Page 3

CONTENTS DEMOGRAPHICS 5

COUNTRY AND U.S. STATE REPRESENTATION

6

GENDER, AGE, MARITAL STATUS

7

CHILDREN, WORKPLACE, AFFILIATE MARKETER SINCE...

TRENDS 8

TRAFFIC SOURCES, TYPES OF PROGRAMS, DECISION PROCESS

9

SELECTION FACTORS, PROGRAM DISCOVERY, APPLICATION PROCESS

SPOTLIGHT

THE FUTURE OF AFFILIATE MARKETING

Better, Faster & Stronger / p4

OUR NEEDS HELP US TO HELP YOU

Affiliates offer suggestions to merchants that will help them make more sales and more money / p16

10 AFFILIATE MANAGER RELATIONSHIPS, COMMUNICATION METHODS AND PREFERENCES 11 SLOTTING FEES, PROMOTED CATEGORIES, VISITOR DEMOGRAPHICS

HEAR US

12 TARGET MARKETS 13

AFFILIATE NETWORKS, AFFILIATE NEXUS TAX

14

PROGRAM COUNTS, ANNUAL REVENUE, PAYMENT METHODS

15

CUSTOM CREATIVES, ATTRIBUTION

YOU MAY COPY, DISTRIBUTE, DISPLAY AND/OR PERFORM VERBATIM COPIES OF THIS MATERIAL WITH ATTRIBUTION AS: "CREATIVE COMMONS LICENSED CONTENT FROM THE 2016 AFFILIATE SUMMIT AFFSTAT REPORT."

WE'VE GOT A LOT TO SAY

Affiliates share their opinions, suggestions and complaints regarding affiliate marketing / p17

CO-PUBLISHERS: MISSY WARD SHAWN COLLINS AFFSTAT.COM 2002-2016 AFFILIATE SUMMIT INC.

©

AffStat 2016 Affiliate Marketing Benchmark Report  

Affiliates, Advertisers, Networks, Vendors, our fellow Affiliate Marketers: This marks the 14th year that we've come to report on the state...

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