣﺨﺼﻮﺹ ﻣﻮ ﺍﺳﺘﻔﺎﺩﻩ‬

‫ﻛﻨﻴﺪ‪ .‬ﺍﺯ ﺗﺤﺮﻳﻚ ﻛﺮﺩﻥ ﭘﻮﺳﺖ ﺳﺮ ﺑﺎ ﻣﺎﺳﺎژ ﻭ ﺑﺮﺱ ﺯﺩﻥ ﻣﺤﻜﻢ ﻣﻮ ﺧﻮﺩﺩﺍﺭﻯ ﻛﻨﻴﺪ‪.‬‬ ‫ﺗﻘﻮﻳﺖ ﻛﻨﻨﺪﻩ ﻫﺎ‪ ،‬ﺑﻌﺪ ﺍﺯ ﺷﺎﻣﭙﻮ ﺯﺩﻥ‪ :‬ﺍﻳﻦ ﺗﻘﻮﻳﺖﻛﻨﻨﺪﻩﻫﺎ ﺑﻌﺪ ﺍﺯ ﺷﺎﻣﭙﻮ ﺯﺩﻥ‪ ،‬ﺭﻭﻯ ﻣﻮﻫﺎﻯ ﺧﺸﻚ‬ ‫)ﺁﺑﮕﺮﻓﺘﻪ ﺷﺪﻩ( ﻣﻮﺭﺩ ﺍﺳﺘﻔﺎﺩﻩ ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﻧﺪ؛ ﺑﺮﺍﻯ ﺗﺎﺛﻴﺮ ﺑﻬﺘﺮ ﺑﺎﻳﺪ ﭼﻨﺪ ﺩﻗﻴﻘﻪ ﺭﻭﻯ ﻣﻮ ﺑﻤﺎﻧﻨﺪ‪.‬‬ ‫)ﻣﺪﺕ ﺯﻣﺎﻧﻰ ﻛﻪ ﺍﻳﻦ ﺗﻘﻮﻳﺖ ﻛﻨﻨﺪﻩ ﻫﺎ ﺑﺎﻳﺪ ﺭﻭﻯ ﻣﻮ ﺑﻤﺎﻧﺪ ﺭﻭﻯ ﺑﺴﺘﻪ ﺑﻨﺪﻯ ﺁﻧﻬﺎ ﻣﺸﺨﺺ ﺍﺳﺖ(‬ ‫ﻧﺮﻡ ﻛﻨﻨﺪﻩ ﻫﺎ‪ ،‬ﺑﺎ ﻧﺮﻡ ﻛﺮﺩﻥ ﻣﻮ‪ ،‬ﺷﺴﺘﺸﻮﻯ ﺁﻥ ﺭﺍ ﺁﺳﺎﻥ ﻣﻰ ﻛﻨﻨﺪ‪.‬‬ ‫ﻣﺎﺳﻚ ﻫﺎ ﺍﺛﺮ ﺑﺴﻴﺎﺭ ﻣﻬﻤﻰ ﺭﻭﻯ ﻣﻮﻫﺎ ﺩﺍﺭﻧﺪ‪ .‬ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻳﻦ ﻣﺎﺳﻚ ﻫﺎ ﺑﺮﺍﻯ ﻣﻮﻫﺎﻯ ﺧﺸﻚ ﻳﺎ‬ ‫ﻣﻮﻫﺎﻳﻰ ﻛﻪ ﺗﻮﺳﻂ ﻋﻮﺍﻣﻞ ﺑﻴﺮﻭﻧﻰ ﺍﺯ ﺟﻤﻠﻪ ﺩﻛﻮﻟﻮﺭﻩ‪ ،‬ﺭﻧﮓ‪ ،‬ﻓﺮ‪ ،‬ﺑﺮﺍﺷﻴﻨﮓ ﻣﻜﺮﺭ‪ ،‬ﺑﺎﺩ‪ ،‬ﺁﻓﺘﺎﺏ ﻭ…‬ ‫ﺁﺳﻴﺐ ﺩﻳﺪﻩ ﺍﻧﺪ‪ ،‬ﺑﺴﻴﺎﺭ ﺿﺮﻭﺭﻯ ﺍﺳﺖ‪ .‬ﺑﺮﺍﻯ ﺗﺎﺛﻴﺮ ﺑﻬﺘﺮ ﺍﻳﻦ ﻣﺎﺳﻚ ﻫﺎ ﻣﻮﻫﺎﻳﺘﺎﻥ ﺭﺍ ﺩﺭ ﻳﻚ ﺣﻮﻟﻪ‬ ‫ﮔﺮﻡ ﺑﭙﻴﭽﻴﺪ ﻭ ﺑﮕﺬﺍﺭﻳﺪ ﻣﺪﺕ ﺯﻣﺎﻥ ﺑﻴﺸﺘﺮﻯ ﺭﻭﻯ ﻣﻮﻫﺎﻳﺘﺎﻥ ﺑﻤﺎﻧﺪ‪.‬‬ ‫ﺑﻌﻀﻰ ﺍﺯ ﺗﻘﻮﻳﺖ ﻛﻨﻨﺪﻩ ﻫﺎﻯ ﻣﻮ ﺍﺣﺘﻴﺎﺟﻰ ﺑﻪ ﺁﺑﻜﺸﻰ ﻭ ﺷﺴﺘﺸﻮ ﻧﺪﺍﺭﻧﺪ؛ ﻣﺎﻧﻨﺪ ﺳﺮﻡ ﻫﺎﻯ‬ ‫ﺗﻘﻮﻳﺖ ﻛﻨﻨﺪﻩ ﻣﻮ ﻛﻪ ﺗﻨﻬﺎ ﭼﻨﺪ ﻗﻄﺮﻩ ﺍﺯ ﺁﻧﻬﺎ ﺧﺸﻜﻰ ﻭﺧﺸﻦ ﺑﻮﺩﻥ ﻣﻮﻫﺎ ﺭﺍ ﺑﺮﻃﺮﻑ ﻣﻰﻛﻨﺪ ﻭ ﺑﺎﻋﺚ‬ ‫ﺩﺭﺧﺸﻨﺪﮔﻰ ﺁﻧﻬﺎ ﻣﻰﺷﻮﺩ‪.‬‬


