MEDIA KIT AFAR MAGAZINE
AFAR MOBILE APP
AFAR AT A GLANCE MISSION STATEMENT AFAR is the leader in Experiential Travel. Our mission is to connect you to the authentic essence of a place and its people, deepening your understanding of the world, its cultures and yourself. Audience: 1,000,000 Total Circulation: 250,000 Bonus Circulation: 9.5% Ad/Edit: 40%/60% Frequency: 7x per year (Bi-monthly) Median HHI: $116,808 Median Age: 48.6 Source: 2013 Gfk MRI Doublebase, AFAR Prototype; ABC Publisherâ€™s Statement 12/31/13.
THE LUXURY OF EXPERIENCE Travel is changing. The world has grown smaller and more accessible, yet more homogenized and less exotic. Today’s travelers want to get beyond the superficial, the mass-produced, the mass-consumed and the massexperienced. They look for the authentic in people, places and products. They long for meaningful connections with the places they go and the people they meet.
POSITIONING STATEMENT AFAR inspires travelers to immerse themselves in authentic experiences that create deep connections between readers, places and local cultures. Edited for an affluent and sophisticated audience, AFAR attracts highly engaged readers who have both the desire and the means to pursue the luxury of experience. As the authority on Experiential Travel, AFAR delivers the luxury of experience and attracts consumers who add the most value to major marketers across a wide array of categories. AFAR is the gateway to access this powerful new consumer – the Experiential Traveler. AFAR is their voice and guide.
There are 24 million affluent households in America, spending on average “more than $4,100 annually on vacation and personal travel...” Looking forward, affluent Americans are expected to “continue their love affair with travel” as well as their “love affair with travel-related media.” Stephen Kraus — Chief Research & Insights Officer of Ipsos Mendelsohn, MediaPost Engage: Affluent, 6/15/11.
Today’s luxury traveler is ultimately seeking a “meaningful” travel experience – and in this context, that means the pursuit of something that is authentic, reflects the local landscape and is genuinely real. Tom Marchant — Member, International Luxury Travel Market Think Tank
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Go to more places, more often Participate in more unique experiences Want to discover the unexpected Talk about their trips & influence friends
Repeat the same vacation experience each year Seek predictable experiences Visit popular, well-known tourist spots Little influence on others’ opinions & travels
Source: Plog Experiential Travel Study, 2010.
HALF OF ALL U.S. TRAVELERS ARE EXPERIENTIAL AND AFAR HAS A CONCENTRATION OF 94% • • • •
89% of AFAR readers “see and experience things you don’t expect” 87% say that they “visit places most travelers don’t see” 74% agree that they “stay in one place longer to experience its culture” 74% of AFAR readers “participate in local events”
Source: Plog Experiential Travel Study, 2010.
EDITORIAL FEATURES AFAR was created to inspire and guide those who travel the world seeking to connect with its people, experience their cultures, and understand their perspectives.
WANDER Where to go next. AFAR’s street-level guide to unusual destinations, both on and off-the-beaten path. In every issue, Wander includes the “Wandering Chef” column, in which well-known American chefs recommend food experiences from a recent trip (typically includes restaurants, bars and markets). OUR PICKS News and notes, ranging from new hotel openings and museum exhibits to album releases and products curated by our Editors. WHERE TRAVEL TAKES US Where the AFAR Community comes together. We feature recommendations from AFAR.com, our Travel Advisory Council, reader feedback, Learning AFAR updates and news about AFAR Experiences. SEE Witness the world—its intimate moments, its trends, its common threads—in a new way. MIX A visual exploration of the world’s similarities and differences. HIGHLIGHTS Experiential Travel moments captured by members of the AFAR Community.
