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THERE IS UNITY IN DIVERSITY. THERE IS BEAUTY IN DIVERSITY.

AFROBEATNIK


WHO WE ARE

THERE IS BEAUTY IN DIVERSITY.

defining Afrobeatnik

Afrobeatnik is a Seattle-based ecommerce site that sells a conscious collection of handmade, designer, and vintage clothing. We believe there is beauty in diversity– old and young, black and white, and all in-between. Challengers of the status quo, Afrobeatnik aims to address the ever-clear misrepresentation of beauty and exclusivity in mainstream media. We celebrate the diversity of ourselves and our clothing with a carefully curated collection of sustainable fashion spanning times, cultures, and styles. Our collection is sourced from estates, consigners, designers, and artisans throughout the world. We launch in January 2014. beatnik  s  a usually young and artistic person who rejects the mores of conventional society

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THERE IS BEAUTY IN DIVERSITY.

WHY WE DO WHAT WE DO vision, mission, core values

Through fashion and the mindset that we are all one we… •  Break barriers •  Search for equality and inclusion •  Combine cultures, experiences, and time periods Afrobeatnik aims to provide a fashion destination of solace– one that recognizes the big beautiful world we live in with a diverse inventory and an inclusive group of models and employees. AFROBEATNIK


WHAT WE STAND FOR brand manifesto

•  Diversity is key. •  Individuality matters. •  Ethics above all.

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THERE IS BEAUTY IN DIVERSITY.

DIVERSITY IS KEY vision, mission, core values

We believe a lack of diversity creates barriers that block us from moving past harmful stereotypes and tapping into our full potential as a united society. There is something unique and special in all of us-- in all cultures, countries, and personalities; in all skin colors, hair types and body shapes. It is shameful to see that beautiful uniqueness going largely unrecognized and ignored in mainstream media. At Afrobeatnik, we hope our contribution to the world can be one that connects rather than excludes, realizing that successful diversity means not only equal but inclusive. We want to show the world how beautiful beauty can be.!

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INDIVIDUALITY MATTERS vision, mission, core values

Afrobeatnik values uniqueness and creative selfexpression. Our collection is made up of the tools needed to paint one’s body like an original work of art. Large retailers often  forgo design originality, opting instead for “trend pieces” and selling slight variations of the same styles worn by the masses. The Afrobeatnik inventory is  dictated not by trend but by timeless design. Between our vintage inventory and limited quantities of designer and handmade pieces,  each purchase can be treasured as special and unique.

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THERE IS BEAUTY IN DIVERSITY.

ETHICS ABOVE ALL vision, mission, core values

There are 13.1 million tons of textiles trashed each year. Sadly, this figure is a reflection of the fact that in today’s society a “disposable lifestyle” is the norm. Most purchase clothing with no regard for quality, environmental impact, or the working conditions under which they are made. At Afrobeatnik, we want to make our possessions precious again by providing an affordable alternative to status quo consumerism. We offer one-of-a-kind upcycled and recycled vintage pieces, items handmade by fairly paid artisans and artists, and designer items made sustainably in factories that exceed ethical standards.

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THERE IS BEAUTY IN DIVERSITY.

GETTING TO KNOW OUR AUDIENCE customer mindset

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter Drucker

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THE NEWLY-LIBERATED NATURAL

The love she’s developed of her natural hair and natural self has opened her eyes to the world of conscious living. She takes pride in being an informed consumer and making deliberate purchases. She appreciates brands that have a purpose and products that reflect herself. Highly engaged in the online world, she serves as an informal brand ambassador for items she enjoys. She loves shopping Afrobeatnik because she knows she’s beautiful and so do we. AFROBEATNIK


THE CREATIVE SOUL-SEARCHING RECENT GRAD

She’s got short pockets but a deep desire for fashion. She’s still trying to find herself and willing to invest in individuality that speaks to her and can be implemented authentically into her life and style. She appreciates vintage for its uniqueness and ironic whim. Longs for the skills of being able to handcraft designer jewelry and clothing, but settles for buying striking pieces that excite her.

