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From the Front Lines: MDA in Action in Israel

New MDA Lifesaving App

(Charach, from page 1)

This past spring, the Charachs set a world record by sponsoring their 36th MDA ambulance. No other individuals have given more lifesaving MICUs and ambulances. Their 36th, double chai, was dedicated at the Dr. John J. Mames Chapter — Michigan Region Annual Event on September 22 in front of hundreds of inspired attendees. The Charachs’ commitment to MDA puts them in a league of their own; at any given moment in Israel, up to eight of their ambulances are active and saving lives.

Guess what was Israel’s second-mostdownloaded free app when it came out in September? Here’s a hint: it wasn’t Angry Birds. It was MDA’s new app, and it was officially launched to rave reviews at special ceremonies held in Israel. MDA’s free app for Apple and Android phones gives users immediate access to medical information in emergency situations, clear and simple explanations in Hebrew, detailed animations, and training videos. The app also includes safety guidelines, tips and advice, and has an omnipresent “101” button users simply push in case of an emergency. One of the app’s major advantages, according to Yoni Yagodovsky, MDA’s director of international affairs, is that it functions even in areas with no Internet connection.

“We hope others will follow our example,” Manny and Natalie both said. “Caring for the safety and well-being of our brethren in Israel is what motivates us. We hope to see more fleets of ambulances like ours saving lives!” The Charachs’ generosity extends to other parts of MDA’s work. They are contributors to its National Blood Services Center and are the benefactors of the Natalie and Manny Charach Ashdod MDA Emergency Medical Station “The Charachs are unique in every way imaginable,” says AFMDA Michigan Region Director Cari Immerman. “Their leadership, generosity, and passion for saving lives in Israel makes them role models for our community and the rest of the country.”

MDA’s technology at work during the Carmel Fire in 2010.

“This feature will help save lives even if someone is injured on a trip, in a remote area, or on an overseas flight,” he said.

But if you think the Charachs are slowing down, guess again; their 37th is already completed. ■

MDA’s app was developed by the Red Cross in the United Kingdom with help from the American Red Cross. MDA provided the translations into Hebrew and will offer technical support to keep the app up-to-date. ■

The Life of An Ambulance When the ambulance is retired, after five to seven years of service, there’s a new ambulance coming off the boat from America, thanks to another 5 generous donor.

When the first emergency call comes in, the ambulance finally gets to do what it was made for: saving lives.

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A donor sponsors an ambulance.

1 The factory in Indiana gets to work.

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The donor gathers with family and friends to dedicate the ambulance before it leaves for Israel.

Thanks to your generosity, the cycle of life keeps going.

The Pulse - Northeast Edition, Fall 2013  

The Pulse is the biannual newsletter of American Friends of Magen David Adom (MDA). From the incredible story of an Arab-Israeli MDA parame...

The Pulse - Northeast Edition, Fall 2013  

The Pulse is the biannual newsletter of American Friends of Magen David Adom (MDA). From the incredible story of an Arab-Israeli MDA parame...

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