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‫ارد﹬︊﹧︪️‬

‫ﻧﻜﺎﺗﻰ ﺑﺮﺍﻯ ﺣﻀﻮﺭ ﻣﺆﺛﺮ ﺩﺭ ﺭﻗﺎﺑﺖ ﺗﺒﻠﻴﻐﺎﺗﻰ‬

‫‪30‬‬

‫‪April‬‬

‫‪2012‬‬

‫‪8‬‬

‫ﺟﻤﺎﺩﻱ ﺍﻟﺜﺎﻧﻴﻪ‬

‫‪1433‬‬

‫دو︫﹠︊﹤‬

‫‪1391‬‬

‫‪ -1‬ﺑﻪ ﺩﻧﺒﺎﻝ ﻣﺨﺎﻃﺒﺎﻥ ﻫﺪﻑ ﺑﺎﺷﻴﺪ‪ .‬ﻳﻚ ﻓﻌﺎﻟﻴﺖ ﺗﺒﻠﻴﻐﺎﺗﻲ ﺑﺎﻳﺪ ﺭﻭﻱ ﻗﺴﻤﺘﻲ ﺧﺎﺹ ﻭ ﻣﺸﺨﺺ‬ ‫ﺍﺯ ﺧﺪﻣﺎﺕ ﻳﺎ ﻣﺤﺼﻮﻻﺕ ﺷﻤﺎ ﻣﺘﻤﺮﻛﺰ ﺷﻮﺩ‪ .‬ﺍﺷﺘﺒﺎﻩ ﻣﻌﻤﻮﻟﻲ ﻛﻪ ﺑﻴﺸﺘﺮ ﺳﺎﺯﻣﺎﻥ ﻫﺎ ﻣﺮﺗﻜﺐ‬ ‫ﻣﻲ ﺷﻮﻧﺪ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺑﻪ ﺻﻮﺭﺕ ﻛﻠﻲ ﺗﺒﻠﻴﻎ ﻣﻲ ﻛﻨﻨﺪ ﻭ ﺭﻭﻱ ﻣﺤﺼﻮﻻﺕ ﺑﻪ ﺻﻮﺭﺕ‬ ‫ﺗﺨﺼﺼﻲ ﻭ ﺗﻜﻲ ﺗﺒﻠﻴﻎ ﻧﻤﻲ ﻛﻨﻨﺪ ﺗﺎ ﺑﺘﻮﺍﻧﻨﺪ ﺗﻮﺟﻪ ﻣﺸﺘﺮﻳﺎﻥ ﺑﺎﻟﻘﻮﻩ ﺧﻮﺩ ﺭﺍ ﻣﻌﻄﻮﻑ ﺑﻪ ﺁﻥ‬ ‫ﻛﺎﻻ ﻳﺎ ﺧﺪﻣﺎﺕ ﻛﻨﻨﺪ‪.‬‬ ‫‪ -2‬ﺑﺮﺗﺮﻯﻫﺎﻯ ﻗﺎﺑﻞ ﺭﻗﺎﺑﺖ ﺧﻮﺩ ﺭﺍ ﻧﻤﺎﻳﺎﻥ ﺳﺎﺯﻳﺪ‪ .‬ﻳﻜﻲ ﺍﺯ ﻛﻠﻴﺪﻫﺎﻱ ﺗﺒﻠﻴﻐﺎﺕ ﻣﻮﻓﻖ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ‬ ‫ﺑﺮﺍﻱ ﺳﺎﺯﻣﺎﻥ ﺷﻤﺎ ﺟﺎﻳﮕﺎﻫﻲ ﺩﺭ ﺫﻫﻦ ﻣﺨﺎﻃﺒﺎﻥ ﺍﻳﺠﺎﺩ ﻛﻨﺪ‪ .‬ﺭﻭﻱ ﻓﺎﻛﺘﻮﺭﻫﺎﻳﻲ ﻛﺎﺭ ﻛﻨﻴﺪ ﻛﻪ‬ ‫ﺩﺭ ﺁﻧﻬﺎ ﻗﻮﻱ ﻫﺴﺘﻴﺪ‪ .‬ﺑﺎﻳﺪ ﺧﺪﻣﺎﺗﻲ ﺭﺍ ﻛﻪ ﺷﻤﺎ ﻳﺎ ﻛﺎﻻﻳﺘﺎﻥ ﺍﺭﺍﺋﻪ ﻣﻲ ﻛﻨﺪ ﺑﻪ ﺍﻃﻼﻉ ﻣﺸﺘﺮﻱ‬ ‫ﺍﺣﺘﻤﺎﻟﻲ ﺑﺮﺳﺎﻧﻴﺪ ﺗﺎ ﻓﺮﺻﺖ ﻓﻜﺮ ﻛﺮﺩﻥ ﻭ ﺍﻧﺘﺨﺎﺏ ﺭﺍ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ‪ .‬ﺣﻘﻴﻘﺖ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ‬ ‫ﺗﺒﻠﻴﻐﺎﺕ ﺯﻳﺒﺎ ﻭ ﺟﺎﻟﺐ ﻓﺮﺍﻭﺍﻧﻲ ﺳﺎﺧﺘﻪ ﻣﻲ ﺷﻮﻧﺪ ﻭﻟﻲ ﺩﺭ ﺍﺭﺍﺋﻪ ﺑﺮﺗﺮﻱ ﻫﺎﻱ ﻛﺎﻻ ﻳﺎ ﺧﺪﻣﺎﺕ‬ ‫ﻋﺎﺟﺰ ﻫﺴﺘﻨﺪ ﻭ ﻧﺘﻴﺠﻪ ﺁﻥ ﻳﻚ ﺷﻜﺴﺖ ﺗﺒﻠﻴﻐﺎﺗﻲ ﺍﺳﺖ‪.‬‬