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THE FUN-LOVING DOWNTOWN PROFESSIONAL

Never misses a happy hour or the chance to see her favorite comedian perform live. Her life is an episode of GIRLS, except less failure. She appreciates friendship and her close-knit community. With a passion for human connection, she’s a humanitarian at heart– so she shops where she knows her purchases will support not only her stylish and socially-active lifestyle, but fair and just work environments and manufacturing conditions. AFROBEATNIK


THE ECO-CONSCIOUS & ETHICAL SHOPPER

She’s married, she’s got kids, but she hasn’t lost her fun-loving spirit and desire for creative beauty in her life. Older and wiser, she values conservation and sustainability and avidly supports earth-preserving organizations and causes. She wants to feel good about her purchases and know where they came from and who made them. She shops Afrobeatnik for well-deserved self indulgences and gifts for her girlfriends. Both our consciously curated collection and the information we share on ethical fashion keeps her coming back.

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WHAT WE ARE Diverse Carefully Curated

WHAT WE ARE NOT Vanilla Mindless Consumption

Timelessly Stylish

Trendy & Overdone

Playful & Vibrant

Jokester & Gauche

Honest Empowered Professional Natural

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Overexposed Arrogant Stiff Granola


BENEFITS TO YOU why you should join us

Join our team. If you decide to sell on Afrobeatnik, we want to create a mutually beneficial relationship under which your brand and business will thrive. Consigning with us can complement your current sales and increase your brand exposure. Afrobeatnik is a new site, however, as we are exclusively curated, selling with us provides a way to get your name out there with some clout behind it. We want to create a community of products and artists that, collectively, equal something very powerful– an ethical, unique and diverse marketplace.
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MORE EXPOSURE why you should join us

Gain more exposure for your products and brand. A big part of our job is marketing. As a retail destination, we are constantly strategizing ways to get our site in front of our target markets. As a designer or artist focused on creating beautiful work, you may not have time to do the marketing you need to increase sales and expand your brand. As your retailer, Afrobeatnik gets to approach media, blogs, and our target audiences and literally brag about how great you are. You get great PR plus increased opportunity for sales.

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REACH YOUR TARGET MARKET why you should join us

Reach the people who want what you sell. We’ve connected with you because we feel your brand and Afrobeatnik share similar target audiences of young to middle-aged, socially aware and environmentally conscious women who are of a diverse ethnic background or are culturally sensitive. Sites like Etsy have a broad and generalized audience; it can be hard to break through the clutter of so many different sellers. Selling on Afrobeatnik puts you in an intentional and deliberate marketplace. You’re not throwing your line in the ocean and hoping something will bite, rather you are in a pond, full of fresh and hungry fish that are after exactly what you’re putting out there. Afrobeatnik will be heavily promoted to our shared target audiences, making it easy for you to reach the people who want to buy your goods. AFROBEATNIK


MORE SALES why you should join us

Make more sales both directly and indirectly. Afrobeatnik is dedicated to selling everything in our marketplace. We don’t want product to simply fill our web pages with content, we are invested in making the right buying decisions to best serve the desires of our customers. Some consigners only look for “space-fillers” and, since they have not invested in buying your product at wholesale, have little interest in if it actually sells. Not us. If you’re being sold on our site it’s because we absolutely believe in your product’s ability to move and because we support the aesthetic and philosophy of your brand. We want you in the homes and wardrobes of our customers. Not only will you be selling more via the Afrobeatnik marketplace, but the brand recognition you earn through our site and promotion can bring customers back directly to you. AFROBEATNIK


THERE IS BEAUTY IN DIVERSITY. Thank you for taking the time to learn more about us. If you’re interested selling on Afrobeatnik, we would love to continue the conversation.

info@afrobeatnikshop.com

afrobeatnikshop.com

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LET’S TALK contact info



The Afrobeatnik Brand