CONNECT Stories and advice from well-connected locals and passionate travelers. This section of AFAR profiles people and places and offers ways to engage with the things that make a destination and its culture unique. STAY Recommendations of places to stay that help travelers engage with a place. FEAST An in-depth exploration of a traditional local dish and how it connects to the culture, plus a recipe and where to eat it. RESIDENT A local introduces readers to the people, places, and stories of his or her neighborhood. NOMAD A modern nomad discusses life on the road. FIND We go inside the studios and ateliers of modern artisans. We reveal how they make their products and pieces by hand, the stories behind them, and where to find them.
SPIN THE GLOBE AFAR chooses a destination at random—by literally spinning a globe—and sends a writer on a spontaneous journey. He/she travels without an itinerary and relays the adventure in a first-person dispatch.
2014 EDITORIAL CALENDAR JANUARY/FEBRUARY 2014 On-Sale: 12/17/2013 Space Close: 10/23/13 THE WELLNESS ISSUE
MAY 2014 On-Sale: 4/8/14 Space Close: 2/11/14 FOOD & DRINK ISSUE
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Multigenerational Cruises A Father-Son Trek in New Zealand Exploring Finland’s Spa Culture Where We’re Going in 2014
MARCH/APRIL 2014 On-Sale: 2/11/14 Space Close: 12/6/13 AFAR AWARDS ISSUE • • • • • •
AFAR Awards Seattle with Jazz Musician Bill Frisell Pisco Wars: Chile vs. Peru Spin the Globe: Belize The Most Isolated Town in Scotland Ad Recall Study
A Foodie’s Guide to the USA A Wine Odyssey Through Sicily Australia’s Culinary Hotspot In Search of Moroccan Honey Special Advertiser Co-Op Section: Latin America
JUNE/JULY 2014 On-Sale: 5/27/14 Space Close: 4/2/14 TRAVEL VANGUARD ISSUE • • •
Travel Innovators and the Future of Travel Outdoor Dining Along the Rivers of Paris A Trip to the Spiritual Center of India
2014 EDITORIAL CALENDAR AUGUST/SEPTEMBER 2014 On-Sale: 7/15/14 Space Close: 5/15/14 SPECIAL FIFTH ANNIVERSARY ISSUE
NOVEMBER/DECEMBER 2014 On-Sale: 10/28/14 Space Close: 9/3/14 HOLIDAY ISSUE
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Exceptional Travel Experiences 2014 Anniversary Celebration: 5 years of Experiential Travel A Chef and Food Critic Eat Their Way Across Korea Celebrating a Big Birthday in Antarctica Special Advertiser Co-Op Section: Mexico
OCTOBER 2014 On-Sale: 9/9/14 Space Close: 7/16/14 STYLE & DESIGN ISSUE • • • • •
Travel by Design Inside the Shoemaking Ateliers of Mallorca Hong Kong’s Booming Art Scene Special Advertiser Co-Op Section: Cruise Ad Recall Study
An Experiential Traveler’s Guide to Holiday Gifts Family Travel in New York City What’s New in the Caribbean Special Advertiser Co-Op Section: Winter Travel
JANUARY/FEBRUARY 2015 On-Sale: 12/16/14 Space Close: 10/22/14 THE WELLNESS ISSUE • • • •
Where to Go in 2015 Unexpected Cruises A Walk Through Kenya In the Wilds of Patagonia
*Special editorial package *Calendar subject to change
AFAR reaches an affluent, forward thinking audience.
MRI READER PROFILE COMP
AFFLUENT, EDUCATED PROFESSIONALS Total Adults 1 MM 100 Male 44% 91 Female 56% 108
Median Age 48.6 Adults Aged 25-54 59% 110 Any College+ 87% 156 Grad College+ 67% 241 Post-Graduate Degree 30% 308 Employed 71% 118 Professional/Managerial 48% 210 Top Management 12% 291 Professional/Related Occupations 26% 196 Management/Business/Financial Operations 22% 229 Median Household Income (HHI) $116,808 197 HHI $100,000+ 59% 231 Own Home 77% 114 Married 64% 120 Average Readers per Copy 4 PASSIONATE AND ACTIVE TRAVELERS Own a Valid Passport Took 4+ Foreign Trips in Past 3 Years and/or Domestic Trips in Past Year Took 5+ Foreign Trips in Past 3 Years and/or Domestic Trips in Past Year Took 2+ Foreign Trips in Past 3 Years Took 3+ Foreign Trips in Past 3 Years Fly First/Business Class on a Foreign Trip Stayed at Hotel/Motel 15+ Nights in Past Year Spent 5+ Nights Away On a Foreign Trip in Past 3 Years Spent 11+ Nights Away On a Foreign Trip in Past 3 Years
Source: 2013 GfK MRI Doublebase, AFAR Prototype.
