APM - Marine Talks - 2022 August

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International Day of the Seafarer was celebrated on 25 June This year ' s theme: Your voyage – then and now, share your journey.


Respect, effective communication and a positive attitude truly is the key to being a successful salesperson, says Sanjay Nundall.


Pioneer Fishing are working towards being the preferred supplier and is conscious about making a positive social impact.



Bringing positive change to the communities where we operate is the African Pioneer Marine way and we ' re not afraid to get our hands dirty!

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Group Chief Finance Officer Charles Manning (middle) retired at the end of June. Colleagues who attended the farewell party are: Michale Hands, Pierre du Preez, Lynette Alberts, Mike van der Heever, Stephen Dondolo, Pieter Greeff, Frank Stenri and Haydn Fourie. Front: Euphonia Ruele, Mike van der Heever, Rochelle Williams, Lauren Masimla, Samiera Fick and Khumbulani Maphosa.


You don’t need a title to be a leader. This is a very true statement but also the title of an inspiring book written by best selling author

An extract from the book reads as follows: “Genuine leaders make things better not just for themselves but for others, whether or not their contribution results in financial reward or popular recognition...most people I think of leaders are untitled...they achieve greatness by working quietly in their organisations and communities, in their own lives, and in helping those around them ” How many co-workers are there around you who walk the extra mile to get the job done or who goes out of their way to make things better for the rest of the team?

I want to encourage you to look at the leaders around you and identify what characteristics you admire about them Then work on practicing those characteristics yourself because “you cannot lead others until you first learn to lead yourself.”

The uncertain tides of change

We are amid an exciting time of growth for our businesses, which may cause some to feel uncertain. Growth doesn’t come without its own set of challenges For example, suddenly output is more, employees may be expected to work additional shifts to keep up with demand. The machinery has never worked so hard, which may cause more breakdowns, and so on. Growth also brings the opportunity for skills advancement. Employees who are keen to learn and upskill themselves may be able to do so sooner than otherwise possible In order to not only survive, but thrive during these uncertain times, it is important to understand the forces that are reshaping our landscape. Research shows the following forces will disrupt industries in the next few years:

Technology: How information is processed is undergoing major changes and will influence all industries

Institutional change: Structural changes are affecting all industries from regulation and globalised change, all the way down to a shift in individuals’ engagement.

Demographics: Aging population, generational divides, migration and long term youth underemployment are all irreversible trends which will change how society operates. Environment and ethics: It is vitally important to consider and anticipate the effects and physical changes to the planet and environment and its resources, as well as the political and social responses to it Social values: As the world changes, it’s obvious what people consider to be the norm, expectations and desires will change. There will be new threats and opportunities as expectations and demands from our customers and employees change. As we steer through the next few months towards the end of 2022, let’s keep our eyes fixed on the goal and not lose sight of our vision


be able to identify business risks even before it happened

They will also have a strategy in place to mitigate these risks

Leaders are people who are brave enough to make quick decisions yet also humble enough to admit when they are wrong

individual to develop himself or herself holistically You are your own best friend. In fact, you know yourself better than anyone else. You are aware of your areas for improvement

You dont have to be the boss of a group of people to be a leader

Nor be in a management position at work It is an act of leadership every time a decision must be made or a problem must be solved

A leader in a company must

He or she will be able to adapt the strategy and encourage his or her team to positively embrace these changes

A leader is willing to do so much more than his or her job. In order to grow the company, they will strive to meet specific targets in a faster and more cost-effective manner, regardless of the business unit they lead

It is the responsibility of each

Take the initiative to speak with your manager about your needs and potential development opportunities

The APM Group, which includes Pioneer Fishing West Coast, Glenryck SA, HIK Abalone Farms, and Nomzamo Fishing, has had many successes this year The current high-performance levels of all the companies are unmistakably a result of exceptional leadership, innovation, and spoton strategies coming together.



“As a fisherman you know every time you go out to sea, it could very well be your last.”

Charlton Samuels is a second engineer on Duinekus, one of Pioneer Fishing’s fishing trawlers. For Samuels, who has been a fisherman for 11 years, the “rush” he feels every time he goes out is also one of the most exciting parts of his job.

