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tl;dr – Strategies for more effective affiliate recruiting emails. Photo: Cole Gorman

· Issue 30 · May 2015

5 Tips to

Successful Affiliate Recruiting Emails

Taylor Barr

A

by Taylor Barr s affiliate marketing landscape evolves, the importance of gaining the immediate attention and trust of potential affiliates for your program is

paramount. According to the 2014 AffStat Report, one of the

managers push their brand, what they can offer in terms

top three ways affiliate marketers discover new programs is

of CPA (Cost Per Action) aggressively. The key to working

through an affiliate manager reaching out to them directly.

with affiliate marketers is building personal, healthy rela-

As an affiliate manager, this makes that first email your

tionships based on mutual trust. To do that, use anchoring

one chance to make an impact.

to understand two points: what is their definition of suc-

In this article, I’ve compiled my top five tips for improving

cess in terms of their affiliate marketing efforts as a whole,

open rates, click-throughs, and, recruitment of new affiliates

and how can they leverage you and your company’s offer

into your program.

to make that happen?

1.

Make it personal. According to Dale Carnegie, remem-

should be about building personal, authentic relation-

est and most important sound in any language”. There-

ships with affiliate partners. Instead of creating a flashy

fore, it is crucial to use a potential affiliate marketer’s first

HTML email, send a direct, plain-text email. Use the re-

name in your salutation and merge fields. Even better?

search you have gathered to show you have done your

Reference anything you draw from their website— com-

homework and express a personal interest. 5.

Follow-up. Don’t underestimate the value of following up

nent information that may be helpful. Doing your home-

with your potential affiliate marketing partners. Provide

work first helps to build trust from send to open.

gentle reminders to gauge their continued interest, but

2. Brand your email. With the prevalence of free email pro-

4

Keep it simple and personal. Your recruitment emails

bering “that a person’s name is to that person the sweet-

pany goals, traffic, current partners, and any other perti-

3.

4.

don’t be discouraged if he or she doesn’t answer your

viders like Gmail and Yahoo!, you may think the email

email the first or even the second time.

address you use to send recruiting emails is unimport-

At the end of the day, quality affiliate recruitment is about

ant. Not so. Add professionalism and legitimacy to your

a long tail, authentic approach to working with affiliate market-

emails by sending your emails from a corporate address.

ers. A great affiliate marketer can be an advocate and friend

Use anchoring techniques. Sometimes there is a discon-

of your brand if you are patient and able to build a trustworthy

nect between affiliate managers and marketers. Affiliate

relationship.

Taylor Barr is the Affiliate Manager for A Small Orange, a homegrown web hosting company.

Profile for Affiliate Summit

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