80% 44% 30% 37% 22% 12% 19% 55% 30%
216 258 267 322 360 356 304 250 304
Beta Research recently completed the 2013 AFAR Subscriber Study. The data shows that AFAR is the leader in the travel category, capturing and captivating the worldâ€™s most influential travelers. Here are some highlights:
SUBSCRIBER PROFILE AFFLUENT, EDUCATED PROFESSIONALS Male 44% Female 56% Median Age 56.2 Median Household Income (HHI) $118,000 Average Household Income (HHI) $183,000 HHI $150,000+ 36% Graduated College + 77% Post-Graduate Degree 38% Employed 65% Professional/Managerial 83% ENGAGED AND RESPONSIVE Average minutes spent reading an issue 66 Average # of times issue is read 3 Read 4 out of 4 issues 76% Discussed article or referred someone to it as a result of reading AFAR 55% Rated AFAR Very Good or Better compared to other publications read 76% Took action as a result of reading AFAR (visit website, buy product, request info, etc.) 88% PASSIONATE AND ACTIVE TRAVELERS Own Current, Valid Passport 92% Average # of Trips in Past 12 Months 19.7 International 9.5 Domestic 10.1 Stay in 4 or 5-Star Accommodations 76%
Source: 2013 AFAR Beta Survey; 2013 AFAR Subscriber Study.
CIRCULATION RAPID GROWTH AFAR continues to prove strong year-over-year growth, meeting each rate base increase with bonus served. AFAR is the fastest growing travel magazine, and the 3rd fastest growing consumer magazine. AFAR’s total circulation is up 36.3% over the 2nd half 2012, and we delivered a 9.5% bonus. We still hold a strong average price in our category. AFAR’s total subscriptions are up 37.8% over the 2nd half of 2012. AFAR single copy sales saw an increase of 18.4% Source: ABC Publisher’s Statement, December 2013
PROJECTED VS. ACTUAL RATE BASE GROWTH 2009 TO 2013 250,000
Total Circ. 246,466
Total Circ. 205,399
Total Circ. 180,797
Total Circ. 156,696
Total Circ. 110,966
Total Circ. 140,708
Total Circ. 81,542
100,000 75,000 50,000 0
2nd Half 2009 - 2010
1st Half 2011
2nd Half 2011
Source: ABC Publisher’s Statement, December 2013.
1st Half 2012
2nd Half 2012
1st Half 2013
2nd Half 2013
2014 CLOSING DATES FREQUENCY 7X/YEAR
FRACTIONAL MATERIALS DUE
FULL PAGE SPACE CLOSE
FULL PAGE MATERIALS DUE
2014 CLOSING DATES FREQUENCY 7X/YEAR
CO OP CLOSE
CO OP MATERIALS DUE
ADVERTORIAL MATERIALS DUE
RATE BASE: 250,000 (MAR/APRIL-NOV/DEC) FREQUENCY 7X/YEAR FOUR COLOR
BLACK & WHITE
*ALL LISTED RATES ARE GROSS *All rates are gross. Rate base is guaranteed on a 6 month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.