International Day of the Seafarer is celebrated on 25 June every year This day is set out to recognise the invaluable contribution seafarers make to the world economy, often at great personal cost to themselves and their families

Shaun Bekeer, a crewman on Viva, concurs. “I’ve worked on the sea for 12 years. I enjoy it and it’s a wonderful feeling when we come in with a full load.”

Sechaba crewman Denzil Ambrosini, says fishing has always been a part of his life.

“I was raised in a fishing family and chose this profession because it was familiar to me and I was comfortable with the challenges that come with it " Ambrosini says he loves the outdoors and the job suits his personality

“When I started 17 years ago, you didn’t need a professional qualification, only a pre-sea certificate to qualify for the job. “Job-hunting was easier back then it was done through word of mouth.”

For the Duinekus skipper Michael Diploala, being a fisherman has also been his family legacy. “My greatgreat grandfather arrived here from Barletta, Italy in 1892 and was one of the pioneers in the fishing industry For Diploala fishing is a passion because it’s not a routine job “and when the fishing’s good it’s priceless”

“The industry has grown into a high-tech entity with high demands and even higher targets. This puts tremendous pressure on the workforce. Skippers don’t make their own decisions anymore and this sometimes makes it difficult to enjoy what we are doing,” says Diploala about his frustrations of the job, but adds, his passion for fishing will never diminish.

Samuels says even though he is thankful for his job as a fisherman, he feels there are few opportunities for career growth

“When you’re out at sea teamwork is a priority, it is also hard work and it feels good when your sacrifices pay off. Fishing season is no longer seasonal, it comes year-round and you can see the population growth increase and a decline in fishing species,” adds Ambrosini.

He also adds, being a fishman is no longer just a job, career paths within the industry are more accessible and working conditions and safety have improved over the years

Pioneer Fishing's General Manager Shawn Swartz, thanked the fisherman for their contribution to the success of the business.

“Every department is an important link in the overall success of the company, but we are especially thankful for the invaluable contributions of our fishing crews who at times brave rough seas and strong winds to help achieve our company goals, while promoting sustainable practices ”

Theme for this year’s International Day of the Seafarer was: Your voyage –then and now, share your journey.



I am excited about the direction 2022 is taking. There is great momentum in almost every aspect of the businesses we are a part of.

There are definite challenges we as a team need to overcome, however, we are already starting to see the impact of the importance of how we decide to overcome them

New procedures, systems and projects all working together to create a positive move forward

As the custodian of the technology and information systems in the group, it is important that we all learn to take responsibility for the data which we generate Information, if used correctly can catapult a business

It helps with decision-making, improving processes, and ultimately improving profitability We need to look at everything we do and ask, “How will it benefit the business if I could share it?”

If we get this right and ensure our governance and strategies are aligned, we can only move forward My goal is to help implement portals, systems and solutions that will assist us with this without hindering performance

Technology is best graded by its ability to remain in the background I believe that if we drive this paradigm, there is no mountain we cannot summit This is my vision for the group: Engage Improve Empower

I want to remove the barriers and perceptions about what technology and systems can do. With the right frameworks we can not only improve our day-to-day work lives but create positive changes in our communities too This for me is the most rewarding part of what I do Making a difference The relocation to the Western Cape has been an exciting one for the family with many new challenges and opportunity They have been a pillar of strength and unwavering support and I could not be luckier There is so much to be grateful for, working with such dynamic teams and people throughout the group of companies is more then I could ever have asked for I look forward to working closely with everyone and adding value to the African Pioneer Group for many years to come

What does a Chief Information Officer do?

Identify and implement strategic synergies among the group to ensure that technology and systems are implemented in a way that provides real value and increases efficiency. Ensuring that all stakeholders and employees feel supported with technology and systems that assist and not hinder productivity and output.




How long have you worked for the company?

Since 2017

Over the last 3 months, what has been some of the highlights of your business?

We managed to secure the purchase 50% of Squidco, so now we have 100% control of the company that owns the MFV Esperanza.

