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Media Kit

The #1 100% Black-Owned Worldwide Digital News Source

SERVING TEXAS: THE GREATER HOUSTON AREA & SURROUNDING CITIES; THE DALLAS/FORT WORTH AREA; AND SAN ANTONIO/ AUSTIN AREA. "We are a Sunday Printed Publication!!!"


Introduction Founded in 1996 as a small newspaper for the Acres Homes community in Houston, African-American News&Issues is a free Sunday publication, which has become Texas’ widest circulated and read newspaper with an African-American perspective. With a statewide distribution of 250,000+, African-American News&Issues’ distribution area includes the counties with the largest African-American populations in Texas.

African-American News&Issues’ mission is to shine a spotlight on problems affecting African-American communities throughout the state of Texas. We believe it is essential to identify and address the challenges affecting the cultural values, principles and ideals longcherished by many African-Americans. AfricanAmerican News&Issues is a certified Historically Underutilized Business (HUB) and is recognized as a Minority/Woman-owned business

(M/WBE).

African-American News&Issues 6130 Wheatley Street Houston, TX 77091 Sales: 713-692-1892 Fax: 713-692-1183 E-mail: sales@aframnews.com www.aframnews.com


Distribution Total Distribution:

225,000+

Zone 1: Greater Houston & Surrounding Cities – 150,000+ Zone 2: Dallas/Fort Worth Area – 50,000+ Zone 3: San Antonio & Austin Area – 25,000+ Pass-along rate

5%

ZONE 1 Greater Houston Area & Surrounding Cities Harris: Houston/Baytown Fort Bend: Sugar Land /Missouri City Grimes: Navasota Montgomery: Conroe Waller: Prairie View/ Hempstead/Brookshire

ZONE 2 Dalla s/Fort Worth Area Dallas: Dallas Tarrant: Fort Worth

ZONE 3 San Antonio & Austin Area Bexar: San Antonio Travis: Austin

Distribution Points We focus very strongly on these locations in the African-American and surrounding communities. • Churches

• Funeral Homes

• Doctor’s Offices

• Libraries

• Schools, Community Colleges

• Soul Food Restaurants

• Hospitals

• And more …

• Universities: Texas HBCU’s

• Barbecue Restaurants

• Post Offices

• Beauty Salons & Barbershops

• H-E-B Food Stores

• Convenience Stores


African-American News&Issues Audience Profile AGE PROFILE Targeted Readership: 3.3 million African-Americans in Texas

65 plus

13% of the Texas Population

7.5%

Ages 55 – 64

Buying Power: $2.2 billion (Annual Aggregate Income)

9.7%

Pass-along rate: 4.5% Ages 18 – 24

48.4% male readership 51.6% female readership

11.7%

41.3%

Median Income: $54,999 Median Value of Home Owned: $82,500 Ages 25 – 54

Household Income: $15,000 – $29,999: 16.9% $30,000 – $44,999: 11.6% $45,000 – $59,999: 9.5% $60,000 – $74,999: 32.1%

Education: High School Graduate: Trade School: Some College: College Graduate:

86.8% 6.8% 36.4% 20.9%

Median Age: 31 Ages 18– 24:11.7% Ages 25– 54:41.3% Ages 55 – 64: 9.7% 65 plus: 7.5%

Demographics Zone 1: Greater Houston Area & Surrounding Cities

Zone 3: San Antonio & Austin Area

Estimated total population 5,728,143, with average annual increase of 2.4%

San Antonio Estimated population of 1,144,646 6.82% African-American

16.5% African-American within the region. 25.3% of the Houston population is African-American, the 5th largest African-American populated city.

Austin Estimated population 656,562 10.1% African-American

Zone 2: Dallas/Fort Worth Area Estimated Population 1,188,580 25.9% African-American

Facts 1.

African-American newspaper readers represent 73% of $688 billion African-American buying power

2.

National African-American buying power will rise to $1.4 trillion in 2019

3.

African-American spending is equivalent to being the 11th largest economy in the world

4.

African-Americans polled said newspapers receive more attention in their communities than any other media

5.

African-Americans consider reading advertising in the newspaper as part of their reading experience and want to see advertising in the newspaper

6.

African-Americans spend significantly more time reading advertising than whites and other non-black residents

7.