RATES & DATES
2014 ADVERTISING RATES
RATES & DATES
2014 EXCHANGE RATES & DATES AFAR EXCHANGE DATES FREQUENCY 7X/YEAR
SAMPLE FORMAT ·S howcase products and services in an attractive four-color templated format ·Q uickly and efficiently connect your brand with AFAR’s qualified audience
AFAR EXCHANGE RATES FREQUENCY 1 X
Mar/Apr ‘14-Jan/Feb ‘15
RATES 1/4 PAGE
RATES 1/8 PAGE
FOR MORE INFORMATION CONTACT: All rates are net. Rate base is guaranteed on a 6 month average. Advertisers may not cancel orders or make changes in advertising after the closing dates. For a complete list of AFAR General Terms & Conditions and advertising specifications, please contact your advertising representative.
Grace Kelly, AFAR Exchange Sales Coordinator (646) 430-9880, firstname.lastname@example.org
DISPLAY AD SIZES UNIT
A Full pg*
7-7/8”w x 10-5/16”h
8-3/8”w x 10-13/16”h
8-5/8”w x 11-1/16”h
B 1/3 pg Vertical w/ bleed**
2”w x 10-5/16”h
2-1/2”w x 10-13/16”h
2-3/4”w x 11-1/16”h
C 1/3 pg Vertical non-bleed**
2-1/4”w x 10-5/16”h
2-1/4”w x 10-5/16”h
D 2/3 pg Vertical**
4-13/16”w x 10-5/16”h
5-1/16”w x 10-13/16”h
5-3/16”w x 11-1/16”h
E 1/2 pg Horizontal**
7-7/8”w x 4-15/16”h
8-3/8”w x 5-3/8”h
8-5/8”w x 5-1/2”h
*Perfect alignment of type or image across two pages cannot be guaranteed. If boundaries of the ad are not defined by artwork or a rule, Publisher may add .30 rule around fractional ad. **Size requirements in decimals and/or metrics are available upon request. Two-page spread materials MUST BE SUPPLIED AS SINGLE PAGES, as per the full page size requirements above. The safety area for spreads with a critical crossover of primary image or type should be 3/8” all around (rather than 1/4”) to allow for the possibility of gutter pull out.
SPECIAL AD SIZES UNIT LIVE TRIM
3-1/2”w x 10-5/16”h
3-1/2”w x 10-5/16”h
3-1/2”w x 10-5/16”h
E FOR MORE INFORMATION CONTACT: Grace Kelly, AFAR Exchange Sales Coordinator (646) 430-9880, email@example.com
MAGAZINE TRIM SIZE 8-3/8”w x 10-13/16”h
ACCEPTABLE FILE FORMATS CMYK PDF/X1-A 2001 or 2003 Compatibility: Acrobat 4 (PDF 1.3) PDF/X1-A is the only acceptable file format for all ad units—full page and fractional units.
IMAGE RESOLUTION 300dpi LINE SCREEN 175lpi COLORS 4/C Process [CMYK]; a 5th color is available on the inside front cover and inside back cover only. PAPER STOCK 50# Matte (text); 65# Matte (cover). PRINTING METHOD CTP, web offset, SWOP standards. MAXIMUM INK DENSITY 280% recommended. Not to exceed SWOP 300% TAC. DOT GAIN A minimum 3% highlight dot is required on all images intended to print; Quarter tone (25%) 14-16% average dot gain; Mid tone (50%) 20-22% average dot gain; Shadows (75%) 14-16% average dot gain.
PDF files must be CMYK composite, professionally created as PDF/X1-A, with high resolution images and all fonts embedded. PROOF REQUIREMENTS Color proofs calibrated to SWOP specifications for grade 3 substrate, and output at 100%. AFAR strongly recommends the inclusion of the IDEAlliance Digital Control Strip or the SWOP Digital Proofing Bar on all proofs. Proofs must be made from the FINAL supplied file and be correct for color, content, and crop.