What have been some of the challenges?

Lack of catches on the hake and squid sectors. What are your focus areas for the next 3 months? We will try to secure more fish for our factory in Gqeberha.



Pioneer Fishing produces canned fish for the Glenryck, Sea Pride, Regal and Viva brands as well as all the major house brands in the country. The demand for canned fish seems to be strong still and it remains a good source of protein for the nation We all look forward to be part of growing our brands

We have various projects on the go to increase the quality of our product and improve throughput in the plant We are also looking at our ability to store larger quantities of final product as well as raw material to meet customer demands

We also produce fishmeal and fish oil mainly for the international market We are currently doing well in the fishmeal plant with very good yields and throughput Our plant has international quality accreditation as well as international accreditation for responsible and sustainable practices We are continually improving the plant to ensure improved quality and throughput The aim is to be the preferred supplier of fishmeal and oil as well as the preferred processor for all the rightsholders

General fishing news

The long-term fishing rights for the small pelagic fishing sector was issued with some people losing quota and others gaining quota The period for appeals against the allocations was extended until end July and we believe that at the end of the process, Pioneer and its partners will still have their fair share of the allocation We welcome all new entrants and hope to build a mutually beneficial relationship for the next 15 years and beyond One that benefits not only the companies but also the communities we operate in.

Positive social impact

Pioneer Fishing does not only want to grow the business but also the community that we operate in. We took the decision last year not to merely give cash, but to actively get involved with projects that benefit the recipients

The youth are the future of the country and that is why we are excited to lend our support to the YES4Youth's Genesis Hub programme, a facility in Vredenburg, where youth are trained in the catering and restaurant industry, farming, drone flying, computer studies and other skills They are taught the fundamentals of entrepreneurship and given the knowledge to start their own business We also support our local schools with improvement projects and by providing nutritious meals to learners

ESOP dividends

July was also time for the annual ESOP dividends to be paid out ESOP owns 10% shares in Pioneer Fishing (Pty) Ltd , and all employees that have been with the company for at least a year and qualify, received a distribution paid to them, based on the audited results of the previous year It is in every employee’s interest to work hard and ensure maximum profit and growth for the company, so they can share in the benefits at the end of the day

Shawn Swartz was permanently appointed as General Manager of Pioneer Fishing from 1 June.

As GM he wants to continue growing the company and its profits for the shareholders and ensure a stable future for employees and the community it operates in.

He passed away in the early hours of 29 June while working in the Fishmeal Operations Department Mthombeli, who worked at the company for 23 years, will always be remembered as a humble, friendly co-worker, who was always punctual and always gave his best

Our heartfelt condolences to his family and colleagues who worked closely with him

legacy will continue to inspire...
Mthombeli Nose His



HIK Abalone Farm participated in the Heritage Careers Expo 2022 which was themed, Unlocking the wealth in our heritage held at the Cape Peninsula University of Technology’s Bellville Campus on Thursday 21 July They were invited by AgriSETA to participate as an exhibitor to showcase HIK Abalone Farm products as requested by Deputy Minister of Higher Education, Science and Innovation, Buti Manamela Research and Development Manager Justin Meys, says it was important to be part of this Expo in order to build relationship with AgriSETA and they will happily participate in similar events in future


Justin has worked at the HIK Abalone Farm since January last year and primarily focuses on production and grow-out of the abalone.

“My role involves the identification, monitoring and implementation of actions to improve animal growth, reduce damages and minimise waste. It also includes the support and training of staff, when necessary "

Building both horizontal and vertical relationships with associates to strengthen communication within and between departments have been one of the best experiences as well as the teams' ability to come together to get the job done.

Justin says one of the biggest lessons he has learned are that abalone are notoriously slow growing animals and not every experiment will be successful

“The abalone industry is relatively young, every day is a chance to discover something new and that motivates me Being able to help and support others is a huge perk of the job. I also enjoy an active lifestyle and the Research and Development Department allows me to work outdoors, as

well as in the office.”

