Page 1

FESTIVAL REPORT


CONTENTS 4

THE ALLIANCE FRANÇAISE FRENCH FILM FESTIVAL

6

PARTICIPATING ALLIANCES FRANCAISES & CINEMAS

7

SPONSORS 2014

8

THE FESTIVAL CELEBRATES 25 YEARS IN 2014

10

AUDIENCE, ATTENDANCE & KEY NUMBERS

11

MOST POPULAR FILMS

12

STATISTICS

16

EVENTS & SCREENINGS

20

SCHOOL SCREENINGS

21

COMMUNICATION

31

PUBLICITY

36

SOCIAL MEDIA CHANNELS

37

ACKNOWLEDGEMENTS

38

TESTIMONIALS


THE ALLIANCE FRANÇAISE FRENCH FILM FESTIVAL

The Festival... Is organised by 6 Alliances Françaises in Australia: Sydney, Melbourne, Canberra, Brisbane, Adelaide and Perth, in collaboration with the Embassy of France to Australia.

The Alliance Française... Is an international organisation that aims to promote French language and culture around the world.

HIGHLY ANTICIPATED AND EXTREMELY POPULAR EVENT ON THE AUSTRALIAN CULTURAL CALENDAR NOT ONLY THE BIGGEST FILM FESTIVAL IN AUSTRALIA; ALSO THE BIGGEST FESTIVAL OF FRENCH FILMS OUTSIDE OF FRANCE SHOWCASING THE LATEST SOPHISTICATED, VIBRANT AND DARING FILMS FROM FRANCE 25 EDITIONS SCREENING OVER 6 WEEKS IN 7 CITIES AUSTRALIAN, FRENCH & FRANCOPHILE AUDIENCES

The French Film Industry...

From left to right: David Kent, President of the Alliance Française de Sydney; Jean-Baptiste Milcamps, General Manager of the Alliance Française de Sydney and his wife Françoise; Celebrated entertainer, Julia Zemiro; Actress, Louise Bourgoin; His Excellency Mr Stéphane Romatet, Ambassador of France to Australia; Anne Leonetti, Deputy General Manager of the Alliance Française de Sydney; Eric Berti, Consul General of France in Sydney; and Emmanuelle Denavit-Feller, Cultural Attachée of the Embassy of France to Australia.

1883 CREATION IN PARIS

1,040 ALLIANCES FRANÇAISES WORLDWIDE

4

CÉSAR AWARDS 2014 5 films of our 2014 line-up were awarded, among them is the film ME, MYSELF AND MUM (Les garçons, Guillaume, à table!)

PALME D’OR AT CANNES FILM FESTIVAL 2014 French film BLUE IS THE WARMEST COLOUR (La vie d’Adèle)

BIG HITS IN 2013 AMOUR, HAUTE CUISINE, RUST AND BONE, IN THE HOUSE

5


Sponsors NATIONAL Gold Sponsor

Exhibition Partner

Participating Alliances Françaises (6)

Participating Cinemas (17) SYDNEY (4)

BRISBANE (2)

ALLIANCE FRANÇAISE DE SYDNEY

CHAUVEL CINEMA Cnr Oatley Rd & Oxford St Paddington NSW 2021

PALACE BARRACKS CINEMAS 61 Petrie Terrace Brisbane QLD 4000

257 Clarence St, SYDNEY NSW 2000 Tel: 02 9292 5700 enquiries@afsydney.com.au www.afsydney.com.au

ALLIANCE FRANÇAISE DE MELBOURNE 51 Grey St, ST KILDA VIC 3182 Tel: 03 9525 3463 info@afmelbourne.com.au www.afmelbourne.com.au

ALLIANCE FRANÇAISE DE BRISBANE 262 Montague Rd, WEST END QLD 4101 Tel: 07 3844 4460 culture@afbrisbane.com www.afbrisbane.com

ALLIANCE FRANÇAISE DE CANBERRA 66 McCaughey St, TURNER ACT 2612 Tel: 02 6247 5027 enquiries@afcanberra.com.au www.afcanberra.com.au

