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Business Card Drop If you have a brick and mortar location create a business card drop program in any area of your location that has traffic. This could be your sales counter or checkout. Create a small incentive or contest in exchange for someone adding their business card into the drop box. A great simple contest is for a restaurant to give a way a Free Lunch Once a month. Once someone has dropped their business card in the box you can add them to your email list and then email them all to announce the winner. Sales Presentations Ensure that your sales reps get in the habit of requesting an email from every prospect that they give a sales presentation to. This is a very easy way to add prospect's to your email list. Your sales reps should also be sending a personalized message to each prospect immediately after the presentation to thank the prospect and see how they can educate them more about your services and products. Trade Shows & Events This is a golden opportunity to grow your email list quickly yet we see exhibitors at Trade Shows and Events with no plan to acquire attendees contact info, they walk away from the Trade Show or event feeling energized but have no way to follow up with all the people they were exposed to. Try running a contest or giveaway at your booth. In exchange for dropping their business card or completing a ballot with an email address the visitor will be entered into a draw to win. You can also check with the Trade Show organizers if a list of attendees is available to purchase. This way you can capture all attendees emails and do some pre show marketing to them. We would still recommend capturing the information of individual visitors to your booth rather than relying on a complete attendee list. You should have two different follow up email campaigns for people who attended the show that you did not see and those that you did meet.


Point Of Purchase Email Collection Are you taking advantage of collecting an email address from every new customer that purchases your product or service?

Try having the people who man your point of sale ask for the customers email or highlight your countertop drop box contest. Make sure sales reps are getting the new clients email on any agreement or contract that needs to be completed. Make sure email is a required field if you are selling or enrolling people online capture email in your form Running a restaurant? Have the waitress or server ask for the dinners email when they present the bill.

Jon Johnson provides training and resources for small businesses.

Article Source: http://EzineArticles.com/?expert=Jonathan_J_Johnson

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Growing Your Email List Using Offline Tactics  

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