Abalone poaching is rife within the Buffelsjag community

"One day, when the ocean’s abalone resource becomes too depleted, the community will look at other means to source abalone Abalone ranching could be a possible solution to sustainably support the community while increasing the company’s output," said Justin, and adds this would involve tremendous discussions between the community, the company and government to make such prospects a reality. He is a firm believer that one should live a balanced lifestyle

"In filling an academic role, one tends to focus solely on the mind and forgets to look after one’s body "

Justin says living on the farm where fitness facilities are few and far between makes exercising more difficult. For this reason he spent the last few months building a home gymso no more excuses!


Nathan Griffins was identified by Pioneer Fishing's Factory Engineer Gerhard Louw, as an employee who shows exceptional leadership skills and initiative Gerhard says Nathan has shown that he has the ability to look for ways to make the production process more efficient. After applying for a position in the Labelling Department, he was the successful candidate

"I learned a lot from my colleagues in the workshop and am applying this in my current position. I am thankful for this opportunity "

Nathan, who has been with Pioneer Fishing since 2016, and is a qualified mechanical fitter, says it is wonderful to be able to grow with the company as it expands. He says working at the company makes him feel like he is part of a big family and

he is excited to c day.

"Every day I learn something new from Gerhard or my manager " He has a very proactive approach to his job and tries to find faults and breakdowns even before they occur He also tries to acquire new information on how to fix certain issues before they arise, so as not to waste more time when there is a breakdown

Nathan says he tries to teach his co-workers to treat the machinery with great care as if it is their own. He plans to continue his studies and sees a bright future for himself within the company

NATHAN GRIFFINS PIONEER FISHING Employees who were part of the Expo: Murison Kotze (Training Manager), Ntombomzi Tolobisa (HR Specialist), Justin Meys (R&D Manager), Sanele Qondani (R&D Officer) and WIL intern, Nichlus Wheeler. Justin and Sanele with the learners during the Expo. JUSTIN MEYS, RESEARCH AND DEVELOPMENT MANAGER HIK ABALONE FARM Justin Meys (left) interacting with visitors at the Expo.


A united force

With many abalone producers around the world competing to meet the demand, Bertus says, his biggest competition is not his fellow South African farmers.

“We don’t compete against local suppliers, but against the world. There is some healthy rivalry especially when it comes to ‘poaching’ of staff among the South Africans, but to the world we are a united force trying to market the country ”

As someone who has worn many hats since the inception of the farm, Bertus says he did it his way

“The younger generation now shows me that my way wasn’t always the best way.”

For Bertus leadership is about empowering those with the responsibility to make the best decisions.

“Growing abalone is such a slow process it grows about 2 mm per month You cannot make huge changes to their environment and see a result tomorrow You have to trust the people you lead and they should be able to trust you ”

From his perspective, he says there is an appetite for abalone in South Africa.

Growing abalone is a slow process one you will definitely need patients for, as Bertus van Oordt, Chief Executive Officer, at the HIK Abalone Farm will tell you He has been in the industry for 22 years.

But how did someone with a Diploma in Civil Engineering end up growing the marine snail that is seen as a delicacy in Asia?

"I did construction work for a company in Cape Town and they decided to diversify There was only one other farm at that stage I was asked to construct the farm This was about a four-year process and I enjoyed it ”

When there was an opportunity to continue working on the farm, he stayed. "Those days there were only four of us on the farm and there were no titles or managers, everyone did everything. Because of my skills, I did most of the construction work on the farm "

As time went on, he became more involved with the actual process of growing abalone and later handled the sales “Sales was a totally new experience for me In South Africa it was easy, you make a deal, sign a paper and off you go. The Asian market works on trust and relationships. I found it very interesting.”

About four years ago a position opened to become chief operating officer, he asked the board to give him a chance and he joking adds, “I’m still here”

Bertus says the culture of doing business has changed a great deal over the years

"When you start a business, everything is new. You’re still trying to figure things out and finding your feet. Now it is an established business. Everyone has their role and there are processes that needs to be followed.”

