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Aesthetics
Speakers said…
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Key partner suppliers
“I was delighted to be asked to give a talk about Trends in Tweakments at the ‘Beyond the Facelift’ event. Sherina’s invited audience was very engaged; they knew a good deal about medical aesthetics and asked a great many pertinent questions!” Alice Hart-Davis, founder of theTweakmentsGuide.com “It was a real privilege to be asked to speak about ‘The New Face of Health’ at Miss Sherina Balaratnam’s Hedsor House event. Not only was there great engagement across the evening, but it was brilliant to be able to speak direct to consumers – something that we need more of in the industry (and which Sherina is as passionate about steering as I am!).” Francesca White, Tatler’s Health & Beauty Editor-at-Large
Suppliers said… “We were delighted to be invited to support your one of a kind event at beautiful Hedsor House which featured a unique opportunity for patients and consumers, curious to learn more about the very latest in advanced medical aesthetics, with keynote presentations from world-renowned speakers, on skin health, epigenetics and the science of skin and facial ageing.” Anita Eyles, Totally Derma “As leaders in aesthetics, we have the responsibility to educate, engage and empower consumers through experiential activities, media and medical practitioners as part of our Beauty Decoded campaign. Miss Balaratnam, one of our AMI faculty joined us on this journey from the start and recently at this event where she elegantly supported her consumers demystify the misconceptions around facial fillers and showing them the potential of achieving natural looking. She guided them though a holistic journey backed up a variety of scientificallyproven modalities, that could be individually customised to their needs.” Nancy Ghattas, UK Country Manager, Allergan
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AesthetiCare – Endymed Allergan – Beauty Decoded BTL Aesthetics – EMSculpt Cynosure – Icon, PicoSure and SculpSure
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Hydrafacial iS Clinical Oxygenetix foundation Totally Derma nutraceuticals VISIA digital skin imaging
select ambassadors from across our profession to speak; offering an international perspective and a fresh approach. It was also important to involve our key partner suppliers in the event – I wanted to bring a sort-of exhibition to the patient. We included every treatment, technology and topical product that we offer at the clinic. Our suppliers have supported us throughout the clinic’s journey, so it was exciting to work on a bigger project with them and take patient education to the next level.
How can clinic owners best market their events? I recommend running both internal and external marketing campaigns to reach both existing and new patients. Internally, you can print invites to give out to all patients and brief staff to be very proactive in talking to everyone about your events. For external communication, I would suggest sending a weekly email newsletter to your database, discussing the event and encouraging them to visit your website for more information. We have a really dynamic website whereby I write regular blog posts about our events, our speakers and what people can learn from attending. We also have a very active social media campaign in place, where we post about the event every day, so would really encourage others to use their social platforms. I interview our speakers and exhibitors, as well as existing patients, so our following can get a real insight into what to expect from the event and from treatments in general. It can be difficult to make time for social media amongst your busy schedule, but I would say the more you do it, the better and faster you become – it does get easier with time!
What advice would you give to practitioners considering running patient educational events? Take baby steps. There’s no way we could have run Beyond the Facelift in year one. It is an investment not just in the monetary sense, but also in space and time. You want to fill the space with things that are going to be well received by your audience, so you have to think practically about what you’re going to do, who can attend and how you can achieve your goals. I think it’s also valuable to have other voices from the profession and the media involved. Having Dr Charlene DeHaven speak so eloquently about the ageing of the skin and considerations for skincare was very special. In addition, Alice Hart-Davis was able to articulate the changes in aesthetics and her wealth of experience in having treatments over the last 20 year excellently, while Francesca White offered really wonderful insight into how we can incorporate wellness into aesthetics and bring better quality results to our patients.
Reproduced from Aesthetics | Volume 7/Issue 2 - January 2020
