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· Issue 19 · August 2012

The Official Magazine of Affiliate Summit · Issue 19 · August 2012

Table of Contents 2

Editors Note: Don’t Let Your Silence Affect Our Outcome

Missy Ward

3

Selecting Keywords to Increase Conversions & Revenue

Eric Nagel

4

Building Brand Awareness on Pinterest

6

Achieve Better Conversions by Increasing Your Credibility

7

Treating Fans Like Customers

8

Stand Out in your Niche!

9

Affiliate Earning Potential in Online Gaming

Karen Garcia Molly Lane Steve Gaither Heather Romiti Jeff Stevens

10

Simple Ways to Optimize for Mobile Marketing

Mark Glauberson

11

You Are What You Hear

Matt McWilliams

12

Affiliate Summit Central 2012 Recap

13

Turn Virtual Worlds into the Real World

Ad Hustler

14

Using Video on Website Landing Pages

Tim Ash

15

Timing Is Everything

16

Business Relationship Launched Though Affiliate Summit Connections

17

How Podcasting Has Improved My Public Speaking

18

Beat the Google Updates With Great Content

Tony Tovar

19

Work-Life Balance in Affiliate Marketing

Katie Rose

20

Make Your Site a Crazy Fast Site

21

Creative SEO Outside Of Google

22

Avoiding Government Intrusion in Affiliate Marketing

23

Do Not Track’s Impact on Affiliate Marketing

24

A Picture is Worth a Thousand Clicks

25

Good, Bad and Ugly of Trademark Bidding

26

Benefits of Attending Local Meetups

27

You Are Leaving 90% on the Table

28

Emerging Markets– Where Can You Turn Next?

Nicky Senyard

29

Stay Ahead Of Affiliate Program KPI Variations

Cristian Miculi

30

Finding the Next Big Thing

Jazette Pester

31

Mobile Marketing in the Performance Channel

Kevin Edwards

32

The Evolution of Display Advertising

34

Affiliate Summit East 2012 - Show Agenda

49

Keynote Bios

52

Other Speaker Bios

66

People to Follow on Twitter

68

Hilton New York Map

STAFF Co-Editors in Chief Missy Ward, Shawn Collins Co-Publishers Missy Ward, Shawn Collins

Contributing Writers Tim Ash, Don Batsford, Jr., Jay Berkowitz, Daniel M. Clark, Shawn Collins, Darryl Davis, Kevin Edwards, David Favor, Steve Gaither, Karen Garcia, Mark Glauberson, Mike Gunn, Ad Hustler, Phil Kaufman, Gary Kibel, Molly Lane, Matt McWilliams, Cristian Miculi, Eric Nagel, Vinny O’Hare, Jazette Pester, Marc Poirier, Heather Romiti, Katie Rose, Nicky Senyard, Jeff Stevens, Kirk Taylor, Tony Tovar, Missy Ward and Warren Whitlock.

Graphic Design Logan Gattis Designs www.logangattis.com Magazine Coordinator Amy Rodriguez

Shawn Collins

Darryl Davis Kirk Taylor Daniel M. Clark

David Favor Don Batsford, Jr. Phil Kaufman Gary Kibel Jay Berkowitz Mike Gunn Vinny O’Hare Warren Whitlock

Marc Poirier

Affiliate Summit 522 Hunt Club Blvd. #411 Apopka, FL 32703 tel (417)-2SUMMIT (278-6648) fax (908) 364-4627

Cover: Khris Thayer, CEO of Optizmo Technologies and lead singer of FallenAsh Credit: Cassidy Scott Thayer @ CassidyScottPhotography.com

Articles in FeedFront Magazine are the opinions of the author and may not necessarily reflect the views of the magazine, or its owners. FeedFront Magazine always welcomes opinions of an opposite nature. For more information, visit: www.FeedFront.com Interested in advertising? Please visit http://feedfront.com/advertising/ or email us at: feedfront@affiliatesummit.com

1

© 2012 Affiliate Summit, Inc. and Individual Authors.


Missy Ward

· Issue 19 · August 2012

Your Silence Affect O u Outcom r e Don’t L et

Editor’s N ote

by Miss y

F

Ward

or an industry that is comprised of more than 200,000

Whether you recognize it or not, our industry is evolv-

businesses and individuals, according to the Perfor-

ing and in order for it to continue thriving the way it has for

mance Marketing Association, and is expected to

years, we as an industry need to speak up with one voice.

reach $3 Billion in spending this year, according to Forrester

It is time for all of us to address the challenges facing

Research; the affiliate marketing industry as a whole has not

affiliate marketers, highlight the massive benefits specific

succeeded in communicating its message, and has therefore

to our industry so that other groups can grasp it, provide

failed in its efforts to raise awareness of its economic stand-

solutions that government entities can put into action and

ing and more than likely, has inhibited its growth.

present a more united and synchronized front to the world.

You might think that is a bold statement, but quite

Yes, this takes education, coordination and time. But,

frankly, we’ve used the “we’re a fragmented industry”,

if we all commit to investing a small portion of our time

“we’re hustlin’ just to keep up” and the “let someone do

into strategic thinking, planning and communicating, we

it” excuses for too long, which I strongly believe has culti-

can reduce the impact that our silence has had upon us.

vated our current apathetic culture.

I urge you to keep abreast of regulations, laws and

Sadly, our enemies count on our impassivity.

the political landscape that impact the online marketing

From out-of-context attacks from ill-informed report-

space; align yourself with like-minded, business associates

ers such as Ane (aka Anne) Howard, who called our indus-

and learn how to recognize and combat the bad players;

try “spammers” in a recent article she penned, to which

ask questions, get involved and encourage others to act.

very few industry constituents responded; to the deficient

But most importantly, I encourage you to speak up.

support from affiliates and merchants in the fight against

With your vocal commitment we all can help ensure the sus-

Affiliate Nexus Tax in the affected states; it is abundantly

tainability of our industry as we navigate its evolution.

clear that our silence has had a cost.

2

Missy Ward is Co-Founder of Affiliate Summit, Co-Editor-in-Chief of FeedFront Magazine and blogs on MissyWard.com


Eric Nagel

· Issue 19 · August 2012

g n i t c e l Se s d r o w Kreeay se Conversions to IncEric Nagel by

& Revenue

D

eciding which keywords to focus on is important

they’ll start looking for comparisons between the two so-

when laying out your SEO (Search Engine Optimi-

lutions. “Verizon vs. AT&T” is a good example of a com-

zation) strategy. While many may choose to go for

parison-based keyword. These searchers will be looking

keywords with a high volume of searches, affiliates can

for a list of features to consider and which solutions have

see increased conversion rates and increased revenues

each feature (don’t forget to include the price). An “overall

from their websites by focusing on the keywords further

winner” at the end of your features table will help close

down the path of the decision-making process.

the deal.

Generic Keywords

Pricing Keywords

Generic keywords have the most volume, but aren’t

“Best price for” and “lowest price on” are qualifiers

very clear as to what the searcher is looking for. An exam-

for pricing keywords. At this point, the user is ready to

ple of this would be “iPad” or “LA Kings”. In addition to un-

buy, and just wants to know where to buy from. As an

qualified traffic, competition for these keywords is fierce,

affiliate, your job is simple: show them where to buy the

so ranking well is difficult. While you may rank and get

product, and give them the final price (including shipping

traffic from these keywords, conversion rates will be low.

and tax, minus any discounts).

Research-based Keywords

Shopping Keywords

When searchers are using research-based keywords,

When adding “coupon” or “discount” to a store or

they’re looking to be educated on the product or service.

domain name, imagine the searcher is sitting at their com-

At this point, the buyer has an idea of what they want, but

puter with their credit card propped up on the keyboard.

they want to be reaffirmed of their decision. These key-

They’re already buying, and looking to save a few bucks.

words typically have “review,” “rating,” or “testimonials”

While the search volume is lower than other keyword

added to them. Website visitors will either be convinced to

types, conversion rates are high (30% is not unheard of,

purchase to buy, or swayed to another solution.

based on personal experiences).

Comparison-based Keywords

As you build your affiliate sites, keep in mind the key-

Searchers looking for the “best” solution will want

words in the different stages of the buying process. Focus-

to see a few options and be told which is best. Once the

ing on keywords further down the sales path may result in

searcher has a couple of products or services in mind,

less traffic, but overall greater revenue.

Eric is an affiliate marketer & consultant specializing in PHP programming and search engine optimization.

3


· Issue 19 · August 2012

Karen Garcia

Building

d n a r B ness

e t r s a e r w e t A n i P on are K by

a rci a nG

Your Pinterest boards are also a great way to do sim-

P

ple market research as well as hold contests as several

interest is the newest social network to make a

large brands like Lands End, Whole Foods and Homes.com

splash in the internet marketing world, and is per-

have done over the last several months.

haps the most misunderstood and underutilized,

Pinterest is a visual-centric social media site, so your

in comparison with its more straightforward counterparts.

brand appeal will rely heavily on the quality of your prod-

The demographics of Pinterest and the sheer num-

uct photography. Service oriented merchants can also take

bers should really make marketers take notice. According

advantage of Pinterest by utilizing powerful and emotive

to comScore, Pinterest has now garnered a global audience

images in your blog posts in place of product shots.

of 30 million visitors. Additionally, approximately 72% of Pinterest users are women and most of those are in the prime buying age

Be sure that your descriptions are not too long, are well written and consider including hashtags as these are clickable just like in other social media.

bracket of 25-55 according to the data from Google Ad Plan-

You should also consider adding a Pinterest button on

ner. Since 95% of household purchases are made solely by

your site alongside your other social media buttons to make

or influenced by women according to Inc.com, it’s impor-

it easy for your visitors to pin your products and content.

tant for your brand to be present.

While building awareness for your brand with your Pin-

The key to building a successful brand on Pinterest is

terest account may be your focus, repinning pins from oth-

to understand and engage your audience. Put your focus on

ers is also an important part of the Pinterest experience.

their needs and make the experience meaningful to them.

Users find inspiration from all sorts of places, so don’t feel

Fairly new to Pinterest? There is a good chance that

limited to pinning just products from your own site.

your current and potential customers have already pinned

For example, if your site sells photography equip-

products from your site. Take the time to find these brand

ment, pinning a great walkthrough of your product from

evangelists through Pinterest’s URL source search and in-

someone else’s site would be a great idea. Not only does it

teract with them.

support the person who loved your product enough to cre-

Consider creating a new board and inviting trusted pinners to share pinning duties. Create a beautiful coupon and pin it to your board and consider offering it to these same pinners to distribute.

4

ate a walkthrough, but it broadens your board with what amounts to a testimonial from an actual user. If your brand has yet to join the Pinterest craze, what are you waiting for? Karen is the CEO of the affiliate management agency GTOManagement.com.


Meet ShareASale. Real people, real solutions.


· Issue 19 · August 2012 Molly Lane

e v e i ch

s r e n t t o i e B vers ity

A

l i n b i d e o Cr r u o Y C g n i s a e r y Inc

S

y Lane by Moll

b

ome of the most successful affiliates I’ve seen

dress, phone number, email address and photo of your of-

over the past few years are those who imple-

fices are all ways to show visitors that you are the real deal.

ment long term sites and promotional strategies

A good “About page” can dramatically increase your

intended to bring in revenue for years to come.

credibility. For example, if you have a golf related site and

Taking a long term approach, these sites have devel-

you’re an avid golfer, be sure to highlight that fact. Talk

oped significant credibility with their customers and are

about your own experience with the different products

achieving higher conversions as a result.

you’re promoting, and let people know that you’re recom-

Check out these five tips for increasing online credibility to achieve higher conversions:

mending a specific guide because it measurably improved your own game.

1. Add Real Value

Show your customers you relate to them. They’ll want to

By niching down your site and offerings to a specific target customer, you will gain a smaller group of higher converting customers whose needs you can address in a laser-focused way.

buy from you because it’s like they’re buying from a friend.

4. Ensure Accuracy Make your claims verifiable by adding links to credible sources (news, academic, etc.) within your content.

Promote high quality products that you stand behind

This can increase visitor perception of legitimacy whether

- it’s more costly to acquire new customers than retain

or not they click on the link. Adding logos for well-known

existing ones, so treat yours right, over deliver, and they

sites or publications where you’ve been featured can also

will buy from you again and again.

increase your credibility (just be sure you gain permission

2. Stay Current

for use of other brands’ logos).

An up-to-date site can make or break a customer pur-

Additionally, testimonials can go a long way in reas-

chase. For example, if someone lands on your site look-

suring customers that the purchasing decision they are

ing for the latest SEO tips, and your last update was six

about to make is a good one. It shows that others have

months ago, your offer isn’t likely to convert considering

been in their shoes and are happy with their decisions.

how frequently things change in the SEO world.

5. Build Confidence

Remove limited time discounts that have expired,

Adding real and appropriate trust seals to your site

event listings that have occurred in the past, and update

may be just what some customers need, particularly at

your copy on an ongoing basis. This helps increase your

the moment of purchase, to give them assurance that their

site’s credibility, and Google loves it, too.

information is safe with you.

3. Show You’re Legit

Take advantage of these tips to increase your site’s

Showing visitors that your site represents a real person or company will boost its credibility. Listing a physical ad-

6

credibility, gain your customers’ trust and see your conversions soar.

Molly Lane works for ClickBank and writes about marketing & entrepreneurship at mollylane.com.


· Issue 19 · August 2012

Treating Fans Like

by Steve Gait

Customers her

T

he uses of Facebook strategy and CRM are crucial for driving conversion and awareness for any brand. However, there is currently no con-

nection between the two business models. A “fan” on Facebook is not tied to any past purchase behavior or Internet engagement. If companies could cre-

business. By asking a series of questions over time we

ate persona types of users that engage with their product

come up with four different segments of social consumer

by taking advantage of cross-selling and re-marketing ini-

interests: Golf, Basketball, Running, Cycling. After we figure

tiatives, they could greatly increase the likelihood of con-

out if they are current or prospective clients we can then

version through targeted messaging.

send them a custom post through Facebook that caters to

Back in 2009, JB Chicago led AXE Deodorant as the

these specific interests.

first major brand to launch a campaign on a Twitter ap-

One way these messages could be crafted is to tar-

plication with the “Tweet Me I’m Irish” contest. This cam-

get new sales by re-marketing the messaging we send

paign was responsible for earning the brand more than 3.5

to them. If they didn’t engage in a message that stated,

million impressions on Twitter in less than 10 days.

“Shoe sale select styles 49.99 and under,” we could resend

Since this campaign JB Chicago has been able to

them a message for the same promotion stating “Shoe

drive the awareness of multiple major and middle-market

sale, up to 50 percent off on select styles,” granted the

brands using similar methods. Moving forward, the issue

terms of the promotion remained true.

brands need to consider is determining the actual value of a “fan” on social media. While you can get very specific in the targeting of your Facebook advertising, there is no true way of knowing

This could also work with cross-selling to current customers. If someone recently purchased golf clubs online, they could then be sent a targeted message highlighting a sale on golf bags.

whether the people “Liking” your page are just fans of the

Seth Godin states in his blog entitled Permission Market-

brand or if they will actually influence your conversion. By

ing, “The Internet means you can treat different people dif-

tying CRM in with social media, you can create these per-

ferently, and it demands that you figure out how to let your

sonas through past participation or purchase behavior and

permission base choose what they hear and in what format.”

target them with your posts and advertisements.

If we could find a way to target our following on social

This could play out in a real life situation in two differ-

media, we can earn direct results. It is no longer about which

ent ways, through new sales and existing customers. Say

brand has the most fans; it is about which brand is seeing

we are in charge of the social media for a sporting apparel

legitimate conversion from their social media efforts.

Steve Gaither is the Founder and President of JB Chicago, an integrated marketing agency.

7


· Issue 19 · August 2012

t u O d n a t in your Niche S ! by He ather R

Heather Romiti

omiti

next day at lunch I chose to eat a beautiful yellow squash and saved a large carrot for later. These actions sparked curiosity. By dinnertime, several attendees had remembered me and wondered what the dinner display would be. People, including the chef and catering crew, were asking me questions and wondering what I would eat next. Instead of eating a vegetable, I carried around an egg-

“If your a

more, do

plant; just holding it. It was a great conversation piece! I ctions in

more, an

B

am a nutritionist, my niche is in health and wellness, so I

spire oth ers to dre am more d b e c om , learn e more, y ou are a leader.” -John Qu incy Ada ms

carried around my niche for most of the conference. We are Internet Marketers, after all. 150+ people won’t likely forget me, because I dared to be different. Being Different in a Positive Aspect:

e unique. Be memorable. Find a different way to

1. Creates a brand

market yourself, your product, or your company.

2. Can drive traffic and unique visitors to your company

People are more likely to remember those who

dare to be different, as opposed to those who are average

and/or website 3. Can gain more attention, more exposure, and get you remembered

and “fit in” with the rest of their niche. I dare to be different by doing YouTube videos with my quirky and exuberant personality. I want to show people healthy living can be fun and easy.

Being different doesn’t mean you have to try hard to be different; it simply means embracing your creativity. If you have an idea and you’re afraid to do it, don’t

In May 2012, I attended the ShareASale ThinkTank con-

be. Try it out and see what happens.

ference in Austin, TX. The atmosphere was pleasant and

When you think the odds are against you or there

the food was enjoyable. During the first evening of the

are people telling you, “you can’t”, “you won’t”, or “you

event, I realized there were not a lot of food choices for

shouldn’t”; the average person stops themself, the suc-

gluten sensitive people, like myself, or those who weren’t

cessful person keeps going.

into eating a lot of meat. I’m not strictly a vegetarian, but I really enjoy eating vegetables.

erage people will have a normal routine and take the easy

After noticing the catering table had fresh vegetables all along it for display purposes, I had an idea. I picked up a red pepper, washed it, and ate it like it was an apple. The

8

There are different approaches people take in life. Avway; successful people will lead the way and take risks. Be yourself. Dare to be different. Be better, because you don’t have to settle for being average.

Heather Romiti is a writer and author, nutritionist, blogger, and an affiliate marketer.


· Issue 19 · August 2012

Online Gaming

g n i n r a E e t a Affili otentialvien ns e P t ff S

S

e by J

for the “next big thing” that will provide undi-

when the app or game was

luted opportunities with massive potential.

downloaded and installed.

In-browser online games and downloadable gaming

While it’s the easiest to

apps are rapidly becoming just that: the next big thing in

track and commission, the CPI

affiliate marketing.

model is limited to a singular

While advertising in online gaming or through down-

action in which the affiliate

loadable apps is nothing new, recent advances in technol-

receives a one-time payout for

ogy and commissioning techniques have provided affili-

the up-front action.

Jeff Stevens

avvy affiliate marketers are constantly clamoring

ates and app developers a largely unexplored medium that offers unlimited earning potential.

Show Me the Rev Share! As more and more games and apps are created, game

Why So Angry, Birds? Gaming in a networked environment has existed for decades. However, only in the last few years has this vertical truly exploded.

developers are wisely turning to revenue-share payouts as a method to recruit and retain top gaming affiliates. Treating the install/download as merely the starting point, affiliates who take part in a revenue-share gaming

Case in point: Rovio Entertainment Ltd, the creator

model continue to earn on any subsequent revenue-gener-

of the Angry Birds franchise, announced that in 2011 the

ating transactions that the player makes within the game.

company‘s total revenue was $106.3 million, driven mostly

While the technology that tracks subsequent conver-

by their online Games and Advertising divisions.

sions can be complex, the concept is simple. Upon suc-

With 2011 statistics such as 648 million game down-

cessful game or app install, a relationship between player

loads and 200 million active users, it’s no surprise that

and affiliate is created. As the player continues through a

they report 10 billion ad impressions every month. Again,

lifecycle of a game performing such actions as buying in-

consider the fact that this traffic is all being generated by

game upgrades, making new level purchases, exchanging

closed-circuit game apps.

virtual currency, or engaging in any type of activity that generates new revenue, the affiliate reaps the benefits of

How Can Affiliates Benefit?

ongoing commissions.

While online gaming has been around for years, earn-

The player-engagement model is effective only if the

ing potential associated with online games and gaming

proper tracking and commissioning infrastructure is in

apps is relatively new. Thanks to recent advances in track-

place to tie affiliates to these ongoing player conversions.

ing technology and commissioning models, affiliates and

As this lucrative vertical continues to evolve, the most

game developers are now able to create revenue streams

successful affiliate marketing programs will incorporate a

that never existed before.

combination of cost-per-install payouts along with ongoing

Until recently, the predominant affiliate commissioning model in online gaming was on a cost-per-signup or cost-per-install (“CPI”) model, where affiliates were paid Jeff Stevens is the Director of Sales for Direct Response Technologies (DRT).

player-engagement commissions. Could affiliate marketing in the online gaming vertical by your next big thing?

9


· Issue 19 · August 2012

Simple Ways

Mark Glauberson

to

Optimize for

Mobile Marketing

by Mark G lauberson

previous email campaigns, you should be able to determine what messages and times are most successful.

C

onsumer adoption of mobile devices has explod-

Fortunately technology is catching up with this trend

ed with over half of all Americans now owning a

so there is no lack of tools to help you optimize. Mobile

smartphone and tablet ownership skyrocketing.

decision engines allow for real-time optimization, showing

This increase has created a dramatic shift in how consum-

a mobile creative to a user on a mobile device and a differ-

ers interact with brands online.

ent creative to those viewing on a desktop/laptop.

According to StatCounter Global Stats, 10% of total in-

PPC campaigns are another medium to consider opti-

ternet traffic, as of May 2012, has come from global mobile

mizing. If 10% or more of your search campaign is coming

traffic. It is important to develop and optimize your brand

from consumers using a mobile device, consider targeting

to accommodate these new media habits.

this medium separately from your regular search campaigns.