“Due to the fact that it was freely available for many while growing up, especially in the Coastal towns, now having to pay R500 per kilogram doesn’t make sense to people At the same time, we’ve invested four years’ input cost and cannot sell it for next to nothing ”

Taking the hits

The industry took a big hit during the Covid-19 pandemic due to a halt on exports and the Hong Kong riots before then “We are seeing recovery in the market, prices are stabilizing but we are not where we’d like to be, then again, no one’s prices are ever where they’d like it to be.”

Bertus projects it will take another two years for the business to recover, given there are no more closures due to the pandemic or riots

Juggling supply and demand for this industry is an art, more than any “If you cannot export the abalone, it has to stay in the tank and if it stays in the tank, you cannot grow new abalone.”

Things may be slowly looking up for the export market, but locally load-shedding has also given the industry a hit.

“We use electricity 24 hours a day, 7 days a week, 365 days a year You cannot even budget for an electricity increase, because with Eskom you just don’t know

When the electricity goes off, we have to use generators and the cost of diesel becomes high.”

The loss of equipment and the inconvenience of having to replace them also puts strain on the business and its people. They are currently investigating sustainable renewable energy solutions to curb the challenges brought on by load-shedding

“We are currently erecting a solar system at the Hermanus farm, but that is just an interim solution ”

"Juggling demand and supply for this industry is an art."

The HIK Abalone Hatchery

HIK Abalone Farm’s hatchery is divided into four highly specialised departments, namely, broodstock, larvae, settlement and weaning. The hatchery period from egg to ten millimetre spat takes six months.


Only those abalone exhibiting superior performance characteristics are selected as brood animals Males and females are housed separately in a tightly regulated environment where they are fed their diet of kelp and a unique formulated feed This allows for an intensive but safe spawning program The entire fertilization process is controlled, allowing for the selection of fertilized eggs of the highest quality and genetic superiority.


Within hours of fertilisation, a free-swimming trochophore larva will emerge from the egg membrane These yolk-nourished larvae are housed in tanks supplied with highly filtered seawater and are monitored on a daily basis. Over the next few days, the larvae will develop into competent veliger larvae until such time that their yolk reserves can no longer sustain them The best quality larvae are then selected for the next phase in production.


Veliger larvae are transferred to settlement, where they are presented with a bouquet of micro-algae grown on polycarbonate plates If the micro-algae species composition is satisfactory, these larvae will attach to the plates, lose the ability to swim, and metamorphose into perfect baby abalone called spat The micro-algae will serve as a food source for the next three to four months, until such time that they have depleted the biofilm. In order to sustain optimal health and growth, spat are anaesthetised, size sorted and transferred into the next rearing system


As spat mature, their nutritional requirements change Therefore, they are weaned off a natural diet of micro-algae onto a formulated diet called Abfeed. The young spat are nurtured by dedicated workers and quickly adapt to their new environment and diet Under these optimal conditions, spat rapidly grow to a length of approximately ten millimetres At this point, spat are robust enough to handle the grow-out environment


At HIK, abalone are grown to market size over a period of 36 – 45 months. Abalone are carefully tended in oyster net baskets suspended in tanks, and fed an artificial diet (Abfeed) which is especially formulated for the species. Tanks are cleaned weekly, and a large amount of energy is focussed on animal health and husbandry. HIK has expanded onto a second pristine site at Buffeljagsbaai, about 70km from Hermanus. The successful model followed by HIK Hermanus has been implemented at HIK Buffeljags. Optimal use of information across all aspects of the abalone farm is a core priority at HIK Maintenance and analysis of accurate stock data is of utmost importance when developing and implementing weekly, monthly and annual production plans HIK recognised this need many years ago, and the continual development & optimisation of our two custom-developed software programs (abalone stock management and abalone stock forecasting) is our highest priority apart from farming abalone. These programs allow for the collection and analysis of very large datasets (biological, technical, environmental), as well as the assimilation of output data into various stock growing and harvesting scenarios This program has made a profound impact on how abalone are farmed at HIK, and gives us a significant edge on local and international competitors. Outputs from these programs are integrated with other information sources to calculate various farm productivity and efficiency indicators

