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A FA R

MEDIA KIT

MEDIA KIT


AFAR MEDIA

THE LE ADER IN EXPERIENTIAL TR AVEL

MISSION STATEMENT: INSPIRE, GUIDE, AND ENABLE TRAVELERS TO HAVE DEEPER, RICHER, AND MORE FULFILLING EXPERIENCES.


LEADING THE EXPERIENTIAL MOVEMENT It’s not about the where, it’s about the why. Not to escape, but to experience. Not to observe, but to connect. Not to be transported, but to be transformed.

Source: BCG/IPSOS

WHAT MAKES US DIFFERENT • Depth and access—we dive beneath the surface and into the very soul of the destination, capturing the details missed by other travel media brands • Propelled by people and stories—they’re at the root of our discovery process • Complete immersion—offering experiences from the inside out, through a local lens • We lead the leaders—our audience is at the top of their game, and they push us to be at the top of ours. Everything we share, from the undiscovered cities of Peru to the hidden alleys of Paris, illuminates something worth learning

CONSUMERS SPEND $980 BILLION ANNUALLY ON EXPERIENTIAL LUXURY


AFAR PLATFORMS AFAR reaches consumers at every step of their journey.

AFAR Magazine

AFAR Journeys

AFAR Custom AFAR Experiences Evenings AFAR AFAR Collection AFAR Conversations AFAR Mobile AFAR.com AFAR Learning AFAR Travel Advisory Council

AFAR Social Facebook Instagram Pinterest Twitter


AUDIENCE OVERVIEW

Source: 2015 Ipsos Affluent Survey USA, Total brand footprint. Competitive set includes: Conde Nast Traveler, Travel + Leisure, National Geographic Traveler.

The New Global Citizen: AFAR engages the most affluent, educated, and influential audience across all travel titles. And they travel more than any other audience in the category.

#1 ACROSS ALL TRAVEL MEDIA

Audience snapshot • 47% Men/53% Women • Median Age: 48 Affluent, educated, and influential • Average HHI: $314,852 • More than half with a net worth of $1MM+ • 99% are college educated • Over 1/3 are sought after for travel advice all the time Well traveled with the means to experience the exceptional • 96% passport ownership • 90% have taken over 3 trips in last 12 months • 5x more hotel nights/year than competitors

• Nearly 1/3 stay at 5-star accommodations • Spent the most on travel in last 12 months Curious, creative, and entrepreneurial • Prefer going off the beaten track • Identify as a creative person • Like to stand out from others • Are business owners/partners A unique audience • Only 1/3 of AFAR’s audience reads Conde Nast Traveler • Less than 1/4 read National Geographic Traveler • Less than 1/2 read Travel + Leisure


AUDIENCE GROWTH AFAR continues to deliver strong year-over-year growth, meeting each rate base increase with bonus served and maintaining its position as the fastest growing travel magazine. • • •

Delivered a 4.8% bonus over rate base 5.6% increase in single copy sales in 2015 Highest average subscription price per copy in the category

AFAR MAGAZINE RATE BASE GROWTH, 2010 TO 2016

250,000

. 225,000

250,000

250,000

2013

2014

2015

275,000

200,000 175,000 150,000 125,000 100,000 75,000 50,000 0 2010

2011

2012

2016*

AFAR.COM YOY GROWTH, 2011 TO 2016

*2016 rate base and unique visitors based on internal projections.

Sources: ABC Publisher’s Statement, December 2014; AFAR Internal Reports, Google Analytics, 2015, 12 months ending June 2015 Audit Report.

PRINT

300,000

DIGITAL

AFAR.com saw unprecedented growth in 2015 that’s poised to continue in 2016. • • •

1MM+ monthly unique visitors (projected) 14MM+ monthy impressions 92% increase in YOY unique visitors/month

1,200,000

1,000,000

800,000 600,000 400,000 All Uniques/ Month

200,000 0 August 2011

August 2012

August 2013

August 2014

August 2015

August 2016*


AFAR MAGAZINE

Source: AFAR Subscriber Study, 2013: 2015 IPSOS Affluent Survey USA, Print.

Compelling storytelling and stunning photography told through the lens of people, their cultures, and connections.