Even if you haven’t already developed a mobile mar-

Google allows you to target PPC campaigns by specific

keting campaign, your users are still accessing your brand

device, operating system and carrier to accommodate the

using mobile devices. According to a study by ReturnPath,

end users’ search experience. Since mobile searchers’ at-

email opens on mobile devices (smart phones and tablets)

tention spans are limited, make sure to keep mobile spe-

grew 82.4% in the past year and is currently on track to

cific ad copy short and poignant.

surpass both webmail and desktop email views by as early as this summer.

Similarly, landing pages from mobile search clicks should reflect your conversion goals- featuring a clickable

Mobile users are now checking their emails when they

phone number if you are looking to receive calls, includ-

wake up, while at work, on their commute home or while

ing a download link if you want to increase app installs,

lounging on their couch in front of the TV.

integrating a link to a promotional video or incorporating a

Therefore, while your intention might have been to reach your consumer when they first arrive at work and

geo-targeted map. By utilizing mobile functionality you will enhance CTRs, conversions and your end results.

are checking their email on their desktop, your viewer

The growth of mobile devices is profoundly changing

might already have seen the email on their mobile device

the way consumers access information and communicate

earlier that morning.

with one another. Consequently, marketers must be pre-

As a result, not only do you need to consider optimizing

pared to adapt for the mobile age.

your creative for mobile, but you also need to take into con-

By targeting and optimizing digital campaigns for the

sideration other variables such as time of day and day of the

mobile user, advertisers will better be able to capitalize on

week. By analyzing opens, clicks and conversion rates from

the benefits that this change in technology is bringing.

10

Mark Glauberson is VP of Media Buying at Direct Agents, a digital marketing agency (www.directagents.com).


e r A u Yo at You h W r a e H

by Matt McWilliams

Matt McWilliams

· Issue 19 · August 2012

“Get a real job!”

but equally crucial. You can’t choose your family. You can

“You’re wasting your time!”

choose your friends and the people with whom you associ-

“You’ll never make any money doing that!”

H

ate. So choose them wisely.

ave you ever heard these statements from

Be picky about the people with whom you talk busi-

friends or family as an affiliate? All great af-

ness. Choose the blogs and forums you read carefully.

filiates have heard these negative statements,

Many well-meaning (and not so well-meaning) people are

and many more. I believe that they succeeded because

so negative they can drag you down. They say “Google did

they ignored these comments and surrounded themselves

this and ruined my business. Google did that and we’re

with positive, affirming supporters.

all doomed.” That kind of negative thinking gets you no-

You are what you hear. You become what you say

where.

about yourself and what others say about you. If you speak

The same goes for your friends and family (particular-

negative words to yourself, your chances for success are

ly in-laws). They will question you at every turn, especially

minimal. If others around you are constantly questioning

when you’re starting. Do you know why? Because they

your dreams, achieving them is almost impossible.

never chased their dreams and never got to do what they

Controlling your own thoughts and words toward

wanted, so they try to drag you down.

yourself is the easy part. For most of my life I’ve been a

Be on your guard for negative influences. Instead,

pessimist who never failed to see the cloud in every silver

choose to surround yourself with positive, encouraging

lining. Only recently when I learned to speak positively

people. Choose to be a part of groups or forums that talk

about my situation, my future, and myself did I begin to

about what is possible, not what is impossible. Ignore the

see real achievement.

nay-sayers and seek out helpful people who have already

If you see yourself achieving your goals, you will

made it in this industry.

achieve them. If you see yourself doing work that matters,

That might mean you need to get new friends and

your work matters. If you see yourself making your first

spend less time with certain family members. That isn’t

$1,000 affiliate check, writing a popular blog, or running

easy, but it may be the most important thing you do as

your own business, you will do those things. If you con-

an affiliate.

stantly question your abilities and success, you will fail.

This is the biggest benefit to a conference like Affiliate

As corny as it may seem, spend time each day affirm-

Summit, where you will find thousands of people who are

ing yourself, your work, and boldly declaring your goals as

making it, who are living their dreams, and who are eager

accomplished.

to share their successes and encourage others.

Controlling the words you hear from others is harder

Before long, you’ll be the one encouraging others.

Matt McWilliams is an award-winning Affiliate Manager for Tiny Prints and other programs.

11


Affi liate

· Issue 19 · August 2012

Sum Central mit 2012

Recap by Shaw n

A

Collins

ffiliate Summit Central 2012, the first Affiliate Summit in Austin, TX, kicked off with the official welcome party on May 14, 2012 featuring a

few bands, including FallenAsh, which is fronted by Khris Thayer, CEO & Co-Founder at Optizmo Technologies. The first day of the conference started at an early (by Affiliate Summit standards) 7am, when registration opened up. Full pass holders got a limited edition Affiliate Summit t-shirt and there was some more live music to start the day. Emcee Heather Romiti began the day with some announcements before turning things over to Maribel Sierra, Social Media and Communities Director, Listening and Engagement at Dell. This first day also included a Meet Market, two sets of sessions, and Ask the Experts Roundtables, which were complemented by Nate the Great, a local balloon artist. The first day finished up with ShareASale.com hosting their traditional Under the Stars party for conference attendees. Yep, more live music. Austin is the Live Music Capital of the World, y’all. The second and final day kicked off with a drum circle (OK, maybe a drum triangle), organized by Benjy Portnoy, Founder of Mouthpiece Media, to wake up attendees. Based on the post-conference feedback, early morning drums were a bit much. This was followed by a series of sessions in a new, truncated format where they only lasted 20 minutes each. We got mixed feedback on those sessions, so we’re still thinking about trying it again. The conference finished up with open networking after an intensive day and a half of fun and business. Big thanks to the sponsors, speaker, and attendees.

12

Shawn is a Co-founder of Affiliate Summit and Co-Editor-in-Chief of FeedFront Magazine, and you can follow him @affiliatetip on Twitter.


int ot

· Issue 19 · August 2012

Rea l l a W u t r Vi rlds orld o W he

Ad y b

tle s Hu

r

Ad Hustler

Turn

M

ost people think Internet marketers are pimply, nerdy kids, with no social skills who hang out in their parent’s basement playing

Dungeons & Dragons. I do know my fair share of those people, but overall, Internet marketers are a well rounded group of people. Stereotyping the industry would be completely unfair, as this industry has grown by leaps and bounds and appeals to people of all kinds. There’s no reason to feel like you need to be a certain type of person because that’s what you think people expect. As with everything in life, it’s your choice who you want to be. Early on, I decided I didn’t want to be “that guy.” I started attending Internet marketing conferences and

answer? Sure, you can call random law firms and hope

slowly meeting people. Over time, from attending many

that you find a good fit, but it’s another example of a

conferences and industry events, it seemed that I knew

situation where knowing real people, doing what you do,

everyone and it’s paid off.

really helps.

I’ve spoken at conventions, written articles for well-

It’s always tough to talk to people you don’t know,

known publications, been presented with some very

so start online by meeting people on industry forums like

unique business opportunities, and most importantly I’ve

WickedFire or the slew of Facebook groups that have been

built a very solid network of REAL PEOPLE who I can rely on.

popping up. Then turn those screen names into real faces

Let’s face it; it’s a romantic notion to think that all

by meeting up with them in person.

you need to do to generate steady online income is plug away at your computer. It’s simply not true.

Here’s my call to action. If you’ve never attended an industry conference, attend the next one that you can. Go

If you want the best payouts on offers or access to

in with the goal of making friends, not just acquiring a list

the private top converting offers that aren’t listed for just

of connections or a stack of business cards. Share what

any affiliate to see, then you need to know people.

you know and be open to new ideas. People do business

What happens when you have a legal question that only an attorney experienced in internet marketing can

with people they trust. Don’t be pushy and the business will eventually follow.

Ad Hustler lives, breathes & sleeps online marketing and blogs at AdHustler.com

13


· Issue 19 · August 2012

Video Websi te Landing Pages

Using on

by

Tim Ash

m Ti

sh A

»»Script contents and length »»Whether the video autoplays or requires the visitor to click something before it will launch

Excerpted from the newly-released 2

nd

edition of

“Landing Page Optimization”

I

am often asked the question, “Does video work on

»»Whether the video starts with sound on, or if sound must be actively turned on by the visitor »»Whether the video replays automatically on sub-

the Web to increase conversions?” The question is not

sequent reloads of the page or return visits

a simple one, and the answer is not black and white.

»»Resolution and bandwidth required to view it

There’s no question that motion and audio will grab

»»Whether it is served from a public site or a dedi-

the attention of site visitors. But the more important ques-

cated media server

tion is whether that captured attention is properly used to advance the conversion, or is it distracting visitors’ attention away from the conversion? Including video on your landing page is not in itself

Placement of Video Clips There are three primary ways for your visitors to consume video clip on a webpage:

inherently good or bad. I’ve done tests in which we saw

Embedded - The software “viewer” window for the

huge conversion gains by adding video to a page. But I’ve

video is a fixed size and it is embedded in the page. This

also seen significant drops in conversion. What I’ve de-

is a common approach because YouTube makes it so easy

termined is that where you place the video and how you

to embed player code into your site’s html. The problem is

execute it technically is every bit as important as deter-

that it takes up a lot of screen real estate while providing

mining whether to include it at all.

a small, often uncompelling visual experience. Lightbox Popover (also called Modal) - The video is

Production and Delivery Some important considerations for web video effectiveness include the following:

indicated by a small thumbnail graphic on the page (giving you a lot more design flexibility) and the video plays in popover window (with the page darkened in the back-

»»Production quality

ground). This allows the viewer window to be a lot larger

»»Actor or actress used (gender and appearance

than the embedded window.

can have a strong impact) »»Dress style and grooming (must be appropriate for your audience)

14

New Window - This approach is similar to the preceding one, but the video player runs in a completely separate browser window. Tim Ash is CEO of San Diego-based SiteTuners.


s I g n i Tim

Everything

W

Darryl Davis

· Issue 19 · August 2012

by Da rryl D avis

hether you’re an advertiser, marketer or agen-

cy, the goal is trying to say the right thing at

tions would be much more likely to convert. You’ve lever-

the right time.

aged that impression you purchased and improved your

Knowing your audience demographic, their geography

chances of a conversion.

and what content they are viewing may give you some clues that drive your creative content. However, within ev-

For the Brand Marketer:

ery audience is an individual who has an opinion about

Using the same Suze Orman video as an example; has

your brand. If you know how each individual felt about

the viewer ever borrowed money from Lending Tree? If yes,

your brand you’d likely improve the probability to say the

your creative might be nostalgic tugging about the time

right thing at the right time.

when Lending Tree bailed the viewer out of a tight spot.

Interactivity enables the marketer to gather info that

Would they share their story via their social network for an

should produce a better outcome. A recent study by Dy-

incentive? If no, the creative might speak to how reliable

namic Logic and DoubleClick, found that “The Best-Per-

Lending Tree is and how easy it is to get started.

forming online video ads utilize the unique features of the web to create an interactive experience with their brands.”

For the Agency

In fact, with regard to every stage in the marketing funnel

Let’s stay with the Lending Tree example. If you’re

across most verticals, video delivered the best opportunity

the agency with the account, you’ve already got the demo-

to improve favorability for the brand.

graphics, geographics and psychology of your target audience down to a science.

For the Performance Marketer

What you don’t know is how the individual watch-

Let’s assume you’re leveraging a video around Suze

ing the Suze Orman money management video feels about

Orman’s money management expertise in a twelve minute

your brand. Ascertain information regarding awareness or

video segment. You know the audience that is watching

intent and you’ll improve your probability of driving con-

cares about their personal finance situation, is likely older

sideration.

than 25, and needs some finance product to solve their

Capture that data in a cookie and you can now retar-

needs. Which one? Interactive capabilities would enable

get them with leading creative driving favorability through-

you to determine the right product by asking leading ques-

out the funnel.

tions, such as “do you know your credit score?” or, “do you own a home?”. The answers to these questions and subsequent questions will drive the offer you would propose to the viewer. The offer you suggest based on the answers to your quesDarryl Davis is the Executive Vice President of SceneChat.com.

No matter whether you’re an advertiser, marketer or agency leveraging interactive, social video technologies will help you do a better job at saying the right thing at the right time. Timing is everything!

15


· Issue 19 · August 2012

Kirk Taylor

s s e n i s Bu tionship Rela ed Though h c n u a L

t i m m u S e t a i l i f f A Connections by Kirk Taylo r

I

n 2008, I hit a roadblock with my business, and found

partner, Rob Merlino (a.k.a., Hotdogman) was there, cour-

myself looking for new opportunities. I found John

tesy of John’s contest.

Chow’s website and started learning all I could about

the affiliate marketing industry. Two years later, John ran a contest for Affiliate Summit

After the conference, Rob and I kept in touch and decided we were going to meet up the night before Affiliate Summit West 2012 started.

conference passes. I decided to enter for the event hap-

We went to Gilley’s in Treasure Island, where we talked

pening at the Rio Hotel and Casino in Las Vegas. I had to

about his business and mine. We knew there was oppor-

write why John should pick me for a pass.

tunity in working together, so we agreed to keep in touch.

I told John, he should choose me, because I listened

A few weeks later, I decided to register a new domain

to his advice, asked the right questions and I made him

and spin off content from my personal blog. I wrote about

money. John selected me and I went to Affiliate Summit

the hit TV show, Shark Tank, and got a ton of traffic from it.

West 2010 prepared.

I began working on the new blog and in just a couple

I armed myself with the Exhibitor Guide and made notes as I went around the exhibit hall. I did however

of weeks; I knew that I had hit on opportunity. I needed help, so I contacted Rob and invited him to join me.

regret not signing up to the Affiliate Summit Newcomer

That was a great idea because the blog took off and

Program, as I think it would have helped me ask better

we hit over 100,000 views in 30 days. Now Rob and I are

questions.

building a network of blogs together. We have complemen-

I learned a lot, and knew that was an industry that I

tary strengths and get along well.

wanted to be a part of. I resolved to attend the following year.

We would have never met had it not been for Affiliate

In 2011, Affiliate Summit West took place at the Wynn

Summit. Since that time, Rob and I have continued to de-

Las Vegas, and I was dealing with a horrible cold. I was

velop great relationships in the industry thanks to all the

determined to go to the sessions I really wanted to attend,

great people who are willing to help us succeed.

and then head back to my room to take a short nap. My goal was to venture back out until I ran out of energy and then head back to my room once again. I really was too sick to be there, but I’m glad I went. John Chow held another contest and my future business

16

It’s amazing what we’ve been able to accomplish in a relatively short period of time. We’re looking forward to Affiliate Summit East 2012 to take our business to the next level and help others do the same.

Kirk is a serial entrepreneur, foster/adoptive parent into auto racing and politics and blogs on KirkTaylor.com.


· Issue 19 · August 2012

Podcasting Has Improved My Public Speaking

Daniel M. Clark

How

Clark by Daniel M.

I

’m not a perfect public speaker. I have forgetful moments. I trip over a word or three. I have, on occasion, completely forgotten to make an important

point during a presentation. Yet, I am far, far better than I used to be, thanks entirely to podcasting. So... Many... People...

First, like Jen said, you walk into a room armed with

Prior to 2011, my experience with public speaking was

the knowledge that you talk to crowds of people all the

very limited. There had been a few panels at events like

time—albeit though a computer. Second, you develop a

Affiliate Summit, but the crowds were always small and I

rhythm and a persona that is right there waiting for you

wasn’t the focus; being part of a panel alleviates a lot of

to turn it on.

pressure. It was Affiliate Summit West 2011 that I first led a

Most episodes begin the same way. I have a rhythm

session. Affiliate Improv! was to be an audience participa-

and cadence to my words when I say, “Welcome to the

tion session about brainstorming, and when I walked into

show. My name is Daniel M. Clark, QAQN.com.” From there

the room 15 minutes before we were to start, I panicked.

I introduce my co-hosts with, again, a set rhythm and ca-

There had to have been 300 people. When I say prior

dence. I don’t change it up much, and that’s important. It

crowds had been small, I mean 20-30 people. This was

gives me something to say without thinking much about it.

nothing like I expected, and I froze. My friend and Affiliate

Paradoxically, the less you think, the better the per-

Improv! panelist, Jen Goode, snapped me out of my daze by saying something that still resonates with me today: “You talk to thousands of people on your podcasts every week. You can do this.” She was right. I won’t lie and say that I didn’t think about not coming back from the restroom in the minutes before we went on, but it was a fleeting thought.

formance in some instances. I use nearly that same rhythm and cadence when I introduce myself in public speaking roles now. All I need is a few seconds of talking to get me relaxed in front of a crowd. Having a set introduction, thanks to my podcasting experience, gives me that time. Bottom line? If you’re looking to start speaking in public, consider starting a podcast as a means of practice

Putting on “The Voice” The session was a big success, and thinking about it later, I came to understand the connection between podcasting and public speaking. Podcasting prepares you for public speaking in two major ways.

and preparation. Move your mouth. Make words come out. The more you do that, the less nerve-wracking the venue becomes. I’m going to try to remember that when I step on stage for the first time as Emcee of Affiliate Summit East 2012.

Daniel M. Clark is a podcasting consultant and Newcomer Program coordinator for Affiliate Summit West.

17


Beat the

Tony Tovar

Google Updates t a e r With G t n e t n o C

· Issue 19 · August 2012

ar v o yT n o by T

2. Do use social media to identify and cultivate brand

G

oogle has a habit of choosing warm, fuzzy names

evangelists.

for the various updates its search algorithm has

Get used to the idea of interactive marketing, rather

been undergoing recently. The company’s latest up-

than top-down marketing. In the latter, you hand the con-

date was named Penguin; preceded by several renditions

sumer a marketing message via TV, radio or a magazine

of Panda.

ad. The new era of marketing is a dialogue, not a mono-

There was also Venice, which, while not as adorable and cuddly a name as Penguin or Panda, still has a certain romantic aura about it.

logue. The smartest way to use social media to create a Panda-era link building campaign is to develop brand ad-

Business owners negatively impacted by changes to

vocates amongst your Facebook, Twitter and other social

the algorithm would prefer an update name like “Google

media followers. Cultivate relationships with influential

Kraken.” A Kraken, is the mythical giant sea monster that

consumers and learn how to get them to generate quality

supposedly swallowed ships whole.

content that references your site.

If you are a site owner, take this advice to heart; Don’t fight Google. Join Google.

3. Do measure and refine your content. In the initial gold rush into social media, companies

All of Google’s multiple updates have the same goal

started churning out social content with an “if you build

in mind, which is to provide search users with the best

it, they will come” mentality, without much thought as to

possible search experience. No matter if the next Google

how they would measure results.

update is called Google Meerkat or Google Cockroach, your

Quality content, including social content, must be

website will be safe if you focus on developing relevant,

constantly measured and refined. With new tools such as

high-quality content.

the social media measurement update to Google Analytics,

Here are three content development tips for your site:

1. Don’t chase outdated black hat SEO techniques.

there’s no excuse for not optimizing content. In all, quality content gives the people what they

Black hat SEO is appealing to some, because it works,

want. Instead of focusing so much on SEO techniques, con-

at least for a little while. Things like article marketing,

centrate on delivering the creative, high-quality informa-

article spinning, link farms, link networks and so on have

tion that your website users want, then cultivate brand

all gained traction within the SERPs (search engine results

advocates to spread that content far and wide.

pages) before.

When you stop focusing on search engines and start

However, these are the exact techniques that updates

focusing on humans, you have found the talisman that

like Panda aim to eradicate. If you use these techniques,

protects you forever from Google Kraken or any other

you make your site vulnerable to algorithm changes.

Google update.

18

Tony Tovar is the owner of an online company that provides content writing services.


Katie Rose

· Issue 19 · August 2012

by Kati e

rk-Life o W e c n Rose Bala

e t a in Affili g n i t ke r a M

focus on face-to-face interaction or a personal project. Make time for yourself without constantly checking

A

email or refreshing stats.

ffiliate marketing never sleeps, but that doesn’t

4. Hire backup. Each individual’s business reaches a

mean you can’t. In an industry where you can

point where growth is limited by the amount of time

make money every minute of every day, how do

in one person’s day. Hire someone to complete the

you balance life with work and still maintain steady con-

mundane manual tasks while you focus on bigger-

stant growth?

picture strategic projects. Trusting that someone else

The possibilities for expanding your business are endless, but your time is not. In this fast-paced industry, it’s

knows the ropes will also allow you to take occasional deserved days off.

important to develop habits that not only cultivate your

5. Exercise for fresh focus. When exhaustion sets in, in-

business but also address your personal needs in order to

stinct tells us to grab an energy drink or nap. Instead,

maintain long-term consistent growth.

choose a fitness activity you actually enjoy to boost

These tips for achieving work-life balance are used by some of the most successful professionals in our industry. Implement them into your daily routine and watch your

energy and refocus. Regular exercise increases mental productivity and is also physically rewarding. 6. Rely on routine. Creativity and productivity flourish

business, bank account, and mind flourish.

within established routines. Determine the best day-

1. Work smarter. Focus on only the most important tasks

by-day organization for you and use routine and repe-

rather than spreading yourself thin on multiple proj-

tition to stay on top of your game. This way you won’t

ects. Choose 2-3 priority projects to complete before

have to worry about the basics of your day-to-day.

moving on. Set attainable goals for your top priorities

7. Eliminate distractions. Set limits on both your per-

to keep yourself focused. To efficiently rank your pri-

sonal and work Internet usage and restrict them to

orities, ask yourself which project will have the larg-

different times in your day. Create alarms or calendar

est immediate effect on the growth of your business.

reminders to stay on track so you don’t find yourself

2. Take “brain breaks.” Varying lengths of mental down-

playing around on Facebook during valuable produc-

time are crucial for increasing efficiency. When you

tion time.

notice productivity decreasing, refresh your mind with

8. Go on vacation. The best and sometimes most needed

mini breaks anywhere from 20 seconds to 2 minutes.

reward for hard work is time off. Schedule international

Walk outside, stretch, do 10 jumping jacks, read a page

vacations to force yourself to take a mini hiatus from

in a book – you will come back feeling more focused.

constant work and obligations. Make sure you still have

3. Take technology breaks. Turn off your phone and computer for an hour each day. During the downtime,

some level of available Internet access to check in, as well as an in-office backup while you are away.

