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MAY 2011

africellfamily be inspired

FEATURES: • Thomas The Tailor aka Papa T • Staff of the Month • Your Stories • News • Jokes & More


Two friends, who had lost contact for many years, were catching up with each other. One asked, “So, you’ve got your own company, huh? How lucky!” The other replied, “Just a small one, nothing to be proud of.” Disbelieving, the first queried, “Small? How many people work in your company?” The other sadly answered, “About half of them.”

SALONE @ 50. Africell Celebrates the 50th Anniversary in grand style!

The Float Parade

The float parade was convert-

reached its climax showing the

ed into a stagnant parade at

company’s effort to send out a

Lumley beach where “Friends

message to subscribers and

of Africell” people from the

When NASA first started sending up astronauts, they quickly discovered that ballpoint pens would not work in zero gravity. To combat the problem, NASA scientists spent a decade and $12 billion to develop a pen that writes in zero gravity, upside down, underwater, on almost any surface including glass and at temperatures ranging from below freezing to 300°C.

potential subscribers about

media were hosting their 50th

patriotism and its efforts to the

festive activity. A convoy car-

country in celebrating its 50th

rying Africell staff left the origin

anniversary with “Ah Lek Sa

point of Bathurst Street directly

Lone, Na wi country” The float

to the host point. Comedians

started from the usual point at

and top Sierra Leonean artists

Bathurst street Customer Care

were on display on

and was done mainly in the

Africell’s state of

central of the city moving to

the art stage. The

Lumley Beach.

climax was when

The float comprised of the fol-

the hottest artist


Shadrac was intro-

The Russians used a pencil.

The cannon was also intro-

Africell and the average Sierra

duced to fire candies into


crowds mainly children. This

One of the most fascinating

was mounted on a second

sights of the parade was the



presence of an active female

items such as footballs, card

staff from Media Department in

pouches, tags which were dis-

the person of Ngardie Kargbo.

tributed at specified pit stops.

She was mostly on the micro

Send your jokes in!

phone passing on the Africell 50th

“Lets be more active and adopt the Gung Ho attitude”


sary message to




She was ably supported by a

Two trucks

duced on stage.

2 Beetle cars

Staffs of Africell were seen in

ans who added much needed

2 Buses

jubilant mode with people from

humor to the whole affair.

30 Motor bikes

all walks of life. This is a wel-

90 staff

comed site as it shows cohe-

Supporting vehicles

sion and oneness between


cast of comedi-

EYE ON IT The Winner is always a part of the answer; The Loser is always a part of the problem.

Friends of Africell in the Media The Carnival was supported by

fessionally constructed stage by

with a number of staff (both sup-

Africell and turned out to be the

Africell alongside our PA system

porting and permanent) gracing

biggest carnival at Lumley Beach

which is the most advanced in the

the occasion from the audio pro-

so far for this year. It was wit-


duction team to the media relations

nessed by thousands of Sierra

Being that it was organized by

team all helping to boost the show

Leoneans including those in the

Journalists, the program included

in their own unique ways.

Diaspora that are in the country

members of the press who record-

Promotional items such as Africell

celebrating the 50th Anniversary of

ed and reported the occasion with

balls, tags, t-shirts, etc were dis-


diligence and enthusiasm, all in the

tributed alongside the award cer-

The Media Production Unit was

spirit of the 50th Anniversary.

emony wherein Africell staff picked

able to bring on most of the top

The crowd of celebration at the

up and award for our contribution

entertainers in the country with

beach all seemed to migrate

and support that helped make the

big names including the likes of

towards the occasion and the

occasion a major success.

DJ LuLu, Ragga Spice, Shadrack,

scene was jam-packed with a very

Succulent, Star Zero and a variety

orderly crowd as the night went by

of entertainers other than musi-

without any hitch or drawback.

cians all performing on the pro-

Africell’s presence was very strong

This Month’s Motivational Quotes “The only way to get people to like working hard is to motivate them. Today, people must understand why they’re working hard. Every individual in an organization is motivated by something different.” - Rick Pitino “There’s always the motivation of wanting to win. Everybody has that. But a champion needs, in his attitude, a motivation above and beyond winning.” - Pat Riley “Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal, a commitment to excellence, that will enable you to attain the success you seek.” - Mario Andretti “Motivation is a fire from within. If someone else tries to light that fire under you, chances are it will burn very briefly.” - Stephen R. Covey

The Winner always has a program; The Loser always has an excuse. The Winner says, “Let me do it for you;” The Loser says, “That’s not my job.” The Winner sees an answer for every problem; The Loser sees a problem in every answer. The Winner says, “It may be difficult but it’s possible;” The Loser says, “It may be possible but it’s too difficult.”

