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CHELDREN’S IRT CDMPETSTI1N

SHARING OUR WORLD

MAIN SPONSOR


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CHELDREN’S IRT

CDMPETSTI1N

What we’re about. GO60: SHARING OUR WORLD will provide you with the opportunity to help improve the lives of vulnerable children and their families by contributing valuable support to the global work of the Red Cross. Publicity will be generated to help raise awareness of the children affected throughout Europe and Asia. GO60 is running an art competition where children along our route will be able to enter and share their experiences with other communities. Visiting the competition entrants and connecting their communities, GO60 will complete a challenge event to drive from London to Singapore in 60 days celebrating Land Rover’s 60th birthday. GO60: SHARING OUR WORLD is about setting a challenge – and achieving it.

The GO60 community consists of:• People who are actively involved in supporting charities • People who love travel and adventure • People who love the Land Rover brand


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CHELDREN’S IRT

CDMPETSTI1N

Why get involved. Sponsors will be aligned with a unique eye-catching event to publicise their exceptional corporate social responsibility. This pack contains bespoke publicity packages that can be tailored to specific requirements. Options include:• Funds raised will support the global work of the Red Cross • Alignment with “Win a Freelander” competition • Usage of physical media created • Press coverage at local and national level in countries along the route • Physical generation at pre-event shows, during the event and the post challenge art exhibitions • Viral marketing via press releases, short films for the web-site, raffle sales and art competition entries • Team attendance at post-challenge events organized by GO60 sponsors • Full page endorsements inside commemorative book • Choice of complementary framed photo


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PLATINUM

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Prime logo placement at publicity events eg Start/Finish Banners on each of the four legs Optimal logo placement on vehicles Exclusive logo placement on team clothing & equipment Title sponsor of section of childrens art exhibition Commemorative book - emphasising active involvement

GOLD

Ideal logo placement at publicity events and on vehicles Logo placement at art exhibition, PR show leaflets & raffle ticket Commemorative book - significant logo placement

SILVER

OPTIONAL

Logos on additional high profile areas of vehicle Entry to team building rally & dinner GO60 PR team presence at sponsors requested event

Logo on PR event showstand and on vehicle Logo placement on press releases Commemorative book - logo in acknowledgements section

BRONZE

The illustration provides a summary of each of the four sponsorship packages on offer. The Optional Extras can be purchased in addition to any sponsorship package. Further information detailing all of the elements included in each sponsorship package is available on the following 6 pages.

Standard minimum package Logo placement on vehicle Commemorative book acknowledgements Website links Access to generated media International press coverage

Original artwork of sponsors logo with childrens signature handprints


SPONSORSHIP PACKAGES Package Cost (ÂŁ000's)

Items Vehicle Decal Packages (Decals w ill be sym m etrical & identical, Vehicles three Discovery 3's, tw o Defenders)

Roof Rack Canvas Bonnet Sun Visor or Front Bumper Front Door or Rear Door Front Wheelarch Boot Door Top Rear Bumper Door Sills (front to rear) Snorkel & A Pillar Rear Door Top B Pillar C Pillar D-light Window Support Vehicle Side Panels Rear (boot) door Side Mirrors Front Seat Covers Dashboard

Platinum

Gold

Silver

Bronze

85

45

10

5

Sponsor Sites Available 2 2 2 2 5 5 5 5 5 5 5 5 8 8

Optional Extra's - Decals 1 1 1 1

3 3 3 3 3 3 3 3 3 3 3 3 3 3 One space available by One space available by One space available by One space available by

arrangement arrangement arrangement arrangement

Publicity Packages Spaces Logo on Rally Start/Finish Banners Logo on Team Clothing Logo on Raffle Tickets Title Sponsor of Section in Art Exhibition Full Page Endorsement in Commemorative Book Logo on Vehicle Auction Podium & Backdrops Logo on Team Equipment - e.g. tents Logo on PR Show Leaflets Logo on Inside Cover of Commemorative Book Logo on All Press Releases Logo on PR Show Stand Logo in Acknowledgements Section of Commemorative Book Intro & link on GO60 Website Access to Generated Media (photos, film) Name on Sponsors Page in Commemorative Book International Media Coverage (newspapers, magazines etc)

2 2 2 2 7 7 7 7 13 13 13 Standard Standard Standard Standard

Optional Extra's - Publicity GO 60 PR Team Presence at Sponsor Organised Event 1 Original Copy of Logo with Children's Handprints 1 Team Building Rally & Dinner Entry 1 NOTE - The terms in this table are a guideline only.

