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2010 MEDIA KIT


[ ABOUT ] The Afoot Magazine ideal is a lifestyle not limi t e d t o ; w h a t d e f i n e s a l i f e s t y l e ; w i t h i n a n y p a rticular genre. As a company we are defined as, A · f o o t ( ə - f ŏ ŏ t ’ ) a d v. & a d j ; m e a n i n g ; m o v e m e n t o r progression - representing various types of local e v e n t s , t a l e n t a n d a v a i l a b l e a m e n i t i e s w i t h i n Va n couver witihn the cross-section of local city lifestyles. This magazine is presented in a visually stimulating layout; within a colorfully vibrant pack-

a g e , w h i c h r e s o n a t e s a n d r e f l e c t s t h e Va n c o u v e r way of life. The intention of Afoot, as a culture, is to blend traditional media concepts, and currently available social networking environments, to develop a new media - redefining the generationalsocio-economic unique attributes within our demographic of the affluent young adult, in order to bridge the gap between, culture, and social communities – by integrating the commonalities of w h a t i t m e a n s , t o b e a Va n c o u v e r i t e .


[ DISTRIBUTION ] Afoot Magazine distributes the bulk of the 10,000 AFOOT copies throughout Western Canada & Los Angeles, The copies are free of charge and are targeted towards males and females s u b s c r i b e r s . G e o - t a r g e t e d i n t o t h e h a n d s o f p a t r o n s i n V a n c o u v e r To r o n t o , C a l g a r y a n d L o s Angeles with an interest in art, music, culture and the nightlife. Afoot is in agreement with various hotels, spas, music stores, boutiques, coffee shops, l o u n g e s , a n d o t h e r d r o p p o i n t s s u c h a s n e w s t a n d s a n d m a g a z i n e s t o r e s , i n V a n c o u v e r, L o s A n g e l e s , To r o n t o & C a l g a r y , A F O O T i s a c c e s s i b l e t o a w i d e r c r o s s - s e c t i o n a u d i e n n c e . C o p i e s a re a v a i l a b l e a t v a r i o u s s e a s o n a l v e n u e s s u c h a s F a l l a n d S p r i n g F a s h i o n We e k s i n V a n c o u v e r a n d B C F a s h i o n w e e k s i n V a n c o u v e r. Copies are also readily accessible within night-clubs, lounges and bars at various standalone/partnership events and shows.

[ A D R AT E S ] Standard Ad Sizes

Dimensions

Full Color

Full Page 2/3 ½ 1/3 1/3 1/6 Business Card Covers

7 1⁄4” x 9 3⁄4” 43⁄4”x93⁄4”v 71⁄4”x43⁄4”vorh 21⁄4”x93⁄4”v 43⁄4”x43⁄4”sq 43⁄4”x21⁄4”vorh 2.5 x 3 $3800 [Outside]

$2125 $1850 $1480 $1150 $1150 $535 $480 $3200 [Inside]

*prices negotiable

[ FREQUENCY DISCOUNT ] 2x ad pages 10% / 4x ad pages 16% / 8x ad pages 20% (Rates subject to change upon notice from the publisher)


[ AD SPECS ]

AD TYPE Full Page DPS

BLEED* 10”W x 13.5”H 19.5” x 13.5”

PAGE TRIM 9.5” x 13” 19” x 13”

TYPE SAFETY* 9” x 12.5” 18.5” x 12.5”

* BLEED: t h e a d m u s t b e m a d e l a r g e r t h a n t h e p a g e s i z e ( 8 . 5 ” x 1 1 ” ) t o a v o i d w h i t e e d g e s w h e n the magazine is cut. *TYPE SAFETY: a l l o f t h e t e x t m u s t b e w i t h i n t h e b o r d e r t o a v o i d b e i n g c u t o f f . *GUTTER SAFETY AND CROSSOVER: k e e p 1 ” s a f e t y m a r g i n f o r t e x t a n d c r o s s o v e r s f o r d o u b l e page spreads. FILE TYPES: A d o b e I n D e s i g n , A d o b e I l l u s t r a t o r , A d o b e P h o t o s h o p , P D F, T I F, E P S I L L U S T R A T O R and JPEG. FILES: S a v e I l l u s t r a t o r I m a g e s / D o c u m e n t s a s I l l u s t r a t o r E P S f i l e s . C o n v e r t a l l f o n t s t o o u t l i n e s . Embed all images PDF FILES: We strongly recommend supplying PD F/X-1a files. Files should be CMYK, highest resolution (300dpi). IMAGE PREPARATION: S a v e a l l i m a g e s a s E P S , T I F o r P D F f i l e s . A v o i d u s i n g P n g , G i f s , o r any other low-resolution modes for saving images. Save with 8bit MAC preview with Binary encoding. SUBMITTING MATERIALS: C D - R O M s / D V D R O M s c a n b e s e n t t o o u r a d d r e s s ( s e e l a s t p a g e ) o r any large file submitting website i.e. yousendit.com. FTP INFO: To u p l o a d f i l e s , l o g o n t o f t p . a f o o t m a g a z i n e . c o m . PROOFING AND PRODUCTION CHARGES PROOFING: S W O P ( S t a n d a r d W e b o f f s e t P r e s s ) c e r t i f i e d c o l o r p r o o f s . W e w i l l n o t b e r e s p o n s i b l e for color or any other deviation from original files without a SWOP color proof. Proofs should accompany the file and should not be folded. Contents of the package should be identified on t h e o u t s i d e a s t o t h e m a g a z i n e n a m e , i s s u e a n d a d v e r t i s e r. PRODUCTION CHARGES: D e s i g n a n d p r o d u c t i o n a s s i s t a n c e i s s u b j e c t t o a n h o u r l y c h a r g e p l u s additional stripping, proofing and film charges. Other production charges include resizing the ad to meet our required specifications, strip-ins or deletions requested, any altering of file in order to make ad meet bleed size requirements or printing specifications. Publisher is not liable for reproduction quality on mechanicals which require camera work.


[ PUBLISHING SCHEDULE ] [ C O N TA C T S ] Quarter

Space Deadline

Ad Deadline

On Board

Spring Summer Fall Winter

January 15th April 15th July 15th October 15th

January 20th April 20th July 20th October 15th

FEBRUARY MAY AUGUST NOVEMBER

ADVERTISING Dmitri Litvinov T. 6 0 4 . 2 0 2 . 2 0 9 7 E. dmitri@afootmagazine.com

Karen Cabrera T. 7 7 8 . 8 9 9 . 8 3 5 9 E. karen@afootmagazine.com

[ REGULAR EDITORIAL SECTIONS ] Photography Lifestyle Fashion Nightlife International Connections Entertainment Fun

Please direct all disks and SWOP certified proofs to: Sebastiaan Van Beest 406-1238 Seymour St. Va n c o u v e r, B C V 6 B 6 J 3 T. 6 0 4 . 9 1 0 . 5 1 6 0 E. sebastiaan@afootmagazine.com For ad traffic related inquiries, please contact: Sebastiaan Van Beest T. 6 0 4 . 9 1 0 . 5 1 6 0 E. sebastiaan@afootmagazine.com

[ WESBSITE ] Website is launched as afootmagazine.com and also as an online magazine at scribd.com/afootmagazine.com. Content from the print titles and bonus material will be re-formatted and posted on the websites. There also will be exclusive content dedicated to the websites. Online magazine will also be available to be viewed on handheld devices, this allows for more media distrubution.


Afoot Magazine Media Kit 2010