A B A L O N E : T H E F A R M I N G P R O C E S S

Managing two sites has its challenges, however it offers fantastic risk mitigation and the ability to offer customers a consistency of supply not achievable by other abalone producers. Collective genius from the management team ensures HIK remains a leader in terms of animal health and husbandry. We believe that the synergy and team-spirit that permeate our organisation will contribute significantly toward achieving this goal 9



Beneficiaries of Pioneer Fishing’s Employee Share Ownership Plan (ESOP) each received a R11 300 distribution on Wednesday 6 July. This was announced during an ESOP trustee meeting held at the company’s Cape Town offices on Friday 1 July The ESOP was established in 1999 and currently has 343 members who benefited from the distribution paid, based on the audited results of the 2021 financial year. All participating beneficiaries received an equal share of the total distribution.

Quality Control Clerk Nosi Kholobile says this year’s pay-out will be of great help to her. “I’m still deciding what to do with the money. It’s a choice between erecting a fence at my house or investing it into my side-hustle,” she said.

Another one of the beneficiaries Anele Sichetcha, who works in the Canning Department, is excited to buy an iPhone “I did not expect this amount of money, it’s too much for me! I am going to buy me an iPhone, which I have waited so long for and a big flatscreen TV.”

ESOP owns 10% shares in Pioneer Fishing West Coast (Pty) Ltd and all permanent and seasonal employees who have worked for the company for at least one year, and who qualify to be a beneficiary of ESOP participated in the distribution paid by the plan.

“For me as an employee-elected trustee, it is a wonderful feeling to see every beneficiary happy and that alone, is a job well done. When the company does well, shareholders are happy. And as indirect shareholders through the ESOP we can also share in its success,” says ESOP trustee chairperson and Pioneer Fishing West Coast Director Henry Ndzwangu ESOP motivates and incentivises Pioneer Fishing staff, who gain a greater sense of the responsibilities and hard work that go hand in hand with shared ownership through their ESOP membership.

Pioneer Fishing West Coast General Manager Shawn Swartz says, “It is in every employee’s interest to work hard and ensure maximum profit and growth for the Company, so they can share in the benefits at the end of the day ”


Established: 1999

First dividend received from Pioneer Fishing: 2005

First distribution paid to beneficiaries: 2011

Total distributions (20011-2021): +- R43 million

2021 financial year distribution: +- R3 875 261

Beneficiaries from previously disadvantaged sector: 95%

Number of beneficiaries at date of trustee meeting on 1 July 2022: 343 employees




Matt Naylor, the Operations Manager at HIK Abalone Farm is described by his colleagues as a good mentor an one who shares his knowledge through advice, guidance and is always one step ahead when it comes to handling employee issues and problem-solving

Matt's character is aligned with the theme for this months magazine: Purpose of work and being a true leader

"He is empathetic and compassionate and is forwardthinking with a solution even before a problem arises He has excellent communication skills and treats all staff equally," says Chief Executive Officer, Bertus van Oordt In his demanding position as Operations Manager, he has the time to talk and steer his team

He does not criticise, condemn, or complain about staff when times are tough and praises emphatically when times are positive which creates that sense of belonging and common purpose All the above-mentioned points make Matt a highly honest, respectful, and trustworthy individual, who has earned the full support from his team This aids in the processes of attempting to achieve the company’s desired vision and direction

Community involvement

There are currently six unemployed learners on the farm who are completing an Animal Production NQF1 Learnership Candidates were recruited from the surrounding communities The Learnership will run from February 2022 until November 2022 Upon successful completion of the course, candidates will have the option of becoming permanent employees



Sanjay Nundall, National Sales Manager at Glenryck, started working as a buying clerk for a big retailer at the age of 21 years He worked in the health and beauty department and was involved in dealing with suppliers Soon he was offered a position as a representative selling household goods then went on to a sales and marketing agency and became the regional manager with 180 employees reporting to him About 17 years ago he accepted a position in Johannesburg

He started his career in the pilchards industry in 2010 when he joined the sales team at a different fishing company and joined Glenryck in 2017

For Sanjay the key to being a good sales person is being able to build good relationship and always having a positive attitude and outlook on life – even during difficult times

“People believe sales is the easiest career to start in When the numbers are up, you are the blue-eyed boy What they don’t realise is a key component to being successful is trust, relationships, attitude and then comes dedication, devotion and motivation "

He adds 90% of sales people are entrusted to manage themselves “You have to get up in the morning and do what you need to do People’s livelihoods depend on the salesperson The more you sell, the more fish can be caught, the more product can be produced ”

You need to understand how important your role is within the company You are the first line of communication and represent the company and its brand Up to eight years ago he always wore a tie when he went to meet clients as a sign of respect.

