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a over t in Afric 500 investmen of foreign poll of more than et's analysis rk 13 an ma 20 es a an in of ric the Af results that comb ue t of rib or th nt nt th rep co me A wi ss five years arding their asse rican countries are the past Af . leaders reg more and more nt projects at me corporate th lop ls ve ea rev t's de erging potential ing the continen with the em nd ntries. Along have shown imting to fu African cou ns nting firm these natio ung recountries, g, the accou Ernst & Yo un t, Yo the & en in st s ult Ern docum ment by pressive res shed the that invest Inby that publi be explaihighlight is reign Direct . change can s of de- port. One ntries in Fo Léopold 20% claims this cou ces ed pp pro op s: “A devel has dro ed in Nséké I) projects nt ned as follow sweeping across vestment (FD iling trend, investme n tio tiza vecra pro mo has increased constant im tial As a counterva continent, ing markets rd consecuen most of the siness climate, expon s- Africa by emerg 2, for the thi tes that bu nt, and sub sta again in 201 ment of the and investme human life once the report , de tra eed in Ind ty of ica by emeryear. growth jects in Afr in the quali for the econo- tive s 2007, FDI pro reased at an imprestantial gains ce ion sin dit con ican ve inc d the . In have create t a large number of Afr t ging markets ha wing confiof over 21% ed pas tha to “the gro tive rate op mic growth e experienced over the st & Young— Africans themselves sive cumula nt by devel hav ding at Ern , investme ism economies comparison en by only 8%. The lea ts dence and optim ent's progress and fus ris ir contin ing marke decade.” markets ha have in the g the emerg the curutors amon Africa (235), impact of ture.” of contrib (237 projects), South despite the n, the size b Emirates Moreover, are India mic situatio United Ara no led the eco trip l nya TION n ba (152), Ke rent glo more tha SIFICA (210), China (78), Saudi D I V E R S T M E N T economy has the African a VE (113), Nigeri d South O F I N S an R ) O has taken T Arabia (56 nt change ked S E C , an importa in recent years, in ), all ran t Korea (57 biggest in- In retail the continen destination mar20 on the ce g on pla am d. has th sectors and r this perio terms of bo estment in North Africa vestors ove ile inv t, FDI pro nt kets. Wh st part been stagnan reased n investme ve inc the mo ha for ica Intra-Africa Afr im rticularly sub-Saharan 2007. Among the has been pa this same jects in ce ring e of 22% sin g a growing numpressive du cumulative at a rat nya, ies attractin ha “star” countr are Ghana, Nigeria, Ke s period, wit uth So . 33% jects Mauritiu growth of way in the ber of pro zambique, Zambia, Mo the ia, led zan Tan ica Afr n . intra-Africa South Africa growth of from and t nt received rs point ou ort's autho h respect in investme constituted the ver, the rep trade and ich we Ho as (wh change wit ts ive on trend should mary investments. seem posit erging marke FDI funds elsewhere s s em thi ast t 3 rec tha Fo o of in 201 tion of pri since 2000. wth of 4% gest source nya and Nigeria have als erent in raw the destina expected gro rt term, several lar ). Ke volatility inh ndence on ed that to well, with sho the continent pe it is expect cause of the 2014. In the ed to keep invested heavily, and mple of Angola, Be ials prices, an overde ts as to the and 4.6% in are expect ub ter exa es do ma mi the the ses no in n, s rai lowing billio African eco of the fastest growth n key sector wth. Yet despite perothers, fol fund of $5 e ign wealth e as certai gro rd showing som with a sovere reasingly important rol rs. sustainability of s than a thi inc yea contrary, les reworld. will play an tions to the stems from natural ent in coming tin cep con the ican growth investors on Afr of N ng N FOREIG ble—accordi T DOW sources. in this also attributa er for Africa TMEN INVES velopment is trend is rtn pressive de 13 the in- Th n Sita, Managing Pa TER, 20 The most im ive environment is to Aje 3R D Q U A R , by sit 1 de po E U ly ma S gh S I ements thorou 44 ancial engag RADE AFRICA T crease in fin
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T HO M E A G N I L ARE FAL S R E I R R AND BA G N I W O L F CAPITAL IS INVESTOR
versus gies (14%, on technolo es (13%, comcommunicati ial servic on continues 8% last year), financ us year), and eduati ific ers ard div phathe previo practically The trend tow h an ever-greater em red to 6% risen from , wit infra- pa (which has turing and r). nonetheless the cation es, manufac 10% this yea sis on servic ed activity. In 2007, of nothing at all to lat g's for 8% structure-re st & Youn accounted ed in goes to Ern industries gly roextractive capital invest p- The final word t of increasin orm and 26% of had dro ref “In a contex FDI projects se numbers compa- Ajen Sita: c, political and social ced the 2, 201 tively. In economi Africa; by are convin 12%, respec 70% bust growth, we ped to 2% and es sector represented 7) backed by sturdy ole is on a path of sus vic wh her than m 45% in 200 Africa as a rison, the ser is path—rat 2012 (up fro ital invested that Th . in ts wth tters jec of pro of cap tainable gro stination—is what ma es 43% ing tur t de n economi and manufac (versus 22% in 2007). the curren ss of Africa year In spite of A critical ma that same ive most. tinue along this path. ntered, still perce will con pondents to be encou velop e res the 's sur as s vey tor obstacle The sur tals sec likely de st me the d mo l , an g wil wth nin tial for gro economies nomies in Asia and Africa's mi ten se po the st greate w has n eco the way certai one with the er who hold that vie ts have in 2012 the ing marke mb vin but the nu from 38% in e- other fast-grow we are con 26%, down , int By the 2040s, eria, Ghana, dropped to 1. On the other hand st 30 years. Nig pa as h y suc arl 201 ts has cle t countries uth Africa jec So and 44% in tha d pro an ced re ia iop tructu s identila, Egypt, Eth nomic powerhouse rest in infras pondents tor, Ango d eco h 21% of res spiked, wit cture as a growth sec in will be considere my.” tru ly 4% econo fying infras the global year and on t of las hy 14% ort to compared wing a notew and r sectors sho information 2011. Othe rception are shift in pe
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ABOUT US Geram Communications is a communication and international development consultancy firm whose mission is to promote relations and business partnerships between North American and African companies. We make the case for the vast economic potential of African countries and to make North American entrepreneurs and investors aware of the business opportunities available in those markets and, on the other, to help African businesses and countries discover North American expertise and know-how and the staggering possibilities for financing and partnership existing in the New World.
READERSHIP Because of the specialized nature of its content, Africa Trade is primarily targeted to business managers and executives as well as officials and authorities responsible for the economic development of Africa and the world.
Africa Trade is devoted first and foremost to trade and to investors. It aspires to go beyond the facile view of an Africa in motion by driving home the notion of Africa as a place to do business and invest. Africa Trade provides in-depth coverage of the changes in the trading dynamics between Africa and the rest of the world. It identifies the strengths and weaknesses of these manifold trade relations and seeks to resolve a number of important issues and questions, one of them being: Can Africa manufacture that which it now imports? Africa Trade also brings detailed analysis to investment trends, paying particular attention to Africans' stake in the continent. Because of the increasingly influential role played by foreign direct investment (FDI) in Africa, the extent to which African nations themselves inject funds into their continent's economic development constitutes data of vital importance. Another of the magazine's missions is to continue explaining the workings of the North American market. As part of the drive to enter this market, the African Growth and Opportunity Act (AGOA) allow products from some 40 African countries duty-and quota-free entry to the American market. In addition to oil, US exports to sub-Saharan Africa include equipment goods, motor vehicles and car parts, wheat and other cereals, clothing, jewelry, fruits and vegetables, wine, nuts, spices and other cash crops such as cocoa. The situation in Canada is very similar, given the proximity of the two markets.
The African Development Bank serves as a model in this respect, with its multiple agreements and partnerships for investing in the diversification of Africa's economic fabric and the promotion of trade in Africa. For the African Development Bank, “progress made by Africa's economies in achieving economic growth must go hand-in-hand with initiatives to stimulate their long-term competitiveness, if the continent is to see any lasting improvement.”
• In first-class hotels throughout Africa • In airport VIP lounges and in business class on Africa-bound flights • At major business gatherings dealing with investment and business development • Corporate subscriptions • Newsstands • Online sales, including a smart-phone app.
COVERAGE AND PROMOTION
Africa Trade sponsors television and radio programming content, in whole or in part, as well as offer its own economic reports and shows for television. The networks being considered are pan-African and global in reach. Moreover, we work with international institutions and organizations on their projects, and issues of the magazine will be distributed to delegates at international conferences on Africa as well as to trade delegates in embassies and diplomatic missions around the world.
Institutions such as Afreximbank are part of the mix. They are the trade finance bank for Africa that stimulate a consistent expansion, diversification and development of African trade while operating as a first-class, profit-oriented, socially responsible financial institution and a centre of excellence in African trade matters.