‫‪ -3‬ﻳﻚ ﻟﻮﮔﻮ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﺪ ﻭ ﺁﻥ ﺭﺍ ﻣﻨﺘﺸﺮ ﻛﻨﻴﺪ‪ .‬ﻭﻗﺘﻲ ﻛﻪ ﺩﺭ ﺍﺗﻮﺑﺎﻥ ﺩﺭ ﺣﺎﻝ ﺭﺍﻧﻨﺪﮔﻲ ﻫﺴﺘﻴﺪ‬ ‫ﺑﺪﻭﻥ ﺍﻳﻨﻜﻪ ﺗﻤﺮﻛﺰ ﺧﻮﺩ ﺭﺍ ﺍﺯ ﺩﺳﺖ ﺑﺪﻫﻴﺪ ﻣﻲ ﺗﻮﺍﻧﻴﺪ ﻧﺸﺎﻥ ﻛﻤﭙﺎﻧﻲ ﻣﻚ ﺩﻭﻧﺎﻟﺪ ﺭﺍ ﺑﻪ‬ ‫ﺧﺎﻃﺮ ﺑﻴﺎﻭﺭﻳﺪ ﻫﻤﻴﻨﻄﻮﺭ ﻛﻤﭙﺎﻧﻲ ﻫﺎ ﻭ ﻣﺤﺼﻮﻻﺕ ﺑﺴﻴﺎﺭﻱ ﻭﺟﻮﺩ ﺩﺍﺭﻧﺪ ﻛﻪ ﺁﻧﻬﺎ ﺭﺍ ﺑﺎ ﺁﺭﻡ ﻭ‬ ‫ﻟﻮﮔﻮﻳﺸﺎﻥ ﺑﻪ ﻳﺎﺩ ﻣﻲ ﺁﻭﺭﻳﻢ‪ .‬ﺑﺴﻴﺎﺭﻱ ﺍﺯ ﻛﻤﭙﺎﻧﻲ ﻫﺎ ﻫﻨﮕﺎﻡ ﺗﺒﻠﻴﻎ ﻳﻚ ﻟﻮﮔﻮﻱ ﻣﻨﺎﺳﺐ ﺑﻪ‬ ‫ﻋﻨﻮﺍﻥ ﻧﻤﺎﺩ ﻧﺪﺍﺭﻧﺪ‪ .‬ﺗﺎ ﺑﺎ ﻳﻚ ﻧﮕﺎﻩ ﺗﺼﻮﻳﺮﻱ ﻣﻨﺎﺳﺐ ﺩﺭ ﺫﻫﻦ ﻣﺸﺘﺮﻳﺎﻥ ﺑﻪ ﺟﺎ ﺑﮕﺬﺍﺭﻧﺪ‪.‬‬ ‫‪ -4‬ﺩﺭ ﺟﺎﻯ ﻣﻨﺎﺳﺐ ﺗﺒﻠﻴﻐﺎﺕ ﻛﻨﻴﺪ‪ .‬ﺍﺑﺘﺪﺍ ﺑﺎﻳﺪ ﺑﺪﺍﻧﻴﺪ ﻛﺠﺎ ﺗﺒﻠﻴﻎ ﻛﻨﻴﺪ ﻭ ﺍﺯ ﭼﻪ ﺭﺳﺎﻧﻪ ﺍﻱ‬ ‫ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻴﺪ ﺑﺪﺍﻧﻴﺪ ﻛﻪ ﺑﺮﻧﺎﻣﻪ ﺭﺍﺩﻳﻮﻳﻲ ﻳﺎ ﺗﻠﻮﻳﺰﻳﻮﻧﻲ ﻣﻮﺭﺩ ﻋﻼﻗﻪ ﺷﻤﺎ ﻟﺰﻭﻣﺎ ً ﺑﺮﻧﺎﻣﻪ ﻣﻮﺭﺩ‬ ‫ﻋﻼﻗﻪ ﻣﺸﺘﺮﻳﺎﻥ ﺷﻤﺎ ﻧﻴﺴﺖ‪ .‬ﺑﻨﺎﺑﺮﺍﻳﻦ ﺑﺎﻳﺪ ﻋﻼﻗﻪ ﻣﺸﺘﺮﻳﺎﻥ ﺧﻮﺩ ﺭﺍ ﺑﺸﻨﺎﺳﻴﺪ ﻭ ﺑﺪﺍﻧﻴﺪ ﭼﻪ‬ ‫ﻣﺠﻠﻪ ﺍﻱ ﻣﻲ ﺧﻮﺍﻧﻨﺪ ﺁﻳﺎ ﺍﺯ ﺍﻳﻨﺘﺮﻧﺖ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻲ ﻛﻨﻨﺪ ﻳﺎ ﺍﻫﻞ ﺗﻤﺎﺷﺎﻱ ﺗﻠﻮﻳﺰﻳﻮﻥ ﻫﺴﺘﻨﺪ‪.‬‬ ‫ﺑﺮﺍﻱ ﺍﻳﻨﻜﻪ ﺍﺯ ﻛﺴﺐ ﻭ ﻛﺎﺭ ﺧﻮﺩ ﺩﺭﺁﻣﺪ ﺧﻮﺑﻲ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﺪ ﺑﺎﻳﺪ ﺧﻮﺏ ﻫﻢ ﺧﺮﺝ ﻛﻨﻴﺪ ﻭﻟﻲ‬ ‫ﺍﺑﺘﺪﺍ ﺑﺪﺍﻧﻴﺪ ﻛﺠﺎ ﭘﻮﻝ ﺧﺮﺝ ﻛﻨﻴﺪ‪.‬‬


‫ﺧﺎﻧﻪ ﻛﻴﻔﻴﺖ ﺍﻳﺮﺍﻧﻴﺎﻥ ‪ 9.............‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺩﻛﺘﺮ ﺑﻬﺮﺍﻡ ﺷﻬﺮﻳﺎﺭﻱ ‪ 9.............‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﻣﺠﺘﻤﻊ ﺧﺪﻣﺎﺗﻲ ﺍﻳﺴﻴﻦ ‪ 9...........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺁﻣﻮﺯﺷﮕﺎﻩ ﻣﻮﺳﻴﻘﻲ ﭼﺎﻭﺵ‪ 9.......‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﻛﺎﻻ ﭘﺰﺷﻜﻲ ﻃﺐ ﻭ ﺳﻼﻣﺖ ‪ 9.......‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺁﺭﺍﻳﺸﮕﺎﻩ ژﺍﺑﻴﺰ ‪ 10 .................‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﻓﺮﻭﺷﮕﺎﻩ ﻭﺭﺯﺷﻲ ﻫﻤﺎگ‪ 10 .......‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺁﺷﭙﺰﺧﺎﻧﻪ ﺷﻬﺮﻏﺬﺍ ‪ 10 .............‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﻣﺒﻠﻤﺎﻥ ﭘﻴﻤﺎﻥ ‪ 10 ....................‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺁﻣﻮﺯﺷﮕﺎﻩ ﺁﺭﺍﻳﺸﻲ ﻣﺎﻫﻚ ‪ 10 .....‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬

‫ﻣﺠﺘﻤﻊ ﺯﻳﺘﻮﻥ ﻗﺸﻢ ‪ 11 ............‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺍﻳﻤﻦ ﭘﺎﺳﺎﺭﮔﺎﺩ ﺟﻨﻮﺏ ‪ 11 ..........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺁﺭﻳﺎﻥ ﺭﺍﻳﺎﻥ‪ 11 ......................‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺁﺭﺍﻣﻜﺲ‪ 12 ..........................‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺁﻟﻮﻣﻴﻨﻴﻮﻡ ﻣﻮﺣﺪ ‪ 12 ................‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺁﺷﭙﺰﺧﺎﻧﻪ ﮔﻴﻼﻥ‪ 13 .................‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﻣﺠﺘﻤﻊ ﺁﻣﻮﺯﺷﻲ ﺷﻜﻮﻩ‪ 13 .........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺩﻛﺘﺮ ﻛﺎﻣﻞ ﺟﻼﻟﻲ‪ 14 ................‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺩﻛﺘﺮ ﭘﺪﺭﺍﻡ ﺍﻧﺼﺎﺭﻱ ‪ 14 ...........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺩﻛﺘﺮ ﺩﺍﺭﻳﻮﺵ ﻧﻴﺎﺯﻱ‪ 14 ...........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬

‫ﻣﻰﺧﻮﺍﻯ ﭘﻴﻚ ﺁﻓﺘﺎﺏ ﺭﻭ‬ ‫ﺁﻧﻼﻳﻦ ﻭﺭﻕ ﺑﺰﻧﻰ؟!‬ ‫‪10‬‬

‫ﺳﺨﺖﻧﮕﻴﺮ‪...‬ﺑﻪﺳﺎﺩﮔﻰﻳﻪﺁﻓﺘﺎﺑﻰﺑﺎﺵ!‬

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‫ارد﹬︊﹧︪️‬ ‫‪29‬‬

‫‪April‬‬

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‫ﺟﻤﺎﺩﻱ ﺍﻟﺜﺎﻧﻴﻪ‬

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‫﹬﹈︫﹠︊﹤‬

‫ﺩﻛﺘﺮ ﻋﺒﺪﺍﻟﺮﺣﻤﺎﻥ ﻓﻀﻠﻲ ‪ 14 ......‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺩﻛﺘﺮ ﺍﻣﻴﻦ ﺷﻔﻲﺯﺍﺩ ‪ 14 ............‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺩﻛﺘﺮ ﺯﻳﻨﺐ ﻃﺎﻟﻌﻲ‪ 14 ...............‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺩﻛﺘﺮ ﺍﺣﻤﺪ ﺩﺭﺳﺘﮕﺎﻥ ‪ 14 ..........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺩﻛﺘﺮ ﺍﺣﻤﺪﺭﺿﺎ ﻧﺨﻌﻲ‪ 14 ...........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﻣﻬﺮﺳﺎﺯﻱ ﺍﺳﻼﻣﻲ‪ 14 ...............‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺳﻨﺠﺶ ﺷﻨﻮﺍﻳﻲ ﺟﺎﻡ ﺟﻢ‪ 15 ......‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺩﻛﺘﺮ ﻧﻮﻳﺪ ﻛﺮﺍﻳﻪﭼﻴﺎﻥ ‪ 15 .........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺩﻛﺘﺮ ﻭﺣﻴﺪﺭﺿﺎ ﺣﻜﻤﺖ‪ 15 .........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺩﻛﺘﺮ ﻣﻬﺮﺩﺍﺩ ﺑﺤﺮﺁﺑﺎﺩﻱ ‪ 15 ........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬

‫ﺁژﺍﻧﺲ ﻫﻮﺍﭘﻴﻤﺎﻳﻲ ﻫﺮﻣﺰﮔﺸﺖ ‪ 15‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﭘﻴﺘﺰﺍ ﺩﺍﻧﻴﺎﻝ ‪ 16 .....................‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﭘﺎﺭﺱ ﺗﺮﺍﺯ ‪ 16 .......................‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺁﺷﭙﺰﺧﺎﻧﻪ ﺧﻠﻴﺞﻓﺎﺭﺱ‪ 16 ..........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﻛﺎﺭﮔﺎﻩ ﻧﮕﺎﻫﺒﺎﻥﮔﺎﺯﺳﻮﺯ ‪ 16 ........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﻣﺸﺎﻭﺭﻩ ﺍﻣﻼﻙ ﺩﺭﻭﻳﺶ ‪ 16 ........‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﻓﺮﻭﺷﮕﺎﻩ ﻧﻲ ﻧﻲ ﻣﺪ‪ 16 .............‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺳﺎﻟﻦ ﺯﻳﺒﺎﻳﻲ ﺩﺍﻧﮋﻩ ‪ 16 .............‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺧﺎﻧﻪ ﺳﺒﺰﻱ‪ 16 .......................‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬ ‫ﺳﺎﻟﻦ ﺯﻳﺒﺎﻳﻲ ﺭﻭﺷﻨﺎ ‪ 16 ............‬ﺍﺭﺩﻳﺒﻬﺸﺖ‬

