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Challenges in Volatile Fertilizer Market Ras Mohamed Protected Area Ras Mohammed is the headland at the southernmost tip of the Sinai Peninsula, overlooking the juncture of the Gulf of Suez and the Gulf of Aqaba. More than 200 species of corals, where 125 species are soft corals, around 1000 species of fish, 40 species of star fish, 25 species of sea urchins, more than a 100 species of mollusk and 150 species of crustaceans. Tourism in Southern Sinai is inherently linked to the natural resources of the area. Degradation of these natural resources as a result of tourism or development activities is not in the best interests of investors or tourists. The Protected areas program seeks to establish equilibrium between development activities, tourism and the natural resource conservation measures needed to achieve sustainable economic development. Due to Ras Mohamed’s geographical position, divers find almost permanent strong currents during all the year, which attracts larger fish. Beautiful beaches, extraordinary coral reefs and exciting dive sites make Ras Mohamed National Park a worthwhile visit. The National Park offers outstanding coral reef and nature viewing experiences to the visitor.


Media Partner


18 thAFA Int’l. Annual Fertilizer Forum Exhibition

St. Catherine St. Catherine is the name of both the monastery and city located at an elevation of 1586 m, and it’s 120 km away from the closest city, Dahab. During Roman times, a monastery was built at the foot of Mount Sinai, the place where it is believed that Moses received the 10 Commandments from God. Just east of the monastery lies Wadi El Sybaiya, the oldest settlement in the area. The city is surrounded by the highest motivation ranges in Egypt. The altitude of the city and the mountains around it allow the city to enjoy a mild and pleasant climate. Though summer nights are cool, the winter nights can reach temperatures as low as -14°C. It’s so cold; in fact, snow is not uncommon during the winter months of December to February. The area is home to many unique plants and animals such as the world’s smallest butterfly, the Sinai Baton Blue Butterfly. This sensitive ecosystem is a great place to look out for some of the really interesting animals that call the region home, such as foxes, rock Hyraxes, Sinai Agamas, and the Nubian Ibex. Today, while it is one of the oldest monasteries in the world, its original, preserved state is unmatched.

WELCOME LETTER Dear Colleague,

The Arab Fertilizers Association (AFA) is pleased to invite you to join over 700 industry leaders at its eighteenth Fertilizers Forum & Exhibition. Don’t miss out this opportunity – mark your calendar and pre-book your appointments with decision makers from Arab region and worldwide fertilizer sectors. AFA Forum is set to be even bigger and better as we bring together international expertise with the potential of Arab region fertilizer producers to maximize the region’s competitive position in the global market, the 2012 Forum Known as one of the best gathering to networking with new clients and business partners and experts. In addition to the expert presentations from high profile line-up that includes keynote speakers and with the sharing of practical experiences as delegates meet to discuss these issues, the Forum will provide ample time for delegates to meet informally to renew old friendships, establish new connections and plan for the campaign ahead. Delegates at the meeting will be able to participate in networking lunches, coffee breaks and GALA Dinner (Don’t miss it), maximizing the opportunities for networking.

A successful meeting is assured! Looking forward to meeting you…

Dr. Shafik Ashkar Secretary General

AFA Mission

To act as regional voice of Arab Fertilizer Industry in non-commercial, non-profitable activities and to serve as regional quest platform for information exchange and support sustainable growth and development of fertilizers industry within Arab region.

Annual Forum Growth 700 600 500 400 300

Total Participants Members Others

200 100 0 Total Participants 2008






Members 2010



18 thAFA Int’l. Annual Fertilizer Forum Exhibition


WHAT THE FORUM 2012 OFFERS YOU? Discover new market opportunities Develop new relationships. 20 distinguished speakers will discuss the following: • • • • • •

Fertilizer policies and N,P,K market outlook World Food Security & Nutrition Supply and demand balance Energy conservation in fertilizer industry Optimization of water & Nutrient requirement Logistics and global maritime prospects

Who should attend?

Senior Executives from the fertilizer and related industries:

• • • • •

CEO and Managing Directors Strategy and Planning experts Business Development and Sales Procurement Logistics experts


After remarkable yearly successes of previous Annual Fertilizers Forums in Cairo, Egypt since first forum in 1993, through to the 2011 Forum, AFA attracted 637 delegates representing over 34 countries and 210 companies / associations and international figures.