Katie Rose is a Sr. Affiliate Strategist at Clickbooth and graduate of Northwestern University.

19


· Issue 19 · August 2012

Site y z a a Cr e t i S t s a F

David Favor

Make Your

T

avor F d i v by Da

urning your WordPress, Drupal, Joomla, or static site into a "Crazy Fast Site" is simple. Tune

Need more speed? Put Apache log files into tmpfs.

your network, filesystems, database and CMS

Rotate logs every hour. Save past hour to disk + delete it.

engines to the max.

Even more speed? Put your CMS files (like /wordpress/)

Prerequisite

into tmpfs. At boot Apache must block, waiting for the disk

Use Ubuntu. Why? Minor and major updates are single

to tmpfs copy to finish. Use inotifywait to copy tmpfs

command operations.

changes to disk. This preserves plugin + theme installs

Filesystem Tuning

across reboots.

Start with a two partition system - only '/' and

'/boot', no /tmp or swap. Then turn off recording file access/read times. I've seen 90%+ i/o reductions

for this 10 second fix. Change /etc/fstab options to (rw,noatime,nodiratime) for both partitions + reboot. Network Tuning Before losing your mind hacking /proc/sys/

net/core, use ethtool to ensure your interfaces speed

Swap MariaDB for MySQL MariaDB is MySQL that works + works fast. This single change can increase database speed by 100%+. Tarpit Evil Spiders Add this to robots.txt:

User-agent: *

Disallow: /spider-trap/

Where /spider-trap/ only appears in robots.txt

(10/100/1000Mb/s) and duplex (Full) are correct (what you

and is a CGI script calling iptables to block all packet traffic

paid for).

from accessing IP addresses for 24 hours.

Fun With tmpfs

Zero Errors/Warnings

Move all temporary files from disk to memory. Re-

HTML/CSS pass W3C Unicorn validator with zero errors

member memory clears at reboot. To preserve data across

and warnings. Use Modernizer to escape vendor prefix CSS

reboots, copy essential data to your filesystem.

warnings. Same with PHP. Turn on WP_DEBUG and verify

When MySQL does queries/selects, huge temporary

zero errors and warnings.

data files are generated. These spill to disk and users

Apache + PHP

grow old waiting for Web pages to appear. The fix...

Run Apache-2.4.2+ with the Event MPM with PHP-

1. rm -rf /tmp/* /var/tmp/*

2. add these lines to your /etc/fstab:

tmpfs /tmp tmpfs rw,noatime,\

nodiratime,size=10%,mode=1777 0 0 tmpfs /var/tmp tmpfs rw,noatime,\ nodiratime,size=10%,mode=1777 0 0 3. reboot Now MySQL queries will run at memory speed.

20

5.2.4+ running in separate processes. Hire a CTO (Chief Technical Officer) or Virtual CTO The only sure thing is everything changes. Your most important site investment is hiring someone competent to monitor + maintain your systems. How do you determine competency? All CMS installs should start at 1K+/sec throughput. All HTML/CSS/Javascript/PHP is error/warning free. David’s been hacking since 1978. Look him up when you feel the need for speed.


· Issue 19 · August 2012

Creative SE

O e l g f o O o e d G i s t Ou

Don Batsford, Jr

by Don Batsford, Jr

W

es happen outside of Google. On almost every

up and coming search engine DuckDuckGo.com lists a web-

website, application or piece of software the

site’s favicon.ico image next to each search listing. This

use of search boxes offers an opportunity to optimize for

small, often overlooked graphic is used to sum up every

each respective algorithm, but once we leave the familiar

bit of content on a website. This resulting impression can

realm of Google, new factors become important.

entice a user to click through or could give the impression

e don’t give it much thought, but many search-

that a website is not related to a search term. SEO in Product Names Matt Farley of Motern Media may be the first SEO-

SEO in Color Choices

focused musician. Matt has taken the approach that peo-

Image based search engines like PicSearch.com are

ple will discover his music when searching on Spotify or

able to discern picture color. A user looking for an image

iTunes. He uses specific keywords when naming a band,

is presented with a color filter on the side of the search

writing a song or giving an album a title.

results. When the filter is applied, users are directed to a distinct results page where other pages rank higher based

“I noticed that the only songs we sold had strange,

strictly on their choice of image color.

unique titles. This included songs about food, celebrities, athletes...songs that featured names in the title.”

SEO in Social URLs Like many social networks, every LinkedIn user has the ability to customize their profile URL. The shorter

In addition, he is continuously developing fresh content.

Linkedin.com/AnythingHere format is easier to remember, but more importantly it effects when these profiles show

“In April of 2008, I began writing at least 50 songs

in search results. Most people just use a version of their

per month. “

name or business, but this URL could be anything. You can only change this URL once so it is worth giving it some

Songs about towns, proms and happy birthday greet-

thought before committing.

ings are recorded thousands of times in different variations. No matter what your interests are, Matt probably

SEO in Social Profiles

has a song for you or will soon, but you won’t find his

Also in Linkedin, users can list external website links

name listed anywhere; the band name is a critical space

under “Additional Information” in their profile. You can

for additional keywords.

make these more keyword-friendly by adding custom anchor text to website links by selecting “Other” in the pull-

SEO in Icons

down and adding descriptive keywords.

Although images are not processed to the same de-

Google is just one piece of the internet traffic pie, albeit

gree that on-page text is, even little decisions about cre-

a big piece. There are many additional opportunities for traffic

ative elements may affect search traffic. For example, the

worth exploring with your content and presence online.

Don Batsford, Jr is a Partner with 31media.com, a Boston based search engine marketing firm.

21


Phil Kaufman

· Issue 19 · August 2012

Avoiding

t n e m n r e v o G n o i s u r Int in Affiliate Marketing

man f u a il K by Ph

C

ertainly, there are unscrupulous affiliates in the

affiliate marketing world, who regularly engage in unethical and illegal activities that directly

impact on the rest of us.

who fail to inform us that their tracking has been non-existent for days or weeks, and merchants who bury vital new

However, it is my opinion that Olga Eskina’s article

Terms of Service in pages of single-spaced boilerplate.

“Avoiding Federal Government Legislation in Affiliate Mar-

Would Walmart or Staples or Sears ever agree to be

keting”, in issue 18 of FeedFront, proposing an industry-

bound by a new set of rules and to jump through such

wide police agency, ruled by a “team of industry veterans”

licensing hoops? Would a major network ever give up that

(no mention as to how they would be recruited or paid)

revenue stream to abide by the decisions of such an agency?

with the power to prohibit individuals from working as af-

Ms. Eskina mentions that such an organization should

filiate marketers, is fatally flawed.

be similar to a state bar organization. But it is state bars that

Eskina makes the unwarranted assumption that net-

routinely dole out discipline with reckless abandon to over-

works would welcome such an agency and prohibit affili-

worked, underpaid sole practitioners who have disgruntled

ates who failed their standards. She obviously has ignored

clients who are convicted of crimes or who lose question-

the reality of major networks welcoming the profits gener-

able injury claims, and who then blame their lawyer.

ated by offenders.

Meanwhile, they NEVER issue discipline against insur-

Without universal network participation, such a li-

ance industry lawyers or government prosecutors, who ha-

censing organization would be a toothless, illusory band-

bitually engage in far more onerous, unethical and illegal

aid applied to very real problems.

activities.

She calls for serious sanctions for offenders who en-

This mirrors the system we have now - affiliates are

gage in “illegal” activities. Who decides what is illegal?

the bad guys while merchants write their own rules as

How many parasites have been prosecuted for theft?

they go along.

Generally, district attorneys and attorneys general

One must remember that affiliate marketing is an adver-

across the country do not consider the re-direction of af-

tising business. It is not a public service industry that cries

filiate commissions as illegal.

out for strict standards to protect the public. Imposing licens-

Ms. Eskina, feels that regulating affiliates is the uni-

ing standards that have the effect of restricting entry into the

versal panacea to industry problems, and ignores the

field may be illegal and may well invite government intru-

equally egregious activities of unscrupulous merchants.

sion rather than deflect further government involvement.

Affiliates must deal with merchants who reverse commissions for manufactured or unstated grounds, merchants

22

Were they so motivated, networks themselves have the power to solve all of these problems.

Phil Kaufman has been an affiliate marketer since 2001 and blogs on politics and sports.


· Issue 19 · August 2012

g n i t e k r Ma

L

ike it or not, “Do Not Track” (a/k/a “DNT”) is coming

Gary Kibel

Do Not Track ibel K y r ’s by Ga Impact e t a i l i f f on A W3C Actions

as a result of Washington, the privacy community

The W3C’s Tracking Protection Working Group has

and technology companies. As industry moves closer

been meeting since September 2011 to establish techno-

to adopting some form of DNT, is it important to under-

logical standards for Do Not Track. Since then, the W3C has

stand what it is, what it is not and what it might mean for

issued a First Public Working Draft of “Tracking Compliance

the future of the affiliate marketing industry.

and Scope,” which defines the meaning of a Do Not Track

DNT generally refers to interactive companies honoring a user’s browser preference setting to stop online

preference and sets out practices for Web sites to comply with this preference.

tracking through the use of cookies and other technolo-

Participants in the W3C process have included repre-

gies by all sites through that user’s browser. The result

sentatives of Apple, AT&T, the Center for Digital Democra-

would be that companies would no longer serve that user

cy, the Electronics Frontier Foundation, Google, Microsoft,

targeted online ads.

Mozilla, Yahoo!, and the FTC, among others.

However, there is far from unanimity on how far Do Not Track should extend and whether it should be an optin or opt-out user preference.

Microsoft Microsoft, a participant in the W3C project, recently

It may very well be that industry adopted Do Not

surprised the industry by unilaterally announcing that In-

Track would not only result in an opt-out from targeted or

ternet Explorer 10 would have the Do Not Track feature on

behavioral advertising, but would opt-out users from all

by default. This position goes farther than the FTC and W3C

tracking for any purpose; including for purposes of affili-

which have indicated that DNT will be option for users to

ate marketing.

select, but will not be the default position. Based on the

As an industry that relies upon accurate tracking to properly function, wide-spread adoption of DNT could be a

market share of Internet Explorer, this could have a huge impact.

cataclysmic event. Key Questions for the Affiliate FTC Privacy Report

Marketing Industry

The Federal Trade Commission (“FTC”) stated in its

There are many unanswered questions in this DNT

privacy report earlier this year that Do Not Track is an

process, such as (i) what exceptions to the all or noth-

important area where progress is needed. Moreover, the

ing DNT preference will be implemented, (ii) will websites

report added that the FTC would work with browser ven-

honor the DNT preference setting if it is implanted and (iii)

dors, industry groups, and the World Wide Web Consor-

how will industry trade groups and the FTC react.

tium (“W3C”), an international standards-setting body, to

There will certainly be an impact on the affiliate mar-

“complete implementation of an easy-to-use, persistent,

keting industry. The question is how great of an impact

and effective Do Not Track system.”

and how will the industry adapt to life in a DNT world?

Gary Kibel is a Partner with the law firm of Davis & Gilbert LLP.

23


Jay Berkowitz

· Issue 19 · August 2012

A Pict

ure

is Worth a

Thousand Clicks

w by Jay Berko

itz

Pinterest Pinterest users ‘pin’ images to virtual pinboards. The social media website first became popular for recipe col-

P

ictures and images are becoming the most dynam-

lectors, who pinned recipes to their boards the way my

ic way to drive traffic to a website, or an affiliate

Mom used to pin recipes to her corkboard in our family

program.

kitchen.

Here are three exciting new opportunities for image

Now Pinterest has become a valuable marketing tool as people create images of their products and these im-

marketing: »»Image ‘memes’ featuring words and pictures are

ages are driving sales at very high rates.

spreading virally through social media sites, and

According to Neil Blumenthal co-founder of fashion

they are generating incredible reach and click

eyeglass manufacturer Warby Parker “We saw traffic triple

throughs.

from Pinterest and it converts at a higher rate than traffic

»»Pinterest grew from 11,237 unique visitors in May 2010 to 19,379,864 in May 2012 (Compete.com). »»Infographics has become a powerful tool for mar-

from Facebook and Twitter.” Pinterest has been flip-flopping on their policies regarding affiliate links, but if you can get a customer to click a ‘pin’ and come to your site, you can affix an affiliate link

keting.

at that time. Image Memes Image memes are familiar to anyone who spends time

Infographics

on Facebook. These clever little boxes contain a power-

The final example of image marketing that has me ex-

ful image and a funny or motivational quote. Inspirational

cited is infographics. These are typically illustrated graphics

podcaster JB Glossinger regularly uses these powerful

with several statistics about a company, industry or hobby.

memes on his Morning Coach Facebook page.

You’ll find infographics on blogs, Facebook, Pinterest,

A recent meme on his Facebook page showed Albert

and just about any social media site. Popular infographics

Einstein and a quote “If you want to live a happy life, tie it

share statistics on internet marketing, working out, nutri-

to a goal, not people or objects.” This meme was liked 579

tion, and pet care. I created my first infographic ‘The 3 E’s of Social Me-

times and shared 278 times. This type of viral activity spreads your brand every time someone clicks like, share or comment and gives you an opportunity to win new fans for your Facebook page.

24

dia’ by finding a freelance illustrator on Guru.com. So get creative and use images and Infographics – a picture is worth a thousand clicks.

Jay Berkowitz is CEO of TenGoldenRules.com and he speaks at industry events like Affiliate Summit.


· Issue 19 · August 2012

k r a m e d a Tr Bidding S

Mike Gunn

Good, Bad and Ugly of Gunn e k i by M

their site only to have the customer leave and go to their

hould affiliates be allowed to bid on your trademark or brand name?

favorite coupon or cash back site (affiliate). Merchants often pay for marketing costs (direct mail,

You’re paying for multi-channel advertis-

email, paid search charges) and also pay commissions to

ing, which drives traffic to search engines or directly to

affiliate partners for the same sale, thereby increasing the

your site, and someone else, the affiliate, is driving traffic

cost of each sale.

though paid search using your trademark.

Possible Solution »»Add a no trademark bidding paid search policy

The Good: Trademark (example: Target) and trademark plus

»»Provide a list non-compete keywords »»Consider reduced commissions to coupon sites

(example: Target Discounts) bidding returns more SERP (Search Engine Return Pages) results for your brand. The more ads returned on a trademark means that your competition is less likely to show up on that page, plus your

The Ugly Truth: If you bid on your own trademark, allowing affiliates to also bid will drive up the cost of your clicks.

site will show up several times, which means more clicks to your site.

Policing Trademark Bidding Violations

If your trademark or domain name is a general key-

Merchants should be monitoring the paid search en-

word term like Weddingcakes.com, there will be lots of

gines to ensure that affiliates are not violating your trade-

competitors buying paid search clicks for wedding cake/s,

mark policies. Popular monitoring solutions such as The

and therefore the more times you show up on that SERP,

Search Monitor and BrandVerity have flexible filtering op-

the more you control the keyword.

tions that perform keyword trademark bidding across mul-

So, if affiliates are willing to bid on the trademark term, it might make sense to let them, so that you show up several times on the SERP. There are several affiliates who earn commissions by

tiple paid search engines and timeframes. Affiliates bidding on trademarks are usually quick to comply in removing the paid search ads once notified of the violation.

bidding on misspellings of your trademark, which you may

Just remember to be very stern about your trademark

or may not be included in your paid search marketing plan.

bidding policies and terminate any affiliate from your pro-

Possible Solution »»Consider allowing trademark misspelling and trademark plus bidding »»Consider setting a bid limit on trademarks

gram who does not comply within a reasonable period or has been previously warned and committed a second time violation. Merchants, the good news is that all of this is in your control. You can use website analytics (Google) to track the

The Bad: The reality is that merchants who have aggressive online and offline marketing initiatives will drive traffic to

initial click to your site and the click from an affiliate to credit each accordingly thereby understanding the true ROI of each online channel.

Mike Gunn is an OPM with an extensive history working with Catalog & Retail merchants.

25


· Issue 19 · August 2012

f o s t i f e Ben g n i s d p n u e t e e Att M l a Loc in by V

are H ’ ny O

While all these people are very good at their chosen field, working together as a single unit, they become dangerous. Additionally, these mutually beneficial relationships have helped each of them cut down on businessrelated costs. Usually, at our meetups, we break up into Vinny O’Hare

groups of specialties. . I tend to provide advice on Google Panda and Penguin updates, and I love being able to share what I’m seeing in the SEO world. It gives me great joy when I can stop a newbie from making a terrible mistake, before they start working on their website. One common problem I hear all the time is how expensive it is to build a website. By joining a meetup group, odds are, you can cut that cost down considerably, since

T

here are many benefits to attending local

there are people in attendance that are experts in their

meetups. As one of the organizers for the Af-

field, and they don't mind sharing a few minutes with you.

filiate Summit meetup in New York, I have wit-

I’m often asked what I get out of the group, and I can

nessed our members gain valuable knowledge and long-

tell you that I wind up recruiting great affiliates to join our

lasting friendships.

programs.

As a long-time member of Meetup.com, I can't tell you

Since I've met these people personally, I know the

how many times I've gone to a meetup and have met peo-

websites are good, because I have given them SEO advice.

ple from other meetup groups. I’ve formed alliances with

Another benefit of attending an Affiliate Summit

these people, and we’ve helped each other when needed.

meetup is that you never know what connections other at-

In some ways, they’ve become an extension of my family.

tendees have outside of the affiliate marketing industry. A

One great thing that I have observed at Affiliate Summit

content affiliate may be a lawyer during the day. A graphic

meetups is talented people with diverse backgrounds con-

designer may be a yoga instructor. These connections can

sistently helping each other. We may have a programmer

help spread the word about your website, and you may

assisting a content affiliate with behind-the-scenes Word-

wind up with free legal advice as well as becoming health-

Press stuff, and a graphic designer helping the programmer.

ier at the same time.

26

Vinny O’Hare is the founder of Vincent O’Hare Consulting, (VinnyOHare.com)


% 0 9

You Are Leaving nW e r r a by W

ock l t i h

Warren Whitlock

· Issue 19 · August 2012

on the Table

A

s affiliates, we find out early that most people we encounter (traffic) are not going to make an immediate purchase. What are you doing with those

By building a relationship you go from promoter to a full-fledged business.

that appear to be just passing through? The two things we learn to manage as affiliates.

1. Finding more traffic

Everyone hates to be sold. Most everyone loves to buy. We just help them buy more.

2. Converting traffic It’s no wonder that everyone wants more traffic. More

More Profits Came From Non-Buyers

traffic at the same conversion rate will increase your in-

Once we worked with a business that had great prod-

come. If you are profitable, you’ll make more, even if you

ucts and an excellent reputation for outstanding service.

don’t increase conversion rates.

His customer base was small, but he had a few hundred

Conversion tracking and testing is even better. More profits from your audience, more sales, and higher profits.

more email addresses of prospects from a promotion he ran the year before.

Both are necessary for success as an affiliate, but to-

We sent email to asking them to describe their biggest

day I want to tell you about an even more profitable strat-

question about his industry and expertise. A few dozen

egy by building a relationship to leverage your traffic to get

responded and we created a webinar to teach the most

paid over and over again.

requested information. The survey responders bought. Others on the mailing

Your Traffic Lives On Nearly 100% of people coming to your site will be alive

list bought. So we set up a PPC campaign using keywords from the questions. This product sold well.

tomorrow (and hopefully for many years to come). Instead of tossing them away, capture their contact information and then nurture them. They were interested enough to show up once. They are a highly qualified target market.

But Here’s the Rest of the Story We created a product to sell to those who wanted more service. Nearly 10% bought of the buyers paid 20

The easiest method is to capture a name and email

times as much for this high end product. Marketing costs

address and mail reminders. This is just the beginning.

were nil as we had already developed a relationship with

You can also:

them.

1. Survey to find out what they want to buy.

I’ve used this strategy in my own business projects

2. Give a gift to bond them to you.

and with hundreds of clients. It’s the best way I know to

3. Develop products that are exactly what they are

turn an affiliate into a long term business success.

looking for.

No matter how well you are doing as an affiliate, there

4. Invite them to share even if they don’t buy.

is more, much more to make from a customer base that

5. Develop real friends who will do anything for you.

you get to know.

Warren Whitlock is the author of “Profitable Social Media: Business Results Without Playing Games”, http://ProfitableSocialMedia.com.

27


Nicky Senyard

· Issue 19 · August 2012

I

f you are an affiliate marketer who is concerned about the future of online

retail, you are not alone. Economic downturns and controversial sales tax reforms mean affiliate marketers must consider how to grow their business online. And it is with reason; spending habits of consumers are more conservative during these times, as affiliates have already felt.

Emerging Markets– Where Can You ? t x e N Turn rd

y Senya by Nick

Target Target your presence by exploring geo-centric domain

This is when it is time to get creative and leverage

names and hosting in the targeted region. This type of

another set of opportunities not yet harvested: foreign

targeting has its pros and cons. For example, end users

markets. Diversification through markets outside the U.S.

from a region convert better from geo-centric domains;

is nothing new and may provide an opportunity for you.

however, this may not suit your branding and content ob-

As affiliate marketing continues to evolve, in terms of

jectives, thus not working in your favor.

competition among different types of affiliates, innovative

Also, depending on your target, you can include spe-

merchant products and services, industry technology, and

cific idioms and expressions in your list of keyword terms

tracking software, more industry members are witnessing

and phrases to better appeal to your foreign audience and

the need to tap into foreign markets.

increase conversions.

Here are a few steps for achieving diversification in your business to expand and grow beyond the United States.