"It is imperative that the client feels like they can trust you You are putting the company at risk, if they don’t " Building good relationships don't only apply to clients

“I want every department to know when they see an email from me that they answer it, because they know there are solutions coming if there’s a problem and when I know I’ve made a mistake, I will call and say, 'guys I’ve made a mistake' It shows accountability "

Sanjay says he only makes commitments he is sure he can keep “If I promise, I must deliver Our business relies on factual information thus I make fair promises and work on delivering more "

Another key component to being a successful salesperson has been the ability to read people

"Everyone is different With my customers and colleagues, I need to be able to read them to know how to best communicate and connect with them ”

His secret to building a good sales team?

"Everyone in the department needs to speak from the same mouth Share knowledge with your team, so they are always prepared and they know how you approach your day's business," and adds it is imperative to know your product and the environment in which you operate "If a customer calls and has a question, 90% of the time I know the answer and you need to be confident in your product My customer must see value in me, before they can see value in my business "

At Glenryck we had to make bold decision the last few years, we lost staff but managed to retain our clients due to effective communication on every level - from the COO Pieter Greeff to the warehouse staff when delivering.



Pioneer Fishing added their name to that of thousands of KFM 94 5 listeners by donating R250 000 to help raise funds for the Peninsula School Feeding Association (PSFA) during a Radiothon on Wednesday (1 June)

The goal was to raise R8 million for the organisation during the 12-hour Radiothon. This goal was achieved within six hours and the Radiothon continued to raise over R20 million for the organisation

Pieter Greeff, Chief Operations Officer at Pioneer Fishing says: “A good education is critical in South Africa and we need to feed our children so they are able to focus and do well at school They are our future Pilchards is one of the most affordable proteins and are regularly used at school feeding schemes "As a business we try to keep our costs as low as possible, so that our nutritious Glenryck Pilchards remains

Youthdevelopmentapriorityf PioneerFishing

PioneerFishing,hometotheGlenryckPilchards,havetakenhandswiththe GenesisHubinVredenburgtoprovidefoodhygieneandsafetyaswellas entrepreneurialtrainingto100communitymemberswhoformpartofthe hospitalitysector

TheGenesisHubformspartofYES4Youth,abusiness-ledNPOthatworks in partnership with government and companies to create working opportunities for South African youth at scale The course aimed at communitymemberswhoruntheirown(formalorinformal)restaurantor coffeeshop,willtakeplaceoverfiveweeksstarting20Juneto22Julyand incumbents are all from within the Saldanha Bay municipal area The programmes will be implemented by the Genesis Hub while Pioneer Fishing have paid for the training, which will be at no cost to the participants Aftercompletioneachparticipantwillreceiveanattendance certificate.

Inaddition,PioneerFishinghavealsomadeadonationtotheGenesisHub, whichhavebeenutilisedtowardsbuyingequipmentforthenewHair,Nail and Automative Academies at the Genesis Hub, where somewhat 45 youthwillgettheopportunitytogetaccreditedtraining Thereisspacefor 20youthtobetrainedinbeinganailtechnicianaswellashairdressing and 25 youth will get the best practical quality work experience in the automativeindustry “Theequipmentthatwaspurchasedwillimpacttheir learning by giving them an ideal space to get their quality experience, enablingthemtotransitioneasierwhenleavingtheHubwithin12months andgoingintotheworkplace


DieSardyntjie LitteSparrow

Edufin EfeseKleinPikkewyntjie

StepbyStep SiyazamaDaycare

affordable to the most vulnerable

By being accessible to all, we do our part in achieving zero hunger ” PSFA has 170 educational institutions who form part of their programme which feed almost 26 000 children every day

