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aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


aesthetics creative we are a hybrid of two disciplines aesthetics, a digital creative culture platform and monthly interactive magazine, and creative playground, a 360 degrees advertising agency, specializing in campaigns involving digital communications and on ground activition digital media + publishing

advertising + events


publication aesthetics is not your regular publication. Served in rich editorials and wicked visuals, this monthly Creative Culture Publication offers a novel exploration into thematic features, current issues, culture, cool companies and a different light of KL lifestyle. And with a smorgasbord team of individual style, trains of thought and vocabulary, aesthetics is an insane mix of imagination on print. aesthetics’ mission of creative invasion is to broaden the mind and sight; to instill an x-ray vision into the shallow facade of creative KL; to fuse intellectual substance, which is less intimidating, with distinctly radical graphics and design.

who are the viewers? They are between 21 – 35 years of age, and are passionate about what they do. The have the best of everything in life, be it in the education that they have, or the things that they buy. They are not trend followers, they are the trend setters. If working, the minimum salary they bring home is nothing less than RM 3,000.

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


digital media in today’s fast moving landscape with new events changing the way we perceive the world around us by the hour, let alone the day, after a year on the streets aesthetics is taking the next step and becoming fully digital.

website the Internet is a new frontier for all of us and with the interactivity that the web allows makes the perfect avenue for aesthetics to be the platform for creatives within the region.

interactive online magazine Having brought you a year’s worth of fresh, insightful and (sometimes!) controversial topics, aesthetics has decided to take a leap into a new frontier and try life as an interactive online magazine. visualize this animated content, music and sound effects to enhance the reading experience, 3D renderings... the possibilities are endless.

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


digital media in today’s fast moving landscape with new events changing the way we perceive the world around us by the hour, let alone the day, after a year on the streets aesthetics is taking the next step and becoming fully digital.

digital signages through strategic partnerships with key entertainment outlets in the Klang Valley, aesthetics offers digital content solutions for clients to reach out to a spending audience of over 750,000 viewers per month

Outlets Quattro • The Opera • The Library, e @ Curve • The Library @ Mid Valley • The Sanctuary • Bumbu Desa @ Suria KLCC • Bumbu Desa @ the Curve

Coming Soon The Library @ IOI Boulevard aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


website + interactive online magazine rate card interactive online magazine Full Page (ROP) Double Page Spread (DPS)

RM3000 RM5400

a)

* For every ROP or DPS, get complimentary Banner Ad (300 x 250 px) for the month

website a) 700 x 245 px b) 730 x 90 px c) 300 x 250 px d) 300 x 500 px e) 135 x 135 px

b)

RM750/week RM375/week RM250/week RM250/week RM150/week

d)

e) c)

Minimum order per booking of RM1000 (Gross Rate applies)

mechanical specifications ad sizes

a) Full Page (ROP) b) Double-Page Spread (DPS)

260(w) x 210 (h) 520 (w) x 210 (h)

publishing schedule 1st of every month booking deadline

7 days prior to release date

artwork requirements High-resolution Adobe PDF (min. 300 dpi), suitable for web printing

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


digital signages rate card advertising frequency

length of ad: 10, 20, or 30 seconds operation period: 12 hours * 10 second ad is screen 20 times an hour, 240 times a day, ~ 3360 times every two weeks

rate

period

COST FOR ALL OUTLETS 10s advert

20s advert

30s advert

2 weeks

RM3000

RM4000

RM5000

4 weeks

RM5400

RM7200

RM9000

design & delivery • Material must be delivered to aesthetics creative 7 days prior to the first required flighting unless other arrangements are made • Content provided should be inPSD, JPG or BMP format (stillimages & logos) • Raster images are to be suppliedat 800 x 600 pixels • Resolution to be no less than 72 dpi • Animations or video should be in Flash (.FLA), AVI or MPEG2/MPEG4 format • Update costs: Different (new) advert – RM750.00

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


advertising agency creative playground applys the creativity behind the publication to 360 degree campaigns we give clients the opportunity to reach out to aesthetics’ base of fans and readers clients have the opportunity to leverage on our strategic partnership with key outlets in KL

clients AUM • Energizer • Entity B • Bumbu Desa• The Opera • The Sanctuary • The Library • Tiny Pictures • Quattro

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


TINY PICTURES TINY PICTURES logo

TINY PICTURE is a production house that has executed projects for numerous companies - including Tourism Malaysia and Celcom. creative playground was engaged to create a new look for them, in line with them wanting a fresher, more dynamic look for their brands.

P I C T U R E S

TINY PICTURES Collateral First Floor, No 17-2, Jalan PJU 8/5D, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor. Malaysia.

