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Nobody wants to build a website so it can languish in the back 40 of the SERP, buried on page 347, unless you actually want to pay for advertising to get traffic. If so, then this article ain't for you, keep robbing Peter (your profit margin) to pay for Paul's traffic (search engine of choice, ironically rhyming with "frugal"). You want to be on top of this dog pile called "organic search" and for that, you need the best SEO software. What should the best SEO software provide? There are a number of elements to search engine optimization, and if you ask 10 different SEOs you'll get a googol different responses. (Lame joke.) There are at least four elements you want your software to provide.

Keyword Metrics. Competitive Analysis. On-Page SEO Audit. Link Popularity Management.

Are there more than these four aspects to SEO? Sure there are, but I'm writing an article and not a book at the moment. These four are rather broad, let's look at them piece by piece. 1. Keyword Metrics. All search begins with the use of keywords on some level. For the best SEO software to be worthy of the name, you will want to see the keyword traffic estimates in the search engines you are targeting, as well as the amount of competition for that term. There are a number of other factors to consider, such as who else ranks for the terms you select? Are there other terms to target? Is there a suggestion of other keywords that will fit your niche? These are all questions that your search engine optimization software should seek to answer. 2. Competitive Analysis. Having a keyword list is not enough, you will want to have a list of competing websites that you are trying to outrank, and you want to know what makes these websites so special in terms of their search engine position.


The best SEO software should analyze the on-page and off-page SEO factors of the competition, such as their use of the keyword in the title tags, Meta Description, URL and in the content of the web pages. The off-page factors would include the number and "weight" or strength of the back links pointing to these competitors. Do you stand a chance of outranking your competition? Software can help answer that. 3. On-Page SEO Audit. All the link building in the world cannot topple a well-optimized website in most cases. On-page SEO is a must, and will pay off in spades if done correctly. How does your website "look" to the search engines? Is it clear what your website is optimized for? Is your website relevant to the keywords searched? Another question is - what about your competitors? How is their on-page SEO? You can do all of this manually of course, but that's the point of having software. 4. Link Popularity Management. Without a doubt, off-page SEO includes managing and creating a good linking profile. The better software out there will allow you to house all of your efforts in one place. Look for software that will reach out to other webmasters in your niche, as this can offer some of the best and strongest links (and traffic) for your website. Imagine having software that would contact others in your niche on your behalf with a professional email. Sound too good to be true? It isn't. There are software programs for every SEO, every budget. One of the top SEO companies in the country uses a program that costs $12k annually, but the software is unbelievably powerful. For most this is a prohibitive cost. But the best SEO software doesn't need to be expensive, you only need to know where to look.

So what IS the "Best SEO software" after all? There are many to try, but if you want to jump to the top of the pack in search, SEO Powersuite offers all four tools mentioned in the article and then some. Do your website a favor and make sure it gets found when searched for, and try it out 100% FREE! Read this in-depth SEO Power Suite review to claim your FREE tools to be profitable online.

Article Source: http://EzineArticles.com/?expert=James_T'Just


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