PALACE NORTON STREET CINEMAS 99 Norton St Leichhardt NSW 2040 PALACE VERONA Cnr Oxford & Verona Streets Paddington NSW 2021 HAYDEN ORPHEUM PICTURE PALACE 380 Military Road Cremorne NSW 2090

MELBOURNE (5) PALACE BALWYN CINEMA 231 Whitehorse Rd Balwyn VIC 3103 PALACE BRIGHTON BAY 294 Bay St Brighton VIC 3186

ALLIANCE FRANÇAISE D’ADELAÏDE

PALACE CINEMA COMO Cnr Toorak Rd & Chapel St Sth Yarra VIC 3141

319 Young Street, WAYVILLE SA 5034 Tel: 08 8272 4281 adelaide@af.org.au www.af.org.au

PALACE WESTGARTH CINEMAS 89 High St Northcote VIC 3070

ALLIANCE FRANÇAISE DE PERTH

KINO CINEMA 45 Collins St Melbourne VIC 3000

75 Broadway, NEDLANDS WA 6009 Tel: 08 9386 7921 info@afperth.com.au www.afperth.com.au 6

PALACE CENTRO CINEMAS 39 James St Fortitude Valley QLD 4006

CANBERRA (1) PALACE ELECTRIC CINEMA NewActon Nishi 2 Phillip Law St Canberra ACT 2601

ADELAIDE (1)

Festival Partners

Official Airline Partner

National Sponsors

Supporting Sponsors

Charity Partner

Media Partners

LOCAL

PALACE NOVA EASTEND CINEMAS 3 Cinema Place Adelaide SA 5000

Sydney

PERTH (3)

Melbourne

CINEMA PARADISO 164 James St Northbridge WA 6003

Custom Plates, Sofitel, Cacao Patisserie, Isotoner, Le Coq Sportif, Readings, L’Artisan Organic Cheese, The French Brasserie, Le Petit Journal

LUNA ON ESSEX 13 Essex St Fremantle WA 6959

The Canberra Times, Le Coq Sportif

Franck Provost, La Brasserie, Isotoner, City of Sydney, Sofitel Sydney Wentworth, Le Coq Sportif, National Art School, Ocello, Flavours From Afar, Folie Douce, Bitton Gourmet, JL Images

Canberra Brisbane

WINDSOR CINEMA 98 Stirling Highway Nedlands WA 6009

Griffith Film School, Screen Queensland, BIFF, C’est Bon Restaurant, Queensland Government, Mondoports International, AVB, Unique France, Assidu, French Rendez-vous, Le Coq Sportif, Sofitel, West End Magazine

BYRON BAY (1)

The Mac Factory, Tikki Tai, Kennedy & Co, L’Agence Consulaire de France d’Adelaide, The French-Australian Chamber of Commerce & Industry, Le French Playgroup, Le Coq Sportif

PALACE BYRON BAY CINEMA 108 -110 Jonson St Byron Bay NSW 2481

Adelaide

Perth Air Liquide, Technip, GDF Suez, Total, Zubias Threading, Jean Pierre Sancho, The Bakery, Cake Box, Marie-Antoinette, Kronenbourg 1664, Le Coq Sportif, The West Australian 7


THE FESTIVAL CELEBRATES 25 YEARS IN 2O14 The Alliance Française French Film Festival returned in 2014 for its 25th anniversary with unique guests and plenty of surprises! We invited our fellow lovers of French cinema to be part of the experience.

Launch of Byron Bay The Alliance Française French Film Festival screened throughout March and April, launching in Sydney on 4 March and moving across seven cities. This year and for the first time, the Festival was celebrating at Palace Byron Bay.

Julia Zemiro, our 2014 Festival Patron To mark our ‘silver’ anniversary we were thrilled that celebrated French/Australian entertainer, radio host, actress, singer, writer and comedian, Julia Zemiro joined us as the Festival’s inaugural Patron.