PREVIOUS PARTICIPANTS AFA Annual Forum attracts the leading companies in the fertilizer industries, logistics, trading including: SABIC, FERTIL, QAFCO, OCP, OMIFCO, FERTIAL, Libyan Norwegian Fertilizer Co., Maaden, SAFCO, Granuphos, CPG/GCT, GPIC, PIC, Chemical Industries Holding Co., Abu Qir Fertilizers Co., El-delta Fertilizers Co, Egyptian Financial Industries Co. Helwan Fertilizer Co., MOPCO, Semadco Co., Egyptian Petrochemical Holding Co.kima Co., Abu Zaabal Fertilizers Co., Alexfert Co., Egyptian Fertilizers Co., Orascom Co., El Nasr For Mining Co., Jordan Phosphate Mines Co., Nippon Jordan Fertilizer Co. , Indo- Jordan Chemicals Co., Kemapco, Jordan Int’l. Chartering, Chemicals & Mining Industries, Jafcco, Aqua Trust For Water Treatment, Egypt Basic Industries Corporation, Uhde Engineering Egypt, Yara Agri Trade , Ameropa, Evergrow, Sinco, El-nasr For Intermediate Chemicals, Suez Co. For Fertilizer Production, Misr Phosphate, Carbon Holdings, Kayan For Int’l. Trade, Jordan Modern Advanced Chemical Ind. (Manaseer), Comspain, Stamicarbon, Schoeller Bleckmann Nitec Gmbh, Ctp Air Pollution Control, Transammonia, Unifert, Litwin, Heliopotasse Sa, Helm Duengemittel,


18 thAFA Int’l. Annual Fertilizer Forum Exhibition

Uhde Gmbh, Outotec Gmbh, Indagro, Gavilon, Umicore Ag, Neelam Aqua, Mitra Sk, State Co. Of Fertilizers, Mishraq Sulphur, Imeco, Ovs Officine Valle Seriana Spa, Arab Potash, Rawfert Sal, Tenochem, Agrium Europe, Haldor Topsoe A/s, Hammer Maritime, Jordan National Shipping Lines (Jnsl), Orient Shipping, Sindbad Shipping, Ibramar Shipping, Clarkson Shipping, Mitchell Jr. Shipping, Natrans, Worms United Shipping Agency, Moukhtar Group Of Shipping, Aets Int’l. Organizations & Federations: IFA, FAI, FIFA, IPI, Arab League, Arab Union Council, Arab Fed. For Tires & Rubbers Industries, Arab Ded. Of Chambers Of Shipping, Arab Sea Ports Fed., The Federation Of Arab Contractors, Cairo University, Arab Union Of Info. Technology, Arab Union For Int’l. Exhibition and Conferences, Arab Investors Union, Arab Academy For Science and Tech. and Maritime Transportation .

PROGRAMME SCHEDULE Tuesday Feb. 7, 2012 • Forum Inauguration - Welcome addresses - Keynote Speakers • Exhibition Opening & Coffee break networking • Session I

Wednesday Feb. 8, 2012 • Session II • Coffee Break Networking • Session III

Thursday Feb. 9, 2012 • Session IV • Coffee Break Networking • Session V

Naama Bay Located in Sharm el-Sheikh, Naama Bay is one of the most idyllic vacation spots in the world. Beautiful sea, nice beach, hundreds of diving centers, restaurants, beach side cafes guarantees unforgettable vacation. Whether you enjoy scuba diving, windsurfing, water skiing or just soaking up the rays of the brilliant sun that never seems to hide behind clouds, you will find something of interest in Na’ama Bay.

A full list of topics and speakers will be announced shortly. Forum’s language will be English - Translation available.

Sharm El-Sheikh City:

In recent years, Sharm El-Sheikh has become one of Egypt's best known and most visited beach resorts. In fact, in recent years, Sharm remains the leading tourist spot in the Sinai. It is a year round resort, hot in the summer, but pleasant and warm in the winter, and it has an international airport that attracts both private and many international charter flights. The area between Tiran Island and Ras Mohammed National Park on the tip of the Southern Sinai features some of the world's most amazing underwater scenery. Here, one finds crystal clear water, rare and beautiful reefs, and an incredible variety of exotic fish amongst the colorful coral. Sharm el-Sheikh offers the beauty of the Sinai, with its majestic mountains and valleys, a number of national parks, as well as some well known nearby tourist attractions such as St. Catherine's Monastery. There is more to Sharm, however, than the beaches, sea and landscape. It is a well developed area that almost seems more like a European resort, with refined facilities and amenities, including these days, some more budget oriented accommodations as well as five star hotels equal to most any in the world. True, Sharm el-Sheikh is often called the "City of Peace", because of the various peace conferences held in the city and attended by world leaders, but it is also a "world resort", popular among and visited by people from all over Europe, because of its affordability, but also by those from much more distant lands, because it is fun. It is a one of those places where memories are made, that remain pleasant and fondly cherished dreams. 18 thAFA Int’l. Annual Fertilizer Forum Exhibition


