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· Issue 30 · May 2015

Editor’s Note

Is Your Business

Planted or Buried?

by Shawn Collins There were options to grow faster. We had offers from people to invest in Affiliate Summit over the years, and we could have leveraged credit cards to speed things up. Instead, Shawn Collins

we opted for organic growth. We started small by throwing some seeds in the dirt. How about you? Are you willing to dig deep to plant your busi-

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ness… to be patient through the darkness and uncertainty? was chatting with some people at the recent SXSW con-

Sometimes there will be conditions beyond your control and

ference about the origins of Affiliate Summit, and they

unpleasant circumstances, but you can’t stop if you are dedi-

were surprised to hear that we started with nothing, but

cated to your harvest.

some passion and ideas.

There are no shortcuts when you plant your business. A

Our initial investment was literally the domain registra-

lot of people like to believe they can reach that end result with-

tion. The rest was a matter of using our hosting and email

out the various mundane processes. Those businesses are

accounts, calling in favors, and making things up as we went

buried from the start, whether it be by debt, grandiose plans,

along. The whole thing came together as a solution to a prob-

or other factors.

lem. The industry didn’t have a professional event.

It all comes down to your perspective and how you design

Also, Missy and I were sort of bored with the “right” way to

your business. Are you planning for the future and taking the

do corporate events. We had our own ideas on how to start up

time to develop things slow and steady, or are you trying to do

a business that was all about the attendees/customers. We

too much too soon?

don’t get lost in the problems, but rather focused on solutions.

You know that sinking feeling when money is going out

Affiliate Summit was planted on May 19, 2003 when we

faster than success is coming in? When that happens to you,

bought the .com. That began a long season of cultivating the

it’s by design. You have buried yourself, and only you can push

business for our first harvest, which was the inaugural Affili-

away some of the things that are getting in the way of your

ate Summit in NYC on November 3, 2003. We didn’t make any

success.

money with that one, but we didn’t lose any, either. We did,

Figure out what you need for your business to move

however, grow our experience and list, as well as connections.

forward and not want you want. Cut your spending, become

More than a year after we started, the second Affiliate

more efficient, and outsource things you are lousy at doing if

Summit took place, and another year passed before the third one. By this time, we were finally making more than minimum wage, but still working full-time at other jobs.

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you have the funds to do so. You reap what you sow, so don’t obstruct your own growth.

Shawn is Co-founder of Affiliate Summit and Co-Editor-in-Chief of FeedFront Magazine, and blogs at affiliatetip.com.

Profile for Affiliate Summit

FeedFront Magazine, Issue #30  

This issue of FeedFront Magazine includes Is Your Business Planted or Buried? by Shawn Collins, 3 Common PPC Management Mistakes by Miles Ol...

FeedFront Magazine, Issue #30  

This issue of FeedFront Magazine includes Is Your Business Planted or Buried? by Shawn Collins, 3 Common PPC Management Mistakes by Miles Ol...