Market penetration If English-speaking US-based internet users are al-

It all begins… Research the foreign market of choice to learn if you

ready your target audience, it may seem natural to direct your efforts to same language markets.

can introduce your own product or service there, or pur-

Countries like Canada, England, and Australia could

chase an established spinoff business. Evaluate what per-

be easy gateways to expand your affiliate marketing busi-

centage of your new target audience has internet access,

ness. However, note that each English-speaking country

how they pay online, and how they access online informa-

varies from the next and it’s important to learn how they

tion (web or mobile).

differ from one another.

This type of research can be done online or outsourced to assist in identifying the right campaigns to work with. Your research should focus on delving deeper into lo-

The good news is that thanks to a prolific American culture most English speakers don’t feel too alienated with American idioms.

cal search by cities and states/provinces to identify dif-

In non-English markets, you may consider joining forc-

ferences in a region. Explore the psyche of your foreign

es with a local business that already knows your target for-

audience, such as time spent online by device and their

eign market or getting a native speaking translator to assist.

research/shopping habits. This information can then set the stage for future geotargeted PPC and SEO campaigns.

28

If you offer a multi-lingual site make sure you state the language variances in words, flags just isolate people from other countries that speak the same language. Nicky Senyard founded Share Results in 2004.


· Issue 19 · August 2012

A

s in any other performance marketing effort, you have to carefully monitor your affiliate program key performance indicators (KPIs), understand

variations, and act at the right time towards reaching your objectives. The faster you react to variations, the easier the effort will be. General goals for any affiliate program are growing sales and exposure for the merchant’s products or ser-

Cristian Miculi

Stay Ahead Of Affiliate

Program KPI Variations b y Cristi an M

iculi

gram provider / network à solve this immediately, since that may have affected sales numbers also.

vices. This being said, here are some suggestions for key

»»If clicks are growing and conversion rate is dropping à

program indicators deviations that I recommend evaluat-

check affiliates with lowest conversion rates and see

ing on a weekly basis.

what they need in order to sell more.

Affiliate Sales – the more the merrier. Sales amounts falling: »»Verify the performance of your top affiliates. Some of them may have reduced their traffic or, even worse, they may have stopped promoting your products if they found a similar merchant offering better conditions à get in touch with them to see what happened; »»Check for any sales seasonality à try to boost sales: run an affiliate sales contest, make it easier for affiliates to promote your product (via discounts, marketing resources, etc.); »»Take a look at the purchase funnel for conversion rate drops

New Recruited Affiliates – see how attractive your program is to affiliates. Fewer new affiliates: »»Look at what your competitors are offering affiliates à differentiate your offer with something more; »»Add channels for affiliate recruitment à get an affiliate info page on your website, promote your program on affiliate forums, via PPC (pay-per-click) campaigns, contact big affiliates in your vertical; »»Are you running your program in an affiliate network? à see what opportunities they offer for recruitment – newsletters, direct contact, list of power affiliates, etc.

à identify if any changes made in the website pages that impacted the conversion rate and where along the funnel the potential customers abandon.

Active Affiliates – the ones generating sales. Fewer active affiliates: »»Some might need tools from you to promote your

Clicks / Impressions – show the exposure

products à get them banners, send them free prod-

for your products / services. Clicks have more

ucts for evaluation, product differentiators;

weight as performance indicators, since they express the qualified traffic you get. Clicks numbers declining:

»»Coupon affiliates like exclusive discounts à generate vouchers for each one; »»PPC (pay-per-click) affiliates perform best using your

»» Check whether the sales have dropped, too (see above);

keywords or brand name à see if you added excep-

»»See how many affiliates are promoting your products com-

tions against these practices.

pared to the previous period of time à contact affiliates not advertising you anymore and see what happened; »»Make sure there aren’t any technical issues with your pro-

I highly recommend constantly monitoring affiliate program performance and taking action whenever you see deviance from the targets you set.

Cristian helps software vendors and affiliates grow their online sales in the Avangate Affiliate Network.

29


Jazette Pester

· Issue 19 · August 2012

e h t g n i Find

g i B t Nex g n i h T

et z a J by

ter s e te P

dedicated to this media source. This is a huge gap which I’m sure will begin to close significantly over the next 12

months. Getting a head of the game before a traffic source

T

hose of us who have been in the industry for

is saturated is crucial to running a successful campaign.

a significant amount of time know that this business is all about innovation and figuring

Monetizing Your Apps

out the next big thing before someone else. Over the past

People are always talking about the hottest new app

10 years, we’ve seen a lot of different niches that have

they found that allows them to do almost anything on their

defined eras of online marketing.

phones. Consumers can buy movie tickets, make reserva-

The early 2000s marked the age of email marketing.

tions, and even open and close a bar tab on their phone. If

At that time, email was the cheapest, easiest and fastest

you’re an app developer, taking advantage of advertising

way to get offers to the masses and make money online.

opportunities on these applications is essential for your

As email marketing became more competitive, publishers

business. Even major social media moguls like Facebook

needed to find new ways to market products and services

are behind on this, losing millions if not billions of adver-

to keep their profits up.

tising dollars by not having effectively implemented ads

Media buying, display and social media were then dis-

into their apps.

covered as a new and lucrative traffic source for a variety Alternative Monetization Methods

of different niches. Most recently, we’ve seen everything from ringtones

As I said before, innovation is the key to finding the

to education offers and Facebook applications, which have

next big thing. Finding alternative ways to monetize on

been extremely successful for our publishers.

your existing marketing methods is one of the easiest

So what’s the next big thing for online marketing? To

ways to increase revenue. By using alternative platforms,

be honest, someone is probably working on it right now.

you can find ways to geo-target offers and website traffic,

As for me, I see a couple of possibilities emerging that

ensuring that every visitor is producing revenue. There are

publishers and advertisers should begin to prepare for.

all sorts of creative ways to do this from monetizing nontargeted traffic, 404 pages or even adding pops to your

WAP Pages and SMS Traffic

current pages.

If you’re an advertiser and you haven’t started creat-

While these may or may not be the next big thing, as

ing WAP pages for your networks to use, you’re already

publishers you constantly have to be evolving and trying

behind. Based on a study by mobile analytics firm Flurry,

new things. Just be sure to keep up-to-date on industry

in 2011 consumers spent 23% of their media time on a

and consumer trends, and who knows, you could be the

mobile device, while only 1% of advertising dollars were

next internet billionaire.

30

Jazette Pester is a Senior Affiliate Manager for affiliate.com, a division of Media Breakaway, LLC.


in the

Mobile Marketing Performance Channel I

by Ke vin Ed wards

Kevin Edwards

· Issue 19 · August 2012

n April 2012, online traffic through mobile and hand-

well as online to offline deals. They are publishers who

held devices hit double digits for the first time on

have spent years building loyal desktop subscribers in

the Affiliate Window network in the UK. In November

their millions: a latent army of consumers who are evolv-

2010, barely 1% of the network’s traffic was attributed to

ing into mobile shoppers. It’s no surprise that at present

handsets and tablets. Fast forward two years and it’s

as many as 80% of Affiliate Window’s mobile clicks origi-

anticipated that one in six clicks will be mobile tracked by

nate from ‘incentivized’ publishers.

the end of 2012.

Let’s also consider that mobile represents a powerful

Factoring in natural growth, this represents a 20-fold

and trackable medium that enables retailers to incorporate

increase in traffic, an anticipated 50m clicks, with sales in

multi-channel campaigns alongside their existing online

excess of $180m; nearly a digital revolution.

marketing activity: something that is difficult to measure.

As a result, you would think advertisers would be eager

Clearly secure foundations need to be firmly in place in

to exploit this new frontier, but there exists an enormous

order to ensure this is possible. One of the biggest stumbling

knowledge gap within the mobile performance sphere with

blocks encountered is the simple issue of affiliate tracking.

many advertisers missing out on significant revenue streams.

Advertisers with considered mobile plans can expect

Looking at which sectors over index on mobile, it’s

to see a higher percentage of sales through mobile de-

apparent the types of advertisers that should be taking

vices. It’s impossible to generalize by sector but typically

mobile particularly seriously. Low value, generic products

50% more sales are generated through mobile when an

that aren’t dependent on ‘customer experience’, e.g. CDs,

advertiser has launched an m-commerce site with affiliate

DVDS, SIM cards and low consideration goods bought via

tracking in place.

mobile handsets are all performing well.

Conversion rates also improve. One noticeable trend

Typically these are products that consumers feel com-

has been the disparity between mobile traffic and mobile

fortable purchasing without needing to see, goods that

sales. This gap will increase as more consumers turn to

transcend the emotive decisions around product selection.

mobiles to access the Internet and advertisers fail to see

Group buying too is succeeding with consumers driv-

the affiliate opportunity by not tracking sales.

en to transact by the time sensitivity of the offers. This

There is no doubt that mobile opportunities are enor-

sector encapsulates some of the elements of mobile that

mous and will change how we transact forever. The perfor-

are important to grasp: the emergence of the online savvy

mance channel has the ideas and willingness to be at the

shopper and mobile’s geo-location functionality.

forefront of this revolution: it’s up to the networks, agen-

There is an emerging group of publishers who are using in-store check-ins, redemptions, bar code scanners, as Kevin Edwards is the Strategy Director at Affiliate Window.

cies and OPM’s to ensure that advertisers are fully paid-up members of the cause.

31


· Issue 19 · August 2012

f o n o i t u l o v E The Marc Poirier

y a l p s i D ing s i t r e v d A irier o P rc

a by M

I

f you’re like many online marketers, you may have

in many cases the ad network wouldn’t tell you

abandoned display advertising for seemingly greener

exactly where the ads were being shown or what

pastures. But display is back in a big way!

position they were in on the page.

In the Beginning: Going Direct to Publishers In the early days of display, advertisers went directly

Modern Day and Beyond: Ad Exchanges & Demand Side Platforms (DSPs)

to publishers to purchase display advertising on a particu-

The most recent milestone in the evolution of display

lar site. This was excellent for pinpointing where ads were

advertising, ad exchanges, combine the best parts of pre-

shown, and for taking advantage of publisher-specific op-

vious display advertising approaches. Ad exchanges give

tions like having your ads dominate leaderboards or par-

advertisers a single location from which they can purchase

ticular sections of a site.

display space across a large network of websites and con-

Negotiating directly with publishers was time-consuming and expensive. One site was no big deal, but ne-

trol nearly every aspect of their display campaign—from reach and page placement to time of day.

gotiating a campaign on 10, 20, or 50 websites could easily

As ad exchanges developed, so did the concept of real

turn into a full-time job. Publishers whose sites enjoyed

time bidding (RTB), an auction-style approach that lets the

high traffic volume and high demand knew they could

advertiser buy only the impressions that meet their spe-

mandate virtually any CPM that they chose, making direct-

cific criteria and are offered at or below a specific price.

to-publisher the most costly way to purchase display.

Using both their own proprietary optimization algorithms that are fueled with relevant third-party data, DSPs can

The Middle Ages: Ad Networks

actually determine the “true” value of an ad impression.

Ad networks came along as an alternative to the direct-

Employing a DSP that uses real time bidding offers the

to-publisher route; one simply contacted an ad network rep-

efficiency of advertising across a number of sites through a

resentative and told them their budget and target audience.

single interface, combined with the cost-effectiveness inher-

The representative would then place your ads on the sites in

ent in real time bidding, which lets the advertisers (not the

the network that best met your needs. This went a long way

publisher) determine the value of an impression--meaning

toward streamlining the display ad buying process.

you don’t have to pay inflated publisher-set pricing.

But ad networks came with their own issues: »»Cost: Ad networks usually marked up ad costs by 50-60% to make their margins. »»Transparency: Buying through an ad network guaranteed a certain number of impressions, but

32

What we’re finding, by looking at cross-channel attribution, is that display is becoming a major factor in the conversion cycle for those employing it properly. There has never been a better time to use display in your marketing strategy.

Marc Poirier is the co-Founder and CMO of the leading Performance Media Platform Acquisio (www.acquisio.com).


路 Issue 19 路 August 2012

u o Y k n a Th Aff

iliate Summit East 2012 Spo nsors!

Titanium Sponsor

Platinum Sponsor cmyk 89.49.29.5

Pantone 634 M

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33


· Issue 19 · August 2012

Affiliate Summit East 2012

Show Agenda

Affiliate Summit East 2012 is taking place August 12-14, 2012 at the Hilton New York. The agenda is subject to change – please check back on the website for updates.

Day

0

Saturday, August 11 Early Badge Pickup

Location: 2nd Floor Promenade Time: 4:00pm – 8:00pm Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!

34

Monetize Your Blog Using Affiliate Marketing Training Course

Location: Murray Hill Suite Time: 1:00pm – 5:00pm This half-day event is tailor-made for bloggers who want to learn how to monetize their blog using affiliate marketing, without compromising integrity or crippling traffic. Bloggers will receive intensive, step by step information on: how affiliate marketing works, when to monetize your blog, where to find complimentary products and services to promote, understanding affiliate agreements, the best way to integrate affiliate links in your blog that convert successful strategies for monetizing your email, images, videos, podcasts, etc., and so much more. This event is FREE to attend but required a separate registration. To check for available space, please visit http://ase12bloggers.eventbrite.com/


· Issue 19 · August 2012

Day

1

Sunday, August 12 Booth Setup

Location: Rhinelander Gallery, Americas Hall 1 Exhibitor Move In: 8:00am – 6:00pm

Registration

Location: 2nd Floor Promenade Time: 8:00am – 6:00pm

Case studies and break downs of how to build a business through blogging and branding. The beginning phases, content management and becoming profitable. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Other Niche/vertical: Blogging »»Lisa Picarille, Content Director, Performance Marketing Association (Twitter @lisap) (Moderator) »»John Chow, Founder & CEO, John Chow dot Com (Twitter @JohnChow) »»Zac Johnson, President/CEO, MoneyReign, Inc. (Twitter @moneyreign) »»John Rampton, Founder, Blogging.org (Twitter @Jsrampton) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

First Timers Guide for Affiliate Summit

Location: Gramercy Suite Time: 10:00am – 10:45am Advice for people attending the Affiliate Summit conference for the first time. »»Shawn Collins, Co-founder, Affiliate Summit (Twitter @affiliatetip) (This Session is Open to all Pass Holders)

Blogger Room

Location: Clinton Suite Time: 11:00am – 6:00pm The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show. »»Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

The Power of Blogging and Branding

Session 1a Location: Gramercy Suite Time: 11:00am-12:00pm

5 Ways to Reactivate Latent Affiliates

Session 1b Location: Murray Hill Suite Time: 11:00am-12:00pm Walk through 5 tested ideas that merchants employ to get the most of their affiliate channel, motivate idle affiliates to start selling again, and accelerate sales. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Affiliate management »»Michael Ni, CMO, Avangate (Twitter @mikeni) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

How to Master Mobile Marketing

Session 1c Location: Sutton (Beekman & North) Time: 11:00am-12:00pm Mobile as a traffic source continues to grow everyday yet many advertisers are slow to capitalize on this new opportunity. Find out 5 mistakes advertisers make on mobile. Experience level: Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Mobile »»Alex Tsatkin, CEO, MobAff LLC (Twitter @mobaff) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

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· Issue 19 · August 2012

Top Testing Tips to Optimize Your Site

Session 1d Location: Sutton (South & Regent) Time: 11:00am-12:00pm Conversion rate optimization is crucial to a site’s success. See real life tests examples including, ecommerce, email, landing page, and lead gen to educate and inspire you to test on your site(s). Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Conversion rate optimization »»Justin Rondeau, Chief Editor & Evangelist, WhichTestWon (Twitter @whichtestwon) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

»» Chris Pearson, Overlord, DIYthemes.com (Twitter @pearsonified) »»David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Affiliate Marketing with Online Video

Session 2b Location: Murray Hill Suite Time: 12:30pm-1:30pm Case studies and practical examples of how to integrate video into your affiliate marketing campaigns. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Video »»Jake Ludington, Publisher, DelightedRobot.com (Twitter @jakeludington) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Meet Market

Location: America’s Hall 2 Time: 12:00pm – 6:00pm Exhibitor Move In: 9:00am – 12:00pm Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

Optimizing WordPress for Speed and Conversions

Session 2a Location: Gramercy Suite Time: 12:30pm-1:30pm Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a revenue driving machine. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: WordPress »»Nicholas Reese, Resident Rockstar, Microbrand Media (Twitter @nickreese) (Moderator)

Comparing Affiliate Networks: Tips and Tricks

Session 2c Location: Sutton (Beekman & North) Time: 12:30pm-1:30pm Unbiased perspective of the unique pros, cons, reports and technologies of networks such as CJ, SAS, LS and GAN. Advanced tips on searching, sub-id tracking and getting the most out of network. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Networks »»Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Adapting Email Marketing for the Post-PC World

Session 2d Location: Sutton (South & Regent) Time: 12:30pm-1:30pm Using case studies learn about the different email marketing strategies and tactics needed to succeed in the post-PC world including a discussion on real time optimization and mobile adaptation.

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· Issue 19 · August 2012

Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Email »»Josh Boaz, Managing Director, Direct Agents, Inc. (Twitter @DirectAgents) »»Dan Quintero, Co-Founder, AdStack (Twitter @AdStackInc) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

VIP and All Access Badge Holder Snack Break

Location: Nassau Suite Time: 1:00pm – 3:00pm (This Snack Break is Open to VIP and All Access Badge Holders with Snack Coupon Only)

Making Money with Affiliate Programs for Beginners

Session 3a Location: Gramercy Suite Time: 2:00pm-3:00pm A visually-rich presentation detailing the 5 industry players, 4 popular affiliate models, 5 tips for choosing profitable topics, 5 traffic building strategies, and 10 tips to get on the fast track. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers Niche/vertical: Affiliate marketing training »»James Martell, President, Net Guides Publishing Inc. (Twitter @JamesMartell) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

How to Thrive Online with Social Triggers

Session 3b Location: Murray Hill Suite Time: 2:00pm-3:00pm Learn proven psychological principles called Social Triggers—and how you can implement them into your online marketing strategy to create a swarm of traffic, leads, and sales for your business. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/ Advertisers

38

Niche/vertical: Persuasion »»Derek Halpern, Founder and CEO, Social Triggers (Twitter @derekhalpern) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Understanding the Real Value of Affiliate Efforts

Session 3c Location: Sutton (Beekman & North) Time: 2:00pm-3:00pm An affiliate impact discussion with a focus on attribution, advanced tracking options and budget allocation. Topics: introducers, influencers and closers, assisted conversions, de-duplication, etc. Experience level: Advanced Target audience: Merchants/Advertisers Niche/vertical: Analytics »»Paul Schroader, President, PS Web Solutions, Inc. (Twitter @pswebs) (Moderator) »»Todd Crawford, Co-Founder, Impact Radius (Twitter @toddcrawford) »»Scott Kalbach, CEO, AvantLink.com (Twitter @scottkalbach) »»Chris Kramer, Founding Partner, NetX (Twitter @chrismkramer) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Advanced Local Lead Gen Strategies

Session 3d Location: Sutton (South & Regent) Time: 2:00pm-3:00pm Local Lead Gen is still a relatively untapped profit center for affiliates. Learn about the process of local lead gen including landing page styles, lead delivery and alternative traffic sources. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Local lead gen »»Ad Hustler, Chief Hustler, Ad Hustler, LLC (Twitter @adhustler) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)


· Issue 19 · August 2012

Crowdsourcing for Affiliates & Merchants

Session 4a Location: Gramercy Suite Time: 3:30pm-4:30pm Founders of the leading crowdsourcing marketplaces discuss how affiliates & merchants can achieve fantastic results with landing page design, banner design, PPC, and content creation. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Crowdsourcing »»Matt Mickiewicz, Co-Founder, 99designs & Flippa (Twitter @sitepointmatt) (Moderator) »»David Greenbaum, CEO, BoostCTR (Twitter @boostctr) »»Sunil Rajaraman, CEO, Scripted.com (Twitter @subes01) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Cover Your Ass(ets): Online Advertising Compliance Update

Session 4b Location: Murray Hill Suite Time: 3:30pm-4:30pm

This session will help you to learn how to work with affiliates, negotiating, keyword lists, etc., and add value to your programs. Experience level: Beginner, Intermediate, Advanced Target audience: Merchants/Advertisers Niche/vertical: Merchants »»Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @rollerblader) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Niche Invader: Dominate Any Niche Overnight

Session 4d Location: Sutton (South & Regent) Time: 3:30pm-4:30pm Chris “Mr. Moneyfingers” Haddad will teach you how to break into and dominate even the most crowded niche in record time, even if you don’t have a product, a list or even an idea now. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Niche product creation »»Chris Haddad, President, Moneyfingers, Inc. (Twitter @ChrisHaddad) (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

An update on the latest rules and regulations put forth by the FTC, FCC, federal government and international governing bodies. A can’t miss for mobile marketers and anyone who does business online. Experience level: Beginner Target audience: Affiliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Compliance »»John Monarch, CEO, Connexus Inc. (Twitter @papajohn56) (Moderator) »»Aaron Kelly, Attorney, Kelly / Warner, PLLC (Twitter @aaronklaw) »»CJ Montgomery, Attorney at Law, Online Legal Group (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Working With Affiliates and Adding Value

Session 4c Location: Sutton (Beekman & North) Time: 3:30pm-4:30pm

Opening Remarks & Keynote Panel

Location: Gramercy Suite Time: 5:00pm-6:00pm »»Daniel M. Clark, Founder, QAQN (Twitter @qaqn) (Emcee) After announcements from Emcee Daniel M. Clark, there will be a keynote panel discussion on the roles, issues, and challenges of women in affiliate marketing. »»Nick Koscianski, President, NickyCakes.com (Twitter @nickycakes) (Moderator) »»Rae Hoffman-Dolan, CEO, PushFire (Twitter @Sugarrae) »»Amanda Orson, Managing Partner, Lacuna Group LLC (Twitter @phillian) »»Eleah Portillo, Director of Affiliate Marketing, Adsimilis (Twitter @ewoww19) »»Missy Ward, Co-Founder, Affiliate Summit, Inc. (Twitter @missyward) (This Session is Open to All Pass Holders)

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· Issue 19 · August 2012

Affiliate Summit Newcomer Program Meetup

Day

2

Buffet Breakfast

Location: Sutton (South & Regent) Time: 6:30pm – 7:30pm

Location: Americas Hall 2 Time: 9:00am-10:00am

(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)

(Breakfast is Open to VIP and All Access Pass Holders with Breakfast Tickets Only)

Monday, August 13

Coffee Service

Location: Americas Hall 2 Time: 10:00am-12:30pm and 2:00pm-6:00pm

Early Bird Whiteboarding

Location: Murray Hill Suite Time: 8:00am – 9:00am Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.

