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tl;dr The realization that affiliate marketing was a way for my daughter to break into entrepreneurship.

· Issue 30 · May 2015

Affiliates and Family:

An ASW15 Aha Moment

Michelle G. Held

by Michelle G. Held

A

ffiliate Summit West 2015 was an enjoyable and memorable experience. I have attended the east

The nail polish brand name was familiar. The company

coast version many times, but this was my first

belongs to an industrious entrepreneur who broke into the

time at the Vegas venue. One of the best parts was meet-

beauty market by clever marketing and excellent use of social

ing the other speakers during the High Roller cocktail hour.

media. I read about her in Forbes Magazine.

It was nice to see how many were long-term friends, not just

One of the vendors mentioned that her daughter was

colleagues. Another favorite part was meeting the behind-the-

doing a little affiliate marketing. Doh! What an aha moment.

scenes people who make the event run well.

Why didn’t I think of that (first)? My daughter has a respect-

After I had spoken about Pinterest during a Monday ses-

able social media following, does beautiful makeup artistry on

sion, I had the pleasure of chatting afterward, in the hallway,

her already beautiful face, and is producing video tutorials for

with the photographer and others I met. The photographer

friends. She has always talked about a fortunate friend who

proved his skills and snapped the new profile photo included

earned sponsorship from a major clothing retailer.

at the top of this page.

It is an absolute no brainer for her to break into entrepre-

I was tired and looking forward to winding down for the

neurship through affiliate marketing. I looked over at her and

night. As I headed up to my hotel room to change into com-

asked if she was interested in a nice search engine optimized

fortable shoes, I received a text message with an invitation to

(SEO) website and a YouTube account to host her videos.

a vendor’s cocktail hour. This is Vegas, and another Affiliate

“Do you think you can commit to blogging at least once

Summit after-party sounded like fun. Change of plans. Relax-

a week and be open to tracking on the website?” She said,

ation was struck from the evening agenda and off we went.

“Yes!” Another affiliate marketer is born. Video and images are

After making my way from Paris over to Bally’s, I sat in a suite chatting with three affiliate program managers who

a great way to add content to any website. It boosts your SEO effort, entertains, and adds value for your followers.

demonstrated a few of their affiliate products. We did our nails,

Entrepreneurship is a family affair. My son sells jewelry

made jewelry from Swarovski Crystals, and had some wine.

online. Kids are eager to make some cash of their own and

This was heaven. The entire time I thought how these products

many are naturals at social media. Encourage them and help

were a perfect fit for Pinterest and Instagram marketing.

them get started on their own.

Michelle is an entrepreneur, author and philanthropist who blogs on metrony.com and pintalk.net.

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Profile for Affiliate Summit

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