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‫ﺑﻪ ﻟﺒﺎﺱﻫﺎﻯ ﺭﻭﺯﺍﻧﻪ ﺍﻫﻤﻴﺖ ﺑﺪﻫﻴﺪ‪ :‬ﭘﻮﺷﺶ ﺭﻭﺯﻣﺮﻩ ﺧﻴﻠﻰ ﻣﻬﻢ ﺍﺳﺖ‪ .‬ﺑﻌﻀﻰﻫﺎ ﻓﻜﺮ ﻣﻰﻛﻨﻨﺪ ﭼﻮﻥ‬ ‫ﺍﺳﻢ ﺭﻭﺯﻣﺮﻩ ﺑﻪ ﺍﻳﻦ ﻟﺒﺎﺱﻫﺎ ﺩﺍﺩﻩ ﻣﻰﺷﻮﺩ ﻧﺒﺎﻳﺪ ﺗﻮﺟﻪ ﺯﻳﺎﺩﻯ ﺑﻪ ﺁﻥﻫﺎ ﻛﺮﺩ‪ .‬ﺩﻗﻴﻘﺎ ﺑﺮﻋﻜﺲ ﺍﺳﺖ؛‬ ‫ﺭﻭﺯﻣﺮﻩ ﻳﻌﻨﻰ ﻳﻚ ﺑﺨﺶ ﺧﻴﻠﻰ ﻣﻬﻢ ﺍﺯ ﺯﻧﺪﮔﻰ‪ .‬ﭘﺲ ﺑﺮﺍﻯ ﺍﻧﺘﺨﺎﺏ ﻟﺒﺎﺱﻫﺎﻯﺗﺎﻥ ﻭﻗﺖ ﺑﮕﺬﺍﺭﻳﺪ‪.‬‬ ‫ﻟﺒﺎﺱﻫﺎﻳﻰ ﻧﻪ ﺗﻨﮓ ﻭ ﻧﻪ ﮔﺸﺎﺩ‪ :‬ﺑﻬﺘﺮﻳﻦ ﭘﻴﺸﺮﻓﺘﻰ ﻛﻪ ﻣﻰﺗﻮﺍﻧﻴﺪ ﺑﺮﺍﻯ ﻇﺎﻫﺮﺗﺎﻥ ﺍﻳﺠﺎﺩ ﻛﻨﻴﺪ ﺩﺍﺷﺘﻦ ﻳﻚ‬ ‫ﺍﻧﺘﺨﺎﺏ ﻫﻮﺷﻤﻨﺪﺍﻧﻪ ﻭ ﺑﺎ ﺩﻗﺖ ﺍﺳﺖ‪ ،‬ﺍﻧﺘﺨﺎﺏ ﻟﺒﺎﺱﻫﺎﻳﻰ ﻛﻪ ﻛﺎﻣﻼ ﺍﻧﺪﺍﺯﻩﺗﺎﻥ ﻫﺴﺘﻨﺪ‪.‬‬ ‫ﺑﻴﺸﺘﺮ ﺁﻗﺎﻳﺎﻥ‪ ،‬ﺑﻪﺧﺼﻮﺹ ﺁﻗﺎ ﭘﺴﺮﻫﺎ‪ ،‬ﻟﺒﺎﺱﻫﺎﻳﻰ ﻣﻰﭘﻮﺷﻨﺪ ﻛﻪ ﺑﺮﺍﻯﺷﺎﻥ ﮔﺸﺎﺩ ﻳﺎ ﺣﺘﻰ ﺧﻴﻠﻰ ﮔﺸﺎﺩ‬ ‫ﻫﺴﺘﻨﺪ! ﻣﻄﻤﺌﻦ ﺷﻮﻳﺪ ﻛﻪ ﻟﺒﺎﺱﺗﺎﻥ ﺩﺭﺳﺖ ﻫﻢ ﺳﺎﻳﺰ ﺧﻮﺩ ﺷﻤﺎﺳﺖ ﻭ ﻧﻪ ﺧﻴﻠﻰ ﺗﻨﮓ ﻭ ﻧﻪ ﺧﻴﻠﻰ ﮔﺸﺎﺩ‬ ‫ﺑﺎﺷﺪ‪ .‬ﻟﺒﺎﺱﻫﺎﻯ ﺧﻴﻠﻰ ﮔﺸﺎﺩ ﻳﺎ ﺧﻴﻠﻰ ﺗﻨﮓ ﺗﺒﺪﻳﻞ ﺑﻪ ﻳﻚ ﺑﻴﻤﺎﺭﻯ ﻣﺴﺮﻯ ﺷﺪﻩﺍﻧﺪ! ﻣﺮﺍﻗﺐ ﺑﺎﺷﻴﺪ!‬ ‫ﻫﻤﻴﺸﻪ ﺩﻗﺖ ﻛﻨﻴﺪ‬ ‫ﻳﺎ ﺗﻤﺎﻡ ﺭﺳﻤﻰ ﻳﺎ ﺗﻤﺎﻡ ﺍﺳﭙﺮﺕ‪ :‬ﻟﺒﺎﺱﻫﺎﻳﻰ ﻛﻪ ﺑﺎﻻ ﺗﻨﻪ ﺭﺍ ﻣﻰﭘﻮﺷﺎﻧﻨﺪ ﺑﺎﻳﺪ ﺑﺎ ﻟﺒﺎﺱﻫﺎﻳﻰ ﻛﻪ ﭘﺎﻳﻴﻦ ﺑﺪﻥ ﺭﺍ‬ ‫ﻣﻰﭘﻮﺷﺎﻧﻨﺪ ﻫﻤﺎﻫﻨﮕﻰ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ‪ .‬ﺟﺎﻟﺐ ﻧﻴﺴﺖ ﻳﻚ ﭘﺴﺮ ﻧﻮﺟﻮﺍﻥ ﻳﻚ ﺳﻮﺋﻰﺷﺮﺕ ﮔﺸﺎﺩ ﻭ ﺍﺳﭙﺮﺕ‬ ‫ﺭﺍ ﺑﺎ ﻳﻚ ﺷﻠﻮﺍﺭ ﭘﺎﺭﭼﻪﺍﻯ ﻫﻤﺎﻫﻨﮓ ﻛﻨﺪ ﻳﺎ ﻳﻚ ﺑﺎﻻ ﺗﻨﻪ ﻛﺎﻣﻼ ﺭﺳﻤﻰ ﺭﺍ ﺑﺎ ﻳﻚ ﺷﻠﻮﺍﺭ ﺟﻴﻦ ﻫﻤﺮﺍﻩ ﻛﻨﺪ‪.‬‬ ‫ﺍﮔﺮ ﻗﺮﺍﺭ ﺍﺳﺖ ﻟﺒﺎﺱ ﺍﺳﭙﺮﺕ ﺑﭙﻮﺷﻴﺪ ﺳﻌﻰ ﻛﻨﻴﺪ ﺗﻤﺎﻡ ﻇﺎﻫﺮ ﺷﻤﺎ ﺍﺳﭙﺮﺕ ﺑﺎﺷﺪ‪ .‬ﺍﮔﺮ ﻫﻢ ﻗﺮﺍﺭ ﺍﺳﺖ‪،‬‬