Be part of the editorial desk; Send Your WInning Stories in to:

THOMAS THE TAILOR Africell monthly will be a compacted electronic magazine that will be issued at the end of every month.

W W W . D E S I G N F R E E B I E S . O R G

It will invlove anecdotes and articles relating to activities of the company and its staff. Any staff can submit stories on their personal affairs or any inspirational or funny story they would wish to share.

Staff of the month





F R E E B I E S :


Mr. Amara has been anticipating, planning and preparing for this momentous day for a few years now. As he drives down the Wilkinson Road highway on this hot sunny and beautiful day, he marvels at the sights of the newly constructed 4 lane highway just built and his heart is overwhelmed by the prospects of development around him. Two nights before, he had received a text message from his favourite niece Alice complimenting a phone service from the company where he works. The service is the Loves Me Loves Me not application wherein 2 lovers text in their names to a specially assigned code and as a reply, they will get to know how compatible they are. She had scored 95% with her partner Musa. Being the perfectionist he is, he replied with a text saying: “Ok My Dear Alice, we now need to work on that 5%�. Alice was getting married two days after and today is the wedding. Uncle Amara as chief coordinator and planner has taken upon himself to make sure this day goes on without a hitch so its only right that on this beautiful drive to the wedding ceremony, he should smile and feel all chuffed with reminiscing thoughts on how his own wedding was perfect and he has come to have the most beautiful family he had ever wished for. Uncle Amara kept cruising along wilkinson road and stopped by his in-laws to pick up the wedding gift that his wife had neatly wrapped. He was already dressed in the newly tailored suit that he arranged to be made by his good old friend Thomas the Tailor.


“AYYYY PAPA GOD WHY NOW!” Mr Amara was quite a hefty bloke and upon picking up the gift and waving goodbye to his inlaws, he managed to rip the seams at the sleeves. Disaster sets in! He stood at the side of his well polished vehicle and looked a pulled his arm up to see where the ripping sound had around his shoulders enough to let him see the white PAPA GOD WHY NOW!” and his mother in-law standing by the doorway looked at him with a slight disbelief as

rushing through his head as he felt his whole day, this wonderful day he has been planning for years is now

W W W . D E S I G N F R E E B I E S . O R G

of the last job she did. Thoughts of the wedding came


QUICK” she said, but he swiftly declined the offer thinking

F R E E B I E S :



Mr Amara is a staunch christian and isnt one to use such


sparkling shirt underneath. He suddenly yelled “AYYYYY


come from, only to cause a second tear that almost went


sight of horror! In his sudden confused state of shock, he

He was a man of small stature and very big hornrimmed spectacles with the frame which looks about the same age as his machine put together with copper wire. Not that he cant afford to buy a new frame, he has been gifted by his numerous clients with a few but he is very old fashioned. He stood by one of his tables with a very disgruntled look as he cuts some fabric he has chalked on. He lifts up his head only to acknowledge Mr Amara, muttered something under his breath and continues his attention to his fabric cutting. Mr Thomas rushes in with all his anxiety; “PAPA T! PAPA T! BO AH BEG CAM HEP ME WIT THIS EMERGENCY QUICK BO DOO YAH” Papa T slowly raises his head again and just calmly said to him “AH DON LEF AFRICELL NETWORK! INFACT SEF AH DON TRO WAY DI SIM NA GUTTER” Disbelief! Mr Amara for a moment thought Thomas has gone crazy! There he was, in such a serious haste and this old man is telling him something completely out of the blue. Mr Amara tried to act calm and being that he is one of the top managers at Africell and not only that, is very passionate about their customers and services, he asked him what this was all about. Thomas did not respond. Isha the apprentice girl had to explain.

ruined by a wave. He puts this thoughts together and immediately thought of Thomas the Tailor who lives less than a mile away at Congo Cross. The wedding was an hour away and being the perfectionist he is, as far as he is concerned, he was already late. He jumped in his car, sped off and made it to Thomas within minutes. Thomas the tailor has had this profession for over a decade and he still manages in the same humble abode he has had since he started with 3 apprentices and 4 sewing machines that are so ill-fitted in the shop that one would wonder how they manage to go in and out the shop and also do measurements for clients.