PRINT OVERVIEW • Audience: 1,100,000 • Rate Base: 275,000 • Ad/Edit: 40%/60% • Frequency: 6x per year

DRIVING ENGAGEMENT & RESPONSE • 88% Take action after reading • Read 4 out of 4 issues • Spend over an hour with the magazine

CRITICAL ACCLAIM • FOLIO: Best Use of Photography, Best Feature Design, Best Full Issue, Best Single Article, 2015 • Society of Publication Designers: Finalist for 7 awards, including Best Redesign, 2015 • Lowell Thomas Awards: Best Travel Magazine Finalist 2010-2015, Winner, 2012 + 2010 • James Beard Foundation: Wine & Spirits Category Winner, 2015 • ASME: General Excellence, 2014 • ADWEEK’S Hot List: Hottest Travel Magazine, 2013


AFAR DIGITAL The world’s best inspiration and planning tool for discerning travelers. • Offers invaluable and unique insight about anywhere in the world, at any time • Our online community of travelers and locals connect by sharing inspiration and ideas of places to go, things to do, and people to meet AFAR.com delivers over 14 million impressions monthly

Sources: Google Analytics, 2015; AFAR.com Study, 2013.

AFAR.COM OVERVIEW • Monthly Impressions: 14MM+ • Monthly Unique Visitors: 1MM+ • Active Members: 600,000+

AFAR.COM AUDIENCE • Page Visits/User: 7.5 • Session Time: 2:24 min • 92% took action after visiting AFAR.com

SOCIAL MEDIA • Instagram: 119,000+ followers • Facebook: 72,500+ fans • Pinterest: 43,300+ followers • Twitter: 34,000+ followers

MOBILE APP • 128,000+ app downloads • 12 minutes spent in app

CRITICAL ACCLAIM • FOLIO: Best Website, 2015 • Lowell Thomas Awards: Best Website, 2015 (finalist), Mobile App, 2014 • ASME: Website (finalist) 2014, 2013 • CNBC: Mind-blowing Instagram Account, 2015 • LA Times: Top Mobile App, 2014

WEBSITE: AFAR.COM


Sources: MPA Audience 2.0 Conference; Fall 2014: “At the Speed of Life: Fortune 500 CMOs Share Their Priorities and Challenge”, Survey of over 200 CMOs from Fortune 500 companies around the country. Demand Metric; 2013

AFAR CUSTOM

AFAR’s client-focused content creation and licensing resource. With 95% of CMOs saying content marketing is important to their business, we provide custom content solutions following the same high standards that guide our editorial products. • • • • •

Authoritative content that consumers trust Content creators around the world Expert connections and sophisticated storytelling Forward-thinking editors, local authorities, experienced ambassadors Full service development, content management, design, distribution, SEO, and more


For more information, contact Jill Greenwood Director of Events jill@afar.com 415-814-1426

AFAR EVENTS

Serving a community of discerning travelers and industry elite via thought-provoking and compelling events.

CONSUMER EVENTS AFAR Experiences: A series of curated, multiday trips in our favorite locations, offering stimulating, bespoke programming to get to the heart of a destination. This unique series provides discerning travelers with access to influential locals, dynamic talks, behind-thescenes visits, intimate home dinners, and sensational parties and evening events. 2016 EVENTS February 4-7 (Dubai) May 18-20 (New Orleans) Evenings AFAR: Inspired by our signature AFAR Experiences platform, Evenings AFAR brings destinations from across the globe— and the experiences and tastemakers that define them — to life in targeted cities. 2016 EVENTS January 19 (New York City) March 31 (DC) April 14 (Boston)

B2B EVENTS AFAR Conversations: This event series brings together the trusted and influential voices of the AFAR community for a lively panel discussion about developing trends and ideas affecting the travel industry. 2016 EVENTS January 13 (New York City) March 16 (Los Angeles) May 25 (Miami) September 21 (New York City) November 16 (New York City) Travel Advisory Bi-Annual Meeting: AFAR’s Travel Advisory Council (TAC) is made up of top travel specialists from across the country, who offer insight into current consumer travel behaviors and travel trends. Roundtable and sponsored one-on-one sessions with these experts provide AFAR’s partners with valuable feedback and information on the travel industry. 2016 EVENTS March 15-17 (Los Angeles) September 28-30 (New York City)


For more information, contact Jordan Robbins 970-484-3633

LEARNING AFAR Inspiring possibilities through travel.