A Participative Line-up A Special Collaboration with another Festival

For its 25th anniversary, the Festival decided to include its audience and make them participate in the lineup through the online vote of the Closing Night film amongst 6 films from the enduring icon of French cinema, Jacques Tati.

The Alliance Française French Film Festival welcomed an exclusive selection of documentaries from the Pacific International Documentary Film Festival. This strengthened the relationship between French cinema and the Pacific islands.

Actor Pierre Rochefort

An effective communication based on the number 25 For this special year, the whole Festival design and communication underwent changes from a black to a white artwork highlighting the number 25. The artwork has been deliberately used on all communication mediums including but not limited to programmes, posters, and street banners.

8

Involving Paris Film School La Fémis For the first time this year, short films were presented as a one-off screening in each city. A selection of 3 short films of the most promising students of the prestigious Paris Film School, La Fémis, were screened during the festival.

Film Director Nicolas Mercier

Actress Louise Bourgoin

FIFO Festival Organiser Khadidja Benouataf

Special guests from France and abroad

Tribute ib to a master: François Truffaut In 2014, the Alliance Française French Film Festival celebrated the 30th anniversary of François Truffaut’s death. The Festival paid tribute to a master of French cinema through a dedicated category in our line-up with 3 of his greatest films. 9


AUDIENCE, ATTENDANCE & KEY NUMBERS

MOST POPULAR FILMS RANKING BASED ON TOTAL ADMISSIONS M E MB E R O F T H E C O M E D I E F R A N Ç A I S E

25TH EDITION 46 FILMS

© 2012 EUROPACORP - ECHO FILMS - TF1 FILMS PRODUCTION - PHOTO: THOMAS MAILAENDER - ARTWORK: SILENZIO

8 WEEK DURATION 1. Belle and Sebastian 8,162 spectators

2. Folies Bergère 7,354 spectators

3. Populaire 6,214 spectators

4. It Boy 5,433 spectators

5. Tour de Force 5,245 spectators

6. The Finishers 5,020 spectators

7. Quai d’Orsay 4,814 spectators

8. A Castle in Italy 4,664 spectators

9. Mademoiselle C. 3,990 spectators

10. Billy and Buddy 3,974 spectators

A FILM BY DAVID MOREAU WITH VIRGINIE EFIRA PIERRE NINEY MEMBER OF THE COMEDIE FRANCAISE « IT BOY » CHARLES BERLING GILLES COHEN AMELIE GLENN CAMILLE JAPY MICHAEL ABITEBOUL A COPRODUCTION ECHO FILMS EUROPACORP TF1 FILMS PRODUCTION WITH THE PARTICIPATION OF CANAL + CINE+ AND TF1 ORIGINAL IDEA BY AMRO HAMZAWI SCREENPLAY AND DIALOGUES AMRO HAMZAWI DAVID MOREAU ADAPTION AMRO HAMZAWI DAVID MOREAU VIRGINIE EFIRA PRODUCTION MANAGER CAMILLE COURAU CASTING GUILLAUME MOULIN DAVID BARANES DIRECTOR OF PHOTOGRAPHY LAURENT TANGY ART DIRECTOR JEAN RABASSE (ADC) FILM EDITOR CYRIL BESNARD MUSIC GUILLAUME ROUSSEL SOUND LUCIEN BALIBAR NICOLAS PROVOST GWENNOLE LE BORGNE DOMINIQUE GABURIEAU DIRECTED BY DAVID MOREAU

1,500+ SCREENINGS 17 PARTICIPATING CINEMAS

130,520 CINEMA SEATS FILLED

RANKING BASED ON AVERAGE ADMISSIONS PER SCREENING

80% AUSTRALIANS

75% FEMALE 25% MALE

1. Möbius 193 spectators

2. Mon Oncle 174 spectators

3. Billy and Buddy 147 spectators

4. On the Other Side of the Tracks 139 spectators

5. Me, Myself and Mum 133 spectators

6. Quai d’Orsay 127 spectators

7. Belle and Sebastian 126 spectators

8. A Castle in Italy 117 spectators

9. Cycling with Molière 107 spectators

10. Folies Bergère 99 spectators

20% 31-40 Y/O 40% 41-60 Y/O 10

11


STATISTICS Attendance & Screenings

NUMBER OF SCREENINGS

GLOBAL ATTENDANCE FROM 2005

Attendance Profile & Demographics ATTENDANCE PER CITY

12

AGE

13


GENDER

LANGUAGE

TRAVELLED TO FRANCE?