MAGAZINE SPECS All files (and proofs) must include crop marks to AFAR’s trim and bleed dimensions, with center marks. For positioning purposes, crop marks must be indicated correctly on all files and proofs. Otherwise, ads will be centered at AFAR’s discretion. The trim and crop marks must be placed exactly 1/4” (12 pt. offset) outside the bleed area. Optimum type legibility requires type to be no smaller than 6 point. Black text must consist of 100% black. Rich black type is not recommended, and, if used, a minimum of 28 point type is required. For reverse lettering and fine or small type, use only one color. AFAR strongly discourages the use of multi-color or knocked-out type. However, if used, a minimum of 12 point type is required. PRE-PRESS SERVICE PROVIDER AFAR does not provide design, pre-press or proofing services in-house, nor do we correct or manipulate ad files. However, we can recommend a vendor for you.
FILE PREPARATION Right reading, portrait mode, 100% size, no rotations. Do not use RGB, JPEG, or nested EPS files. Do not apply trapping to files.
BINDING METHOD Perfect bound, jogs to foot.
FOR MORE INFORMATION CONTACT: Elise Tarkman, Production Coordinator (415) 373-5154, firstname.lastname@example.org
MECHANICAL SPECIFICATIONS CONT. AD MATERIALS DELIVERY All full and fractional ads should be submitted via our ad portal: afar.sendmyad.com The portal allows you to upload and preflight your materials. Ad materials will be archived for 6 months in the portal. You must set-up a free account to submit your ad. This registration process takes about 1 minute. There is no additional software to download or install. SHIPPING INSTRUCTIONS Please include the following information in your shipment: issue date, advertiser name, agency name, and a production contact (phone number and e-mail address). Proofs and CD-ROMs should be shipped flat with protective cardboard packaging. Do not fold or roll proofs as they may become damaged in transit. All Full and Fractional ad page materials should be addressed to: AFAR Magazine 550 Kearny Street Suite 710 San Francisco, CA 94108 Attn: Elise Tarkman
For further production information, please contact: Elise Tarkman Advertising Production Coordinator email@example.com (415)-373-5154
Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files and color proofs. AFAR’s production schedule does not allow adequate time to alert advertisers to the noncompliance of their materials.
INSERTS All questions regarding insert pricing, specifications and due dates should be directed to: Fran Fox Senior Director Manufacturing & Production firstname.lastname@example.org (415) 373-5155
DISPOSITION OF MATERIALS The ad portal will archive your materials for up to one year, in which you can use the portal to pick up a previously ran ad.
REPRODUCTION LIABILITY AFAR insists advertisers adhere to our specifications for both file and proof preparation. If ad materials supplied are consistent with AFAR’s SWOP-compliant specifications, AFAR can very closely match the color of the advertiser’s supplied proof on press. An exact color match between proof and printed page cannot be guaranteed. As both are prepared on different substrata and by different processes, the resulting reproductions will show variance. However, a proof supplied to SWOP standards will greatly minimize this variance. AFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with our specifications. Proofs must be made from the supplied file and be correct for color, content and crop. (See File Preparation for crop requirements.)
Proofs and other ad materials will be retained for six months from the date of receipt and will not be returned. BILLING INFORMATION All questions regarding AFAR’s billing policies, procedures, and account information should be directed to: Matt Fenster Director of Finance email@example.com (415) 814-1424 (415) 391-1566 fax
AFAR Exchange is a formatted advertising section featuring select products and services. The eye-catching section uses AFAR design, fonts, and color palette, along with consistent image sizes and standardized typesetting. EXCHANGE AD SIZES UNIT
SECOND IMAGE SIZE
1/8 pg Horizontal
1.6511”w x 2.3222”h
1/4 pg Vertical
3.3968”w x 2.7431”h
* Word counts are approximate.
