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Visual merchandising

Journalism & publications


The Launch of the Chanel Matriochka Bag Punctuate P.R company will be holding the product launch of the new black and gold Chanel Mariochka Bag, it will be taking place on Friday 28th May 2010 at the Grand Connaught Rooms, Central London. Despite the handbag not available until the end of May, celebrities such as Lily Allen and Natalia Vondianova have already been pictured with the bag which has become one of this summer’s ‘must have’ items. The bag was designed in order to celebrate and commemorate their tenth year, Vogue Russia asked some of the world’s top designers to create a dress for a traditional Russian Doll. Each of the designers’ hand drawn sketches were brought to life by Russian craftsmen, who hand painted the all 31 - 19″ inch dolls, which were then auctioned off for charity. Karl Lagerfeld, the German-born fashion designer, and the creative director of Chanel, was inspired by this. He decided instead to create a Russian Doll handbag for his Paris-Russia pre-fall 2009 show, which gained all the attention it needed through the celebration of Russian vogues anniversary. From this design, Chanel also created a range of accessories, such as earrings, charms, bracelets and necklaces all influenced by Russian style, which will be previewed at the launch of the Bag. The Chanel brand was founded in 1909 by the influential Coco Chanel, specializing in luxury goods such as haute couture, ready-to-wear, handbags, perfumery, and cosmetics, the Chanel label has become one of the most recognized names in the luxury and haute couture fashion industry and is known for its elegant and stylish products. The Matriochka bag first caught our attention when it appeared in the catwalk last December; it completely keeps the elegance of Chanel classic style whilst adding something fashionable and fresh in to comparison to any of the other traditional Chanel handbags. Although maybe not being as practical it is perfect for a fashion party and definitely stands out from the crowd.


Work experience

Aimee Sharpe 48 Warton Terrace, Heaton Newcastle upon Tyne, NE6 5LS Telephone-07804151114

Profile I am a very ambitious and driven person and in my spare time I like to keep myself busy. During my time at Northumbria University I have been given the opportunity to expand my creative skills in Photography, Journalism, Marketing and Public Relations. I have gained experience within the industry and throughout my university projects on how to communicate fashion in a creative way. I have great ambition and enthusiasm for fashion and am very keen to pursue a career in fashion after University.

Voluntary Work and Internships Monsoon/accessorize Head office (August/September 2011) Notting Hill, London Outside of university it has been important for me to gain firsthand experience within the industry. I have interned at Monsoon/accessorize head office, in that time I worked with the Press team and was also able to work at London’s ‘Vogue Fashion Night Out’. I was responsible for sending out samples for publications, orginising and Visual Merchandising in the showroom, having knowledge and presenting daily retail news, updating the social media sites and other general duties.

Skills GainedWorking with the Press team Social Media Updating Booking out product for magazine shoots Visual Merchandising for the Showroom Working at the event ‘Vogues Fashion Night Out’ Presenting an overview of Retail news daily Having knowledge of the brand and how a business work

Work Experience House of Fraser/ Office Shoes Concession (2011-present) General shop assistant, Customer Service, Visual Merchandising Dorothy Perkins (2008)

General shop assistant, Customer Service, Store Visual Merchandising

Qualifications Northumbria University (2009-2012) Fashion Communication BA (Hons) Modules covered; Brand and design, Journalism, Photography, Product Promotion, Contemporary Design Influences, Events Management, media and Public Relations, Graduate Enterprise Working alongside a wide range of brands, I have been encouraged to keep up to date with current and upcoming trends in Fashion, Art, Graphics, Technology and Architecture. I have also learnt the importance of time management and orginisation, I have been encouraged to work as part of a team as well as independently. I have had the opportunity to work with people from the industry, and have been encouraged to work as part of a group as well as independently for my projects. This has allowed me to consider the opinions of others, as well as expressing my own creative ideas and learning from constructive criticism. I am often asked to present and pitch my ideas to a large number of people; I also have to work towards many deadlines at a time so I know the importance of organisation and time management. I was also fortunate enough to be a part of the Business Enterprise module in my final year at Northumbria which gave me the knowledge on how a business works and to recognise my role within the business industry. This allowed me to work with people from other industry areas and work within a business team. My role within the business was to create our brand and to promote the business through online and printed materials. Northumbria University (2009-2012) BA Hons Fashion Communication Graduate Enterprise Cleveland College of art and design (2007-2009) BTEC National Diploma Photography- 3 distinctions AS Fine Art - C Level 3 communication skills St Patrick’s Comprehensive School (2002-2007) GCSE’s: English Language/ Literature/ Child Development/ Art and Design- B Religious Education: A Mathematics: C Geography/Science - C

Key Skills/Achievements I enjoy writing and reading, blogging and photography; I also like to challenge myself with any freelance work and local fashion events. I have been encouraged to get involved in events happening locally and around the University, such as helping out at catwalk shows, exhibitions, and other events, this, I feel has encouraged me to get involved in larger projects and placements outside of my university course. Throughout my time at university I have used a number of IT/ creative software such as: Microsoft, Excel, Photoshop, Indesign, and Spreadsheets.


portfolio of work


portfolio of work