‫ﻳﻚ ﻇﺎﻫﺮ ﺭﺳﻤﻰ ﺭﺍ ﺍﻧﺘﺨﺎﺏ ﻛﻨﻴﺪ‪ ،‬ﺍﺯ ﭘﻴﺮﺍﻫﻦ ﻭ ﻛﺖﺗﺎﻥ ﮔﺮﻓﺘﻪ ﺗﺎ ﺷﻠﻮﺍﺭ ﺑﺎﻳﺪ ﻛﺎﻣﻼ ﺭﺳﻤﻰ ﺑﺎﺷﺪ‪.‬‬ ‫ﻛﻔﺶ ﺗﻤﻴﺰ ﻭ ﺑﺮﺍﻕ‪ :‬ﺑﺮﺍﻯ ﻛﻔﺶﻫﺎﻯﺗﺎﻥ ﺧﻮﺏ ﺧﺮﺝ ﻛﻨﻴﺪ ﻭ ﺧﻮﺏ ﻫﻢ ﻭﻗﺖ ﺑﮕﺬﺍﺭﻳﺪ‪ .‬ﻛﻔﺶﻫﺎ ﺑﺨﺶ‬ ‫ﻧﺎﻃﻖ ﺗﻴﭗ ﺷﻤﺎ ﻫﺴﺘﻨﺪ! ﺑﻠﻪ‪ ،‬ﺁﻥﻫﺎ ﺑﻪ ﺭﺍﺣﺘﻰ ﺑﺎ ﺑﻴﻨﻨﺪﻩ ﺣﺮﻑ ﻣﻰﺯﻧﻨﺪ ﻭ ﻣﻌﻤﻮﻻ ﺍﻭﻟﻴﻦ ﺑﺨﺶ ﻇﺎﻫﺮ ﺷﻤﺎ‬ ‫ﻫﺴﺘﻨﺪ ﻛﻪ ﺑﻪﺧﺼﻮﺹ ﺧﺎﻧﻢﻫﺎ ﺑﻪ ﺁﻥ ﺗﻮﺟﻪ ﻣﻰﻛﻨﻨﺪ‪ .‬ﭘﺲ ﺳﻌﻰ ﻛﻨﻴﺪ ﻛﻔﺶﻫﺎﻯﺗﺎﻥ ﻫﻤﻴﺸﻪ ﺗﻤﻴﺰ ﺑﺎﺷﻨﺪ‬ ‫ﻭ ﺍﺯ ﺗﻤﻴﺰﻯ ﺑﺮﻕ ﺑﺰﻧﻨﺪ‪.‬‬ ‫ﺻﻨﺪﻝﻭﺟﻮﺭﺍﺏ ﻧﭙﻮﺷﻴﺪ‪ :‬ﺁﻗﺎﻳﺎﻥ! ﺻﻨﺪﻝﻫﺎ ﺩﺭﺳﺖ ﻣﺜﻞ ﻛﻔﺶﻫﺎ ﻧﺸﺎﻥﺩﻫﻨﺪﻩ ﺳﻠﻴﻘﻪ ﺷﻤﺎ ﻫﺴﺘﻨﺪ ﺍﻣﺎ‬ ‫ﻻﺯﻡ ﺍﺳﺖ ﻳﻚ ﻧﻜﺘﻪ ﺭﺍ ﻫﻤﻴﺸﻪ ﺩﺭﻧﻈﺮ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﺪ‪ ،‬ﺻﻨﺪﻝ ﺷﻤﺎ ﺣﺘﻰ ﺍﮔﺮ ﺯﻳﺒﺎﺗﺮﻳﻦ ﻭ ﺁﺭﺍﺳﺘﻪﺗﺮﻳﻦ‬ ‫ﻣﺪﻝ ﺑﻴﻦ ﻣﺪﻝﻫﺎﻯ ﺍﺭﺍﺋﻪ ﺷﺪﻩ ﺳﺎﻝ ﺑﺎﺷﺪ ﭘﻮﺷﻴﺪﻥ ﺁﻥ ﺑﻪ ﻫﻤﺮﺍﻩ ﺟﻮﺭﺍﺏ ﻣﻰﺗﻮﺍﻧﺪ ﻫﻤﻪ ﭼﻴﺰ ﺭﺍ ﺗﻨﻬﺎ‬ ‫ﻇﺮﻑ ﻣﺪﺕ ﭼﻨﺪ ﺛﺎﻧﻴﻪ ﺧﺮﺍﺏ ﻛﻨﺪ!‬ ‫ﻟﺒﺎﺱﻫﺎﻳﻲ ﺑﺨﺮﻳﺪ ﻛﻪ ﺩﻭﺳﺖﺷﺎﻥ ﺩﺍﺭﻳﺪ‪ :‬ﺑﻪ ﺣﺮﺍﺝﻫﺎﻯ ﺁﺧﺮ ﻓﺼﻞ ﺍﻋﺘﻤﺎﺩ ﻧﻜﻨﻴﺪ‪ .‬ﺧﻴﻠﻰ ﺍﺯ ﺍﻓﺮﺍﺩ ﻭﻗﺘﻰ‬ ‫ﻣﻰﺑﻴﻨﻨﺪ ﻓﺮﻭﺷﮕﺎﻫﻰ ﺣﺮﺍﺝ ﮔﺬﺍﺷﺘﻪ ﺑﺪﻭﻥ ﺍﻳﻦ ﻛﻪ ﻭﺍﻗﻌﺎ ﺑﻪ ﭼﻴﺰﻯ ﺍﺣﺘﻴﺎﺝ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ ﻭﺍﺭﺩ ﻣﻰﺷﻮﻧﺪ‬ ‫ﻭ ﻳﻚ ﺩﻓﻌﻪ ﻣﻰﺑﻴﻨﻰ ﺑﺎ ﭼﻨﺪ ﻛﻴﺴﻪ ﻟﺒﺎﺱ ﺑﻴﺮﻭﻥ ﻣﻰﺁﻳﻨﺪ‪ .‬ﺍﻳﻦ ﺍﺗﻔﺎﻕ ﺩﺭ ﻣﻮﺭﺩ ﺣﺮﺍﺝ ﺑﺮﻧﺪﻫﺎ ﻫﻢ ﺍﺗﻔﺎﻕ‬ ‫ﻣﻰﺍﻓﺘﺪ‪.‬‬


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‫ﺑﻪ ﻣﺘﻮﻟﺪﻳﻦ ﻫﺮ ﻣﺎﻩ ﭼﻪ ﻫﺪﻳﻪﺍﻯ ﺑﺪﻫﻴﻢ؟‬