Registration

Location: 2nd Floor Promenade Time: 7:30am – 5:00pm

Blogger Room

»»Eric Nagel, President, Eric Nagel & Associates, Inc. (Twitter @ericnagel) (This Session is Open to all Pass Holders)

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Location: Clinton Suite Time: 8:30am – 6:00pm


· Issue 19 · August 2012

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show. »»Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

Exhibit Hall

Location: Rhinelander Gallery, Americas Hall 1 Time: 10:00am – 5:00pm (Exhibitors may set up beginning at 9:00am.)

Opening Remarks & Keynote

Location: Grand Ballroom Time: 9:45am – 10:45am »»Daniel M. Clark, Founder, QAQN (Twitter @qaqn) »»Sara Levinson, Board of Directors, Harley Davidson, Macy’s Inc., CafeMom (This Session is Open to All Pass Holders)

Google’s Changes – What Matters and What Doesn’t

Session 5a Location: Gramercy Suite Time: 11:30am-12:30pm Come for a high level education of the changes Google has made in the last 12 months. With each one we’ll discuss how to prepare for them and which ones are game changers and which ones are noise. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: SEO

Building High-Impact Relationships in Affiliate Marketing

Session 5b Location: Murray Hill Suite Time: 11:30am-12:30pm Want to know the secret to developing high-impact relationships that will grow your affiliate program? Hear from industry veterans on what it takes to create and cultivate those relationships. Experience level: Beginner Target audience: Merchants/Advertisers Niche/vertical: Partnerships »»Eva Klein, VP of Customer Development, RingRevenue, Inc. (Twitter @evaklein) (Moderator) »»Tony Pantano, CEO, Imwave, Inc. (Twitter @tonyp) »»Geno Prussakov, Founder & CEO, AM Navigator LLC (Twitter @ePrussakov) »»Brook Schaaf, CEO, Schaaf-PartnerCentric (Twitter @brookschaaf) (This Session is Open to VIP and All Access Pass Holders Only)

Bringing an In-Store Experience, Online

Session 5c Location: Sutton (Beekman & North) Time: 11:30am-12:30pm Buy from people, not the internet. While some may see e-commerce as a straightforward vending machine-like experience, Rakuten’s Buy.com believes in making the shopping experience more entertaining. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers Niche/vertical: Social shopping »»Melissa Salas, Director of Marketing, Buy.com (Twitter @melissadsalas) (This Session is Open to VIP and All Access Pass Holders Only)

»»Wil Reynolds, Founder, SEER Interactive (Twitter @wilreynolds) (This Session is Open to VIP and All Access Pass Holders Only)

7 Secrets to Success at Home & Work

Session 5d Location: Sutton (South & Regent) Time: 11:30am-12:30pm

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· Issue 19 · August 2012

Is it possible to be a great business person while being a great family man/woman? Yes! Learn seven proven secrets to success at home and at work, and start implementing them in your work and life. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Work and family balance »»Sabrina Malone, President, WorkingMom (Twitter @SabrinaOMalone) (This Session is Open to VIP and All Access Pass Holders Only)

Luncheon

Location: Americas Hall 2 Time: 12:30pm-1:45pm (Lunch is Open to VIP and All Access Pass Holders With Lunch Tickets Only)

Building Profitable Partnerships with Daily Deal Sites

Session 6a Location: Gramercy Suite Time: 2:00pm-3:00pm The daily deal industry presents a new kind of challenge to affiliates. In this session, we’ll discuss the benefits and challenges of working in such a dynamic environment. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Daily deals »»Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon (Twitter @catango) (Moderator) »»Robert Glazer, Managing Director, Acceleration Partners (Twitter @affiliatemgr) »»Peter Hamilton, Partner/CMO, HasOffers (Twitter @PeterHamilton) »»Carrie Rocha, Founder, Pocket Your Dollars (Twitter @CarrieRocha) (This Session is Open to VIP and All Access Pass Holders Only)

FTC Issues in an ERSP Advertising Challenge

Session 6b Location: Murray Hill Suite Time: 2:00pm-3:00pm

42

Watch ERSP’s Director and an FTC practitioner go at it in a simulated self-regulatory challenge that illustrates and illuminates timely compliance issues for advertisers, affiliates, and networks. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: FTC compliance »»Theodore Monroe, Attorney, Law Offices of Theodore F. Monroe (Moderator) »»Peter Marinello, Director, Electronic Retailing Self regulation Program »»William Rothbard, Attorney, Law Offices of William I. Rothbard (This Session is Open to VIP and All Access Pass Holders Only)

How to Relaunch/Revamp Your Affiliate Program

Session 6c Location: Sutton (Beekman & North) Time: 2:00pm-3:00pm Join three industry veterans in a discussion of the fundamental issues affiliate managers face when relaunching or revamping an affiliate program. Please bring your questions! Experience level: Beginner Target audience: Merchants/Advertisers, Networks Niche/vertical: Affiliate management »»Deborah Carney, Owner, ABCs Plus (Twitter @loxly) (Moderator) »»Amy Ely, Ecommerce Acquisition Manager, Under Armour (Twitter @aely) »»Kim Salvino, Director of Publisher Development, Chateau 20 (Twitter @kim_salvino) (This Session is Open to VIP and All Access Pass Holders Only)

Mobile Marketing

Session 6d Location: Sutton (South & Regent) Time: 2:00pm-3:00pm Mobile is the next area bound for explosion but there are challenges. What are the challenges of mobile marketing? Which methods work and which don’t?


· Issue 19 · August 2012

Experience level: Beginner Target audience: Merchants/Advertisers Niche/vertical: Mobile »»Darren Litt, CEO, GoLive! Mobile (This Session is Open to VIP and All Access Pass Holders Only)

Ask the Affiliate Networks

Session 7a Location: Gramercy Suite Time: 3:30pm-4:30pm Wonder what you could do to earn more with a network? How a dispute over quality is handled? Top networks weigh in on your questions, talk what they’re most excited about today, and what’s to come. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Affiliate networks »»Oliver Roup, Founder / CEO, VigLink (Twitter @viglink) (Moderator) »»Dan Chiss, Head of Network Solutions, Google Affiliate Network (Twitter @GoogleAffiliate) »»Allison Fox, Senior Director, Publisher Development, PepperJam Exchange (Twitter @allisonafox) »»Brian Littleton, President/CEO, ShareASale.com, Inc (Twitter @shareasale) »»Kerri Pollard, President, Commission Junction (Twitter @cjnetwork) »»Adam Weiss, SVP Global Network Development, LinkShare (Twitter @adamls) (This Session is Open to VIP and All Access Pass Holders Only)

Affiliate Improv!

Session 7b Location: Murray Hill Suite Time: 3:30pm-4:30pm Industry veterans brainstorm marketing ideas for items/ services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices ?owing!

»»Daniel M. Clark, Podcaster, QAQN (Twitter @QAQN) (Moderator) »»Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer) »»Trisha Lyn Fawver, Affiliate Program Manager, Snow Consulting (Twitter @TrishaLyn) »»Jen Goode, Doodler in Charge, JGoode Designs (Twitter @jgoode) (This Session is Open to VIP and All Access Pass Holders Only)

Affiliate Program Interactivity and Attribution

Session 7c Location: Sutton (Beekman & North) Time: 3:30pm-4:30pm This session will explain the challenges and potential solutions of affiliate programs and other multi-touch internet marketing channels. Experience level: Advanced Target audience: Merchants/Advertisers Niche/vertical: Attribution »»Mike Nunez, Co-Founder, AffiliateManager.com (Twitter @MikeNunez) (This Session is Open to VIP and All Access Pass Holders Only)

Creating Income Stability in Today’s Affiliate Space

Session 7d Location: Sutton (South & Regent) Time: 3:30pm-4:30pm 2012 has brought a wave of unpredictability to the industry causing affiliates to question their stability. Learn how to discover sustainable offers in the market and ultimately increase your profits. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Financial offers »»Chris Kay, CEO, Blue Global Media (Twitter @blueglobalmedia) (This Session is Open to VIP and All Access Pass Holders Only)

Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Brainstorming

43


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· Issue 19 · August 2012

Ask the Experts Roundtables

Location: Grand Ballroom Foyer Time: 5:00 pm-6:00pm (This Session is Open to All Pass Holders) Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues. Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session. »»Affiliate Marketing in Latin America: Chechu Lasheras, Regional Manager, zanox Iberia & LATAM (Twitter @chechulasheras) »»B2B vs. B2C: Quality Over Quantity: Adam Glazer, Managing Partner, Partner Commerce, Inc. (Twitter @adamglazer) »»Can SEOs Live Without Keyword Data?: Scott Krager, Founder, SERPs.com (Twitter @scottkrager) »»How To Build and Nurture Your List: Norman Hallett, CEO, The Disciplined Trader »»Google Took Away Your Keywords. Now What?: Alan Bleiweiss, Forensic SEO Consultant, Alan Bleiweiss Consulting (Twitter @AlanBleiweiss) »»Income Tax Responsibilities for Your Internet Business: Robert Kottke, Licensed Tax Consultant Enrolled Agent, Oregon Tax Services, LTD. (Twitter @ebaytaxman) »»Leveraging Mass Media to Drive Blog Traffic: Rob Merlino, Co-Owner, SE Blogger LLC (Twitter @hotdogman1964) »»Reducing Waste in Your Processes: Bhavik Modi, Owner, InkDatabase.com (Twitter @bhavik_modi) »»Step-by-Step: Video for Business: Murray Newlands, Founder, Influence People (Twitter @MurrayNewlands) »»Supercharge Your Affiliate Marketing with Facebook Ads: Victoria Gibson, Director, FB Ad Queen »»Tapping into Canadian Affiliate Marketing: Nicky Senyard, President, Share Results (Twitter @shareresults) »»Using Analytics for Scalability & Measurement: David Iwanow, SEO Manager, AmnesiaRazorfish (Twitter @thelostagency)

Affiliate Karaoke

Location: Nassau Suite Time: 9:00pm – Midnight (This Event is Open to All Pass Holders)

Back by popular demand! Affiliate Karaoke is the ultimate stage that will give your amazing (or not so amazing) voice a chance to be heard. Channel your inner Katy Perry or Usher and head on over for your chance at affiliate marketing stardom.

Tuesday, August 14

Day

Early Bird Whiteboarding

Location: Murray Hill Suite Time: 8:00am – 9:00am Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams. »»Eric Nagel, President, Eric Nagel & Associates, Inc. (Twitter @ericnagel) (This Session is Open to all Pass Holders)

Buffet Breakfast

Location: Americas Hall 2 Time: 9:00am-10:00am (Breakfast is Open to VIP and All Access Pass Holders with Breakfast Tickets Only)

Coffee Service

Location: Americas Hall 2 Time: 10:00am-12:30pm and 2:00pm-5:00pm

Registration

Location: 2nd Floor Promenade Time: 8:00am – 3:00pm

45

3


· Issue 19 · August 2012

Blogger Room

Location: Clinton Suite Time: 8:30am – 4:00pm The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show. »»Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

Exhibit Hall

Location: Rhinelander Gallery, Americas Hall 1 Time: 10:00am – 4:00pm (Exhibitors may set up beginning at 9:00am.)

Opening Remarks & Keynote

Location: Grand Ballroom Time: 10:00am – 11:15am »»Daniel M. Clark, Founder, QAQN (Twitter @qaqn) »»Ntiedo (NT) Etuk, Founder & CEO, DimensionU (Twitter @Nt_Etuk) (This Session is Open to All Pass Holders)

»»David Naffziger, CEO, BrandVerity (Twitter @davenaff) (Moderator) »»Pat Grady, Owner, RhinoFish Media (Twitter @RhinoFishPPC) »»Marty Marion, Affiliate Manager, Deluxe Corp (Twitter @MJMDeluxe) »»Kellie Stevens, President, AffiliateFairPlay.com (Twitter @KellieAFP) »»Wade Tonkin, Affiliate Manager, Fanatics LLC (Twitter @affile8warrior) (This Session is Open to VIP and All Access Pass Holders Only)

Does Your Program Have the Juice?

Session 8b Location: Murray Hill Suite Time: 11:30am-12:30pm We will review programs randomly or by suggestions to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Merchant reviews »»Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator) »»Leyla Arsan, Digital Strategist, Zeno Group (Twitter @Leyla_a) »»Mike Buechele, Chief Performance Marketer, Adalytical (Twitter @mikebuechele) (This Session is Open to VIP and All Access Pass Holders Only)

Affiliate Compliance – Best Practices, Issues and Options

Session 8a Location: Gramercy Suite Time: 11:30am-12:30pm Understand the challenges of managing affiliate compliance, and techniques used by blackhats to hide. Develop policy, process and systems for managing affiliate compliance across your programs. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/ Advertisers, Other Niche/vertical: Compliance

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Not Just Another Session on Social Media

Session 8c Location: Sutton (Beekman & North) Time: 11:30am-12:30pm Learn 7 things to always do, 5 things to never do, and 6 ways to customize social media to generate sales using Facebook, Twitter, LinkedIn and Pinterest from experts who do it everyday. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Social media


· Issue 19 · August 2012

»»Jeannine Crooks, Account Manager, Affiliate Window (Twitter @Jeannine_Crooks) (Moderator) »»Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1) »»Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @Jenmyersward) »»Shannon Vogel, Owner, The Be-Scene (Twitter @thebescene) (This Session is Open to VIP and All Access Pass Holders Only)

»»Hunter Boyle, Sr Business Development Manager, AWeber (Twitter @hunterboyle) (This Session is Open to VIP and All Access Pass Holders Only)

Luncheon

Location: Americas Hall 2 Time: 12:30pm-1:45pm (Lunch is Open to VIP and All Access Pass Holders With Lunch Tickets Only)

25 List Building Tricks The New Rules of Book Publishing

Session 8d Location: Sutton (South & Regent) Time: 11:30am-12:30pm Want to learn 25 proven ways to increase your sales, with real examples? Get actionable ideas to boost your blog, email and social sales. Attendees are also eligible for a complimentary site review.

Session 9a Location: Gramercy Suite Time: 2:00pm-3:00pm Learn how to take the knowledge inside your head and turn it into a book that you can upload to a digital format to be read by people all over the world. Experience level: Intermediate Target audience: Merchants/Advertisers, Networks Niche/vertical: Self publishing

Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Email

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· Issue 19 · August 2012

»»Jim Kukral, CEO, Digital Book Launch (Twitter @jimkukral) (This Session is Open to VIP and All Access Pass Holders Only)

Standing Out from the Competition

Session 9b Location: Murray Hill Suite Time: 2:00pm-3:00pm In today’s increasingly crowded marketplace, there are new businesses cropping up every day. To succeed, entrepreneurs need a unique identity, through their business model and personal presence. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: General business »»Terra Goeres, President, Polished and Confident Image Consulting (Twitter @TerraGoeres) »»Dush Ramachandran, President & CEO, The Net Momentum (Twitter @DushR) (This Session is Open to VIP and All Access Pass Holders Only)

Flogs, Farticles, Facebook, Fraud, FTC, oh F%*!

Session 9c Location: Sutton (Beekman & North) Time: 2:00pm-3:00pm Overview of recent regulation, lawsuits and laws that impact online marketing. Compliance doesn’t have to kill conversions so we’ll discuss how to run a compliant campaign while still making money. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Compliance »»Sarah de Diego, Attorney, De Diego Law (Moderator) »»Jim Banks, CEO, Spades Media (Twitter @jimbanks) »»Susannah Booth, Senior Partner Manager, Union Square Media »»Vladimir Karetnikov, Media Buyer, Westwood Promotion Inc. (Twitter @westwoodpro) »»Tom Cohn, Partner, LeClair Ryan (This Session is Open to VIP and All Access Pass Holders Only)

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Boost Your Income Using Social Media

Session 9d Location: Sutton (South & Regent) Time: 2:00pm-3:00pm Learn how to use social media to boost your income and expand your brand presence. This session focuses on strategies top brands, agencies and bloggers use to make a revenue-focused campaign go viral. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Social media »»Dina Riccobono, Social Media Consultant, Crush Ads (Twitter @dinariccs) (Moderator) »»Drew Bennett, Blogger, BenSpark.com (Twitter @BenSpark) »»Stephanie Lichtenstein, President & Pretty Big Deal, Micro Media Marketing (Twitter @MicroSteph) »»Eric Schechter, Social Media Manager, Carnival Cruise Lines (Twitter @ericschechter) (This Session is Open to VIP and All Access Pass Holders Only)

Closing Keynote

Location: Grand Ballroom Time: 3:30pm-4:30pm »»Daniel M. Clark, Founder, QAQN (Twitter @qaqn) »»Dave Cupples, Chairman, FatCowBusiness.com (Twitter @FatCowBusiness) (This Session is Open to All Pass Holders)


· Issue 19 · August 2012

Dave Cupples

Dave started his first business aged 4 & by 15 was earning thousands in affiliate commissions. Dave topped the University of Sydney in eMarketing as well as graduating with First Class Honours in Law. While still a full-time student he turned a hypothetical assignment into a successful online store ApeShop, winning the Sydney & NSW Business Awards, NSW Young Entrepreneur of the Year & being featured on Channel 9 & Sky Business Television. In April 2011 Dave was the winner of SMX Idol at SMX Sydney, voted Best Speaker by the audience. Dave has travelled the world speaking at leading conferences including the largest Affiliate Marketing Conference in Australia, Affili@Syd, the largest in Europe, A4uExpo in Munich, & the largest in the world, Affiliate Summit in New York City. Dave is the author of “The Four Year Old Entrepreneur” & founder of the NonProfit Charity Fundraising Social Network DonateSponsor. org. Dave shares the latest techniques & videos at his blog FatCowBusiness.com.

Ntiedo (NT) Etuk Born of a Nigerian architect and a Bahamian doctor, Ntiedo (NT) Etuk’s story starts with a dream to build big and the need to give back. Fast forward to a successful career at some of the country’s largest corporations when Etuk made the fateful decision that what he would build is a global company that would fundamentally change the way kids learn. While volunteering in the Big Brothers Big Sisters program in Delaware, Etuk discovered from a student he was tutoring in algebra

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· Issue 19 · August 2012

50

that he simply wasn’t having any fun. That struck a

consumer products for Bank One and Citigroup.

chord. Etuk realized the biggest problem in education

At Citigroup, he was a member of the Payment

was not class size, or teacher proficiency, or even

Innovation Team, a Research and Development group

facilities; it was that students weren’t engaged.

responsible for the creation and implementation of

Learning wasn’t fun. That’s when he decided to start

concepts projected to generate $100 million in profits.

DimensionU (formerly Tabula Digita), an education

At Bank One, he was responsible for the analysis

company built on the premise that students are the

and implementation of initiatives generating over

true customer in education and that to provide them

$100 million in annual revenue. He has also worked

with an experience that excites their love of learning

with the management consulting firm, McKinsey &

you have to match the teaching of key skills (math,

Company. Etuk is a member of the 2010 Henry Crown

literacy), with interesting formats (video games) and

Fellows class at the Aspen Institute and a member

compelling, relevant rewards (pride, social status,

of The Aspen Institute’s Nigeria Leadership Initiative

and even the opportunity to earn their next iPod).

program. He has been honored as “Top Entrepreneur”

DimensionU is the company behind the award-

and a “Silicon Alley One to Watch” by Crain’s New

winning DimensionU Learning System – a universe of

York, was selected by Technology & Learning as one

multi-player educational video games where students

of the 30 Future Leaders of Education Technology,

learn, practice, compete, and collaborate, globally, in

and has been identified as one of Black Enterprise

core K-12 subjects including math, literacy, science

magazine’s Masters of Technology. Etuk has been

and history. Millions of games have been played

featured numerous times in publications such as

in DimensionU in homes around the world and in

Forbes, BusinessWeek, and The New York Times, and

some of the nation’s largest school districts including

has been a guest on a number of networks including

New York City, Chicago, Broward County (Fort

NBC, CNBC, and Fox, among others. In 2011, as the

Lauderdale), Dallas, and Orange County (Orlando),

founder of an exemplary business, Etuk was invited

with independent university studies showing that

to the White House to meet President Obama. He was

students using the system increase scores up to two

also invited to sit on Mayor Bloomberg’s New York City

letter grades. DimensionU has reinvented the way

Council on the Technology and Innovation Economy.

students consume information and has motivated

At the podium Etuk creates hope for the future of

them to learn. In DimensionU students play with or

education by teaching audiences about his education

against each other in games they consider fun, and

revolution, how to incorporate his recommendations

as they complete in-game academic tasks, students

into their programs and inspires them on how to

earn virtual prizes or even spending money that they

achieve their dreams. Etuk earned a BS in Electrical

can redeem for favorite in-game items or products at

Engineering from Cornell University, and an MBA

their favorite stores. In the case of the cash prizes,

at Columbia Business School where he was a Beta

the more lessons they learn, the more money they

Gamma Sigma graduate, a recipient of the Board of

can earn and save, giving them a real-life incentive

Overseers Fellowship, winner of the Heffernan Award

to continue on and to elevate their studies while

for Outstanding Service, and recipient of the Lang

still having fun! Prior to founding DimensionU, Etuk

Fund Award for outstanding business ideas. He is

worked for a number of years managing the creation,

a Black Belt in Tae Kwon Do and an avid reader of

implementation and analysis of various disruptive

science fiction and fantasy novels.