ESS N I S U B F RADO O O D L E THE NEW
Africa Trade is partnering first and foremost with the organizations that have enabled us to become the leader in promoting North-South business relations thanks to, among other initiatives such as, Forum Africa, Chambers of commerce and other industry related conferences will also number among the major partners.
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PA R T N E R S H I P S
VOIRE CÔTE D’I
t a second suggest tha one that the ptuous to be presum be possible after say several Would it , racle might 1980s? Not at all Monetary mi n ria Ivo in the ational occurred ing Intern arde, who sups, includ by economist chief Christine Lag esis during a F) a hypoth fundamenh Check Fund (IM suc cisely , the Koné ported pre Abidjan. For one id once again: to are sol alrecent trip economy itive for e d’Ivoire's tors have been pos ate tals of Côt ica iness clim nomic ind As well, the bus -re . macroeco of the sub years now boasts one es. Combined, and most two improved its ment cod has vastly attractive invest tracts. reboot of and the st enforcing con s in country gion's mo ortunitie n permits and aining four (getding of the iness opp rket. With rem constructio the rebuil ke for great bus ma wing on the lvency and obtaidealing with ma ing local rove its sho the taxes, inso g be imp and to to lvin exp ns economy y reso ed goals of It also pla investors, re is poised constantl with the add incredibly protecting Côte d’Ivoi what is a 4 ranking, ting credit, ng for it, o. in 2016. An for the 201 all this goi electricity) in 2015 and 50th place ss El Dorad k and ning ce Ban pla h rld 90t new busine Wo g oire reachin but not out of reach. lished by the er, 3” report pub n (IFC) ranks Côte d'Iv and tall ord Business 201 The “Doing e Corporatio respectable showing public E which span a ST TIM estional Financ AGAIN ies—hardly in attracting the dom the Interna major reforms vities, the legislaA RACE 187 econom ernment's dle ic acti ing the gov 177th out of ts a considerable hur , key econom sector, are two longUnderpinn sen inistration ate y adm priv the one that pre and s finance of the econom ework and platory fram petitiveness tive and regu : improving the com led to the ado ment. This ves rate with term objecti better business environ e commensu veness cod a g ent ldin stm and bui new inve e's attracti e 2012 of a bitions. The new cod m, in fact, aption in Jun e rs: 16 of the 's stated am Côte d’Ivoire rantees it offers investo e in the previous cod VAT gua pared to thre complete lies in the investors, com the guarantees: a all to e l rates for the plicabl 1995. Among phase, preferentia nologies, to k bac ent tech dating investm use of new during the tion tricity and the tial exemp exemption water and elec ign exchange and a par purchase of fore d access to payroll tax. unrestricte tion of the ployer's por buem for p the from -stop sho ched a one Côte ment has laun Promotion Centre of the govern (soInvestment Elsewhere, in 48 hours alities at the ss entity can be set up it is now posform ss n- sine busine ks). Moreover, 21 days. The for the cou (CEPICI). A several wee in n, d'Ivoire ent so crucial st used to take ent accreditation with tor investm the problem head-o sub tha d g sec ppe hin ate dro met stm ign priv ty of several reure an inve a new business has also on of about tic and fore the enormi sible to sec 2 undertaken up reducti . Tackling has since 201 's performance in this cost involved in setting 182,000 CFA francs (a try's growth CFA francs). ntry government ss to 120,000 715,000 to ges ,000 from however, the both to improve the cou amic, attractive busine jud 300 r ly, m tial sula tan fees (fro 50 con dyn (FDI). The go- 72%) as have notary forms seeking king and to create a of Abidjan's e Tribunal ct investment ran the 2. foreign dire g in 120th place in prestigious more, the Trad es since October 201 which to lure the What's shin hearing cas climate with set its sights on fini ieved in March 2013 have been has ely, starting , having ach am vernment vey —n sur 4” lved s 201 invo ing “Doing Busines six of the 10 indicators borders, pay 13 ing across for TER, 20 targets set property, trad 3R D Q U A R registering ISSUE 1, 8 a business, RADE AFRICA T