FESTIVAL FIRST-TIMERS Yes

Yes

No

5%

21%

No

Of course, I'm French 41%

59%

74%

GENERAL FEEDBACK EMPLOYMENT STATUS

MOST USED COMMUNICATION TOOLS PREVIOUS EDITIONS ATTENDED

14

PLANNED FILM VIEWINGS

15


EVENTS & SCREENINGS

CANBERRA

SYDNEY BRISBANE

ADELAIDE

PERTH

MELBOURNE

Opening Nights National Media Launch & Preview Screenings

iance vember 2013, the All On the 28th of No 25th Festival presented its Française French Film lists sive line up to 96 journa edition and 2014 exclu e de Sydney. at the Alliance Français ey, 2014, the cities of Sydn In February and March Perth e, Adelaide and Melbourne, Brisban ss. eening for the local pre organised a preview scr

16

The 25th edition of the Alliance Française French Film Festival successively travelled in 7 cities, introduced by Opening Night Screenings and Galas, all as prestigious as each other. These glamorous evenings celebrated the delightful French cuisine and were highlighted by our national sponsors’ sparkling, wines, ciders and cocktails. The Festival was proud to welcome its 2014 patron Julia Zemiro in Sydney, Melbourne and Canberra and French actors of Going Away, Louise Bourgoin at Sydney, Melbourne and Brisbane Opening Nights and Pierre Rochefort in Perth and Adelaide. In total,

2,300 patrons participated in those celebrations and left the night with a gift bag generously filled with goodies from our national and local sponsors. Sydney hosted the official launch of the Alliance Française French Film Festival with a two hour red carpet gala at the National Art School. Entertainments included a photo booth, a cinema photo exhibition and a jazz band. Then the 682 guests continued their night at the Opening Night Screening at the Palace Verona. In Melbourne, the Festival indulged the 752 guests at the Palace Cinema Como with chocolates, macaroons and sparkling before the première screening. It was followed by a stunning Opening Night Gala with drinks and cheese on DJ beats.

Canberra welcomed 289 guests in music at the Palace Electric cinema. Brisbane’s Opening Night Screening at the Palace Centro Cinema was followed by an outstanding Gala Function. The 482 attendees enjoyed a burlesque show, a stage music band and memorable photo booth pictures of that night. The Opening Night Screening at the Cinema Paradiso in Perth welcomed 528 guests who continued their night at the Bakery for an amazing after-party with an old Citroën car exhibition, a music band and performers on stilts. Adelaide launched the Festival at the Palace Nova Eastend Cinemas treating the 311 guests with a tower of macaroons and chocolates.

17


LOUISE BOURGOIN

NICOLAS MERCIER

PIERRE ROCHEFORT

KHADIDJA BENOUATAF

Special Guests In 2014, the Alliance Française French Film Festival was proud to receive 4 exceptional guests: 2 actors, a film director and a festival organiser. LOUISE BOURGOIN Lead actress of Nicole Garcia’s new film GOING AWAY, and once nominated for a César Award for Most Promising Actress, Louise Bourgoin attended the Opening Nights in Sydney, Melbourne and Brisbane and a Q&A session in Melbourne. PIERRE ROCHEFORT Pierre Rochefort shares the screen with Louise Bourgoin as lead actor of GOING AWAY. He was the special guest

at the Opening Nights of Perth and Adelaide and Q&A sessions were organised in Perth and Sydney. NICOLAS MERCIER Nicolas Mercier, film director of TAKING OFF joined the Festival for an exclusive Q&A session in Sydney. Nicolas was presenting his film inspired from his own family’s story. KHADIDJA BENOUATAF In relation with this year’s documentary category, the Festival received the FIFO Festival Organiser Khadidja Benouataf. Khadidja attended the Opening Night Sydney. She attended a Q&A session in Sydney and Brisbane after the screening of La Monique, a Caledonian Wound.