The organisation says a donation of R570 enables them to provide one learner affected by poverty with a cooked nutritious breakfast and lunch every school day for an entire year

“The objective of the Radiothon #FeedingOurFuture is directly aligned with our vision as a company, to build a world where people are healthy and feel content, and because as a company we are committed to uplifting the most vulnerable in our communities, it just made sense for Pioneer Fishing to donate to this initiative,” Greeff concluded

–oropeningtheirow saysGenesisHubMa

AllisonvanderWalt Aportionofthe moneydonatedbyPioneerFishingalso wenttowardsfixingareasinthekitchenattheSMAAKrestaurant.TheSMAAK restaurantisaregisteredbusinesswhichallowstheculinarystudentstoget qualityworkexperience

“WeutilisedthegenerousfundingfromPioneerFishingtoensurethatallthe necessarywasfixedaccordingtotheDepartmentofLabour’scompliance, sothatwecanoperatethekitchenandgivethese19youthacompliantand safespacetoservefoodtoourstudentsandvisitors,”saidvanderWalt. ShawnSwartz,GeneralManageratPioneerFishingsays:“Wetakeabroader viewofourroleinsocietyandrealisetheimportanceofsocio-economic development,ethics,healthandsafetyandenvironmentalmanagement. "AccordingtotheQuarterlyLabourForceSurveyforthefirstquarterof2022, theunemploymentratewas63,9%forthoseaged15-24and42,1%forthose aged25-34years,whilethecurrentofficialnationalratestandsat34,5%.

"Thisiswhyitwasimportantforusasacompanytoalignourselveswithan organisationwithavisiontoconnectyouthtoopportunities.Givingthem backtheirdignityand allowingustodoourparttowardbuildingabetter futureforouryouth”


ThecompanyregularlydonatesfishtotheLittleAngelsEducareCentreintheharbourtownofHoutBay, situatedabout20kilometersSouthoftheCapePeninsula NomzamoFishing'sSalesManagerThomas Nightingale,isinvolvedwiththeinitiativethatfeedsdisadvantagedchildren PIONEER



When Christance Mangwana from Laingville saw a group of young people clean up the community as a Mandela Day project three years ago, she didn’t think twice about walking up to them to offer her assistance.

“They were picking up the trash on the Main Road where I live. When I saw this beautiful thing, I immediately decided to go up to them to assist.”

She met her friend and colleagu at Pioneer Fishing West Coast, Ester Meveni on the way and as join in After the cleanup they w have lunch with the group and h part of the initiative, aimed at young people, ever since.

This initiative by the St Helena Bay Islamic Socie and coordinated by Ghouwa Davids, started ou cleaning up every Saturday with a planning me on a Wednesday to decide which area they wou clean next

This has since changed to adapt to not interfere with the learners’ schooling with planning meetings now taking place on Tuesdays and cleaning the area on a

Friday afternoon.

The ladies say they have remained part of this project because they saw it as a way to serve the community. Littering and illegal dumping is problematic in many communities, including Laingville.

They say it’s difficult to encourage fellow residents to not dump their rubbish illegally and say it happens especially late at night when they can’t be seen

The women feel this behaviour has an impact on the entire community as the rubbish can end up being a health hazard to the community.

They would like to see stricter action being taken by law enforcement to curb illegal dumping

"One way to do this is by making it more convenient for culprits to be reported and maybe introduce an incentive for those who do report it," says Christance. Both Christance and Ester feel the community would benefit from workshops where they are trained about the dangers of illegal dumping and think classes on how to turn trash into usable items would be beneficial.

10 13

Pioneer Fishing West Coast held a World Oceans Day Photography competition in June

The winner of a R300 voucher was ACEILO MAGERMAN (pictures on the left).

Well done to everyone who sent in their entries:

Silver Msuthu Kalashe

Jason Sampson

Delroy Blaauw

Curnel Chirwa

Karen Schippers


R E . . .



041 509 3500



041 585 5683



010 591 9129



022 736 8000


028 313 1055

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