W W W . D E S I G N F R E E B I E S . O R G

Papa T has been using the Tigo mobile phone services since it started operation as one of the first mobile networks in Sierra Leone and continued using the network until the Africell acquisition. He was a loyal customer!. However, for the past month, Africell has been advising customers using the Tigo sim to visit customer cares in order to have the sims replaced with the orange africell sim. Now Papa T is a very busy man and hasn’t got time, so he had asked Isha to go do the replacement for him. Isha had gone the first time only to be told by the customer care rep that she needs to bring the owner’s ID.





F R E E B I E S :

This had irritated Papa T for having had to pull out his passport from beneath his possessions without any help because of the way he cherishes his privacy. Privacy which has now been compromised with his only travel document being in the hands of his shop apprentice. Isha had gone to the customer care with his passport and yet again was told that just the ID will not suffice the


replacement and she has to provide details of personal calls such as numbers frequently dialled, etc. Isha got very much irritated and almost caused a scene but in the end, she got back and informed Thomas. Thomas felt so angry and accidentally knocked over his coffee on a newly sewn dress he had finished for the day. His business is now being threatened, being that he is his own, manager, accountant, P.R.O. etc, and all his business calls are conducted through his Tigo sim; which is the only sim he has ever had. Papa T couldn’t help but provide the

necessary info for Isha to take back to the customer care. It was this third visit to the customer care that almost caused Papa T to have heart failure. Isha was told to actually get the owner of the sim to come do it himself. Papa T snatched the sim from Isha, rushed outside the shop and dashed it in the gutter by the side of the road that had a stream of running water and other waste. This was the lifeline of Thomas The Tailor’s business literally going down the drain. Mr. Amara was stunned, as he stood still by the doorway, sweating through his torn sleeve. He quickly got out his phone, punched in some numbers and after a couple calls, he finally got the number of the customer care supervisor on duty that particular day. He explained Isha’s story to the supervisor Alima who had finished her shift for the day and was already on the way home, felt it was her duty to sort something out pronto! She turned back and went to the office, where she got the Orange sim and gave it to Mr Amara who had been on his way as well. Mr Amara then

called the Technical Department at HQ and unfortunately, the staff in charge of the activation had gone home as well; however he lived a few blocks away from the HQ where after hearing the story from Mr Amara, he offered to be picked up and driven to the office so he could carry out the activation process. Mr Amara picked him up and then dropped him at the office where he activated the sim and thereafter, Mr Amara took the sim and delivered it at Papa T’s shop, personally fixing the sim in Papa T’s phone. Papa T seemed not too excited about the whole process but then again, he is known for being very reserved when it comes to excitement. All the while, Mr Amara had pleaded with one of the apprentices in the shop to fix up his sleeve for him. The sleeve had

The Domino Effect is the change reaction that occurs by the cause of just one event. If Mr. Thomas never had his SIM replaced, the initial cause of him throwing it in the drain will generate a series of circumstances not only including the loss of his contacts/clients, but also the loss of other valuable subscribers. In this case, if it wasn’t for the ‘Gung-Ho’ reaction from Africell staff, Mr. Amara would not only have lost a good friend, but also Mr. Thomas his business and the company some valuable subscribers from the emapthetic reaction with Mr. Thomas.

F O R M O R E G R A P H I C D E S I G N F R E E B I E S : V I S I T W W W . D E S I G N F R E E B I E S . O R G

been perfectly done, ironed and looked as good as new. He thanked them and expressed his apologies to Papa T and then hastily left the shop. Upon leaving, he got a call from his wife asking him where he was, as the wedding ceremony was about to start.

He was 5 mins drive away. He smiled to himself. He had never been better. He made it to the church on time and his wife could hardly believe him as he whispers all that happened within the last hour. He looked up at the groom who looked as if he could faint at any time as he waits to see his favourite niece enter the church with accordingly sweet harmony from the pipe organs. He attempted to wave but stopped himself and the hand was down as quickly as it came up. He chuckled to himself. What a day!



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