Special Events and Q&A sessions In addition to the sessions announced, the Festival brought some highlights to its audience through special events, Q&A and short films screenings.

Connection presented a special screening of JACQUES BREL, THE HOME STRETCH in Sydney with Vahiné dancers and musicians.

Each city organised special screenings preceded by themed receptions related to the film or in collaboration with local sponsors.

For the first time this year, all the cities hosted a special night: Short Films from La Fémis, presenting features of students from the prestigious Paris Film School.

For the first time, the Festival organised special events in collaboration with national sponsors.

Festival patrons had the chance to attend a screening followed by a Q&A with Louise Bourgoin in Melbourne, with Pierre Rochefort in Perth, Adelaide and Sydney, Nicolas Mercier in Sydney or Khadidja Benouataf in Sydney and Brisbane.

French Travel Connection and Rail Europe hosted an event for TOUR DE FORCE in each city and Tahiti Travel 18

Closing Nights For its 25th anniversary, the Alliance Française French Film Festival was eager to make its patrons participate in the line-up. The Closing Night Classic was voted online nationally, amongst a selection of 6 films from the New

Wave icon French director Jacques Tati. MON ONCLE was elected by 31% and screened only once during the Festival. In total, 1,400 attendees participated in the Closing Night across the 7 cities. 19


SCHOOL SCREENINGS

COMMUNICATION

1

2

ADMISSIONS PER CITY 2014

80 page programmes distributed to AF members, sponsors, cultural partners and in participating cinemas and other key locations. National and local sponsors

3

National quantity: 134,560

NATIONAL ADMISSIONS FROM 2012

2012

724 2,134

PROGRAMME (A6 SIZE)

Print

MOST POPULAR FILMS

1,041

10,662

1,693

2013

3,320 1,425

Sydney

Brisbane

Melbourne

Adelaide

Canberra

Perth

9,529

2014

10,427 +9%

NATIONAL POSTER (700mm x 1000mm SIZE) Nationally distributed. Posters are displayed in each participating Alliances and cinemas for the very busy Christmas period as well as distributed to sponsors and all cultural partners. National sponsors only | National quantity: 560

LOCAL POSTER (A3 SIZE)

Displayed in key locations of the 7 cities. National and local sponsors National quantity: 2,400

20

21


OPENING NIGHT INVITATION National and local sponsors National quantity: 1,855

Other Collateral STREET BANNERS Sydney Quantity: 437 4 week campaign Melbourne Quantity: 91 street banners & 10 signage hubs 3 week campaign Perth Quantity: 45 2 week campaign

COMPLIMENTARY DOUBLE PASS

GIFT BAG

National sponsors only

National quantity: 4,000

National quantity: 3,820

Distributed on Opening Nights

T-SHIRT National quantity: 300

ENVELOPE Used for all festival correspondence.

Worn by volunteers throughout the Festival

National sponsors only National quantity: 4,345

22

23


In Cinemas AF FFF 30’ TVC

SPONSOR AD REEL Played prior to all Festival screenings and featuring all national sponsors advertisements nationally and local sponsors advertisements locally. No other advertisements were played during the Festival duration.

Promotion of the Festival started on Boxing Day with a 30’ TVC shown in the 17 cinema locations. These Festival promos were played alongside other advertisements by the cinema.

BONJOUR FROM THE FRENCH STARS A 2 minute video with extracts of interviews with French actors and directors played prior to all Festival screenings nationally.