· Issue 19 · August 2012

Sara Levinson Sara Levinson has forged a distinguished career working with several of the world’s leading brands, companies that enjoy recognizable and powerful consumer loyalties. Her board experience includes a diverse group of Fortune 500 companies and startup Internet businesses. The Fortune 500 companies, where she has served as a member of the Board of Directors for over a decade, include highly respected brands, Macy’s and Harley-Davidson. She has also served on the boards of Internet companies. She is a board member of CafeMom, the popular social network for mothers, where she previously served as Chairman and Chief Executive Officer. And she serves as an advisory board member with startup the Flow.

of new business at MTV, Nickelodeon and VH1, and

net. Previously she served on the board of KickApps.

as Executive Vice President in charge of business

In operating roles, Sara was the President of the

operations at MTV. During her tenure at MTV, she

Women’s Publishing Group, Rodale Inc, overseeing

directed the network’s global expansion with the

some of the largest publishing brands in the

launches of MTV Brazil, MTV Asia (introducing MTV

health and wellness category, including Prevention

into over 2 dozen countries in Asia), MTV Japan and

Magazine and the South Beach Diet books, among

MTV Latino (Spanish language MTV covering the

others. She was President of NFL Properties Inc,

entire continent of South and Central America). She

the marketing, licensing and sponsorship division

also served on the board of MTV Europe and Comedy

of the NFL, representing the NFL and all 32 teams.

Central’s predecessor, The Comedy Channel. She is

She was named the first “Woman of the Year” by

responsible for bringing MTV Latino, a one-hour MTV

Women in Sports and Entertainment. While at the

program to Spanish language network Telemundo,

NFL, Sara introduced fan development programs

in the 1980′s. She has also worked at Doyle

to expand the NFL’s fan base, creating local flag

Dane Bernbach advertising agency as an account

football leagues to involve young fans in the sport,

executive. And she began her marketing career in

marketing to women and casual fans nationally,

media at Showtime Entertainment in the late 70′s,

for the first time in the League’s history. Under her

starting in the cable business ‘before cable was

leadership, Advertising Age named the NFL as the

cool.’ She currently serves on the Advisory board

Promotional Marketer of the year, recognizing the

of National Resources Defense Council’s (NRDC)

NFL’s innovative promotional efforts with women

environmental magazine, On Earth. She graduated

and kids. Sara has also served as the President of

from Cornell University with a BS degree and from

MTV, Music Television, and has held roles at MTV

Columbia University with MBA in marketing and

Networks such as Executive Vice President in charge

finance.

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· Issue 19 · August 2012

Mike Allen

Mike Allen founded Shopping-Bargains.com in February 1999 and currently serves as President and “Chief Executive Shopper.” Designed to be everything you need to save money online, Shopping-Bargains. com was a finalist for the LinkShare Golden Link Merchant’s Choice Award in 2005 and the LinkShare Golden Link Advertiser’s Choice Award in 2008. Mike received the Affiliate of the Year award at the 3rd Annual Affiliate Summit Pinnacle Awards in 2009. In addition, Shopping-Bargains was inducted into the Mississippi BBB’s Business Integrity Circle of Honor in 2007. Mike attends most affiliate marketing industry conferences and has presented at Affiliate Summit, BlogWorld and several affiliate network conferences. Mike has served on a variety of industry and business advisory boards and in 2010 was elected to a two-year term on the Commission Junction Publisher Advisory Board. He also blogs and periodically writes for various print publications.

Leyla Arsan

Leyla Arsan works as a digital strategist at Zeno Group and is also a super affiliate with several high converting sites. Another business includes managing integrated marketing projects for clients including event marketing, communications and social media.

Jim Banks

Jim Banks is the CEO of Global Direct Media a UK based CPA network. He speaks at events around the world, on a wide range of industry topics, and having been in the online space since 1999 has seen a lot happen. Jim was a committee member on the inaugural UK-Search Marketing Association (UK-SMA) as supplier liaison.

Drew Bennett

Drew is a Blogger and Brand Advocate. He’s been blogging for nearly ten years. Drew works with brands to advance their footprint and influence in social media. Drew has worked with major brands such as Kia, Kodak, Philips Norelco, Philips Sonicare and Seagate. He can also be heard as one of the co-hosts of the Geek Dads Weekly podcast.

Alan Bleiweiss

Alan Bleiweiss has been an Internet Marketer since January 1995, & has managed more than 900 web sites. Notable clients include Princess Cruises, Publishers ClearingHouse, Weight Watchers International, & Sammy Hagar. His SEO career spans 11 years, with clients including ChaCha.com (22 million pages), G4TV, & NBC/Universal, as well as affiliate and eCommerce clients spanning dozens of in-

52

dustries. In his “Ask the Experts” session, Alan will help you focus in on the right metrics & SEO issues to help your site achieve improvements where you might not realize opportunities exist, and with his no-nonsense approach, you’ll be able to leap-frog the competition. A popular blogger, author & industry speaker, Alan’s favorite pastimes are practicing his skills with his Kimber 1911 Crimson Carry II pistol, & snuggling with his cat Svetlana Ekaterina Oganskya (SEO for short), who he usually just refers to as “Pumpkin”.

Josh Boaz

Josh Boaz is the co-founder and Managing Director of Direct Agents, a full service performance-based digital marketing agency founded in 2003. As Managing Director, Josh oversees the strategic development of the media buying, client management, accounting and legal divisions of Direct Agents. Through his leadership and innovation, Josh has launched several highly successful programs for the company including Prospect Email Marketing and Mobile Marketing in addition to developing processes and strategies to maintain and grow publisher relationships with Direct Agents and grow client accounts for the company. Josh graduated from NYU’s Stern School of Business with a degree in Marketing and Finance. While working at Direct Agents, Josh received his Juris Doctorate from Fordham University and he is admitted as an attorney to the New York State Bar. In 2010, Josh was named one of Direct Marketing News’ 30 under 30 Brightest Stars in the direct, database and interactive marketing industry.

Susannah Booth

Susannah Booth specializes in brand management and partnership development in online advertising with a focus on email strategies.

Hunter Boyle

Hunter Boyle is the Senior Business Development Manager for AWeber, a leading email and social media service provider. As a multichannel content marketer and optimization strategist, Hunter has led award-winning campaigns for clients such as Robert Wood Johnson Foundation, University of Pennsylvania and 1800Hotels. His work as a trainer, speaker and editor/blogger of Marketing Experiments Journal, Internet Marketing Report and What’s Working In Sales Management has helped thousands of marketers improve their ROI. Outside of work, Hunter is an avid traveler, photographer, volunteer and craft beer lover.

Mike Buechele

Mike Buechele has been in the online advertising industry since the late 1990’s, working with the biggest companies in adserving and


· Issue 19 · August 2012

EARN MORE WITH SANDALS RESORTS ®

digital media, including DoubleClick and ADTECH. He co-hosts a few podcasts, including Affiliate Boys of Summer and he loves networking. He’s currently building a consulting and performance marketing business.

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Deborah Carney

> Dedicated Affiliate Marketing Manager > Commission Junction Partnership (CID#1404429)

Deborah Carney (also known online by the username Loxly) is the well known host of the popular ABC series of podcasts which includes AffiliateABCs.com, BloggingABCs.com, MerchantABCs.com, and CreativeMarketingABCs.com, which can all be found on Geekcast.fm. With all the great content from those podcasts, Deborah has become a best-selling author of Kindle ebooks. As a successful affiliate and a successful Outsourced Program Manager, past in-house affiliate manager and consultant for many networks and companies, Deborah’s experiences have brought her to a point to start sharing new information with affiliates to help them repurpose their content into books that teach and generate new traffic for their sites. Deborah is also the Administrator of the Affiliate Summit Networking forum, which is a great place to network between Affiliate Summit events.

Visit us today at sandals.com/ affiliates

®

AFFILIATE PROGRAM

Dan Chiss

Dan Chiss is Head of Network Solutions at Google Affiliate Network, where he’s a key contributor to product and business strategy while leading teams responsible for network development, marketing, network quality, and technical solutions. Dan joined Google after the 2008 acquisition of DoubleClick, where he held a variety of senior roles at the Performics division focused on affiliate strategy, partner development & acquisition, network quality, and media buying. Prior to joining Performics in 2001, Dan was the Director of Marketing & Business Development for RollingStone.com, a division of then publicly held EMusic, where he led a team responsible for traffic acquisition, content syndication, portal & technology partnerships, and analytics. Dan holds a BA from the University of Michigan and an MBA from Indiana University. He lives in the Chicago area with his wife, 3 kids, and a crazy puppy.

John Chow

John Chow, a damn fine person, friend of the community, Ultimate Fighting Championship contestant, member of the Save the Whales Foundation, the man who controls the black market on baby seal pelts and member of the “probably yo’ daddy” foundation.

Daniel M. Clark

Daniel M. Clark is a podcast production consultant and the founder of QAQN, a collection of informative and entertaining podcasts. A resident of the internet since 1992, he either is or has been: a t-shirt designer, an art reviewer, a system administrator, a video game designer and programmer, a blogger, an affiliate marketer, a podcaster, a space cowboy, and a gangster of love. He has, in fact, gotten his lovin’ on the run. Daniel has written articles for FeedFront magazine and Blogworld.com. He publishes a variety of podcasts at QAQN.com, including Inside Internet Marketing, his most frequently downloaded show. Daniel’s first Affiliate Summit was East 2006 and he has been

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a speaker at five Summits since 2008. He has been involved in the Affiliate Summit Newcomer Program since 2009, taking on the role of Coordinator for Summit West in 2012. Daniel is a work-at-home dad living outside of Houston, raising two young kids with his wife, Angela.

Tom Cohn

Tom Cohn, a partner in LeClair Ryan’s NY office, advises clients on compliance with FTC and state consumer regulations and industry self-regulation programs, and represents clients during investigations and enforcement actions. His clients include a variety of online and offline advertisers and marketers, and his practice covers all federal and state consumer protection and privacy laws and regulations. Mr. Cohn draws on experience gained during his 17-year tenure at FTC, where he was Regional Director and Assistant Regional Director for the Northeast Region, legal advisor to the Director of the Bureau of Consumer Protection and a litigator in the Division of Marketing Practices. As FTC Northeast Regional Director, Mr. Cohn supervised all professional and support staff and led multi-agency enforcement efforts against anticompetitive, unfair and/or deceptive practices. Mr. Cohn is a graduate of Yale College and Boston University School of Law.

Shawn Collins

Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored

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· Issue 19 · August 2012

the book Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly Affiliate Thing podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Todd Crawford

A recognizable veteran, Todd Crawford brings to Impact Radius a passion for performance advertising and a commitment to its growth. As a co-founder, he evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital River’s affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years. In 2007, Todd won the Affiliate Marketing Legend Award at the Affiliate Summit Pinnacle Awards in Las Vegas. He holds a bachelor of arts at the University of Minnesota, Twin-Cities.

Jeannine Crooks

Beginning her career in affiliate marketing in 1999, Jeannine is well versed in all areas of the performance channel – spending time as an affiliate, merchant, and affiliate manager. Joining the Affiliate Window/buy.at US Account Management team in early 2011, she is primarily responsible for optimizing program performance for powerful merchants including Lonely Planet, Smart Bargains, CaféPress and ProBikeKit. Jeannine is a prominent affiliate advocate in the fight against the affiliate tax, and was instrumental in the modifications of the Colorado legislation which resulted in the recent successful court ruling against the tax. She is also the co-organizer of the Affiliate Summit Meetup – Denver, and the Front Range Bloggers Meetup, and is a frequent speaker at numerous conferences, including Affiliate Summit, Blog World Expo and the DaVinci Institute.

Sarah de Diego

Sarah de Diego is an experienced Internet attorney and founder of De Diego Law. She represents networks, advertisers, publishers, software and data providers and many other companies involved in affiliate marketing. Her practice focuses on helping her clients maintain compliance with the constantly changing laws and regulations that impact affiliate marketing. Among other things, her time is spent reviewing and approving creative materials and landing pages, drafting and negotiating contracts, defending against regulatory action and civil litigation and assisting with general business matters. She is an active member of the Performance Marketing Association and chairs the PMA Attorney Special Interest Group. She recently started a three year term on the California State Bar Cyberspace Law Committee and is a member of the legislative sub-committee. Ms. de Diego is licensed to practice law in the State and Federal courts of California, Colorado and Nevada.

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Amy Ely

Amy Ely manages the affiliate program for Under Armour, one of the world’s most technical performance apparel, footwear and accessories brands. Her role includes growing program performance across the US, Canada and UK markets. An active member in the affiliate community since 2006, Amy is also well known for managing US marketing operations for buy.at, a leading global affiliate network. Joining the buy.at US team from day one, she designed and executed a marketing strategy to grow the company’s worldwide presence. Prior to this position, Amy spent 4+ years working for AOL as a Product Manager for Advertising.com’s Affiliate Network and as a Marketing Manager to support buy.at and Advertising.com’s Publisher Services division. Amy’s publications include articles in FeedFront Magazine, the book “Internet Marketing from the Real Experts” and she regularly participates in ABCs podcasts to share best practice knowledge and advice.

Todd Farmer

Todd Farmer, an internet marketing veteran, started his first internet company, Kowabunga! Marketing, in 1996, providing Affiliate Marketing Tracking & Management Software (MyAffiliateProgram), Outsourced Affiliate Program Management (Team Affiliate), Email Marketing Software (Extractor Pro, Optin Pro), and the Affiliate Network (Kolimbo). After selling Kowabunga in 2005 and completing a 3 year employment agreement with the acquiring company, Todd started his new consulting and media firm, PerformStreet Media, where he helps companies leverage his years of experience growing his internet businesses, with high level, profitable internet marketing strategies and guidance. Todd’s current projects include MyContentPro.com, AffiliateMarketingPlan.com, and a number of B2B projects dedicated to teaching internet marketers best practices and strategies in: Affiliate Marketing, Search Engine Marketing, Email Marketing, Membership Sites, and Blogging for passion & profit.

Trisha Lyn Fawver

Trisha began as an in-house affiliate manager in 2006, grew their affiliate program exponentially, and moved on to the life of an outsourced program manager at industry-leading firms managing a variety of affiliate programs. Trisha co-hosts a podcast on the GeekCast. fm network, Affiliate Marketing Fanatics, with Mike Buechele. She has spoken at essential conferences such as Affiliate Summit, Social Media Marketing Summit, and Affiliate Convention. She blogs about her adventures in social media and affiliate marketing at TrishaLyn.com, and periodically contributes articles for FeedFront Magazine.

Allison Fox

Allison manages the team at Pepperjam (A GSI Commerce Company) that is responsible for managing network relationships with publishers, connecting them with merchants and developing new, out of the box opportunities. Allison has been with GSI Commerce for 5 years, previously overseeing the affiliate marketing channel for TrueAction,


· Issue 19 · August 2012

the full service interactive marketing agency of GSI Commerce, Inc. In this role, she provided subject matter expertise and was responsible for the technology and competitiveness of TrueAction’s affiliate solution. She is an active member of the LinkShare Advisory Board as well as the Philadelphia Interactive Marketing Association. Prior to joining GSI Commerce, Allison managed online marketing initiatives for CollectiblesToday.com. She earned a B.A. in Communication with minors in Spanish and Business from Villanova University.

Victoria Gibson

Victoria is a Facebook Ads Specialist who helps businesses leverage the power of the world’s largest social network for more profile and profits. Based in Australia, she manages Facebook Ad Campaigns for a wide range of businesses including real estate companies, online marketers, retailers and lifestyle brands both in Australia and the US. With an active Facebook community of small business owners, entrepreneurs and affiliate marketers eager to learn more about Facebook Ads, she supports them with weekly tips and advice at http://www.fbadqueen.com.

Adam Glazer

Adam co-founded Partner Commerce and oversees the business administration functions of the company. Prior to founding Partner Commerce, Adam was co-founder and Managing Director of Converseon Inc., a leading consumer affiliate network. At Converseon, Adam ran campaigns for clients including Hilton Hotels, Mikasa, Audible.com and The Financial Times, among others. Before Converseon, Adam built successful online marketing divisions for Young & Rubicam/WPP and Middleberg & Associates.

Robert Glazer

Robert is the founder of Acceleration Partners. He is a serial entrepreneur and customer acquisition specialist with an exceptional track record of growing revenue and profits for early to mid-stage consumer product and services companies. He has an extensive background in affiliate marketing, strategy, and business development with an emphasis on company formation, financing, and revenue growth. He has helped launch, manage or audit more than 25 affiliate programs and his company manages more than $30m in annual affiliate program revenue. Experienced in taking new ideas from concept to execution, Robert has served as an adviser and consultant to numerous early and growthstage businesses, many of which have ranked on the Inc 5000’s list of fastest growing companies. Robert serves on the Board of Directors of Big Brothers Big Sisters Massachusetts Bay, the Big Brother Big Sister Foundation, and the Boston chapter of EO (Entrepreneur’s Organization).

Terra Goeres

Terra Goeres has been in the internet marketing industry for over a decade, but she often says that she’s actually been in the relationship-building and personal branding industry. She spent 10 years at ClickBank where she built strategic relationships with top clients, and

she mentored and groomed her employees to take on positions of greater responsibility and visibility. Now as a qualified Image Consultant, professionally trained by the London Image Institute, Terra helps others take charge of their own personal brand.

Jen Goode

Jen Goode is both geek and creative, a professional artist also working as an affiliate and merchant in the Performance Marketing industry. She is a work-at-home mom of three, social media enthusiast and “doodler in charge” of JGoode Designs (JGoodeDesigns.com) with her work published in a number of magazines. Jen offers her illustration and design work for licensing to manufacturers while she promotes products featuring her art through various affiliate programs. Jen is the Affiliate Summit Newcomer Program Coordinator and has been proactive in the fight against the Ad-Tax in Colorado. She has spoken about getting started in affiliate marketing at various conferences and shares her insight about business and creativity at 100Directions.com.

Pat Grady

Pat was told he didn’t know enough about affiliate marketing to start an in-house program, so he decided to learn more about it from the affiliate side. A few months later, his first affiliate website was making him more affiliate money than his job ever did, so he quit. Pat has now been an affiliate, merchant, affiliate manager / OPM, PPC consultant, investor, network compliance cop, researcher, beer taster, vocal forum member, mentor, advisory board member, charity donor, biz owner, analytics expert, fisherman, and general smarty pants instigator. Having spent his own money for PPC in his early days, his expertise is in ROI-centric PPC management, with an eye on multi-channel attribution. Affiliate genes in his DNA, his RhinoFish Media PPC agency is performance based. He knows every trick in the book, and thoroughly enjoys “educating” those who pursue unethical ways that harm the ecosystem he calls home.

David Greenbaum

David Greenbaum is the CEO of Boost, (www.boostctr.com), a performance-driven ad optimization solution for advertisers and agencies. David leveraged his experience with business, applied psychology and crowdsourcing technology to found Boost, the industry’s first systematic approach to optimizing ad content. Prior to founding Boost, David worked in Goldman Sachs’ Communication Group, worked in a media-focused venture capital firm, and was a Director of corporate strategy at an IAC company. David attended Brown University, and then earned an MBA from the Yale School of Management. He regularly speaks at advertising conferences, including SES and Elite Retreat. Boost combines a proprietary technology with its network of 500+ expert copywriters to deliver highly effective, performance driven ad copy at scale. With a growing customer base of 200 leading SEM advertisers and $250 million in ad spend under its belt. Boost increases click-through rates and conversions by more than 30%.

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Chris Haddad

Chris “Mr. Moneyfingers” Haddad is an elite level copywriter you can’t hire at any price. Prior to starting his own business on ClickBank, Chris was the “secret sauce” copy guy behind several multi-million dollar launches and ClickBank #1′s, as well the guy 7 figure entrepreneurs called to double or triple their conversions. Since launching his first product on ClickBank in late 2010 Chris has become an absolute force in the romance, dating and relationship market, rocketing from $0 to mid 7 figures in sales in just 18 months, appearing on national television (including a spot on the “Rachael Ray” show and claiming 3 of the top 10 slots in ClickBank’s “Self Help” category in record time. Chris’ secret? A unique approach to sales letters and sales videos that crawl into your prospect’s mind and force them to pay attention… and offers that out convert everything else in the niche.

Norman Hallett

Norman Hallett has been a publisher and affiliate marketer since 2001 and in that time has grabbed control of a niche… helping traders (stocks, currencies, options, etc) with the mental emotional issues of trading. Because of their positioning, they’ve developed a highly responsive list and actually generate more revenue as an affiliate for other trading products than for the sale of their own. Over the years, they’ve learned the importance of how to nurture a lead base to limit unsubscribes and keep the list sensitive to offers. The art includes frequency of mailing, type of content to mail, and integration of social media.

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· Issue 19 · August 2012

Derek Halpern

Derek Halpern is the founder of Social Triggers, one of the leading destinations for marketing advice that backs its claims up with data and research. Known for his no nonsense approach to getting traffic, gaining leads, and making sales, Derek built up a raving fan base of more than 17,000 subscribers in less than a year. Derek is also known for managing all of the marketing efforts for the worldclass Thesis Theme Framework, found at DIYthemes.com. Prior to that, he was “behind the scenes” of several popular blogs, one of which attracted more than 1,000,000 views in a single day.