Learning AFAR is the soul of our brand. Born from the idea that travel is the best form of education, Learning AFAR provides international travel scholarships to students who would not otherwise be able to explore our world, and sparks a fire in the hearts of these young people. We know travel moves these adolescents beyond their current circumstances to a place where they are free to be curious and bold. It expands their view of the world and their vision of their own future. When they return home, they bring inspiration and hope to their communities. Learning AFAR sets students on a path to change the world.

LEARNING AFAR OVERVIEW: • 429 students have gone on Learning AFAR trips • $33,000 Average student household income • Proven educational curriculum • Currently operating in 5 communities through 9-month and 4-year programs • 100% of Learning AFAR students graduate from high school • 90% Are accepted to colleges and universities • Results show new future trajectory, greater self-confidence, enhanced critical thinking, and greater civic engagement

Post-Program Evaluation Results RESPONDENT

PREEXPERIENCE

POSTEXPERIENCE

Desire and skills to make a positive impact on the world

45%

100%

Skills to practice global citizenship

31%

95%

Skills to make a difference in my community

49%

92%

WEBSITE: AFAR.COM/FOUNDATION


AFAR JOURNEYS

One-of-a-kind experiential itineraries at the fingertips of our affluent audience.

• • •

Actionable itineraries curated by AFAR’s Travel Advisory Council and other travel specialists and featured across AFAR platforms Itineraries are designed to provide travelers with truly immersive and custom experiences aligned with your brand Trips can be themed based on wellness, movie locations, multi-generational travel, and geographic regions to deliver a unique experience for each traveler

WEBSITE: AFAR.COM/JOURNEYS


APPENDIX I. EDITORIAL CALENDARS • Print • Digital II. PRINT CLOSING DATES III. ADVERTISING RATES • Standard • Exchange IV. SPECS • Magazine • Digital V. CONTACT


2016 PRINT Editorial Calendar

JANUARY/FEBRUARY Where to Go: Where to Go in 2016 Snowboarding in Hokkaido, Japan A New Take on Amsterdam Cricket in the Caribbean National Parks Resident: New Orleans Expanded Coverage: Cruise Expanded Coverage: Wellness Ad Close: 11/1/2015 On Sale: 12/21/15

MAY/JUNE Food & Drink: The Next Great Food Capitals Georgia, a New Food Frontier Experiencing French Tradition Stay: Domestic Expanded Coverage: Drinking Around the World Ad Close: 2/22/2016 On Sale: 4/19/2016

MARCH/APRIL Solo Travel: Solo Travel Demystified A Walk Through the Balkans New Orleans After Dark Making New Friends in Japan National Parks Resident: Barcelona Expanded Coverage: Cities Ad Close: 12/27/2015 On Sale: 2/15/2016

JULY/AUGUST Exceptional Travel Experiences: The New Frontiers, Endangered Places, Shifting Landscapes & Epic Journeys Hiking in Sweden Summer in Abruzzo, Italy Domestic Southern Road Trips Ad Close: 4/18/2016 On Sale: 6/14/2016

*Blue indicates special editorial package Note: Dates subject to change

SEPTEMBER/OCTOBER Style & Design: Objects of Obsession— Collecting While Traveling AFAR Experiences 2017 Stay: Blown-Out Hotels Expanded Coverage: Nightlife in the US Ad Close: 6/20/2016 On Sale: 8/16/2016 NOVEMBER/DECEMBER Travel Vanguard: The Future of Travel Annual Gift Guide Uncommon Oaxaca Wander: Warm Destinations Expanded Coverage: Nightlife Around the Globe Ad Close: 8/17/2016 On Sale: 10/11/2016


2016 DIGITAL Editorial Calendar

JANUARY Feature: Where to Go in 2016 Our Picks: Cruising Winter Escape FEBRUARY Our Picks: Travel Technology Romantic Retreats Where to Go: Spring MARCH Feature: Solo Travel Our Picks: Spring Break Festivals & Music Cities APRIL National Parks Honeymoons Where to Go: Summer

*Blue indicates special editorial hub Note: Dates subject to change

MAY Feature: Food Capitals Our Picks: Dads and Grads Family Travel Hawaii JUNE Our Picks: Summer Gear Summer Events/Sports Active Outfitters JULY Feature: Exceptional Travel Unexpected Destinations Road Trips AUGUST Our Picks: Artisanal Finds Nightlife Guide Where to Go: Fall