FESTIVAL BANNERS

24

25


Online

WEBSITE PERFORMANCE AND REPORT 2013

VISITS

212,378

UNIQUE VISITORS

115,447

2014

VISITS

247,458 +16.5% UNIQUE VISITORS 148,409 +28.5%

Number of visits per city

4.18

AVERAGE NUMBER OF PAGES VIEWED DURING VISIT

4:38

AVERAGE VISIT DURATION

WEBSITE COMPETITION 8,651 registrants for the Alliance Française French Film Festival 2014 website competition Date of the competition: 31 January – 28 April 2 prizes on offer

26

27


DATABASE & E-NEWS

20,403 8,651 2,039 30%

CROSS-PROMOTION

REGISTRANTS IN OUR DATABASE

Citroën

WEBSITE COMPETITION REGISTRANTS CONTACTS GENERATED DURING THIS EDITION AVERAGE OPEN RATE

9

NATIONAL E-NEWS

4

LOCAL E-NEWS TAILORED TO EACH CITY

E-newsletter registration by State Time Out

422,000+

THIRD PARTY SUBSCRIBERS REACHED THROUGH NATIONAL E-NEWS FROM PARTNERS

Ecusson

28

29


Giveaways

Television

3 large give away campaigns on SBS, Word Movies and Time Out.

SBS ONE & TWO

PUBLICITY

Development of small give away campaigns to reach very specific audiences.

National

WORLD MOVIES

STYLE M MAGAZINE

AF FFF 30’ TVC shown in a TV campaign (14 February - 28 March 2014) 240 spots on SBS one and SBS two in a national campaign 120 minutes on air

WORLD MOVIES

AT THE MOVIES

HARPER’S BAZAAR

UNIVERSITY OF SYDNEY FRENCH SOCIETY

AF FFF 30’ TVC shown in a TV campaign (14 February – 28 March 2014) 32 spots on WORLD MOVIES in a national campaign

FILMINK

16 minutes on air

Cameo

Radio SBS MOVIE PORTAL

75 radio spots from 3 – 15 March 2014

Demographic: 25-54 6 interviews with our guests and Festival team on SBS French

30

SBS

W

hen French actress, Juliette Binoche, first came to international attention in the 1988 adaptation of Milan Kundera’s The Unbearable Lightness Of Being, she was praised for her ethereal beauty and innocence. Three decades and more than fifty films later, she’s a little less innocent, but has lost none of her beauty. But the test of an actor is to suppress their natural attributes, and in her latest film – an austere biopic on sculptor, Camille Claudel – Binoche rises to that challenge. On a wintry Parisian afternoon, the 49-year-old Binoche is wearing an oversized navy jumper and white shirt. Simple, elegant. She still lives in the city, still takes the subway, and has no qualms about being recognised. “It’s no big deal,” she says, flashing the smile that launched a Lancôme perfume campaign in the nineties. “It’s part of being a human being.” There’s a slight American lilt to her English, but what strikes you is the projection of her voice. Though so tender as the nurse in The English Patient (for which she won an Oscar in 1997), Binoche possesses a voice that carries to the end of the corridor. And in Bruno Dumont’s Camille Claudel 1915, she uses it to great effect. It’s a taxing performance that at once tested her artistic ability and brought new freedom. Dumont, a taciturn former philosophy teacher, is known for avant garde films that dwell on marginal people. The Life Of Jesus (1997) and Outside Satan (2011) typify his style: long takes, little dialogue, and extreme close-ups.

6 MAR 2014 - 5:01PM

French Film Festival 2014: Preview “CAMILLE CLAUDEL WAS A FORCE OF LIFE, AND THAT TOUCHED ME BECAUSE I FEEL A LOT OF FIRE AS WELL.”

Photo by Pascal Le Segretain/Getty Images

38 minutes on air

French legend, JULIETTE BINOCHE, plumbs the emotional depths for her powerful performance as the titular artist in CAMILLE CLAUDEL 1915. BY LEX HALL

31


Sydney

Melbourne

SYDNEY MORNING HERALD - SHORTLIST

HOME MAGAZINE

SUNDAY LIFE MAGAZINE

MX SYDNEY

SUNDAY HERALD

32

33


Brisbane

Canberra

Perth

Adelaide

WEEKEND NOTES BRISBANE

CITY NEWS

THE WEST AUSTRALIAN

SA: THE CITY

Subscribe

List an Event or Business

Invite a Writer

1 million Australian readers every month

Write for WN

Writers

Other L

list your event

Alliance Francaise French Film Festival Home > Brisbane > Cinema | Festivals by Marina Marangos (subscribe) http://www.mezzemoments.blogspot.com Published February 21st 2014