CONTENT AND IMAGE SPECIFICATIONS The advertiser supplies both the image and the ad copy. AFAR designs the Exchange ad, randomly chooses page positions, and makes copy corrections deemed necessary by our design and editorial guidelines. COPY REQUIREMENTS The word counts noted above include your headline, descriptive body copy, and contact information. Contact information is in bold. If your copy exceeds the maximum word count, AFAR’s Editorial Department will cut and edit your copy at their own discretion. IMAGE SPECIFICATIONS Advertiser-supplied images must be calibrated to SWOP (Specifications for Web Offset Publications) standards for consistent press reproduction within the AFAR Exchange section. • Resolution: 300 dpi (dots per inch) • Color Mode: CMYK (not RGB) • File Format: TIFF • Please note that AFAR does not retouch, silhouette, or otherwise manipulate supplied images. LOGOS The clean layout and formatted structure of AFAR Exchange does not allow for logos to be used
in place of copy or in addition to an image. If an advertiser requires display of their logo, it must be included within the one image allowed. Exception: 1/4 horizontal unit can accommodate a logo for the second image. MATERIAL SUBMISSION AFAR will confirm receipt via email upon receipt of materials. COPY Please email your copy to Joy Setterlund, firstname.lastname@example.org, in the body of the email or in a Word or Text document. Once we have processed the copy, we will advise if it is over the word limit. Images If the file is less than 2MB, email images to email@example.com If the file is larger than 2MB, post the compressed image to AFAR’s FTP site: Host: ftp://ftp.afar.com Username: afarads Password: adspecs CLIENT CONFIRMATIONS AND APPROVALS A PDF of your ad will be sent to you via e-mail for your approval. If we do not hear back from you within two days of receiving of this PDF, we will assume the ad is correct and it will run as is.
REPRODUCTION LIABILITY AFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with our specifications. CONTACTS To place an Exchange ad, please contact: Grace Kelly AFAR Exchange Sales Coordinator firstname.lastname@example.org (646) 430-9880 For production questions, please contact: Elise Tarkman Advertising Production Coordinator email@example.com (415) 373-5154 BILLING INFORMATION All questions regarding AFAR’s billing policies, procedures, and account information should be directed to: Matt Fenster Director of Finance firstname.lastname@example.org (415) 814-1404 (415) 391-1566 fax
2012 GENERAL TERMS & CONDITIONS The following are general terms and conditions governing advertising published in AFAR Magazine, published by AFAR Media.
1. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. 2. The Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates. 3. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable. 4. All advertisements are accepted and published in the Magazine upon the representation by the agency and advertiser that they are authorized to publish the entire contents and subject matter thereof and that such publication will not violate any law or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold the Publisher harmless from and against any and all losses and expenses (including, without limitation, attorney’s fees) arising out of the publication of such advertisements in the Magazine, including, without limitation, those arising from claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the Lanham Act or rights of privacy or publicity, or from any and all similar claims now known or hereafterdevised or created. 5. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for publication in the Magazine, the agency and
advertiser agree not to make promotional or merchandising reference to the Magazine in any way without the prior written permission of the Publisher in each instance. The following are general terms and conditions governing advertising published in AFAR magazine, published by Publisher. 6. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, vary, or add to these terms and conditions or the provisions of the Magazine’s Rate Card will be binding on the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publisher’s inability or failure to comply with any such condition shall not relieve the agency or advertiser of the obligation to pay for the advertising. 7. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of the Publisher. 8. Agency Commission (or equivalent): 15% (where applicable to recognized agents) of gross advertising
charges after earned advertiser discounts. 9. Invoices are rendered on the first business day of the “on-sale date” month of the Magazine. Payments are due within 20 days from the billing date. The Publisher reserves the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine. 10. Any and all negotiated advertiser discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused rebates will expire six months after the end of the period in which they were earned. 11. Special advertising production premiums do not earn any discounts or agency commissions. 12. All agreements for advertising frequency or multiplatform discounts are conditioned on (a) the agreed number of advertisements being published within the specified period and (b) all invoices being promptly paid. In the event of Advertiser’s cancellation of any portion of the agreed order, or failure to have published and paid for the specified number of advertisements, any rate discount will be retroactively nullified, including previously published advertisements, and a short rate (the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually published and paid for) will apply.