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

3 3 3 3 3 3 3 3 3 3 3

3 3 3 3 3 3 3

3 3 3 3

Per Event, by arrangement Per Event, by arrangement P e r Ve hic le , by a rra nge m e nt, e ntry lim ite d to 50 te a m s


PLATINUM

Items Vehicle Decal Packages (Decals w ill be sym m etrical & identical, Vehicles three Discovery 3's, tw o Defenders)

Roof Rack Canvas Bonnet Sun Visor or Front Bumper Front Door or Rear Door Front Wheelarch Boot Door Top Rear Bumper Door Sills (front to rear) Snorkel & A Pillar Rear Door Top B Pillar C Pillar D-light Window Support Vehicle Side Panels

Package Cost (ÂŁ000's)

Platinum 85

Sponsor Sites Available 2 2 2 2 5 5 5 5 5 5 5 5 8 8

3 3 3 3

Publicity Packages Spaces Logo on Rally Start/Finish Banners Logo on Team Clothing Logo on Raffle Tickets Title Sponsor of Section in Art Exhibition Full Page Endorsement in Commemorative Book Logo on Vehicle Auction Podium & Backdrops Logo on Team Equipment - e.g. tents Logo on PR Show Leaflets Logo on Inside Cover of Commemorative Book Logo on All Press Releases Logo on PR Show Stand Logo in Acknowledgements Section of Commemorative Book Intro & link on GO60 Website Access to Generated Media (photos, film) Name on Sponsors Page in Commemorative Book International Media Coverage (newspapers, magazines etc) NOTE - The terms in this table are a guideline only.

2 2 2 2 7 7 7 7 13 13 13 Standard Standard Standard Standard

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3


GOLD

Items Vehicle Decal Packages (Decals w ill be sym m etrical & identical, Vehicles three Discovery 3's, tw o Defenders)

Roof Rack Canvas Bonnet Sun Visor or Front Bumper Front Door or Rear Door Front Wheelarch Boot Door Top Rear Bumper Door Sills (front to rear) Snorkel & A Pillar Rear Door Top B Pillar C Pillar D-light Window Support Vehicle Side Panels

Package Cost (ÂŁ000's)

Gold 45

Sponsor Sites Available 2 2 2 2 5 5 5 5 5 5 5 5 8 8

3 3 3 3 3

Publicity Packages Spaces Logo on Rally Start/Finish Banners Logo on Team Clothing Logo on Raffle Tickets Title Sponsor of Section in Art Exhibition Full Page Endorsement in Commemorative Book Logo on Vehicle Auction Podium & Backdrops Logo on Team Equipment - e.g. tents Logo on PR Show Leaflets Logo on Inside Cover of Commemorative Book Logo on All Press Releases Logo on PR Show Stand Logo in Acknowledgements Section of Commemorative Book Intro & link on GO60 Website Access to Generated Media (photos, film) Name on Sponsors Page in Commemorative Book International Media Coverage (newspapers, magazines etc) NOTE - The terms in this table are a guideline only.

2 2 2 2 7 7 7 7 13 13 13 Standard Standard Standard Standard

3 3 3 3 3 3 3 3 3 3 3


SILVER

Items Vehicle Decal Packages (Decals w ill be sym m etrical & identical, Vehicles three Discovery 3's, tw o Defenders)

Roof Rack Canvas Bonnet Sun Visor or Front Bumper Front Door or Rear Door Front Wheelarch Boot Door Top Rear Bumper Door Sills (front to rear) Snorkel & A Pillar Rear Door Top B Pillar C Pillar D-light Window Support Vehicle Side Panels

Package Cost (ÂŁ000's)

Silver 10

Sponsor Sites Available 2 2 2 2 5 5 5 5 5 5 5 5 8 8

3 3 3

Publicity Packages Spaces Logo on Rally Start/Finish Banners Logo on Team Clothing Logo on Raffle Tickets Title Sponsor of Section in Art Exhibition Full Page Endorsement in Commemorative Book Logo on Vehicle Auction Podium & Backdrops Logo on Team Equipment - e.g. tents Logo on PR Show Leaflets Logo on Inside Cover of Commemorative Book Logo on All Press Releases Logo on PR Show Stand Logo in Acknowledgements Section of Commemorative Book Intro & link on GO60 Website Access to Generated Media (photos, film) Name on Sponsors Page in Commemorative Book International Media Coverage (newspapers, magazines etc) Optional Extra's - Publicity GO 60 PR Team Presence at Sponsor Organised Event Original Copy of Logo with Children's Handprints Team Building Rally & Dinner Entry NOTE - The terms in this table are a guideline only.

