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Mission Inspire, guide and enable travelers to have richer, deeper and more authentic experiences.

AFAR Platforms: AFAR Magazine • • AFAR Mobile App • AFAR Foundation • AFAR Experiences

Values •

Explore from the inside looking out

Provide a sense of cultural immersion

Offer the unexpected

Touch on a range of emotions

Be genuine, real, authentic

Promote connection

Feed the curious

Celebrate global diversity

Where travel can take you

AFAR Magazine

AFAR Mobile App

AFAR Foundation

AFAR Experiences


AFAR WHO WE ARE AFAR MAGAZINE AFAR is devoted to experiential travel, which connects you to the authentic essence of a place and its people, deepening your understanding of the world, its cultures and yourself. The Lowell Thomas Awards AFAR won Gold for Best Travel Magazine in 2012 and 2010 and Silver in 2011. AFAR’s Incredible Audience AFAR reaches an ideal audience of affluent, forward thinking, early adopters who eagerly seek out rich and authentic cultural experiences at home and abroad. • • • • • • AFAR MEDIA Through various dynamic platforms, AFAR can effectively amplify an advertisers brand message. afarexperience

afar Magazine

Mobile App


• •

Total Audience: 900,000 80% Own a Valid Passport 43% Male/ 57% Female Median Age: 48 Median HHI: $110,411 55% of AFAR’s readers have an HHI $100,000+ 73% Employed 89% College Educated

AFAR is #1 in the competitive set for: • Super influential consumers – business or vacation travel • HHI $150,000+ • Graduated college+ • Professional/Managerial • Took 4+ foreign trips & 4+ domestic trips* • Flew First/Business class on a foreign trip • Stayed at a hotel 8+ nights in the past year

Source: 2012 Gfk MRI Doublebase, AFAR Prototype; Competitive set includes: CN Traveler, National Geographic Traveler, Travel + Leisure; *Foreign past 3 years, Domestic past year


AFAR PLATFORMS Mobile App is a community where travelers, guides, creators, locals, nomads, teachers, storytellers, artists and doers come together to share their travel inspirations, creating a customizable, shareable, digital trip planner. Get inspired by 25,000+ unique travel experiences around the world – and have them accessible on your phone, tablet, or browser. AFAR is the travel guide, reinvented. Industry Recognition The American Society of Magazine Editors (ASME) selected as a National Magazine Awards 2013 finalist for excellence and innovation on the web.’s Incredible Audience •

84% “use to receive and give travel advice”

58% of users have created content (asked a question, posted a photo, replied to a post)

53% indicated “that meeting likeminded people when they travel is very important”

38% of site traffic is from return users

Average 5.6 pages per visit

1.7MM Monthly Impressions

30,000 Registered Travelers

12,205 Microguides

23,155 Highlights in 3,200 places

19,500+ App downloads

Sources: AFAR Internal Reports; AFAR Connect Survey December 2010

AFAR Experiences AFAR Experiences is a series of global events that brings worlds together and connects people on all levels – emotionally, intellectually and spiritually. These semi-annual, multi-day immersions in a destination encompass a wide range of engaging elements, including presentations and demonstrations from people who are leaders in their field within the destination— from business leaders to entrepreneurs, activists, designers, academics, and artists.

Learning AFAR Learning AFAR is born from the idea that travel is the best form of education. AFAR provides international travel scholarships to students who would not otherwise be able to explore our world.


2013 EDITORIAL CALENDAR JUNE/JULY On-Sale: 5/28/2013 The Travel Deeper Issue • • •

A Train Journey of a Lifetime: Bangkok to Singapore In France, from Flowers to Perfume Budapest’s Time Millionaires


AFAR Experiences: Faces of Sydney Today Exceptional Travel Experiences Section A Journey to the Birthplace of Perfume Special Correspondent Chip Conley - Guide to World Festivals

OCTOBER On-Sale: 9/10/2013 The Culture & Design Issue • • • •

Global Shopping Guide Travel by Design: Innovative Hotels An Insider’s Calcutta A Local’s Guide to Sao Paulo

NOVEMBER/DECEMBER On-Sale: 10/29/2013 The Travel Curiously Issue • • • •

Caribbean Special Section Gift Guide of Global Products In Botswana, a Safari Trip For the Ages A Daughter’s Transformative Journey Through Vietnam

JANUARY/FEBRUARY 2014 On-Sale: 12/17/2013 The Wellness Issue • • • •

Cruise Special Section A Trip to the Spiritual Center of France Exploring Scandinavia’s Spa Culture Where We’re Going in 2014

All listed editorial is subject to change.

ADVERTISING RATES Published: 7x/year Rate Base: 225,000


1X 3X 6X

1 page




1/2 page $22,000



1/3 page $16,250



BLACK & WHITE 1X 3X 6X 1 page




1/2 page $16,750



1/3 page $12,500



3rd: 25%

4th: 40%

Cover Premiums:

FOR MORE INFORMATION CONTACT: Ellen Asmodeo-Giglio, EVP, Publisher, 646-430-9884

2nd: 30%

• All rates are gross and subject to AFAR’s Terms and Conditions. Rate base is guaranteed on a 6 month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.


AFAR Media Introduction  

An introduction to the AFAR Media brand.

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