African-American polled said they want branding that: a. “Makes me think” b. Portrays intelligent, successful and experienced people c. Is fun, energetic and creative d. Demonstrates strong personality and community leadership e. Is middle-class and neighborly Sources: 2014, African-American Consumer Report,Target Market News, The Selig Center, and the Readership Institute


Advertising Rates and Specifications ALL RATES ARE NET

Production Day: Sunday Publication size: 10.75” x 12” Zone 1

Zone 2

Zone 3

Ad Size

Width

Depth

Full Page

9.75”

10.0”

$7,394.00

$5,668.00

$3,943.00

1/2 Page Horizontal

9.75”

5.0”

$3,696.00

$2,833.00

$1,972.00

1/2 Page Vertical

4.875”

10.0”

$3,005.00

$2,303.00

$1,603.00

1/4 Page

4.875”

5.0”

$1,860.00

$1,427.00

$992.00

1/5 Page

9.75”

2.0”

1,138.00

$871.00

$605.00

1/8 Page

4.875”

2.0”

$ 713.00

$ 515.00

(Gtr. Houston, Gulf Coast & Southeast Region)

$ 931.00

(Dallas/Fort Worth Area) Special Edition Print Rates

(San Antonio & Austin Area) Special Edition Print Rates

Retail Ad Size Samples DEADLINE ROP Insertion Order is 5:00 p.m. Wednesday four (4) days prior to publication at sales@aframnews.com DEADLINE ROP Art Work Drop Dead is 12:00 noon Friday two (2) days prior to publication at prod@aframnews.com Full Page

1/2 Page Horizontal

1/2 Page Vertical

$200 per spot color $500 for four-color WE ARE A SUNDAY PRINTED PUBLICATION!!

1/4 Page

1/5 Page

1/8 Page

Marketplace Listing Size

Width

Depth

4-line listing

1.5310”

none

1” Ad

1.5310”

1”

1.5” Ad

1.5310”

1.5”

Business Card

3.1875”

2”

Please contact sales@aframnews.com

or 713-692-1892 for more information


Online Rates Size

Weekly Rate

Monthly

728 x 90 Leaderboard Banner

$345/week

$1,260/ month

300 x 250 Rectangle Banner

$188/week

$600/ month

300x 600 Vertical Banner

$266/week

$945/ month

Frequency discounts may apply. Contact

sales@aframnews.com

or 713-692-1892 for more information

Monthly User Traffic Daily Page Views

Web Ad Size Samples

11.6k+

15.4k+

Unique Visitors

12.2k+

728x90 Leaderboard

300x250 Banner

ailable

300x600 Banner

Lorem ipsum

Social Media www.facebook.com/Aframnews @Aframnews @Aframnews

Preprints

Available only for Zone 1; Greater Houston, Gulf Coast Region. A minimum of 50,000 inserts required. Size

Distribution Rate (CPM)

Single Sheet (10”x10” maximum size)

$59 CPM

4 – 8 tab

$68 CPM

12–16 tab

$70 CPM

20 –24 tab

$75 CPM

Frequency discounts may apply. Contact Reservation deadline:

sales@aframnews.com

14 days prior to insertion date

Delivery information Tri-Star Web Graphics Attention: Charles Sacco 4010 Airline Drive Houston, TX 77002 8 am – 5pm

or 713-692-1892 for more information

Materials deadline:

7 days prior to insertion date


Contact our Team sales@aframnews.com prod@aframnews.com


Why Advertise In African-American News & Issues? Although traditional media is rapidly evolving, the daily newspaper remains a prime tool for shaping the views and actions of millions of people every day. With most of the major corporate media operations framing the news according to what is treated as official, documented history or conventional wisdom, our role as a community news media organization is to expose and debunk the easily accepted and erroneous generalities about the African-American community and its place in the larger society. Meanwhile, recent documented research reveals newspapers continue to attract highly educated consumers who are ready to shop and spend. In an average week, 85 percent of adults who have done post-graduate work or who have advanced degrees either read a print newspaper or visited a newspaper Web site. From the perspectives of news value and advertising potential, African-American News&Issues is a proven two-pronged success story — filling a news void in the African-American community while attracting and keeping consumers able to shop and spend with our advertisers. Our status as a solid source of news and advertising revenue remains strong and is steadily growing as we continue to raise our profile and gain greater recognition in the Gulf Coast region and across the state of Texas. Source: Newspaper Association of America, 2010

African-American News&Issues 6130 Wheatley Street Houston, TX 77091 Sales: 713- 692-1892 Fax: 713- 692-1183 E-mail: sales@aframnews.com

www.aframnews.com

AFRAMNEWS Media Kit  
AFRAMNEWS Media Kit