Ooo la la! Do not miss this. And it really doesn't matter if you can't speak a word of French the films all have subtitles. What you want to enjoy is the range of contemporary French films, that fabulous French feel with lots of French comedy; films like "2 Autumns 3 Winters", "La Vie Domestique", and "Me myself and Mum". Movies screen at Palace Cinemas and there are adventures, romantic comedies, and even some documentaries and historical features. My problem is I am keen to see them all so selecting the few I will put in the diary will be hard. Check out the programme here.

THE SENIOR

SA WEEKEND MAGAZINE

Bright days ahead

Don't forget that the Alliance Francaise in Brisbane holds Friday movie nights on the last Friday of each month, which are completely free. A couple of interesting films are being screened soon; on the 28th February "Les Gamins" and the 28th March "Donnant Donnant". Screenings start at 5.30 pm. The venue is quite small so get there early if you want get comfortable seats. Read about it here

CANBERRA TIMES

THE SUNDAY TIMES

Help us improve Click here if you liked this article 7

SCENE

Byron Bay

HOME MUSIC WHAT'S IN MY CITY WINNING SCENESTR PHOTOS

BYRON SHIRE NEWS

GIG PHOTOS SCENE MAG

Julia Zemiro Pardons Her French Written by Majella McMahon

Tuesday, 04 March 2014 14:55

Published in Movies + TV

PERTH VOICE

She speaks French fluently and has hung out with Harrison Ford in a French café. Julia Zemiro is the perfect choice to be the inaugural Festival Patron at the Alliance Française French Film Festival.

34

35


SOCIAL MEDIA CHANNELS Twitter 2013

FOLLOWERS

840 2014

FOLLOWERS

1,158 +38% Facebook 2013

LIKES

4,450 2014

LIKES

6,609 +48.5% Youtube 2014

VIEWS

20,432 67 videos uploaded including trailers and exclusive interviews 36

ACKNOWLEDGEMENTS The Alliance Française French Film Festival is the result of collaboration between the Alliances Françaises of Sydney, Melbourne, Canberra, Brisbane, Adelaide and Perth and the cultural services of the French Embassy:

ALLIANCE FRANÇAISE DE SYDNEY Jean-Baptiste Milcamps, General Manager Anne Leonetti, Deputy General Manager Patricia Noeppel, Festival Manager: Sponsorships, Communication and Events Dominique Giovanangeli, Finance & Administration Manager Olivia Modesti, Marketing Manager Laura Zaidman & Morgane Blondel, Festival Coordinators

ALLIANCE FRANÇAISE DE MELBOURNE Saliha Lefevre, Director Françoise Libotte, Deputy Director & Festival Logistics Coordinator Aurélie Pierre, Course Manager Marion Nouvel, School Program Coordinator Elise Froumson, Course Assistant Mathieu Vendeville, Designer Interns: Marie Socquet, Louise Reeg, Alice Comble, Pauline Vaisse

FRENCH EMBASSY IN AUSTRALIA H.E. Mr. Stéphane Romatet, Ambassador of France to Australia Cultural office: Eric Soulier, Cooperation and Cultural Counsellor Emmanuelle Denavit-Feller, Cultural Attachée and Artistic Director of the Festival Chloé Pradal-Morand We would like to take this opportunity to say merci to our valued Festival partners! To all National and Local Sponsors: without your financial and in-kind support the Festival would not be possible! Unifrance and the Département cinéma de l’Institut Français. FIFO (Pacific International Documentary Film Festival) and La Fémis.

ALLIANCE FRANÇAISE DE CANBERRA

Australian Distributors: Curious Film, Hi Gloss Entertainment, Icon Films, Madman Entertainment, Palace Films,Potential Films, Rialto Distribution, Roadshow Films, Sharmill Films, Transmission Films,Umbrella Entertainment, Vendetta Films.