T +603 7726 9110 F +603 7726 9125 www.tiny.com.my

P I C T U R E S

P I C T U R E S joanne smith executive producer M +6012 235 8931 E joanne@tiny.com.my

TINY PICTURES SDN BHD (798572K) First Floor, No 17-2, Jalan PJU 8/5D, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor. Malaysia. T +603 7726 9110 www.tiny.com.my

F +603 7726 9125 P I C T U R E S

First Floor, No 17-2, Jalan PJU 8/5D, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor. Malaysia.

T +603 7726 9110 F +603 7726 9125 www.tiny.com.my

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


I AM A TIGER I AM A TIGER logo

A creative collaboration, creative playground designed the logo for Tiny Pictures' pitch to Tiger for their 'I Am A Tiger' campaign. The aim was to create a unique way of selling the Tiger brand – on air. The visuals’ concept was to challenge men to join the proposed Tiger 'reality' competition.

I AM A TIGER Communication items

“FILLED WITH LOVE FOR MY GIRLFRIEND.....” I AM A

“I AM NOT CARRYING MY GIRLFRIEND’S BAG...” AM A I

www.iamatiger.com

www.iamatiger.com

“I AM NOT CARRYING MY GIRLFRIEND’S BAG...” I AM A

“MY EGO IS SECURED WITHIN...”

www.iamatiger.com

www.iamatiger.com

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041

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LECKA LECKA LECKA LECKA ADS

LECKA LECKA needed a new look for their corporate book. creative playground pitched and met the client brief for interactivity by including 9 different pop-up elements. creative playground also proposed the rebranding of all Lecka Lecka's visuals for their 2010 marketing campaigns.

LECKA LECKA CORPORATE BOOK

...

‘Gelato doesnt come any more authentic than this’ Giorgio CadenazziPartner/Gelato Master

Dating back to the 15th century, gelato was created by the noble artisans of the court of Medici in medieval Italy. It’s taste evolved with the times with improved techniques applied to perfect the art of gelato production. The artisans who mastered the making of gelato were revered as culinary heroes in Italy. We follow the same tradition.

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aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


AUM AUM Corporate Profile

creative playground’s first project as the creative and marketing agency for the AUM Group was to design a profile is sleek, modern and accessible. corporate profile. The new corporate corpor

aesthetics creative sdn sdn. bhd bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


AESTHETICS REVOLUTION AESTHETICS REVOLUTION logo

creative playground designed the logo for AESTHETICS REVOLUTION, a company that focuses on concepts and interior designs for F&B and entertainment outlets.

AESTHETICS REVOLUTION Collateral

lorem ipsum dolar ite lorem m 013 281 2797

aesthetics revolution

Aesthetics Revolution Sdn. Bhd. (717073-D) Lot G23A, G25 & G26, Ground Floor, e @ Curve, Mutiara Damansara, 47800 Petaling Jaya, Selangor t 03 7726 2602 f 03 7726 3702 www.aestheticsrevolution.my

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


AUM THE LIBRARY MID VALLEY LAUNCH CONCEPT

The popularity of THE LIBRARY goes without saying. In August 2010, THE LIBRARY @ MID VALLEY was launched based on the theme of ‘woman oriented’.

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


BUMBU DESA BUMBU DESA KLCC LAUNCH INVITATION

For the grand opening of BUMBU DESA @ SURIA KLCC, creative playground came up with this engaging collateral as an invitation for VIPs & Media.

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


events to compliment the visual communications that we conceptualize and execute, we organize successful events that enhance your brand and your customers’ experience

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


CASE STUDY ANALYSIS : CLASS OF CHIQUE LOGO

VENUE: THE LIBRARY @ MID VALLEY DATE: AUGUST 18, 2010 The recenlty launched, The Library @ Mid Valley, is a ladies-oriented outlet. Prior to its opening, Aesthetics, ran a campaign asking women what they wanted to the new outlet to look like. The overall campaign received an overwhleming 3,000 respondents online and over 4,000 forms were filled out during the pre-launch on ground campaign. In line with their branding and objectives of appelling to women, Aesthetics organized a fashion show entitled, Class of Chique. The event featured the annual show for fashion label, Rebellz (www.rebellz), as well as performances by Nabil (Winner of TV3’s Gangstarz) and Soo Wincci (Miss World Malaysia 2008).

A&P The Class of Chique was an open event to promote The Library @ Mid Valley, and as the venue itself can accomodate approximately 700 people, we engaged a cost effective A&P campaign. - Invitations distributed at The Library @ Mid Valley & The Library, e @ Curve - In-store promotions - Website (www.thelibrary.my) - Facebook (http://www.facebook.com/thelibrary.midvalley) CLASS OF CHIQUE Collateral

aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


CASE STUDY ANALYSIS : CLASS OF CHIQUE PHOTOGRAPHY

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aesthetics creative sdn. bhd. 15-2, Jalan PJU 8/5D, Damansara Perdana, 47820 Petaling Jaya, Selangor, Malaysia T 03 7727 0040 / 0045 F 03 7727 2041


AEST Profile & Media Rate Card