SEPTEMBER Feature: Style & Design Safari and Wilderness Fashion Weeks Around the World OCTOBER Our Picks: Fall Finds Holiday Headquarters: Travel Golf Getaways NOVEMBER Feature: Travel Vanguards Holiday Headquarters: Gifts Where to Go: Winter DECEMBER Caribbean Holiday Headquarters: Survival Voluntourism


2016 PRINT CLOSING DATES FREQUENCY 6X/YEAR ISSUE

ON-SALE

FRACTIONAL CLOSE

FRACTIONAL MATERIALS DUE

FULL PAGE SPACE CLOSE

FULL PAGE MATERIALS DUE

Jan/Feb

Dec 21

Oct 15

Oct 22

Oct 22

Oct 29

Mar/Apr

Feb 15

Dec 2

Dec 9

Dec 9

Dec 16

May/Jun

Apr 18

Feb 3

Feb 10

Feb 10

Feb 18

Jul/Aug

Jun 13

Mar 25

Apr 1

Apr 1

Apr 8

Sep/Oct

Jul 15

May 12

May 19

May 19

Jun 3

Nov/Dec

Oct 10

Jul 15

Jul 22

Jul 22

Jul 29

Jan/Feb ‘17

Dec 21

Sept 1

Sep 9

Sep 9

Sep 16


2016 ADVERTISING RATES Print

RATE BASE: 275,000 (MAR/APR-JAN/FEB) FREQUENCY 6X/YEAR FOUR COLOR

1X

3X

6X

1 page

$42,012

$40,376

$37,694

1/2 page

$29,176

$27,782

$26,171

1/3 page

$21,594

$20,835

$19,265

BLACK & WHITE

1X

3X

6X

1 page

$31,747

$30,465

$28,482

1/2 page

$22,176

$21,247

$19,841

1/3 page

$16,576

$15,865

$14,888

COVER PREMIUMS 2nd: 30%

3rd: 25%

4th: 40%

*ALL LISTED RATES ARE GROSS *All rates are gross. Rate base is guaranteed on a 6-month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.


2016 AFAR EXCHANGE RATES & DATES

advertisement

exchange a marketplace for the global traveler

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FREQUENCY 6X/YEAR

ISSUE

ON SALE

CLOSING DATE

MATERIALS DEADLINE

Jan/Feb

Dec 21

Oct 9

Oct 16

Mar/Apr

Feb 15

Nov 19

Nov 26

May/Jun

Apr 18

Jan 28

Feb 4

Jul/Aug

Jun 13

Mar 19

Mar 26

Sep/Oct

Aug 15

May 1

May 8

Nov/Dec

Oct 10

Jul 30

Jul 9

Jan/Feb ‘16

Dec 21

Aug 19

Aug 26

AFAR EXCHANGE RATES FREQUENCY 1X Mar/Apr ‘16-Jan/Feb ‘17

RATEBASE

RATES 1/4 PAGE

RATES 1/8 PAGE

275,000

$3,200

$2,100

All rates are net. Rate base is guaranteed on a 6-month average. Advertisers may not cancel orders or make changes in advertising after the closing dates. For a complete list of AFAR General Terms & Conditions and advertising specifications, please contact your advertising representative.

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Adventure Life Bistem undandunt faccus autas por aut es santium ellatem utempos doluptas eturibeaque pliti doluptatiur apelit laborum rempeliatemaccum quos aut alitat peditatur, iunturem il et hilibust, cus molor acimbor ectibus as asi volor re pro i, aut ut aut eum aut lique eicabor ectibus as asi volor re pro vellabo. Aximusant ea et omnimpore que repere eiunt mi, quam adventure-life.com

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For more information, contact Michaela Trimble Brand Manager michaela@afar.com 646-430-9880

SAMPLE FORMAT · Showcase products and services in an attractive four-color templated format · Quickly and efficiently connect your brand with AFAR’s qualified audience

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To place an Excha


MAGAZINE SPECS

For more information, contact Frank Linzan Premedia Manager flinzan@hearst.com 212-649-3206

