Page 1


Newsletter No. 9



AFM News


AFM Products


People Inside

Our culture

Did you know...?







Implementation in Mexico and all over the World

What is the USP? USP stands for “Unique Selling Proposition” which strengthens our competitive position and differentiates us in the global market. By the end of March of 2014, and as part of a global campaign, our CEO, Carlos García, implemented the Unique Selling Proposition at Mexico plant. Hundreds of collaborators attended the event and showed great interest in this new corporate proposal.


THANKS a lot to all Agrana Fruit Mexico collaborators for their active participation in this event!

AFM News Carlos García explained that the USP means that “we love fruit” and beyond, USP defines all the passion we feel for AGRANA, serving our customer's needs, the stakeholders, quality and safety of our products, sustainability, and environmental care; all this is achieved with the commitment and hard work of our greatest resource, our people.


“We love fruit. From field to cup.” Turkey

United States

USP introduction is being implemented in all plants and offices all over the world, it has been introduced in countries like USA, Turkey, Ukraine, etc. While in Latin America this introduction is close to be done in Argentina and Brazil plants.

Blueberry the king of the berries The blueberry is the “super fruit� by excellence, as being a fruit visually attractive by its intense color and a very characteristic sweet flavor, also it's very functional and healthy. Blueberries are an extraordinary natural source of vitamins, minerals, and fiber; even it is said that its consumption prevents various types of cancer. (*) Nowadays, consumers are more conscious about the health benefits that theses berries provides us; because of this, Agrana offers this fruit in different presentations depending on customer and market needs.

1 cup of blueberries (155 g) only contains 80 calories, but 4.18g of dietetic fiber, 12.40 mg of calcium, 83.70 mg of potassium, 3.87 mg of vitamin C, and 71.30 IU of vitamin A. (*)

AFM Products This are the products that Agrana provides:

Product Fresh/natural blueberry

Blueberry filling

Technical description

Presentations Whole fruit Fresh fruit harvested at its optimum maturity, packed packed in to 0-1 ° C, free of pesticides and GMOs. Variety: Biloxi. clamshells of 6 Requires refrigeration. and 11 oz. Standardized fruit filling bakeable and not bakeable applications such as bars, tarts, pies, cookies, cakes, Whole, chunks etc. According to the application characteristics the or puree. shelf life ranges from 3 to 6 months. There are 2 varieties of fruit, wild or cultivated.

Blueberry preparation

Standardized preparation with added sugars, acidifiers and other additives for use in dairy products and ice cream as: drinkable and spoonable yogurt, fruit smoothies, milkshakes, popsicles, etc. Shelf life 45 days to 6 months according to product specifications. There are 2 varieties of fruit, wild or cultivated.

Whole, chunks or puree.

Dry infused blueberry

Fruit obtained by combining two types of dehydration, osmotic and hot air, having a shelf life of twelve months at 5-15 ° C or six months at 15-25 ° C.

Whole or chunks.

Restyled blueberry

Obtained from the mixture of apple puree and other additives which are gelled and cut into cubes before being dehydrated. Fibers fortification is feasible, bake resistant, without preservatives. Shelf life of 6 months 5-15 ° C or 15-25 ° C 9 months.

6 mm, 8mm and 12 mm cubes.

(*)Real Blueberries... They're the “Super Food”. North America Blueberry Council. Available in


Alvarado A.

Personal information: Name: Zugey Esmeralda Alvarado Alvarado Position: Human Resources Manager Country of origin: Mexico

People Inside

Enhancing integral development among our collaborators Agrana Fruit Mexico (AFM): Zugey, thanks a lot for your time. Can you tell us a little about your years with Agrana and how has your professional development been throughout? ZA: 15 years ago I was hired as a temporary employee for this company in the area of Information Technologies; about a year passed and then I was invited by the General Manager back then to restructure the Human Resources department, and you may wonder, what is a professional in Information Technologies doing in Human Resources? Well, back in those days I was studying my Master in Administration and that matched the challenge perfectly, and so I accepted it. There were only three of us starting the department, since then I have been in different positions in this area, going from Training Supervisor, to Recruitment, and Head of Human Resources. Today I am the Manager in the area.