2 2 2 2 7 7 7 7 13 13 13 Standard Standard Standard Standard 1 1 1

3 3 3 3 3 3 3


BRONZE

Items Vehicle Decal Packages (Decals w ill be sym m etrical & identical, Vehicles three Discovery 3's, tw o Defenders)

Roof Rack Canvas Bonnet Sun Visor or Front Bumper Front Door or Rear Door Front Wheelarch Boot Door Top Rear Bumper Door Sills (front to rear) Snorkel & A Pillar Rear Door Top B Pillar C Pillar D-light Window Support Vehicle Side Panels

Package Cost (ÂŁ000's)

Bronze 5

Sponsor Sites Available 2 2 2 2 5 5 5 5 5 5 5 5 8 8

3 3

Publicity Packages Spaces Logo on Rally Start/Finish Banners Logo on Team Clothing Logo on Raffle Tickets Title Sponsor of Section in Art Exhibition Full Page Endorsement in Commemorative Book Logo on Vehicle Auction Podium & Backdrops Logo on Team Equipment - e.g. tents Logo on PR Show Leaflets Logo on Inside Cover of Commemorative Book Logo on All Press Releases Logo on PR Show Stand Logo in Acknowledgements Section of Commemorative Book Intro & link on GO60 Website Access to Generated Media (photos, film) Name on Sponsors Page in Commemorative Book International Media Coverage (newspapers, magazines etc) NOTE - The terms in this table are a guideline only.

2 2 2 2 7 7 7 7 13 13 13 Standard Standard Standard Standard

3 3 3 3


OPTIONAL

Rear (boot) door Side Mirrors Front Seat Covers Dashboard

Optional Extra's - Decals 1 1 1 1

One space available by One space available by One space available by One space available by

arrangement arrangement arrangement arrangement

Optional Extra's - Publicity Per Event, by arrangement GO 60 PR Team Presence at Sponsor Organised Event 1 Per Event, by arrangement Original Copy of Logo with Children's Handprints 1 Per Vehicle, by arrangement, entry limited to 50 teams Team Building Rally & Dinner Entry 1 NOTE - The terms in this table are a guideline only.


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• The GO60 route • UK- Solihull (Start) • France - Paris/Monaco • Spain - Barcelona • Italy - Rome • Austria - Salzburg • Germany - Berlin/Frankfurt • Poland - Warsaw • Belarus - Minsk • Russia - Moscow • Kazakhstan - Shymkent

• •

• Pakistan - Islamabad/Lahore • India - Delhi • Nepal - Kathmandu • China - Guangzhou • Vietnam - Ho Chi Minh/Hanoi • Cambodia - Phnom Penh • Thailand - Bangkok • Malaysia - Kuala Lumpur • Singapore (Finish)

www.landrover.com/GO60


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CDMPETSTI1N

Our Pedigree.... GO60 plans to be an extraordinary event and represents the latest in a long line of celebratory expeditions and achievements.... • 1956 - Overland Expedition - Land Rover enthusiasts attempted the unthinkable- an 18,000 mile drive from London to Singapore. Seven months later, the team earned the honour of being the first two vehicles to successfully complete the journey. • 1971 - British Trans - America Expedition -a drive from Alaska to Tierra del Fuego in the southern-most tip of South America. The trip was completed in 199 days and 16,000 miles. • 1988 - Speed records - a Rover Group employee led event that contributed towards breaking 21 UK speed records as a celebration of the new Rover Metro GTI. • 1993 - Tomcat Affair - yet more speed records broken through Rover Group employee led events. • 1998 - Fifty/50 - another Land Rover Group employee led event that raised £187,000 for UNICEF by exceeding their goal of visiting 50 countries in 50 days. • GO60 is an employee programme affiliated to the Land Rover Club Ltd (Registered in England and Wales: 5639200). • GO60 helps sustain the environment by completely offsetting carbon emissions and funding energy efficiency education through Climate Care.

MAIN SPONSOR

SUPPORTING THE GLOBAL WORK OF THE RED CROSS


go 60  

land rover go 60 sponsor pack

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