DISPLAY AD SIZES

UNIT

LIVE

TRIM

BLEED

Spread*

16-1/4”w x 10-5/16”h

16-3/4”w x 10-13/16”h

17”w x 11-1/16”h

Full pg*

7-7/8”w x 10-5/16”h

8-3/8”w x 10-13/16”h

8-5/8”w x 11-1/16”h

1/3 pg Vertical w/ bleed**

2”w x 10-5/16”h

2-1/2”w x 10-13/16”h

2-3/4”w x 11-1/16”h

1/3 pg Vertical non-bleed**

2-1/4”w x 10-5/16”h

2-1/4”w x 10-5/16”h

N/A

2/3 pg Vertical**

4-13/16”w x 10-5/16”h

5-1/16”w x 10-13/16”h

5-3/16”w x 11-1/16”h

1/2 pg Horizontal**

7-7/8”w x 4-15/16”h

8-3/8”w x 5-3/8”h

8-5/8”w x 5-1/2”h

*Perfect alignment of type or image across two pages cannot be guaranteed. If boundaries of the ad are not defined by artwork or a rule, Publisher may add .30 rule around fractional ad. **Size requirements in decimals and/or metric are available upon request. The safety area for spreads with a critical crossover of primary image or type should be 3/8” all around (rather than 1/4”) to allow for the possibility of gutter pull out. SPECIAL AD SIZES UNIT LIVE TRIM

LIVE

TRIM

BLEED

Cover Flap

3-1/2”w x 10-5/16”h

3-1/2”w x 10-5/16”h

3-1/2”w x 10-5/16”h


MAGAZINE SPECS TECHNICAL INFORMATION MAGAZINE TRIM SIZE 8-3/8”w x 10-13/16”h IMAGE RESOLUTION 300dpi LINE SCREEN 175lpi

DOT GAIN A minimum 3% highlight dot is required on all images intended to print; Quarter tone (25%) 14-16% average dot gain; Mid tone (50%) 20-22% average dot gain; Shadows (75%) 14-16% average dot gain. BINDING METHOD Perfect bound, jogs to foot. MECHANICAL SPECIFICATIONS

COLORS 4/C Process [CMYK]; a 5th color is available on the inside front cover and inside back cover only.

ACCEPTABLE FILE FORMATS PDF/X1-A is the only acceptable file format for all ad units—full page and fractional units.

PAPER STOCK 50# Matte (text); 65# Matte (cover).

PDF files must be CMYK composite, professionally created as PDF/X1-A, with high resolution images and all fonts embedded.

PRINTING METHOD CTP, web offset, SWOP standards. MAXIMUM INK DENSITY 280% recommended. Not to exceed SWOP 300% TAC.

PROOF REQUIREMENTS AFAR utilizes virtual proofing technology for print color matching—hard copy guidance is not required. If you opt to use a proof for internal color, please render at 100% scale with the IDEAlliance 12647-7 color wedge. FILE PREPARATION PDF/X 1-A, portrait mode, 100% size. Do not apply trapping to files.

For more information, contact Frank Linzan Premedia Manager flinzan@hearst.com 212-649-3206

FILE PREPARATION PDF/X 1-A, portrait mode, 100% size. Do not apply trapping to files. All files must include crop marks to AFAR’s trim and bleed dimensions, with center marks. For positioning purposes, crop marks must be indicated correctly on all files. Otherwise, ads will be centered at AFAR’s discretion. The trim and crop marks must be placed exactly 1/4” (12 pt. offset) outside the bleed area. Optimum type legibility requires type to be no smaller than 6 point. Black text must consist of 100% black. Rich black type is not recommended, and, if used, a minimum of 28 point type is required. For reverse lettering and fine or small type, use only one color. AFAR strongly discourages the use of multi-color or knocked-out type. However, if used, a minimum of 12-point type is required. PRE-PRESS SERVICE PROVIDER AFAR does not provide design, pre-press or proofing services in-house, nor do we correct or manipulate ad files. However, we can recommend a vendor for you.


MAGAZINE SPECS MECHANICAL SPECIFICATIONS CONT. AD MATERIALS DELIVERY All full and fractional ads should be submitted via our ad portal: http://www.adshuttle.com/afar. The portal allows you to upload and preflight your materials. Ad materials will be archived for 6 months in the portal. You must set up a free account to submit your ad. This registration process takes about 1 minute. There is no additional software to download or install. For further production information, please contact: Frank Linzan Premedia Manager flinzan@hearst.com 212-649-3206 INSERTS All questions regarding insert pricing, specifications and due dates should be directed to: Adam Bassano Production Manager abassano@hearst.com 212-649-3745