Our online community of travelers and locals share ideas of places to go, things to do, and people to meet.
Connects travelers and locals for 1-to-1 travel advice and conversation.
Offers invaluable insight about anywhere in the world, at anytime.
AFAR.COM HAS OVER 50,000 PASSIONATE MEMBERS AND GROWING
ENGAGED CONSUMERS Average of 7.5 pages per visit 50,000+ travelers have created content (asked a question, posted a highlight, created a guide) 41,300+ mobile downloads Source: AFAR Internal Reports
IDEAL AUDIENCE Median Age: 46.8 Average HHI: $116,841 Source: 2013 Harvey Research Study
SOCIAL MEDIA Twitter: 22,800+ followers Facebook: 34,100+ fans Pinterest: 35,100+ followers AFAR.COM 55,000+ Total Highlights 28,400+ Guides 253,700+ Saves 239 Countries 7,000+ Cities and Towns
AFARExperiences Once-in-a-lifetime events for spirited world travelers. AFAR Experiences is a series of global events that brings worlds together and connects people on all levels â€“ emotionally, intellectually and spiritually. These semi-annual, multi-day immersions in a destination encompass a wide range of engaging elements, including presentations and demonstrations from people who are leaders in their field within the destinationâ€” from business leaders to entrepreneurs, activists, designers, academics and artists. The attendees of AFAR Experiences events come together in these remarkable places to meet not only the people of the country but also to interact with curious, open-minded fellow travelers. The events join together the brilliance and power of a nation and its people with a group of likeminded, global souls wishing to open their world to a new level of understanding and perspective. All AFAR Experiences attendees are curated through an application process to bring together an eclectic, diverse group of passionate individuals from various fields.
FOR MORE INFORMATION CONTACT: AFAR Experiences Contact, Jill Greenwood, Director 415-814-1426, email@example.com WEBSITE: AFAREXPERIENCES.COM
LearningAFAR Learning AFAR is the flagship program of the AFAR Foundation. Born from the idea that travel is the best form of education, Learning AFAR provides international travel scholarships to students who would not otherwise be able to explore our world. Learning AFAR sparks a fire in the hearts of young people. For kids in California who have never been on a beach or students in New York who have never touched the Statue of Liberty, travel changes their lives. It shows them that they matter, that their future matters and there is a world of possibilities awaiting them. From each school we work with, 10 students and their teacher travel to a destination where they engage with locals and do community service. Learning AFAR has sent more than 200 students to experience Cambodia + Costa Rica + Peru. Travel moves these young people out of their comfort zones to a place where they are curious and bold. It expands their view of the world and their vision of their own future. And when they return home, they bring inspiration and hope to their communities. Your brand has multiple opportunities to promote your commitment to the power of travel with Learning AFAR marketing programs.