Isabelle Faure, Director and Déléguée Générale de l’Alliance Française en Australie Vincent Brousse, Deputy Director

French Distributors: Elle Driver, EuropaCorp, Films Distribution, Gaumont, MK2, Other Angle Pictures, SND – Groupe M6, Studio Canal, The Festival agency.

ALLIANCE FRANÇAISE DE BRISBANE

Exhibition Partner Palace Cinemas: Antonio Zeccola, Benjamin Zeccola, Elysia Zeccola Hill, Antony Zeccola, Stephanie Zeccola, Genevieve Kelly, Alice Foulcher, Kim Petalas, Sarah Bickerton, Ingrid van den Berghe, Sarah Malone, Anna Kouts, Georgina Stegman, Kimberley Allan, Renato Fonti, Karen Karpinski and Yolanda Sulser.

Jacques Bounin, Director Véronique Becchia, Communication and Events Manager

ALLIANCE FRANÇAISE D’ADELAÏDE Jean-Christophe Trentinella, Director Camille Ferrier, Communications Manager Violette Vidal, Events Manager Rebecca Cooke, Administrator Dominique Liard, Communications Officer Lucille Gauthier, Events Officer Rebecca Kuchel

Festival Partner Exhibitors: Adam Blackshaw, Tracey Langner, Paul Dravet and Rachell Baker.

ALLIANCE FRANÇAISE DE PERTH

Artwork: Havas Worldwide

Carine Bougnague, Director Natacha Delsinne, PR & Events Coordinator Niamh Elliot, Executive Assistant Yann Le Flour, Education Coordinator Isis El Sayed

Special thanks to Festival Patron Julia Zemiro, Eve Garnier, Gary West, The Solid State and Big Words. Thanks to all Festival volunteers.

Graphic Designer: Anais Lera Website: Tip Top Web Publicity: Annette Smith (Ned & Co), Steven Watt, Felipe Benabo, Adriana Bergovich.

37


TESTIMONIALS

Twitter

Facebook

Email Feedback

Richard L. @AFFFF2014 The AF French Film Festival is living up to my high expectations so far. Me Myself & Mum is a real highlight.

Ange D. I recommend La Vie Domestique for its themes and performances. Is there an actress who speaks French more beautifully than Emmanuelle Devos? And she does ‘edgy’ really well! She has a new fan - thanks AF FFF!

Hi team,

Anita K. @AFFFF2014: a sparkling homage to classic romantic comedies. http://www.affrenchfilmfestival.org/film/ populaire ” Saw it today. Loved it! #AFFrenchFilmFest. Maria M. @AFFFF2014 loved #ITBoy !!! Very sweet, feel-good romantic comedy! Hilarious! Emmanuel C. Been very impressed with the @AFFFF2014 line-up having watched Tour De Force & Me, Myself and Mum @ palacesydney. Desanka V. My @AFFFF2014 is over. I laughed, cried, marvelled at the actors’ human teeth and was entertained heartily. Merci pour les souvenirs! 38

Anne Margaret G. Two amazing films seen in 24 hours. Populaire and Just a Sigh. Both funny and romantic with French backdrops, especially the latter. Margaret L. I LOVE THE AF FRENCH FILM FESTIVAL.

Thanks so much! Looking forward to it, the movies have been pretty great this year. Bon chance and all the best for the last days, Naomi Dear Organisers, Thank you for AFFFF for contributing to the expansion, appreciation and enjoyment of film with the annual presentations. Cheers, Krystyna P.

39


CONTACT PATRICIA NOEPPEL-DETMOLD | FESTIVAL MANAGER Alliance Franรงaise de Sydney 257 Clarence St, Sydney NSW 2000 E: patrician@afsydney.com.au T: (02) 9292 5741 M: 0452 530 307

AFFFF 2014 Festival Report  
Read more
Read more
Similar to
Popular now
Just for you