REPRODUCTION LIABILITY AFAR insists advertisers adhere to our specifications for both file and proof preparation. If ad materials supplied are consistent with AFAR’s SWOP-compliant specifications, AFAR can very closely match the color of the advertiser’s supplied proof on press. An exact color match between proof and printed page cannot be guaranteed. As both are prepared on different substrata and by different processes, the resulting reproductions will show variance. AFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with SWOP. BILLING INFORMATION All questions regarding AFAR’s billing policies, procedures, and account information should be directed to: Matt Fenster Director of Finance mfenster@afar.com 415-814-1424 415-391-1566 fax

For more information, contact Frank Linzan Premedia Manager flinzan@hearst.com 212-649-3206


MAGAZINE SPECS

AFAR Exchange is a formatted advertising section featuring select products and services. The eye-catching section uses AFAR design, fonts, and color palette, along with consistent image sizes and standardized typesetting. EXCHANGE AD SIZES UNIT

TEXT SIZE

IMAGE SIZE

SECOND IMAGE SIZE

1/8 pg Horizontal

50 Words*

1.75”w x 2.5225”h

N/A

1/4 pg Vertical

90 Words*

3.612”w x 2.8559”h

N/A

* Word counts are approximate.

CONTENT AND IMAGE SPECIFICATIONS The advertiser supplies both the image and the ad copy. AFAR designs the Exchange ad, assigns page positions at random, and makes copy corrections deemed necessary by our design and editorial guidelines. COPY REQUIREMENTS The word counts noted above include your headline, descriptive body copy, and contact information. Contact information is in bold. If your copy exceeds the maximum word count, AFAR’s copy department will cut and edit your copy at their own discretion. IMAGE SPECIFICATIONS Advertiser-supplied images must be calibrated to SWOP (Specifications for Web Offset Publications) standards for consistent press reproduction within the AFAR Exchange section. • Resolution: 300 dpi (dots per inch) • Color Mode: CMYK (not RGB) • File Format: TIFF, JPG, PSD, PDF • Please note that AFAR does not retouch, silhouette, or otherwise manipulate supplied images.

LOGOS The clean layout and formatted structure of AFAR Exchange does not allow for logos to be used in place of copy or in addition to an image. If an advertiser requires display of their logo, it must be included within the one image allowed. Exception: 1/4 horizontal unit can accommodate a logo for the second image. MATERIAL SUBMISSION AFAR will confirm receipt of materials via email. COPY Please email your copy to Frank Linzan, flinzan@hearst.com, in the body of the email or in a Word or Text document. Once we have processed the copy, we will advise if it is over the word limit. Images If the file is less than 2MB, email images to flinzan@hearst.com If the file is larger than 2MB, post the compressed image to AFAR’s FTP site: Host: ftp://ftp.afar.com Username: afarads Password: adspecs

CLIENT CONFIRMATIONS AND APPROVALS A PDF of your ad will be sent to you via email for your approval. If we do not hear back from you within two days of sending this PDF, we will assume the ad is correct and it will run as is. REPRODUCTION LIABILITY AFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with our specifications. CONTACTS To place an Exchange ad, please contact: Michaela Trimble Brand Manager michaela@afar.com 646-430-9880 For production questions, please contact: Frank Linzan Premedia Manager flinzan@hearst.com 212-649-3206 BILLING INFORMATION All questions regarding AFAR’s billing policies, procedures, and account information should be directed to: Matt Fenster Director of Finance mfenster@afar.com 415-814-1404 415-391-1566 fax


MAGAZINE SPECS GENERAL TERMS & CONDITIONS The following are general terms and conditions governing advertising published in AFAR Magazine, published by AFAR Media. 1. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. 2. The Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates. 3. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable. 4. All advertisements are accepted and published in the Magazine upon the representation by the agency and advertiser that they are authorized to publish the entire contents and subject matter thereof and that such publication will not violate any law or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold the Publisher harmless from and against any and all losses and expenses (including, without limitation, attorney’s fees) arising out of the publication of such advertisements in the Magazine, including, without limitation, those arising from claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the Lanham Act or rights of privacy or publicity, or from any and all similar claims now known or hereafterdevised or created. 5. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising

reference to the Magazine in anyway without the prior written permission of the Publisher in each instance. The following are general terms and conditions governing advertising published in AFAR magazine, published by Publisher. 6. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, vary, or add to these terms and conditions or the provisions of the Magazine’s Rate Card will be binding on the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publisher’s inability or failure to comply with any such condition shall not relieve the agency or advertiser of the obligation to pay for the advertising. 7. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of the Publisher. 8. Agency Commission (or equivalent): 15% (where applicable to recognized agents) of gross advertising charges after earned advertiser discounts.