“I would like to suggest to all the AFM employees to turn towards their professional and personal development and ask themselves if their education is enough so far, or if maybe it is necessary to reaffirm some knowledge, ability, language, etc. Always challenge themselves to give more than they thought they could, be very professional in all they do, and set clear goals they want to achieve in their professional and personal life.�

Agrana Fruit Mexico (AFM): Which have been your greatest achievements with Agrana? ZA: I believe the greatest challenge was re-structuring the human resources area into a solid one, eliminating the image it had of being a department only in charge of payroll and applicator of penalties to the employees, and turning it into a strategic associate for each manager of all areas in the company, implementing a series of tools to support, attract, retain and motivate talents within our organization. I would like to highlight that now we project a more professional image to the outside, also we are always a reference regarding the implementation of Human Resources initiatives to the other subsidiaries of our group, as well for the whole region, we have been through the growth of the company and I feel very proud hearing excellent comments of AGRANA from outside.

Agrana Fruit Mexico (AFM): Being yourself a woman who is a professional and a mother, what are those that you consider to be the greater challenges women face in workplaces? ZA: The first one would be to achieve equal opportunities between men and women in highmanagement positions in Mexico, and the second is to find the ideal balance between professional and personal life, and get the support from your family and your employer in order to achieve this balance.

Agrana Fruit Mexico (AFM): Which are the greater challenges, according to you, to fully develop the staff? ZA: The efforts to develop employees have to be permanent, and fortunately we have a first-range company budget, nevertheless the biggest challenge is to get the commitment and involvement of all the immediate bosses in order to ensure the integral development of the staff in their charge, and the interest of all the employees in continuing their development, for an example, learning another language, improving some personal ability, etc. On the other hand, in Agrana Mexico the low rotation makes that vacancy in certain positions is fairly limited and key talents sometimes look for opportunities in other companies.

People Inside

“Thank you so much for sharing your experiences with us Zugey. We thank you for your energy and interest in the development of Agrana's employees!� MKT AFM


Unique Selling Proposition


At AGRANA we share one vision: To be the world leader in quality in refining agricultural raw materials into sugar, starch and processed fruits. Our passion for quality and efficiency makes AGRANA the natural option for companies in the food industry and for technical applications worldwide. Our Unique Selling Proposition is sustained by 4 competitive advantages, and these define and communicate the commercial promise of our company.

Our culture

Our collaborators are our greatest resource. We believe that promoting human factor produce the results our clients expect according to an increasingly demanding market, so we see our employees as a key element supporting the success of our corporate strategy.

Click here in order to know more about the four competitive advantages.

AGRANA Fruit is the world market leader for fruit preparations for the dairy industry. Our fruits are in every 3rd yoghurt cup worldwide. With its 26 processing plants and more than 4,300 employees, AGRANA Fruit has sales activities in over 70 countries.

AFM promotes the wellbeing of its


In Agrana Friuit Mexico we care and take care for the well-being of all employees. With Wellness, a wellbeing and health program of AFM, we offer to our employees a portfolio of measures to improve the life quality in terms of physical and mental condition.

101 30%

employees go to Nutritional Counseling.


of the overweight employees attending nutritional counseling, are not longer overweight.

employees have taken the test Stress Profile. of the employees tested has been followed in personalized Psychological Counseling.


Did you know...?

Some current campaigns are aim to battle eye and oral health issues as well as cardiac check-ups, additionally we provide: 타 Life and Health Club 타 Personalized Nutritional Counseling 타 Personalized Psychology Counseling

Also plenary tutoring in topics such as diabetes, birth control methods, hand trauma, cervical cancer, breast cancer, eating disorders, stress management, etc.


lueberry and cream cheese muffins

Ingredients: 2 cups of sifted flour. ½ cup of regular sugar. 1 teaspoon of baking soda. 100g of melted butter at room temperature. ½ cup of milk. 2 eggs. 1 teaspoon of vanilla extract. 150g of fresh blueberries. 60g of cream cheese, cut into 12 cubes. 12 paper liners. Preparation time: 45 minutes. Servings: 12.

Recipe Preparation: 1. Preheat oven to 200°C. Put the paper liners in a ½ cup capacity muffin pan. 2. Combine flour, sugar and baking soda in a bowl. 3. Whisk butter, milk, egg and vanilla. Pour into well. 4. Add blueberries and gently fold until just combined. Fill half of each liner with mixture. Top each muffin with a cream cheese cube and cover with remaining mixture. 5. Bake muffins for 15 minutes or until a skewer inserted into the top half of muffins comes out clean. Take out the muffins of the pan and let them cool slightly. Serve them warm.

Enjoy these delicious muffins with your family!


Contact us:

Newsletter 9 (english)  
Read more
Read more
Similar to
Popular now
Just for you