Sponsorship and Exhibition Opportunities


Be our official event sponsor and put your name & logo in front of great number of attendees time and time again. By Sponsoring AFA Int’l Annual Forum, you will: • Reinforce your position as industry leader in your field. • Raise your company profile and gain unparalleled access to the key decision makers in this vast growing industry. • Leave a strong and lasting impression of your company

As a sponsor you will benefit from the following high profile branding: PLATINUM SPONSOR :

US$ 15000


Company logo listed on all pre conference marketing including:

Company logo listed on all pre conference marketing including:

Forum website

Forum website

Forum Main Banner

Forum Main Banner

The Ras Mohammed

One inside page in Advertising Brochure

Half inside page in Advertising Brochure

Three free registrations to the Forum & Exhibition

Two free registrations to the Forum & Exhibition

Free booth at the Exhibition 2.85m X 1.90m – height 2.4m

Free booth at the Exhibition 2.85m X 1.90m – height 2.4m

One of the most magnificent things about Egypt. The Nile River has played an extremely important role in the civilization, life and history of the Egyptian nation. It was named after the Greek word "Nelios", meaning River Valley. Today, exotic and sophisticated Cairo grace the banks of the Nile River, as they have for thousands of years. Individuals interested in experiencing the Nile up close and personal can journey along the famous river aboard riverboat luxury cruises and traditional sailing boats that depart from numerous cities and locations along the bank. An ultimate relaxing and releasing experience.

For more information on the packages please contact: AFA General Secretariat Office - Email: - Fax: +20 2 24173721


US$ 12500

18 thAFA Int’l. Annual Fertilizer Forum Exhibition

AFA EXHIBITION As always, the Exhibition Area will be an integral part of the day-today conference and details of the Exhibitors will be distributed to delegates in advance of the conference. Each exhibitor Profile will be published in the Forum Guide, which is distributed at the Forum.

Why Exhibit? Taking an Exhibition Stand at the Forum: • To raise the profile of your company, to gain exposure in this fast growing market. • To promote products and services and network with key potential of the largest fertilizer producer and consumer in the world. • To build relationships that will provide your organization with the opportunity to enter into dialogue with your key target audience.

A) Exhibition booth: It is a structure with the following dimensions: • 2.85 m X 1.90 m – height 2.4 m The booth includes table and two chairs with electrical power supply.

Rate cost per booth (2.85 m X 1.90 m) is : AFA Member: US$ 1500 US$ 2500

Non Member:

B) Display Desk: (Table and two chairs)

EXHIBITION PACKAGE The package includes:

• Free registration for one exhibitor. • Access to all conference areas and presentation papers. • Attendance of all coffee breaks, lunches and dinner parties. • Contact details for all registered delegates. • Company profile listed in conference brochure at the event. • Coverage of exhibitors in Arab Fertilizers periodical magazine.

The rate per display Desk is: AFA Member:

US$ 1000

Non Member:

US$ 1500

ADVERTISING BROCHURE A colored advertising brochure size A4 normally distributed to All Forum delegates with very special rates.


AFA member Rate in US $

Others Rate in US $

Back cover Inside front cover

2000 1800

2300 2000

Inside back cover



Inside Page


800 18 thAFA Int’l. Annual Fertilizer Forum Exhibition





AFA has reserved a limited number of Meeting Rooms, which will be allocated to companies on application. To reserve a Meeting Room, please contact AFA as soon as possible for details of availability and costs.

Monday Feb. 6, 2012

AFA staff will be on hand to assist in any way they can.

Tuesday Feb. 7, 2012

A travel Desk will be available. This desk will handle all inquires relating to flight reconfirmations, airport transfer service and excursions.

09:30 - 16:00



Delegates and accompanying registered for the conference are kindly requested to wear badges received from AFA Hospitality Desk, to gain access to the conference facilities and events. This will be strictly enforced.