FOR MORE INFORMATION CONTACT: AFAR Foundation Contact, Jordan Robbins, Program Officer, 970-484-3633, firstname.lastname@example.org WEBSITE: AFAR.COM/FOUNDATION
AFAR’s team of devoted marketing professionals creates innovative and impactful marketing programs, custom tailored for our advertising partners. These programs will leverage our affluent and highly experiential audience to increase brand visibility and reach, drive sales and enhance your media plan. CONTENT CREATORS AND SHARERS AFAR Ambassadors Local Experts AFAR Writers AFAR Photographers AFAR MAGAZINE AFAR Custom Sponsored Content Custom Advertorials Compass: Promotional Page Direct Mail Opportunities AFAR.COM ROS + Targeted Ad Placements Destination Page Sponsorship Interest Page Sponsorship Sponsored Guides Magazine Posts Custom Video Product Custom Sweepstakes Rich Media MOBILE + TABLET AFAR Travel Guide App Tablet Enhancement Mobile Web Browsing SOCIAL MEDIA Sponsored Facebook Chat Sponsored Tweet Ups Pinterest Pin Ups Custom Sweepstakes
EMAIL MARKETING Advertiser Dedicated Wanderlust Dream Deals Edit Integration Weekly Wander AFAR Newsletter B2B View from AFAR RESEARCH AFAR Influential Reader Panel Custom Sampling To AFAR Affluencers TRADE ACCESS: TRAVEL ADVISORY COUNCIL Bi-Annual Agent Meeting Integration Direct Mail Publisher’s Letter Special Offers & Incentive Programs Hosted Events Focus Groups FAM Trips EVENTS Issue Release Celebrations Farm To Table Dinners Pourings & Tastings Hotel Access Retail & In-Store Events Experiential Outings AFAR Conversations AFAR EXPERIENCES LEARNING AFAR
SAN FRANCISCO Corporate & Editorial Offices 130 Battery Street, 6th Floor San Francisco, CA 94111 Tel: 415-814-1401 Fax: 415-391-1566 Greg Sullivan CEO, Editorial Director email@example.com Joe Diaz Chief Product Officer firstname.lastname@example.org Laura Simkins Chief Operating Officer email@example.com Julia Cosgrove Editor-in-Chief and VP firstname.lastname@example.org Derk Richardson Senior Editor email@example.com Derek Butcher Chief Technology Officer firstname.lastname@example.org Jill Greenwood Executive Director, AFAR Experiences email@example.com Jordan Robbins Program Officer, AFAR Foundation firstname.lastname@example.org
NEW YORK Sales & Marketing Office 25 W. 43rd St, Suite 222 New York, NY 10036 Tel: 646-430-9888 Fax: 212-382-3559 Ellen Asmodeo-Giglio EVP, Publisher email@example.com 646-430-9884 Bryan Kinkade Associate Publisher firstname.lastname@example.org 646-873-6136 Maggie Gould Executive Director of Marketing email@example.com 646-430-9879 Anjali Virmani Integrated Marketing Director firstname.lastname@example.org 646-430-9885 Barry Brown Executive Director, Sales email@example.com 646-430-9881 Katherine Kneier Sales Director, East Coast firstname.lastname@example.org 646-430-9877 Kate Hovey Hornsby Luxury Sales Director email@example.com 646-213-4840 Michaela Trimble Exchange Sales firstname.lastname@example.org 646-430-9880
Sarah Zapiler Integrated Marketing Manager email@example.com 646-490-2924 Chris Udemezue Graphic Designer firstname.lastname@example.org 646-490-2538 John Newton Sponsored Content Editor email@example.com 646-425-4035 Juliette San Fillipo Sales & Marketing Coordinator firstname.lastname@example.org 646-430-9888 WEST COAST Onnalee MacDonald Sales Director, West Coast email@example.com 310-779-5648 649 Marine Ave. Manhattan Beach, CA 90266
SOUTHEAST Colleen Schoch Morell Sales Manager, Southeast firstname.lastname@example.org 561-586-6671 1933 Tom A Toe Road Boynton Beach, Fl 33426
MIDWEST Focus Marketing and Media Sales Manager, Midwest email@example.com 248-909-5430 48167 Sonny Drive Macomb, MI 48044
TEXAS/SOUTHWEST Lewis Stafford Company Sales, Southwest firstname.lastname@example.org 972-960-2889 5000 Quorum Drive, #545 Dallas, TX 75254 EUROPE/ASIA/MIDDLE EAST John Galante International Travel Director 646-490-2539 8202 Elk Lane Basalt, CO 81621
EUROPE Giorgio Pace Luxury Director, Europe email@example.com +33-6-0368-5783 St. Moritz, Switzerland INDIA Faredoon Kuka Sales Manager, India firstname.lastname@example.org +91-22-2925-3735 Mumbai, India MIDDLE EAST Vivienne Davidson Managing Director, Dubai email@example.com +97-01-4346-6006 Dubai, United Arab Emirates
FOUNDERS Greg Sullivan and Joe Diaz