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revolutionizing the creative design process for retail print and online ads

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

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The Challenges in Retail Ad Graphic Production: Print and Online 

Rising costs and operational pressures of producing print and web digital ads in-house and funding new online media revenue centers for growth is straining budgets

Optimizing ad business processes in this new world of integrated print and online

Maintaining quality and re-skilling existing people and systems without major capital expenses

The labor and software required to service Digital ads is increasing

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

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What’s revolutionary about our design and graphics services?  We deliver high-quality ads, graphic services and websites to clients in a multi-shore model using proven, world-class operational processes.  You can work with Affinity Express from anywhere in the world, any time of the day. Websites

Brochures

Print Ads

Flash Ad

Web Banner

 2008 Affinity Express Philippines Inc.

Affinity Express | revolutionizing the creative design process

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Ad Production  Print and online ads, spec ad creation and campaign work  Powerful Internet-based ad tracking, workflow and component manager  Clients include seven of the top 25 media companies in the U.S. and more than 150 newspapers, retailers and direct mailers

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

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Where We Are—Headquarters in Elgin, Illinois 

Columbus Ohio production facility

Customer management team lead in Pittsburgh, PA

Manila, Philippines production center has 200 graphic designers

Pune, India production center has 600 graphic designers

Service delivery 24 hours per day, 365 days per year

Multi-shore graphic and design operations that offer retailers disaster planning and business continuity for critical services

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

5


Ownership Provides a Solid Footing

 Founded in 1834 -- the oldest business house in the Philippines  One of the largest corporations in the country with a combined publicly listed market capitalization of over $12.7 billion  Affinity Express is one of the BPO companies 100% owned by Ayala with full financial backing

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

6


Select Clients Over 150 publications

Corporations

Hearst

Lexington Herald

JPMorgan Chase & Co.

Tribune Company

Raleigh News and Observer

Staples

Canwest

The State

OfficeMax

Charlotte Observer

Florida Times Union

Lands’ End

Chicago Sun Times

Valassis/ADVO

BIC

Columbus Dispatch

Money Mailer

Standard Register

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

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Why Affinity Express 

Experience Leading provider of outsourced ad production in the world (750,000 ads by the end of 2008)

Scale People, process and technology infrastructure to handle the scale of major global media companies

On-Demand Capacity Pay only for what you need

Offshore Labor Savings Offshore production in India and the Philippines: 25–40% savings

Business Continuity Disaster recovery with duplicate production and data centers

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

8


Ad Production Service Offerings

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

9


Graphics and Ad Services  World class processes and expertise in over 30 modern software programs and multiple hardware platforms  Internet-based workflow providing highest quality, quick turnaround, proven scalability and cost reductions  Print ads, Adobe Flash, animated GIF, online ads, rich media ads, print-to-web ad conversion Print Ads Flash Ad

Web Banner

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

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We connect the way it makes sense for your business  Services provided in multiple options to meet your print production and online needs:  IDEA web-based access  Straight FTP transfer  VPN access to your publishing systems  Service Bureau fully-hosted solution  Software as a Service (SaaS) model provides on-demand capability without paying for expensive license fees and hardware purchase and support

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

11


Affinity Express Technology IDEA process: 

Select products

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

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Affinity Express Technology IDEA process: 

Select products

Specify custom aspects

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

13


Affinity Express Technology IDEA process: 

Select products

Specify custom aspects

Upload graphic attachments

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

14


Affinity Express Technology IDEA process: 

Select products

Specify custom aspects

Upload graphic attachments

eProof online and e-mail

Download final ads

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

15


Affinity Express Technology IDEA process: 

Select products

Specify custom aspects

Upload graphic attachments

eProof online and e-mail

Download final ads

Review order status online

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

16


Affinity Express Technology IDEA process: 

Select products

Specify custom aspects

Upload graphic attachments

Review order status online

eProof online and e-mail

Download final ads

Reports on overall status

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

17


Contact information

Bob Hartmann – Vice President of Sales, Advertising Services 

bhartmann@affinityexpress.com

724-766-2225

Thank you for this opportunity to present to GNC.

 2008 Affinity Express, Inc.

Affinity Express | revolutionizing the creative design process

18

GNC  

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