339 milIL reserves at AND O e oil and gas but such NING n awarded, 2012 peg crud bu- M I tes made in hore leases have bee anwhile, long unr profitable oire to offe Me lly Estima offs . d’Iv st ecia vity e It Mo . esp Côt acti ble stors, barrels eep-sea nities of all. ves will ena foreign inve Growth fore- lion e with ultra-d rs the most opportu reserves in These initiati national and und. d not the cas offe ortunities to spectacular turnaro largest gol ing sector c pro- is siness opp ss domesti y's ped, the min Côte d’Ivoire bears the tor accounts for but t the econom . For instance, the gro figures. Based tap sec of tha t ing d ntry hel ligh min in cou 's ely sed the Currently, ording to IMF er around 9 is wid been surpas mising in the in 2012, acc casts have West Africa. one of the most pro hov reached 9.8% nario, growth should abound, but all of king it duct (GDP) es sce of GDP, ma st optimistic 3. Business opportuniti for investors? 1% mo the y. on profit econom t by late 201 promise and or 10 percen d the most t remains ensectors hol the forecas RY just which n growth and ibusiness and related INDUST A rs have see RS OF past two yea larly in the areas of agr shoes. SECTO in a The and ISING ticu es R iles par niti E , text H Y ing ortu T M CONO ety of opp n courag construction materials, ING E rs a wide vari rit particular attentio BOOM vities, r, me economy offe , mi- acti miThe Ivorian s. Four sectors, howeve agriculture the most pro ortunities: area are two of inES stment opp number of ss retailing a growing number of SERVIC endous inve ogies and ma and offer trem and services. they offer information New technol ry economy and past two years, the the of as spu ning, indust n rred r the sing are nities. Ove ustry has bee allation ind ortu ) opp (ICT nt nology vestme the inst nications tech initiatives including the laying of nt and commu of governme ic data backbone and SC). Côte by a number 3, WA e opt kilometre fibr ater cables (ACE, SAT tly accounts of a 7,000 ch curren al underw whi tion ICT, rna in inte s interest. Anent three ther area of for investm oire is ripe ailing is ano cs and Côte d’Ivoire’s tion d'Iv 8 percent of GDP. Ret fran duc secpro CFA the ion to 6 bill ld in wth in this LT U R E ps and for sales are topping 800 will further drive gro and the wor cro ca er Afri AGRICU oth in ers hews and e, nual is a leader ve consum oil palm, cas y in processing. To dat The country easingly acti oa, rubber, larl rate incr y has of coffee, coc ortunities exist, particu s, has a processing nom ian eco the tor. opp oa crop is, the Ivor significant t to 50% in notably coc country has electoral cris to boost tha ural sector, and nities. The ernon from an the agricult state wishes roughly 22% of GDP iness opportu by the gov Two years or so. The for so many bus iness centre, driven rds of all t are red -thi tha of only 35% Agriculture accounts offe two er for bus ditions rs. livelihood is ara- nev all the con the world. a bona fide coming yea provides a country's land iness evolved into of put in place orts and it ination to all corners n 70% of the bus erm tha from agri det re rs 40% of exp of mo sto nt's me s. Although potential for the growth attracting inve household necessary for is tilled. The ble, only 40% is enormous. 13 TER, 20 oire 3R D Q U A R in Côte d’Iv ISSUE 1, 9 E D A R T AFRICA
ario, timistic scen the most op "Based on should hover around th " 13 ow gr 20 ent by late 9 or 10 perc
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C I R C U L AT I O N A quarterly publication with a circulation of 20,000, Africa Trade Magazine is a must-read source of authoritative economic information on Africa for North America and African decision makers alike. As per our sister publication Afrique Expansion, we estimate our readership demographics for Africa trade to be similar or greater. Africa Trade magazine is available on newsstands and by subscription through the following channels: • USA/ Canada: Coast to Coast Distributors • Africa: Subscription and target distribution (professionals, embassies, export and import businesses, international institutions, First class Hotels throughout Africa, airport VIP lounges and on business class on Africa bound flights, boards of trade)
READERSHIPS PROFILE AGE
PA R T N E R S H I P S
Institutional partnerships in Africa Include: • African Development Bank (Tunisia) • Africa Business Roundtable (Nigeria) • African Union (Ethiopia) • African Import-Export Bank (Egypt) • Governments and ministries Institutional partnerships in North America include: • World Bank • Canada International Development Agency • Embassies • USA Corporate Council on Africa • Canadian Council on Africa Business Type Readership: • Mining Oil & Gas • Construction • Energy & Utilities • Logistics and Supply Chain • Manufacturing • Healthcare / Pharmaceutical • Technology
O C C U PAT I O N
Chaiman, CEOs and entrepreneurs Executives of international organizations or associations Consultants, professionals Other
30% 5% 5%
E D U C AT I O N
University degree College degree Other
70% 20% 10%
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