Peter Hamilton

Peter serves as Partner/CMO at HasOffers, a SaaS company providing solutions for tracking performance advertising, including mobile app marketing. Peter joined HasOffers before the flagship affiliate tracking software launched in 2009. Bootstrapped and profitable, Peter and his partners incubated a platform for marketing mobile apps, MobileAppTracking.com in 2011. With more than seven years of experience in online marketing, Peter has a skilled knowledge of SEO, Display Advertising, PPC, CRO, Retargeting, Social Ads, SMS, Social Marketing, PR, Email Marketing, Design, Usability, and Brand Development. Follow Peter on Twitter: @peterhamilton

Greg Hoffman

Greg Hoffman (@akagorilla) is President of GregHoffmanConsulting.com, an affiliate program management agency with merchants in ShareASale and Commission Junction. GHC was voted OPM of the Year 2010 and 2011 by members of ABestWeb.com. He is creator and co-host of the Affiliate Juice Podcast, the Affiliate Voices Podcast and the Affiliate Boys of Summer Podcast, all on GeekCast. FM. He is also the author of the free ebook, Affiliate Management for Ma, Pa and the Corporate Clueless. His Marketing Gorilla blog serves as the affiliate resource center for all GHC merchants and affiliates. Greg has moderated 3 previous panels at Affiliate Summit and has contributed to FeedFront Magazine.

Rae Hoffman-Dolan

Ten+ years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field. Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is site auditing and advanced organic link development techniques relating to all of the major engines. Ms. Hoffman-Dolan is Co-Founder and CEO of PushFire. Known widely in the online marketing community as Sugarrae, she is also the author of the often controversial Sugarrae blog and Co-Founder and CoOwner of website publisher MFE Interactive and the Co-Owner and SVP of Marketing for Speedy Incorporation Service.


· Issue 19 · August 2012

Ad Hustler

Ad Hustler has been advertising online for almost a decade. He started out marketing products on eBay and branched out to other aspects of online marketing such as Affiliate Marketing, PPC, Social Media, Media Buying, SEO & Lead Generation. Ad Hustler lives, breathes & sleeps online marketing. He also enjoys long moonlight strolls on the beach. An Independent research study found Ad Hustler’s blog to be one of the top 5 read in the industry. His brutally honest thoughts, dark humor, case studies & industry news can be found at www.adhustler.com.

David Iwanow

David Iwanow works as a SEO Manager at one of world’s digital marketing agencies, AmnesiaRazorfish, which he joined after running his own agency, “The Lost Agency”, for close to 4 years. David started on the web back in 1994 and has been using and playing around since then, but only really got serious about making a career out of it back in 2007. David has previously co-published “Google Advertising Tools 2nd Edition” with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, MarketingMag, DynamicBusiness, Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure. David’s interest in affiliate marketing comes from his interest in learning and improving how he can monetize his websites but also grow his insights on performance marketing for client’s projects.

Zac Johnson

At the age of 15, Zac Johnson began making money online designing web site banners for $1 each. A self taught entrepreneur, Zac’s been making money online for over 10 years and been involved in nearly every facet of affiliate marketing. Still a one man company, a recent highlight of Zac’s success is “How I Made $860,538.38 Profit in 4 Months!” from one web site, and can be read at his Super Affiliate blog. Zac’s latest focus is his personal blog “Inside the Secret Life of a Super Affiliate”, where he provides readers firsthand accounts of his experiences, successes & failures. In addition to his own success stories, Zac reviews affiliate networks and informs readers how & where they should be making new money. He plans on releasing a case study of his secret tips free through his blog instead of in an eBook. Zac’s blog has grown to over 15000 subscribers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog.

Scott Kalbach

Scott Kalbach is a founder and the CEO of AvantLink.com, an affiliate network that focuses on Cost Per Sale affiliate marketing for web retailers. Scott began developing affiliate ad technology in 2003 and developed the initial network technology for AvantLink. com in 2005. As CEO, he has continued to place a strong emphasis on developing cutting edge affiliate marketing technology. AvantLink’s

latest technology innovation is called AvantMetrics, which is a pixel container and analytics platform that provides solutions to common problems like multi-network sales/commission de-duplication as well as the ability to do advanced shared attribution payout models.

Vladimir Karetnikov

Vladimir Karetnikov is an experienced media buyer and social media marketer, driving conversions through affiliate programs since 2008. Vlad attributes his continued and sustained success to careful observation of changes in the marketplace and knowledge of best compliance practices.

Chris Kay

Chris Kay has gone from start-up affiliate to the CEO of an Inc. 500 product development company. He has extensive experience in the performance marketing space and continues to test the industry’s strength as he forges new paths in the financial niche. His company, Blue Global Media, has developed ground-breaking technology, pioneered marketing strategy and entered uncharted international affiliate territory. Chris Kay is the founder of globally recognized sites like 100DayLoans.com and MoneyNowUSA.com, and has now expanded into credit, auto and mortgage verticals. Kay’s intention for both his company and the industry is to create the most streamlined and sustainable method of marketing and advertising online. If you hear someone shouting “Businesses want customers, not clicks” like a medieval war cry, that’s Chris.

Aaron Kelly

Aaron M. Kelly is a partner with Kelly / Warner, PLLC, which specializes in business and Internet law. A trusted expert in online issues, Mr. Kelly has a client roster that includes professionals from all sides of the online community – affiliate networks, affiliate marketers, advertisers, online auction sites, search engine optimization (SEO) companies, web hosting companies and venture capitalists. In addition to his professional duties, M. He is also an experienced lecturer on numerous web-based topics, whose speaking engagements include tips on Internet marketing, online discovery tactics, social media and FTC guidelines and regulations.

Eva Klein

Eva is responsible for leading client development and support. Prior to joining RingRevenue, she was VP of Business Development for Enservio’s marketplace division where she led business development for Allstate’s Good Hands Rewards Program and State Farm Nation Rewards. Before that, Eva was accountable for revenue growth at FatWallet.com for more than six years, and served as Account Director at Be Free where she oversaw program management for toptier brands like Best Buy, Brookstone and Netflix. Eva brings more than twelve years of industry experience spanning all aspects of the performance marketing eco-system (network, publisher and advertiser) and has served on the advisory boards for each of the leading

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networks. She earned her bachelor’s degree in Business Administration from Framingham State University.

dynamic keynote speaker and passionate Web business entrepreneur. You can read more about Jim at http://www.jimkukral.com.

Nick Koscianski

Chechu Lasheras

Nick is a successful affiliate marketer, blogs at Nickycakes.com and Wickedfire forum moderater. With the ultimate goal of helping new people succeed in the industry, his no-nonsense approach aims to show newcomers and experienced affiliates the “real” side of online marketing.

Robert Kottke

Robert M. Kottke LTC (Licensed Tax Consultant) 1505 has more than three decades of tax and accounting experience as a businessman, educator, consultant, and speaker. Impeccably knowledgeable in all areas of income tax preparation, Robert takes his motto “taxes are fun!” seriously. He is founder and CEO of oregontaxservicesltd. com, an on-line tax consulting service providing individuals, small businesses, and organizations valuable tax advice to help them save money, and grow their business. Robert owned and operated his first tax consulting business in 1986, Oregon Tax Services, LTD, and spent many years teaching advanced income tax classes. He was certified through the Internal Revenue Service (IRS) to teach classes for the IRS and the Volunteer Income Tax Assistance (VITA). Active in the Oregon Association of Tax Consultants, Robert is vigilant in staying abreast of current tax laws. Robert is an active Mason and Shriner and volunteers with many youth groups.

Scott Krager

Scott has been a full-time SEO affiliate since 2007. Scott is the founder of SERPs.com, an online dashboard for SEO professionals. He also runs notprovided.com, a resource for information about the (not provided) non-keyword keyword that dominates marketers analytics reports in 2012. He resides in Portland, OR with his wife Hannah.

Chris Kramer

Chris is a Co-Founder and managing partner of NetX, a leading performance marketing agency based in New York City. Chris oversees the Marketing Intelligence group for the agency which includes reports, customer analytics and just about anything related to tracking and numbers. He’s been in the online marketing space and affiliate marketing since 1998 and has worked on clients such as The New York Times, Dick’s Sporting Goods, Audible.com, Red Roof Inn, Charity: Water, and more than 40 others.

Jim Kukral

Jim Kukral is a 16-year Internet marketing veteran and best-selling author. Jim teaches classes as an adjunct professor for the University of San Francisco’s Internet Marketing certificate program. His projects have been featured in places like Entrepreneur Magazine, Forbes, Businessweek, The NY Times, Wall Street Journal and many more. Jim is a

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Chechu Lasheras is an Engineer and an MBA from the IE Business School. He strongly believes in online advertising and bets heavily on performance marketing. He started his career at Arthur Andersen as a consultant and then worked for Endesa, the largest utility company in Spain and Latam, building up all the internet sales channel for the company. During the last 6 years of his career his world has turned around digital marketing. He has been a member of the Management Committee at Antevenio, a Spanish online advertising and interactive marketing company. During 4 years, he launched the Portals division and managed the affiliation company Netfilia of the group. Currently he runs Zanox, the leader performance advertising network in Europe, for Iberia and LATAM, with offices in Madrid and Sao Paulo and a team of over 30 professionals. He is an associate professor at IE Business Shool and ISDI where he teaches Digital Advertising and participates in conferences such as IAB and A4U.

Stephanie Lichtenstein

Stephanie Lichtenstein is the President & Founder of Micro Media Marketing, an International Social Media Agency. Throughout her career she has worked with Internet Retailer Top 500 companies and Hispanic Brands. Stephanie has become an industry advocate, public speaker, and blogger for what matters in social media and affiliate marketing.

Darren Litt

Darren Litt is a mobile entrepreneur and expert in mobile marketing and customer acquisition. He is currently CEO and founder of PocketLead, a mobile performance agency. He’s also President and COO of GoLive! Mobile, recently named by Inc. Magazine as the fastest growing media company in the US and the largest buyer of mobile media. Darren also serves an investor, advisor and board member to a number of mobile companies.

Brian Littleton

As the founder and CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike, ensuring mutual profitability while preserving the spirit and core values of the affiliate marketing industry. Since 2000, his leadership and vision have helped shape the industry into what it is today. ShareASale celebrates its 10th anniversary this year and currently supports over 3,600 small- to mediumsized merchants, working strategically with its clients, both on the advertising and publishing end, to maximize their individual potential.

Jake Ludington

Jake has over a decade of experience building content publishing teams in both the online video and blogging spaces. Jake regularly consults with companies about online video distribution and market-


· Issue 19 · August 2012

ing strategies. He also blogs about affiliate marketing for HasOffers.

Sabrina Malone

Best-selling author of the book “Moms on the Job”, Sabrina is the founder and President of WorkingMom.com – an online powerhouse helping over a half a million families per year save time, energy and money. Frequently featured on National television and radio, this entrepreneur, homeschooling mom of six and former Mrs. America Pageant Contestant (but that’s a different story) is also an engaging, motivational speaker with practical tips for professional and personal success.

Peter Marinello

Peter C. Marinello is the Director of the National Advertising Review Council’s (“NARC”) Electronic Retailing Self-Regulation Program (“ERSP”) and a Vice President of the Council of Better Business Buraeus, Inc. (“CBBB”#. Before joining ERSP in 2004, Peter had been the Associate Director at the National Advertising Division of the CBBB #”NAD”) since 2000 and a Senior Staff Attorney with NAD since 1993. Peter has written over 750 self-regulatory decisions on various topics involving traditional and direct response advertising. In the course of his work, Peter has addressed issues pertaining to new media, dietary supplements and nuclear energy, among others, and has spoken on behalf of NAD and ERSP at a number of trade conferences and seminars. He has also authored a number of articles regarding selfregulation in various trade publications. Peter is a graduate of St. John’s School of Law and has been a member of the New York State Bar since 1988.

Rob Merlino

Rob Merlino has been a salesman and entrepreneur since he was 10 years old. Then he was a hot dog man for six years. He had the time of my life and made some decent change doing it. Unfortunately, he had some health issues in 2009 that forced him to sell his second hot dog truck and suspend his business. He would like to get back into the hot dog vending biz in a few years, but for the time being, he will be The Hotdogman, online and on TV.

Tricia Meyer

Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect, and other niche sites. She frequently speaks and writes about affiliate marketing topics such as monetizing blogs, affiliate and affiliate manager relationships, and the basics of affiliate marketing. She is a member of the Affiliate Summit Advisory Board, a writer for ItsAWahmThing.com, and an Associate Member of the Performance Marketing Association. Tricia leads the Indianapolis Affiliate Summit Meetups and recently launched with two friends WineClubGroup.com.

Matt Mickiewicz

Marty Marion brings a seasoned perspective to the Deluxe team supported by years of industry leadership in e-Commerce management, web development, and online marketing. Marty’s affiliate successes date back to his management role at Desktop Labels in 1999. Marty joined Deluxe in 2010 and has been actively engaged with all Deluxe affiliate programs which include Shop Deluxe, Bags & Bows, Easycontact & LogoMojo.

Matt Mickiewicz, who was named to each of the 2011 “30 Under 30” lists published by Forbes, INC. and Business Insider, co-founded 99designs in 2008. 99designs quickly became the largest crowdsourcing marketplace for graphic design services, attracting $35 million in VC funding in 2011. The company grew out of Matt’s first venture, SitePoint, which he co-founded as a teenager in 1999. SitePoint found fast success and now, more than a decade later, remains the #1 destination on the Internet for Web Professionals. It was named one of the 100 fastest growing businesses among all categories by BRW Magazine for 3 years in a row and has appeared on the Delloite & Touche Technology Fast 50 numerous times. In June 2009, Matt launched his 3rd company, Flippa.com, a marketplace for buying and selling small sites and other digital assets which has transacted more than $70 million worth of site auctions. Matt lives in Vancouver, Canada, and is passionate about traveling, food, and wine collecting.

James Martell

Bhavik Modi

Marty Marion

Recognized as a leading expert in affiliate training, James the author of the top selling “Affiliate Marketers Handbook.” A soughtafter speaker, James has presented at Commission Junction University, Affiliate Summit, The System Seminar, Digital River Lab, and more. He is also the host and creator of both “The Affiliate Buzz” (the 1st and longest running Affiliate Industry Podcast) and “Coffee Talk,” a series of interviews with Industry Experts. James relies on outsourcing for the creation of his websites, graphics, articles, podcasts, and video in order to streamline his business, enabling him to break away from the daily grind. He credits this “autopilot” for the success and freedom he now enjoys. His latest project, the Affiliate Marketer’s “SUPER BootCamp,” is a collection of 12 recorded lessons, hours of audio, scheduled online events-such as live Q&A sessions-and a vibrant 24/7 members only forum.

Bhavik Modi has been in the affiliate marketing industry since 2010 as an affiliate. In addition to affiliate marketing, Bhavik is a process improvement consultant. He works with many organizations to reduce waste in their processes, which leads to improved quality, delivery performance, customer satisfaction and employee satisfaction. Bhavik has been consulting for over 7 years, and is a certified Six Sigma Black Belt.

John Monarch

John C. Monarch is a specialist of all in the affiliate space, playing all roles from Affiliate, to High Risk Consultant, to Advertiser/Merchant. Using his technical background in Physics and Computer Science, he turns data into revenue, while focusing running clean and compliant.

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Theodore Monroe

Mr. Monroe is the principal of the Law Offices of Theodore Monroe, a boutique law firm in Los Angeles that handles litigation and transactional matters related to credit card and electronic processing, Internet commerce, and direct response marketing, as well as regulatory enforcement proceedings by the Federal Trade Commission, Federal Deposit Insurance Corporation, and other state and federal agencies. He has probably handled more matters involving payment processing issues than any other lawyer in America. He has represented a wide range of Merchants (primarily High Risk doing business online) as well as Acquiring Banks, Independent Sales Organizations, Front and Back End Processors. Theo has also represented countless direct marketers in connection with both state and federal enforcement proceedings for deceptive and illegal advertising practices.

CJ Montgomery

Mr. Montgomery has worked in affiliate marketing since 2000, originally as an affiliate and later as an advertiser for his own CPS and CPA offers, predominantly in the health and beauty niche. He is also a licensed attorney serving the needs of many business clients in the Internet marketing world. Additionally, he is an author and frequent speaker in the field of Internet Law, including DMCA notices, UDRP complaints, Intellectual Property rights, and advertising and compliance issues.

Jennifer Myers Ward

Jennifer Myers Ward brings over 15 years of online business and marketing experience. She has helped dozens of clients grow their online business using tools such as affiliate marketing, email marketing and website usability. She has shown proven success by increasing site conversion rates up to 4 percentage points and doubling online revenue. Before starting ebove & beyond, Jennifer was responsible for building Palm Beach Jewelry’s online business from the ground up. Under her direction, the website grew at an amazing rate boasting strong traffic numbers and record sales. Prior to working at Palm Beach Jewelry, Jennifer served as the Partnership Development Manager for Amazon.com’s UK division, Amazon.co.uk. She headed up their strategic partnership program and brought in top accounts such as Virgin, BBC and Disney, and was presented with Amazon’s prestigious Door Desk Award. Jennifer holds a BA degree from The University of North Carolina at Chapel Hill.

David Naffziger

David Naffziger is CEO of BrandVerity, a firm that provides technology solutions to affiliate managers to combat trademark abuse and advertising fraud. BrandVerity’s services monitor paid search and social media for abuse by affiliates. Affiliate managers, agencies and networks use BrandVerity’s service to monitor and protect thousands of brands. Prior to BrandVerity, David was VP of Engineering at Judy’s Book a Seattle-based local search company. Prior to Judy’s Book, David co-founded and was Director of Research at Quova prior to its acquisition by Neustar, Inc. (NYSE: NSR). David received his BS from MIT.

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Eric Nagel

Eric is a programmer-turned-affiliate marketer. He’s been in the affiliate industry since 2005, and a full-time affiliate since 2008. Eric was a finalist for the Affiliate Summit Pinnacle Awards Affiliate of the Year in 2010 & 2012, and won the Best Blogger Pinnacle Award in 2011.

Murray Newlands

Murray Newlands is an author, speaker and TV host. He runs an international media agency, Influence People, based in downtown San Francisco, and has a proven track record of consistently delivering desired results to his clients.

Michael Ni

Michael Ni is responsible for Avangate’s marketing strategy, product definition, and affiliate network. With over 20 years of experience, Ni has brought multiple innovation-driven businesses to market – from start-ups to fortune 500 companies. Ni’s business experience spans software, telecommunications, consumer packaged goods, and digital media. Prior to joining Avangate, Ni served as VP Products at Amdocs, where he drove the next generation customer management, retail, and commerce applications. In addition, he has held executive positions at leading software vendors, at startups, and in strategy consulting. These roles include GM/Managing Director at MyWire, a new media consortium; VP of Product at Oracle; VP of Product and Operations at venturefunded OnePage, Inc. (acquired by Sybase, Inc.); as well as Marketing Strategy Consultant at PriceWaterhouseCoopers. Ni received an MBA from Harvard Business School, an MS from Stanford University, and a BS from MIT.

Mike Nunez

Mike Nunez began his affiliate marketing career while taking Computer Science classes at UCF. He leveraged his newfound knowledge to launch the Wyndham Vacation Ownership affiliate program, which quickly became the highest converting lead source in the company. Mike was then recruited to launch the LastMinuteTravel.com affiliate program, where sales grew to $500k in 3 months. Upon realizing that affiliate management was in high demand with a low supply of quality managers, Mike co-founded www.AffiliateManager.com. After our first year, the firm won “Best New OPM” on the most popular affiliate forum. To better serve affiliates, Mike spearheaded the creation of BounceLinks.com, a tool to monetize user-generated content as well as streamline product level link creation. Most recently, Mike launched www.AffiliateRecruitment.com, a self-service tool that allows managers to recruit relevant affiliates. Lastly, Mike has served as a member of the Linkshare and Affiliate Summit Advisory Board.

Amanda Orson

Amanda Orson (@Phillian) has been in the Affiliate Marketing and Local Lead Generation space since 2008. She has developed internet marketing campaigns for everything from sustainable seafood


· Issue 19 · August 2012

to financial services; pet sitters to roofing leads. She lives in Philadelphia, blogs irregularly at AmandaOrson.com and in good summers gets to work as a commercial salmon fisherman in Alaska.

Tony Pantano

THE

DAWNOF A NEW ERA

THE FUTURE OF PERFORMANCE MARKETING, TODAY

Tony Pantano is currently the CEO of Imwave, Inc., with offices in York, Pennsylvania & Reston, Virginia. The company’s primary focus is building and launching effective pay-per-click (PPC) search engine keyword marketing campaigns for our affiliate marketing partners. He earned a Bachelor of Arts degree in Business/Economics from the University of Pittsburgh & a Masters of Business Administration degree from York College of Pennsylvania. Mr. Pantano began his career in the Internet industry 14 years ago as a Principal of Cyberia Communications, Inc., a start-up Internet Service provider in York, PA prior to its acquisition by D&E SuperNet, 1998. Mr. Pantano most recently served as Regional Vice President of Interactive Media & Director of Marketing with the York Newspaper Company leading a team responsible for the creation and implementation of all consumer marketing programs and Internet operations all of Media News Group owned newspapers in PA.

Chris Pearson

Chris Pearson is a relentless learner with an energetic speaking style and an obvious passion for knowledge. He’s also a software developer—his Thesis Theme Framework for WordPress has over 40,000 users and is the backbone for hundreds of thousands of websites.

Lisa Picarille

Lisa Picarille is an online content strategist, who focuses on online marketing, branding, and social media. She is the co-founder of www.mycontentpro.com and is also currently co-authoring a book with Jim Kukral. Lisa teaches Internet marketing classes for USF Online. She also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins. Previously, Lisa was the Publisher and Editor-in-Chief of Revenue Magazine. She is a veteran journalist who began her career as a professional sports writer in Boston and has headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld. She is the 2008 winner of LinkShare’s Golden Link Award for Most Vocal Performance Marketing Advocate, winner of Affiliate Summit’s Pinnacle Award for Affiliate Marketing Advocate for 2011 and a frequent speaker at industry conferences.