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‫ﻓﺮﻭﺭﺩﻳﻦ‪ :‬ﮔﻠﻨﺨﻮﺩ ﺷﻴﺮﻳﻦ‪ ،‬ﺩﻭﺭﺑﻴﻦ‪ ،‬ﻧﻘﺮﻩ‪ cd ،‬ﺑﺎﺯﻯ‪ ،‬ﺑﺎﺩﻛﻨﻚ‪ ،‬ﺗﺎﺑﻠﻮ ﭘﺮﺗﺮﻩ‪ ،‬ﺍﺳﺒﺎﺏ ﺑﺎﺯﻯ‪ ،‬ﺁﻟﺒﻮﻡ ﻋﻜﺲ‪،‬‬ ‫ﮔﻮﺷﻰ ﻣﻮﺑﺎﻳﻞ‪ ،‬ﺗﺠﻬﻴﺰﺍﺕ ﻭﺭﺯﺷﻰ‪ ،‬ﻣﺎﺷﻴﻦ ﺣﺴﺎﺏ‪ِ ،‬ﺳ ِﺖ ﺁﻳﻨﻪ ﻭ ﺷﺎﻧﻪ‪ ،‬ﺛﺒﺖ ﻧﺎﻡ ﻛﻼﺱﻫﺎﻯ ﭼﺘﺮﺑﺎﺯﻯ‪،‬‬ ‫ﺳﺒﺪﻯ ﺍﺯ ﮔﻞﻫﺎﻯ ﺍﺑﺮﻳﺸﻤﻰ‬ ‫ﺍﺭﺩﻳﺒﻬﺸﺖ‪ :‬ﺯﻣﺮﺩ ﺳﺒﺰ‪ ،‬ﮔﻞ ﺯﻧﺒﻖ ﺩﺷﺘﻰ‪ ،‬ﻛﻴﻒ ﭘﻮﻝ‪ ،‬ﻭﺳﺎﻳﻞ ﻣﺬﻫﺒﻰ‪ ،‬ﺩﻭﺭﺑﻴﻦ ﺷﻜﺎﺭﻯ‪ ،‬ﺁﻟﺒﻮﻡ ﺗﻤﺒﺮ‪،‬‬ ‫ﻛﺘﺎﺏ ﺟﻴﺒﻰ‪ ،‬ﻛﺘﺎﺏﻫﺎﻯ ﺭﻭﻣﻴﺰﻯ‪ ،‬ﺳﺒﺪ ﭘﻴﻚ ﻧﻴﻚ‪ ،‬ﺭﻭﻏﻦ ﻭ ﻭﺳﺎﻳﻞ ﺣﻤﺎﻡ‪ ،‬ﺍﻧﻮﺍﻉ ﺳﻰ ﺩﻯ‪ ،‬ﻧﺮﻡ ﺍﻓﺰﺍﺭﻫﺎﻯ‬ ‫ﻛﺎﻣﭙﻴﻮﺗﺮ‪ ،‬ﻭﺳﺎﻳﻞ ﺗﺰﺋﻴﻨﻰ ﺳﺮﺧﭙﻮﺳﺘﻰ‬ ‫ﺧﺮﺩﺍﺩ‪ :‬ﻣﺮﻭﺍﺭﻳﺪ‪ ،‬ﮔﻞ ﺭﺯ‪ ،‬ﺑﺎﺩﺑﺎﺩﻙ‪ ،‬ﻛﺘﺎﺏ ﺁﺷﭙﺰﻯ‪ ،‬ﻟﻮﺍﺯﻡ ﻣﺎﻧﻴﻜﻮﺭ‪ ،‬ﻳﺨﺪﺍﻥ‪ ،‬ﺻﻔﺤﻪ ﺩﺍﺭﺕ‪ ،‬ﭼﻤﺪﺍﻥ‪ ،‬ﺷﻜﻼﺕ‪،‬‬ ‫ﺑﻠﻮﺯ ﺍﺑﺮﻳﺸﻤﻰ‪ ،‬ﻛﺘﺎﺏ ﺁﻣﻮﺯﺵ ﺭﺍﻧﻨﺪﮔﻰ‪ ،‬ﺑﻠﻴﻂ ﻣﺴﺎﺑﻘﺎﺕ ﺍﺳﺒﺪﻭﺍﻧﻰ‪،‬‬ ‫ﺗﻴﺮ‪ :‬ﻳﺎﻗﻮﺕ‪ ،‬ﮔﻞ ﺯﺑﺎﻥ ﺩﺭ ﻗﻔﺎ )ﺩﻟﻔﻴﻨﻴﻮﻡ(‪ ،‬ﭘﻴﺮﺍﻫﻦ ﺍﺑﺮﻳﺸﻤﻰ‪ ،‬ﺗﺨﺘﻪ ﻣﻮﺝ ﺳﻮﺍﺭﻯ‪ ،‬ﻇﺮﻭﻑ ﻛﺮﻳﺴﺘﺎﻝ‪ ،‬ﺟﻌﺒﻪ‬ ‫ﺟﻮﺍﻫﺮ‪ ،‬ﺻﺪﻑ ﺩﺭﻳﺎﻳﻰ ﺗﺰﺋﻴﻨﻰ‪ ،‬ﻛﺘﺎﺏﻫﺎﻯ ﺧﻮﺩﺁﻣﻮﺯ‪ ،‬ﺣﻴﻮﺍﻧﺎﺕ ﺧﺸﻚ ﺷﺪﻩ‪ ،‬ﭼﺘﺮ ﻣﺨﺼﻮﺹ ﻛﻨﺎﺭ ﺩﺭﻳﺎ‪،‬‬ ‫ﻋﻴﻨﻚ ﻓﺘﺎﺑﻰ‪ ،‬ﻛﺘﺎﺏﻫﺎﻯ ﻋﺸﻘﻰ‬ ‫ﻣﺮﺩﺍﺩ‪ :‬ﺯﺑﺮﺟﺪ‪ ،‬ﮔﻞ ﺳﻮﺳﻦ‪ ،‬ﺧﻮﺩﻛﺎﺭ ﻃﻼ‪ ،‬ﻛﺎﺭﺕ ﺑﺎﺯﻯ‪ ،‬ﻛﺘﺎﺏ ُﺟﻚ‪ ،‬ﻟﺒﺎﺱ‪ ،‬ﺍﺑﺰﺍﺭ ﺑﺎﻏﺒﺎﻧﻰ‪ ،‬ﻧﻮﺍﺭﻫﺎﻯ ﻭﻳﺪﻳﻮﻳﻰ‬ ‫ﻭﺭﺯﺷﻰ‪ ،‬ﺩﺳﺘﮕﺎﻩ ﻗﻬﻮﻩ ﺳﺎﺯ‪ ،‬ﻇﺮﻭﻑ ﭼﻴﻨﻰ‪ ،‬ﺑﺎﺯﻭﺑﻨﺪ ﺗﻨﻴﺲ‪ ،‬ﺩﺳﺘﮕﺎﻩ ﺿﺒﻂ ﺻﻮﺕ‬ ‫ﺷﻬﺮﻳﻮﺭ‪ :‬ﻳﺎﻗﻮﺕ ﻛﺒﻮﺩ‪ ،‬ﮔﻞ ﻣﻴﻨﺎ‪ ،‬ﻛﺘﺎﺏ‪ ،‬ﺟﺪﻭﻝ‪ ،‬ﺳﺎﻋﺖ ﺭﻭﻣﻴﺰﻯ ﺑﺮﻧﺠﻰ‪ ،‬ﻛﺎﻣﭙﻴﻮﺗﺮ‪ ،‬ﭘَﺮ ﮔﺮﺩﮔﻴﺮﻯ‪ ،‬ﮔﻠﺪﺍﻥ‪،‬‬

