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What is the product or service being advertised?

LINE is being used in the design to: (Check all that apply)

Please thoroughly explain your answer to the question above and analyze/describe how this advertisement or website uses LINE.

this design .

TurboTax

X Create a mood X Organize other elements on the page X Create texture through illustration

The designer chose to use a series of lines to portray a grid like “map” similar to one you would see on a GPS screen. They then used a single red line that seems to hover above the gridded map. This line starts in the back and works its way through the grid toward the reader. The red line is representing the paths or directions you have chosen in your life. I think the designer’s use of lines in this ad represents a mood and creates a texture. There is a clear mood depicted in this advertisement. Even though the map of life for the man in the ad is full of turns and changes, he appears to be calm and relaxed. Also, you the get the feeling of accomplishment. You went from point a to point b, made good decisions, and now you are rewarded with the proper tax return deductions and credits. The texture is the illustration of the gridded map to represent the GPS map. Even though there are no building or road names, the sentence above gives the hint to the fact this grid is in fact a GPS. Then the red line illustrates the directions taken on the GPS map. This line then leads you to a box of information. Please describe the effectiveness of the use of LINE in

The use of lines themselves makes a very effective design. It is clear with the im pression it is trying to convey. This idea is, we can be the GPS to get you through your taxes and get you the return you deserve. Who is the primary audience of the advertisement or website? I think the primary audience for the advertisement is college graduates with jobs. It is showing how using this product, you can receive deductions and credits be cause you went to college. Also, if you take an interest the environment and buy something like an energy efficient car you get credits also.


L I N E


What is the product or service being advertised? Special K Cereal SHAPE is being used in the design in the following way(s): (Check all that apply) _x_Photos and illustrations are creating shape through the actual shape and content of the art. ___Line or a line illustration is creating the predominant shape ___Type is creating the predominant shape ___Shaded or colored areas are creating the predominant shape ___Shape is sustaining the viewer’s interest. ___Shape is organizing the page _x_Shape is helping the viewer understand the concept _x_Shape is leading the viewer’s eye through the design Please thoroughly explain your answer to the question above and analyze/describe in your own words how this advertisement or website uses SHAPE. The designer used a few different types of shapes to get across the message in this advertisement. These shapes were used to help the viewer understand the concept. The designer is trying to illustrate what appears to be a bathroom floor with a scale on it. The first shape that I, as the viewer, notice is the scale. The scale itself represents a long thought of enemy to many women. They have taken this “enemy” and instead of it presenting a number, it shows a digital representation of the word pride. Also, on this scale is the shape of the cereal’s logo. The square tiles give even more of the feeling that this is a bathroom scale. The concept of this advertisement is clearly represented, that if you eat this product you are more likely to have pride when stepping on your bathroom scale. Nowhere in the ad does the word scale appear but the shape is pretty much universal and needs no explanation. The K for special K is also on the scale. Even if the cereal had not appeared in the corner of the ad, the viewer would most like know it is an advert for Special K, since the logo has been cemented into of minds already from past exposure. How do I know this is a bathroom scale and not a gym or doctor’s scale? Well, the pink square tiles give the sensation of a bathroom floor. The tiles also start to fade out in color the further away from the scale you getting. This draws your attention to the scale. It also gives white space that is used to give a brief statement explaining the concept of the ad and product placement. • Please describe the effectiveness of the use of SHAPE in this design. The use of shape in this advertisement is very effective. The shapes are used appropriately to portray the idea the designer is trying to get across. The square tiles give the sensation of a bathroom floor and the scale is placed in the middle of them directing the eye to it. • Who is the primary audience of the advertisement or website? Women of all ages that are looking to lose weight. This means basically all women since most women believe they could lose some weight.



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