9. Invoices are rendered on the first business day of the “on-sale date” month of the Magazine. Payments are due within 20 days from the billing date. The Publisher reserves the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine. 10. Any and all negotiated advertiser discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused rebates will expire six months after the end of the period in which they were earned. 11. Special advertising production premiums do not earn any discounts or agency commissions. 12. All agreements for advertising frequency or multiplatform discounts are conditioned on (a) the agreed number of advertisements being published within the specified period and (b) all invoices being promptly paid. In the event of Advertiser’s cancellation of any portion of the agreed order, or failure to have published and paid for the specified number of advertisements, any rate discount will be retroactively nullified, including previously published advertisements, and a short rate (the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually published and paid for) will apply.


FOUNDERS Greg Sullivan and Joe Diaz SAN FRANCISCO Corporate & Editorial Offices 130 Battery Street, 6th Floor San Francisco, CA 94111 Tel: 415-814-1401 Fax: 415-391-1566 Greg Sullivan Cofounder & Chief Executive Officer greg@afar.com Laura Simkins Chief Operating Officer laura@afar.com Julia Cosgrove Editor-in-Chief and VP julia@afar.com Jeremy Saum Executive Editor jeremy@afar.com Derek Butcher Chief Technology Officer derek@afar.com

Joe Diaz Cofounder & Chief Product Officer joe@afar.com Ellen Asmodeo-Giglio Chief Revenue Officer ellen@afar.com 646-430-9884 Bryan Kinkade Publisher bryan@afar.com 646-873-6136 Maggie Gould Markey Executive Director, Marketing maggie@afar.com 646-430-9879 Barry Brown Executive Director, Sales barry@afar.com 646-430-9881 Chris Udemezue Senior Graphic Designer christopher@afar.com 646-490-2538

Jill Greenwood Director of Events jill@afar.com

Denise Hoo Digital Ad Operations Director denise@afar.com 646-525-4033

Lou LaGrange Business Development Director lou@afar.com 415-814-1394

Erin Jeffery Marketing Coordinator ejeffery@afar.com 646-525-4036

Jordan Robbins Program Officer AFAR Foundation jrobbins@afar.com

Grace Montgomery Associate Marketing Manager, AFAR Collection grace@afar.com 646-759-8414

NEW YORK Sales & Marketing Office 25 W. 43rd St, Suite 222 New York, NY 10036 Tel: 646-430-9888 eFax: 646-786-3405

Juliette San Fillipo Associate Marketing Manager juliette@afar.com 646-873-6552

Kate Appleton Branded Content Director kappleton@afar.com 646-425-4035 Kate Hovey Hornsby Luxury Sales Director khornsby@afar.com 646-213-4840 Katie Galeotti Marketing & Special Projects Director kgaleotti@afar.com 646-430-9885 Lauren Sonnenberg Integrated Sales Director lauren@afar.com 646-461-2265 Maci Wachtel Integrated Marketing Manager maci@afar.com 646-490-2924 Michaela Trimble Brand Manager michaela@afar.com 646-430-9880 Rachel Novick Sales Coordinator rachel@afar.com 646-430-9888 WEST COAST Kristin Nicholas International Travel Director knicholas@kmnicholas.com Onnalee MacDonald Sales Director, West Coast onnalee@afar.com 310-779-5648 232 2nd St. Manhattan Beach, CA 90266

SOUTHEAST Colleen Schoch Morell Sales Director, Southeast colleen@afar.com 561-586-6671 1130 Sweet Hill Dr. Jupiter, FL 33458 MIDWEST Focus Marketing and Media Sales Manager, Midwest focusmm@afar.com 248-909-5430 48167 Sonny Drive Macomb, MI 48044 TEXAS/SOUTHWEST Lewis Stafford Company Sales, Southwest lewisstafford@afar.com 972-960-2889 5000 Quorum Drive, #545 Dallas, TX 75254 INDIA Faredoon Kuka Sales Manager, India kuka@rmamedia.com +91-22-2925-3735 Mumbai, India SOUTH AMERICA/MEXICO Fernando Mandri Bellot Integra Tourism for Good fmandri@integra-tourism.com +52 01 55 1150 9532 Lourdes Berho Corona Alchemia lberho@alchemia.com.mx +52 55 5004 0490

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