Average temperature during February will be around: 25 C to 14 C - Warm days and cool nights.

9:30 - 16:00

* Registration

* Registration

Wednesday Feb. 8, 2012 09:30 - 14:30

* Registration

Thursday Feb. 9, 2012 09 :30 - 14 :30

* Registration

Contacts & Inquires/ Refer to: Registration & Accommodation P.O. Box: 8109 Nasr City (11371), Cairo – Egypt Tel: +20 2 24172347 Fax :+20 2 24173721 – 24172350 Email:


Exhibition and Advertising Services P.O. Box: 8109 Nasr City (11371), Cairo – Egypt Tel: +20 2 24172347 Fax :+20 2 24173721 – 24172350 Email:


18th AFA Int’l. Annual Fertilizers

Forum & Exhibition Sharm El Sheikh, Egypt

Feb. 7-9, 2012- Maritim Jolie Ville Hotel, Sharm EL Sheikh Since 1975

Delegate Name:


Venue: Maritim Jolie Ville Hotel, Sharm EL Sheikh: Occupying a prime location a top a low rock plateau overlooking the Red Sea, the MARITIM Jolie Ville Golf & Resort Sharm El-Sheikh is an exceptional resort, honored with the World Travel Award 2010 as Egypt’s Leading Golf Resort. The idyllic sand coves of Marikha Bay can be easily reached over the walk-way. Naama Bay – the pulsating heart of neaby Sharm El Sheikh with its diverse range of restaurants, bars and boutiques is a mere 7 kilometers away.

US $ Standard Single Room


Standard Double Room


Royal Wing Single Room


Royal Wing Double Room


Executive Suite


Royal suite


breakfast. • Rates are inclusive services and taxes and meet assist from / to Sharm El Sheikh airport. • Delegates is kindly requested to add one night deposit to registration fee to guarantee hotel booking. • In case of no show hotel deposit is not refundable.

Arrival & Departure

Exchange Rate: About 1 USD = 6.00 L.E

• Room rate is quoted per room per night, based on bed and

as of November 2011

Arrival Date: Departure Date:

/ /

Passport & Visa • A valid passport for not less than six months is required for entry visa. • Delegates are invited to contact the nearest Egyptian Consulate in their country for visa requirements applicable to them. • If a letter of invitation &accreditation is needed please request AFA Conference services for such.

/ /

Flight No. & ETA Flight No. & ETA


AFA has negotiated a special delegate hotel rate at Maritim Jolie Ville Hotel, Sharm EL Sheikh.


18th AFA Int’l. Annual Fertilizers

Feb. 7-9, 2012- Maritim Jolie Ville Hotel, Sharm EL Sheikh

Forum & Exhibition Sharm El Sheikh, Egypt

Since 1975


Name forBadge : (max.14 characters)





Telephone(including Country code)

Fax(including Country code)

E-mail :

Spouse Name for Badge (max.14 characters)


Please do not publish my contact details on website list of delegates

A) Ordinary member

$ 700 /per delegate

B) Associate/Observer member

$ 1000 /per delegate

C) Supporting member

$ 800 /per delegate

(II) Others

$ 1800 /per delegate

(III) if two and more

$ 1500 /per delegate

N. B : Spouses are welcome without registration fees.


Delegates are entitled to: Attendance at all conference sessions: • Collect Conference Papers on site. • Receiving bag, presentation On CD - Rom. • Lunches and coffee breaks. • Attend all the entertainments.

Cancellation & Refund Policy:

Bank Transfer

Cancellation must be received in writing prior to Jan.20,2012 to qualify for a full refund less US $ 60 administration fee. any cancellations within two weeks of the start of the Forum will not qualify for a refund.

Commercial International Bank – (Egypt) S.A.E Nasr Road Branch –Nasr City –Cairo –Egypt

Conference Services:

Cheque To the order of Arab Fertilizers Association. (please include delegate’s name attached with cheque)

To Arab Fertilizers Association (AFA ) Account Number : 20-9040010-8 Swift code :CIBEEGCX-020 Bank transfer should include: • Name of the Company. • Delegate Registration Reference. • 18th AFA Int’l. Annual Fertilizers Forum & Exhibition. ( All transfer charges must be borne by the transferor)

Credit Cards Cash Payment

Arab Fertilizers Association P.O.Box 8109 NasrCity (11371) Cairo, Egypt Tel.:(+202)24172347,49 Fax:(+202) 24173721 - (+202) 24172350




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