‫ﺳﺎﻋﺖ ﻣﭽﻰ ﻃﻼ‪ ،‬ﻛُﺖ‪ ،‬ﭘﺎﺭﭼﻪ ﺭﻭﻣﻴﺰﻯ‪ ،‬ﺑﺎﻟﺶﻫﺎﻯ ﺗﺰﺋﻴﻨﻰ )ﻛﻮﺳﻦ(‬ ‫ﻣﻬﺮ‪ :‬ﻋﻘﻴﻖ‪ ،‬ﮔﻞ ﻫﻤﻴﺸﻪ ﺑﻬﺎﺭ‪ ،‬ﻗﺎﺏ ﭘﻨﺠﺮﻩ‪ ،‬ﺑﻠﻴﻂ ﺑﺎﻟﻪ‪ ،‬ﻛﺘﺎﺏ ﻭ ﺭﻣﺎﻥﻫﺎﻯ ﺟﺪﻳﺪ‪ ،‬ﺭﻭﻣﻴﺰﻯ ﺍﺑﺮﻳﺸﻤﻰ‪ ،‬ﺑﻠﻴﻂ‬ ‫ﻛﻨﺴﺮﺕ‪ ،‬ﻋﻄﺮ‪ِ ،‬‬ ‫ﺳﺖ ﺁﺑﺮﻧﮓ‪ ،‬ﻋﻄﺮﭘﺎﺵ‪ ،‬ﻟﺒﺎﺱ ﻭﺭﺯﺷﻰ‪ ،‬ﺗُﺴﺘِ ﺮ‪ ،‬ﻗﻔﺲ ﭘﺮﻧﺪﻩ‪ ،‬ﺳﻴﮕﺎﺭ‪ ،‬ﻣﺎﺳﺎژُﺭ ﺑﺪﻥ‪،‬‬ ‫ﺁﺑﺎﻥ‪ :‬ﻳﺎﻗﻮﺕ ﺯﺭﺩ‪ ،‬ﮔﻞ ﺩﺍﻭﻭﺩﻯ‪ ،‬ﻟﻮﺍﺯﻡ ﺁﺭﺍﻳﺶ‪ ،‬ﭼﻮﮔﺎﻥ ﮔﻠﻒ ﺑﺎﺯﻯ‪ ،‬ﻣﺎﺳﺎژُﺭ ﭘﺎ‪ ،‬ﺭﻭﻏﻦﻫﺎﻯ ﺭﺍﻳﺤﻪ ﺩﺭﻣﺎﻧﻰ‪،‬‬ ‫ﺑﻠﻴﻂ ﺳﻔﺮﻫﺎﻯ ﺩﺭﻳﺎﻳﻰ‪ ،‬ﻛﺘﺎﺏﻫﺎﻯ ﺳﺘﺎﺭﻩ ﺷﻨﺎﺳﻰ‪ ،‬ﻣﻠﺤﻔﻪ ﻭ ﺭﻭﺗﺨﺘﻰ ﺍﺑﺮﻳﺸﻤﻰ‪ ،‬ﻋﻄﺮ‬ ‫ﺁﺫﺭ‪ :‬ﻓﻴﺮﻭﺯﻩ‪ ،‬ﮔﻞ ﻧﺮﮔﺲ‪ ،‬ﺭﺍﻛﺖ ﺗﻨﻴﺲ‪ ،‬ﺍﻃﻠﺲ ﻳﺎ ﻛﺮﻩ ﺯﻣﻴﻦ‪ ،‬ﺁﻛﻮﺍﺭﻳﻮﻡ‪ ،‬ﻛﺘﺎﺏﻫﺎﻯ ﻫﻨﺮﻯ‪ ،‬ﻛﺘﺎﺏ ﺷﻌﺮ‪،‬‬ ‫ﻛﺘﺎﺏ ﺭﺍﻫﻨﻤﺎﻯ ﺳﻔﺮ‪ ،‬ﻟﻮﺍﺯﻡ ﭼﺎﺩﺭ ﺯﺩﻥ‪ ،‬ﮔﻴﺮﻩ ﺳﺮ‪ ،‬ﺑﻠﻴﻂ ﺳﻴﻨﻤﺎ‪ ،‬ﻣﺠﻠﻪﻫﺎﻯ ﺩﺍﻳﺮﻩ ﺍﻟﻤﻌﺎﺭﻓﻰ‪ ،‬ﺑﻠﻴﻂ ﭘﺎﺭﻙ‬ ‫ﺣﻴﻮﺍﻧﺎﺕ ﻭﺣﺸﻰ‬ ‫ﺩﻯ‪ :‬ﻟﻌﻞ‪ ،‬ﮔﻞ ﻣﻴﺨﻚ ﺻﺪﭘﺮ‪ ،‬ﭘﺮﺩﻩ ﺩﻳﻮﺍﺭﻛﻮﺏ‪ ،‬ﻟﻮﺍﺯﻡ ﺁﺷﭙﺰﺧﺎﻧﻪ‪ ،‬ﻣﺠﺴﻤﻪ‪ ،‬ﺳﻰ ﺩﻯ ﻣﻮﺳﻴﻘﻰ‪ ،‬ﻇﺮﻭﻑ‬ ‫ﺳﻔﺎﻟﻰ ﻭ ﺳﺮﺍﻣﻴﻜﻰ‪ ،‬ﻗﺎﺏ ﻋﻜﺲ‪ ،‬ﻛﻔﺶ ﺭﺍﺣﺘﻰ‪ ،‬ﻟﺤﺎﻑ‪ ،‬ﺧﻮﺭﺍﻙ ﭘﺮﻧﺪﻩ‪ ،‬ﺗﻠﻮﻳﺰﻳﻮﻥ‪ ،‬ﺑﻠﻴﻂ ﻧﻤﺎﻳﺸﮕﺎﻩ‬ ‫ﺑﻬﻤﻦ‪ :‬ﻳﺎﻗﻮﺕ ﺍﺭﻏﻮﺍﻧﻰ‪ ،‬ﮔﻞ ﺑﻨﻔﺸﻪ‪ ،‬ﺍﻻﺕ ﻣﻮﺳﻴﻘﻰ‪ِ ،‬‬ ‫ﺳﺖ ﺷﻄﺮﻧﺞ‪ ،‬ﺟﺪﻭﻝ ﻛﻠﻤﺎﺕ ﻣﺘﻘﺎﻃﻊ‪ ،‬ﺑﺨﻮﺭ ﺧﻮﺷﺒﻮ‪،‬‬ ‫ﺑﻠﻴﻂ ﻛﻨﺴﺮﺕ ﻣﻮﺳﻴﻘﻰ ﺳﻨﺘﻰ‪ ،‬ﻭﺳﺎﻳﻞ ﺍﺳﻜﻰ‪ ،‬ﺛﺒﺖ ﻧﺎﻡ ﻛﻼﺱﻫﺎﻯ ﺭﻗﺺ‪ِ ،‬‬ ‫ﺳﺖ ﺑﺎﺯﻯ ﻛﺮﻭﻛﺖ‪،‬‬ ‫ِ‬ ‫ﺳﺖ ﻗﻬﻮﻩ ﺧﻮﺭﻯ‪ ،‬ﻛﺘﺎﺏﻫﺎﻯ ﺗﺎﺭﻳﺨﻰ‪ ،‬ﻟﻮﺍﺯﻡ ﺣﻤﺎﻡ‪ ،‬ﺩﺳﺘﻤﺎﻝ ﺗﻮﺭﻯ‪،‬‬ ‫ﺍﺳﻔﻨﺪ‪ :‬ﺯﻣﺮﺩ ﻛﺒﻮﺩ‪ ،‬ﮔﻞ ﻧﺴﺘﺮﻥ‪،‬‬ ‫ﺭﻭﺗﺨﺘﻰ ﺍﺑﺮﻳﺸﻤﻰ‪ ،‬ﺳﺖ ﭼﺎﻯ ﺧﻮﺭﻯ ﻧﻘﺮﻩ‪ ،‬ﺑﻠﻴﻂ ﺗﺌﺎﺗﺮ‪ ،‬ﺷﻤﻊ‪ ،‬ﮔﻞ ﺧﺸﻚ‪ ،‬ﻛﺘﺎﺏﻫﺎﻯ ﺍﺳﻄﻮﺭﻩﺍﻯ‬


Peyk Ordibehesht 91-1  

Peyk Ordibehesht 91-1