Kerri Pollard

As president of Commission Junction, Pollard’s primary responsibility is to oversee the operations of Commission Junction’s U.S. offices located in Santa Barbara, CA; Boston, MA; San Francisco, CA; New York, NY; Chicago, IL; and Westlake Village, CA. Pollard originally joined affiliate marketing solutions provider Be Free in 1999 prior to its acquisition

+1 443.863.7720

us.affiliatewindow.com salesUS@affiliatewindow.com Visit Booth No: #202 and #204

by ValueClick and subsequent merger with Commission Junction in 2003. During her 13-year tenure with Be Free and Commission Junction, she primarily managed the teams responsible for advertiser and publisher client development and introduced such initiatives as the CJ Performer™, a program that facilitates strategic relationships between top-performing publishers and key advertisers. Prior to Commission Junction, Pollard operated in a sales capacity at consulting firm Keane, Inc., and at i-Cube (now Avenue A/Razorfish). She has a bachelor’s degree in journalism from the E.W. Scripps School at Ohio University.

Eleah Portillo

Eleah is a Los Angeles DMA Certified Marketing Professional (DCMP) and holds her MBA from UCLA’s Anderson School of Management. She serves as Director of Affiliate Marketing to Adsimilis, the performance marketing arm of the DQ&A Media Group, a global display advertising agency specializing in real-time performance marketing and technology services. With 7 years of direct response and online marketing experience, Eleah has a skilled knowledge of online acquisition –including display advertising, social ads and email marketing– print, and broadcast direct response campaigns. Follow Eleah on Twitter @ewoww19.

Geno Prussakov

Geno Prussakov is a graduate of the University of Cambridge. He is the CEO & Founder of AM Navigator – an award-winning OPM agency. As an affiliate program manager and consultant he has con-

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tributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored “A Practical Guide to Affiliate Marketing” (2007) and “Affiliate Program Management: An Hour a Day” (2011) which have trained thousands of marketing professionals. In 2011 for influencing “change within the industry” LinkShare named him one of Performance Marketing’s Most Vocal Advocates, while Small Business Trends recognized him with an “honorable mention” in their 2011 Small Business Influencer initiative. In 2012 Geno has launched Affiliate Management Days conference. He shares his knowledge through major digital marketing magazines, blogs, conference presentations, and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).

Dan Quintero

Before co-founding AdStack, Dan led strategic partnership efforts at one of the largest flash sales sites, where he focused on consumer acquisition and content distribution. He was also a member of their pre-funding lead team and was key to building out marketing and business development operations. Prior to working in the group buying space, Dan co-founded and led business development for Cherrystone Alliance, Inc., managed consumer facing e-commerce ventures for Integrated Strategic Resources, Inc., and advised clients

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on financial and economic matters with Cornerstone Research. He received his BS and MFE from the Haas School of Business, University of California at Berkeley.

Sunil Rajaraman

Sunil Rajaraman is the founder and CEO of Scripted.com, a marketplace for businesses to hire freelance writers. Scripted.com has a pool of 80,000 vetted freelance writers, and ranks as one of the top five largest writer communities on the Internet. Scripted.com currently provides hundreds of businesses with thousands of blog posts, tweets, press releases and articles each month. Sunil was the 2008 recipient of the Young President’s Organization Scholarship at the UCLA Anderson School of Management and holds a BA in Economics from Claremont McKenna College, where he co-founded the Innovative Startup Scholarship with Traffic Marketplace Co-Founder Adam Altman.

Dush Ramachandran

Dush Ramachandran is a sought after speaker, radio show host and business coach. Having been VP of Sales and Business Development at ClickBank for 6 years, Dush is a vocal participant in the internet marketing industry and serves on the board of several in-


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dustry organizations such as Affiliate Summit, A4U Expo and Internet Marketing Executive Club.

John Rampton

John Rampton is an entrepreneur, blogger and tech enthusiast. He is also the founder of PPC.org and Blogging.org.

Nicholas Reese

Nick Reese is the Author of “How to Turn Traffic and Trust into Sales” and is chief executor at Microbrand Media. Microbrand Media is an online marketing firm specializing in affiliate marketing, online strategy, traditional PR, and web publishing. Nick is passionate about connecting young people doing amazing things through life changing events and interactions. Nick’s online career has run the gamut ranging from email marketing to strategy and he has coached numerous Authors, Start-ups, and business people on everything from branding to affiliate marketing.

Wil Reynolds

Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic.

Dina Riccobono

Dina is an affiliate manager with Crush Ads, and previously worked as a social media consultant with both clients and agencies. Dina has experience engaging audiences to enhance brand loyalty and developing successful social strategies. Having worked with major brands including Cisco and Oracle, as well as top startup entrepreneurs, Dina offers a unique array of experience in the online marketing industry.

Adam Riemer

Adam is the founder of Adam Riemer Marketing, LLC. (ARM). Adam has over 10 years of online marketing experience and is the trusted source for strategy, campaign creation & execution for companies from the Fortune 500 to mom & pop shops. Adam has spoken and been booked on panels internationally at various conferences & events. Some of the topics he has spoken on, and some of the

services he can offer your company include; affiliate marketing, PPC, SEO, CSEs, email optimization, channel development, sales funneling, online strategy, user experience & conversion rate optimization & more. Prior to starting ARM, Adam worked in house at various Inc. 500 companies. He played a key role in the strategy & the implementation of their campaigns helping them grow into multi-million dollar corporations. Adam would like to invite you to join his managed programs as well as contact him at adamr (at) adamriemer (dot) me if he can help with your marketing.

Carrie Rocha

Carrie Rocha is a full-time blogger who shares money-saving and personal finance tips at PocketYourDollars.com. Within 10 months of Pocket Your Dollars’ launch, blogging became her fulltime vocation. Along with an online presence, Carrie is sought after media personality and public speaker that has been featured in outlets like Wall Street Journal Radio, Yahoo! Finance, and Fox Business and taught financial wellness courses for employees at companies like General Mills, Cargill and Target. She is a regular guest on NBC, ABC and FOX affiliates in Minneapolis, where she resides with her husband and two daughters.

Justin Rondeau

Justin Rondeau, Chief Testing Evangelist & Editor of WhichTestWon, leads the editorial and training workshops for WhichTestWon the top weekly publication in conversion optimization. More than 75,000 marketers each month visit WhichTestWon to research its extensive Case Study library featuring samples and results data for more than 200 A/B and MVT tests. A trainer with hands-on testing and conversion optimization, Rondeau’s goal is to inspire and educate more marketers to optimize their email campaigns and web sites via testing. Justin’s presentation and training experience includes being one of the highest-rated speakers at Conversion Conference New York, speaking at Click Summit, MediaBistro conferences, Retail Marketing Virtual Conference & Expo, Affiliate Summit, as well as private events for organizations ranging from Agile Educational Marketing to Vindicia.

William Rothbard

Bill Rothbard has over three decades of experience counseling advertising and marketing clients on all aspects of compliance with FTC and state consumer protection laws. His clients include a wide variety of online and direct response marketers. He represents clients in federal, state and self-regulatory advertising investigations and enforcement actions. He also negotiates and prepares advertising and marketing agreements and prosecutes trademark applications. Mr. Rothbard draws on his experience as a former FTC attorney, serving in the Advertising Practices Division and as Attorney-Advisor to the FTC Chairman. He also served as Senior Counsel to the U.S. Senate Judiciary Committee, Subcommittee on Antitrust, Monopolies and Business Rights. Mr. Rothbard is a graduate of The University of Michigan and the University of California Hastings College of the Law.

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Oliver Roup

Oliver is the Founder and CEO of VigLink, a content monetization company. He has over 15 years of software experience and has previously served as a Director at Microsoft in charge of product for various media properties including XBOX Live Video Marketplace, Zune Marketplace and MSN Entertainment. Oliver was also an early employee at Internet Radio pioneer Echo Networks and has worked for Paul Allen at Vulcan, for iPlayer at the BBC and for the Founders Fund. Oliver has issued and pending patents covering micro-transactions, media and metadata. He received his bachelor’s and master’s degrees in computer science from MIT and his MBA from the Harvard Business School.

Melissa Salas

I’m the Director of Marketing for Buy.com & Co-Host Buy.com’s TV show, BuyTV. I joined Buy.com in 2000 & manage various online marketing campaigns including Display Advertising, Affiliate Marketing, Social Media Marketing, Public Relations and lead our Creative & Web Design team. Born & raised in Southern California, I attended Long Beach State University & graduated with a BA in Communications & minored in Interpersonal Communication & Business Organization. I live in Huntington Beach & my hobbies include kickboxing, dance, going to live shows, concerts, traveling, days at the beach, watching/going to Angels, Lakers, Chargers and of course USC FOOTBALL games! You can say I’m a music & sports fanatic.

Kim Salvino

Kim has been an active member of the affiliate community since 2005, when she began managing the 4checks affiliate program. Kim then established the foundation of the buy.at US Account Management team in 2008, growing the department to provide strategic guidance and revenue growth for 70+ clients and moving on to recruit and grow publisher relationships in her role as Head of Publishers. A self-proclaimed “Affiliate Evangelist,” she takes great pride in providing publishers with world class service and looks forward to taking Chateau 20 to new heights as their current Director of Publisher Development. An Affiliate Summit panelist, regular attendee, and 2012’s recipient of the Pinnacle Award for Affiliate Manager of the Year, Kim is a passionate advocate for affiliate marketing and a self-taught industry expert. She often speaks at Affiliate Summit and PubCon, and is a published author in FeedFront Magazine and the book “Internet Marketing from the Real Experts.”

Brook Schaaf

Brook Schaaf is CEO of Schaaf-PartnerCentric, an outsourced affiliate management agency that employs one of the largest and most experienced teams in the industry. He got his own start working in house for Zappos.com, Shoes.com, and Edmunds.com, growing one from $25,000 to over $1,000,000 in monthly sales in less than two years. In 2003, he was recognized with the Commission Junction Horizon Award for Communications. In 2011, he concluded a year as presi-

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dent of the Performance Marketing Association Board. He has spoken at industry events such as Commission Junction University, Affiliate Summit, Affiliate Convention, Google Affiliate Network Summit, Webmaster World’s PubCon, ad:tech’s Content Revenue Strategies and DOMAINfest. Brook is a graduate of the University of California, Berkeley.

Eric Schechter

As the Social Media Manager for Carnival Cruise Lines, Eric plays a dynamic role in accelerating the growth and user engagement of Carnival’s biggest online properties. With an in-depth knowledge of social, digital, and interactive marketing, Eric creates and implements strategic programs that drive results for the world’s largest cruise line, finding new and innovative ways to integrate Social Media into the overall marketing funnel. Prior to joining Carnival, Eric worked hand in hand with industry bloggers and top publishers at Clickbooth. In just over a year, Eric helped the company create a powerful social presence on the web, and by utilizing Social Media, built a strong community of bloggers and affiliates.

Paul Schroader

Paul has been in Interactive Marketing for more than 15 years with the last 12 being spent with an emphasis in Affiliate Marketing. Since founding PS Web Solutions in 2002, some of the clients Paul has worked with include TMP Worldwide (Monster.com), Oreck, Tabasco, Logoworks, Blanchard and Company, and Blue Man Group. Paul has worked with brands both big and small in pursuit of integrating efficient online advertising techniques into existing marketing plans. He has helped build very profitable online programs for numerous clients and constantly works to stay on top of developing trends. As the President and Founder of the Rocky Mountain Affiliate Marketing Association (RMAMA), Paul has helped affiliate managers and affiliates stay current on industry issues by providing a forum for networking since 2003. Paul recognizes affiliate marketing as a tremendous opportunity for clients and marketers, allowing for an extensive online presence within a set marketing cost structure.

Nicky Senyard

Nicky Senyard is the co-founder and President of Share Results, a Canada-based online marketing company specializing in affiliate marketing software, affiliate network support and affiliate program management. A native of Australia, and an entrepreneur with a background in public relations, Nicky is a highly sought after speaker and service provider in the affiliate marketing industry.

Kellie Stevens

Ms. Stevens graduated from LSU Medical Center in 1988 and worked in the healthcare industry for nearly two decades. During that time, she worked extensively with Quality Assurance aspects of that Industry including fraud detection/prevention, policy, standards and protocol development, data collection/interpretation and testing. In the 1990’s, Ms. Stevens opened an ecommerce store and became


· Issue 19 · August 2012

involved in Affiliate Marketing. Over the last several years, she applied her experiences in Quality Assurance to the Affiliate Marketing Industry performing testing, data collection and reporting on various revenue generating practices, through web sites and software technology, which affect both Merchants and Affiliates. Through her company AffiliateFairPlay.com, she utilizes her research findings to advocate for fair trade policies within the Industry and provide education to Merchants and Affiliates regarding current revenue generating practices.

Carolyn Tang Kmet

Carolyn Tang Kmet, a.k.a. “CTanK,” is the Director of Affiliate Marketing for Groupon, a Web site that features a daily deal on the best stuff to do, see, eat, and buy in more than 500 markets worldwide. In this role, she was honored with the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year 2010, and the New Advertiser of the Year 2011 award from Commission Junction. Prior to joining Groupon, Kmet led the client services team at ShareASale.com, a Chicago-based affiliate network. Kmet has also managed affiliate programs at Orbitz, CollectiblesToday.com and MyPoints.com. She is an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses. Kmet earned a MBA from Loyola University Chicago, a MSJ in Journalism from Northwestern University and a Bachelor of Arts degree from University of California, Berkeley.

Shannon Vogel

After more than 10 years in retail, Shannon Vogel changed her focus from helping people one at a time to helping business owners and executives grow their companies through social media. Her passion lies in education, teaching the use of social media to create conversations that lead to long lasting relationships and turn customers into brand ambassadors and advocates. Shannon currently works with several different industries throughout the country including consumer products, local brick and mortar businesses, and food & beverage companies, helping each to strengthen their brand awareness, as well as create and maintain a positive, productive online reputation.

David Vogelpohl

David Vogelpohl is the founder and CEO of Marketing Clique, an agency which helps clients build websites, mobile apps and online marketing campaigns. David has nearly 16 years of online marketing experience, including managing and promoting complex affiliate programs across a variety of platforms.

Missy Ward

Wade Tonkin has been active in the affiliate industry since 1999, working as in internal affiliate manager, outsourced affiliate manager, consultant, and sales specialist with companies like Kowabunga Technologies, Forge Business, The United Sharing Network and GTO Management before joining Fanatics LLC in November of 2010. Wade currently manages the affiliate programs for Fanatics.com, an Internet Retailer Top 100 Merchant. Wade is a regular contributor to FeedFront Magazine, and has spoken at Affiliate Summit, the Internet Marketing Conference and the ShareASale Think Tank. Wade co-hosts the Sports AffCast and Affiliate Juice podcasts on GeekCast.

Missy Ward is an affiliate marketing Swiss Army knife, beachchick, die-hard AC/DC fan and active fundraiser for charities that support breast cancer research, treatment and community programs. She is the Co-Founder of Affiliate Summit, FeedFront Magazine, GeekCast.fm, VelocityNYC Press, AffStat.com, itsaWAHMthing.com, AffiliateBuyersGuide.com and Founder of AffiliateMarketersGiveBack.com and JoinWOMU.com. In addition, Missy is also the Co-Publisher of Revenews.com and Revenews.org, and owns and operates numerous affiliate websites in multiple niches. For the last 12+ years, Missy Ward has helped companies grow their businesses successfully using the pay-for-performance model. She has been blogging about affiliate marketing on MissyWard.com since 2008. Follow her on Twitter @missyward.

Alex Tsatkin

Adam Weiss

Wade Tonkin

Alexander Tsatkin has over 5 years of hands on experience in performance marketing from all sides of the business including advertiser, network, affiliate, and analytics provider. Alex now focuses on Mobile as the CEO of MobAff Performance Network. Using the pen name “The Angry Russian” he has helped hundreds of affiliates unlock the mystery behind mobile traffic to generate profitable campaigns. You can find Alex’s writing on publications like Mr.Green, Tracking202, and Stack That Money Forum and may have heard him discuss mobile during speaking engagements for Ads4Dough and NeverBlue.

Joining LinkShare in 2004, Adam is responsible for the Network Development & Business Development teams which are focused on new Publisher recruitment and Publisher account management within the LinkShare network. As well, Adam is also responsible for Global Product Strategy where he plays a critical role in driving the overall roadmap process for LinkShare’s global networks. Adam has 10+ years experience in online advertising and has been with LinkShare for 8+ years. Adam earned a BA in History at SUNY Buffalo and an MS Internet Technology for E-Commerce at Pace University.

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路 Issue 19 路 August 2012

People to follow on

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Mike Allen http://twitter.com/mta1

Todd Farmer http://twitter.com/toddfarmer

Scott Kalbach http://twitter.com/scottkalbach

Leyla Arsan http://twitter.com/Leyla_a

Trisha Lyn Fawver http://twitter.com/TrishaLyn

Vladimir Karetnikov http://twitter.com/westwoodpro

Jim Banks http://twitter.com/jimbanks

Allison Fox http://twitter.com/allisonafox

Chris Kay http://twitter.com/blueglobalmedia

Drew Bennett http://twitter.com/BenSpark

Adam Glazer http://twitter.com/adamglazer

Aaron Kelly http://twitter.com/aaronklaw

Alan Bleiweiss http://twitter.com/AlanBleiweiss

Robert Glazer http://twitter.com/affiliatemgr

Eva Klein http://twitter.com/evaklein

Josh Boaz http://twitter.com/DirectAgents

Terra Goeres http://twitter.com/TerraGoeres

Nick Koscianski http://twitter.com/nickycakes

Hunter Boyle http://twitter.com/hunterboyle

Jen Goode http://twitter.com/jgoode

Robert Kottke http://twitter.com/ebaytaxman

Mike Buechele http://twitter.com/mikebuechele

Pat Grady http://twitter.com/RhinoFishPPC

Scott Krager http://twitter.com/scottkrager

Deborah Carney http://twitter.com/loxly

David Greenbaum http://twitter.com/boostctr

Chris Kramer http://twitter.com/chrismkramer

Dan Chiss http://twitter.com/GoogleAffiliate

Chris Haddad http://twitter.com/ChrisHaddad

Jim Kukral http://twitter.com/jimkukral

John Chow http://twitter.com/JohnChow

Derek Halpern http://twitter.com/derekhalpern

Chechu Lasheras http://twitter.com/chechulasheras

Daniel M. Clark http://twitter.com/QAQN

Peter Hamilton http://twitter.com/PeterHamilton

Stephanie Lichtenstein http://twitter.com/MicroSteph

Todd Crawford http://twitter.com/toddcrawford

Greg Hoffman http://twitter.com/akagorilla

Brian Littleton http://twitter.com/shareasale

Jeannine Crooks http://twitter.com/Jeannine_Crooks

Rae Hoffman-Dolan http://twitter.com/Sugarrae

Jake Ludington http://twitter.com/jakeludington

Dave Cupples http://twitter.com/FatCowBusiness

Ad Hustler http://twitter.com/adhustler

Sabrina Malone http://twitter.com/SabrinaOMalone

Amy Ely http://twitter.com/aely

David Iwanow http://twitter.com/thelostagency

Marty Marion http://twitter.com/MJMDeluxe

Ntiedo (NT) Etuk http://twitter.com/Nt_Etuk

Zac Johnson http://twitter.com/moneyreign

James Martell http://twitter.com/JamesMartell


· Issue 19 · August 2012

Rob Merlino http://twitter.com/hotdogman1964

Geno Prussakov http://twitter.com/ePrussakov

Nicky Senyard http://twitter.com/shareresults

Tricia Meyer http://twitter.com/sunshinetricia

Dan Quintero http://twitter.com/AdStackInc

Kellie Stevens http://twitter.com/KellieAFP

Matt Mickiewicz http://twitter.com/sitepointmatt

Sunil Rajaraman http://twitter.com/subes01

Carolyn Tang Kmet http://twitter.com/catango

Bhavik Modi http://twitter.com/bhavik_modi

Dush Ramachandran http://twitter.com/DushR

Wade Tonkin http://twitter.com/affile8warrior

John Monarch http://twitter.com/papajohn56

John Rampton http://twitter.com/Jsrampton

Alex Tsatkin http://twitter.com/mobaff

Jennifer Myers Ward http://twitter.com/Jenmyersward

Nicholas Reese http://twitter.com/nickreese

Shannon Vogel http://twitter.com/thebescene

David Naffziger http://twitter.com/davenaff

Wil Reynolds http://twitter.com/wilreynolds

David Vogelpohl http://twitter.com/davidvmc

Eric Nagel http://twitter.com/ericnagel

Dina Riccobono http://twitter.com/dinariccs

Adam Weiss http://twitter.com/adamls

Murray Newlands http://twitter.com/murraynewlands

Adam Riemer http://twitter.com/rollerblader

Michael Ni http://twitter.com/mikeni

Carrie Rocha http://twitter.com/CarrieRocha

Mike Nunez http://twitter.com/MikeNunez

Justin Rondeau http://twitter.com/whichtestwon

Amanda Orson http://twitter.com/phillian

Oliver Roup http://twitter.com/viglink

Tony Pantano http://twitter.com/tonyp

Melissa Salas http://twitter.com/melissadsalas

Affiliate Summit http://twitter.com/affiliatesummit

Chris Pearson http://twitter.com/pearsonified

Kim Salvino http://twitter.com/kim_salvino

FeedFront Magazine http://twitter.com/feedfront

Lisa Picarille http://twitter.com/lisap

Brook Schaaf http://twitter.com/brookschaaf

GeekCast.fm http://twitter.com/geekcast

Kerri Pollard http://twitter.com/ cjnetwork

Eric Schechter http://twitter.com/ericschechter

Shawn Collins http://twitter.com/affiliatetip

Eleah Portillo http://twitter.com/ewoww19

Paul Schroader http://twitter.com/pswebs

Missy Ward http://twitter.com/missyward

Affiliate Summit Related Twitter Accounts

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FeedFront Magazine, Issue 19