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22@BARCELONA, THE INNOVATION DISTRICT

Jordi Sacristán Adrià Budapest, 8 March 2010 New Urban Perspectives Seminar


18601860-1960: The “Catalan Manchester” Manchester”

…BECAUSE THEY HAPPENED IN THE PAST…


21st Century: “THE INNOVATION DISTRICT” DISTRICT”

…AND THEY ARE HAPPENING NOW!!


Barcelona’ Barcelona’s Metropolitan Area


The Barcelona’ Barcelona’s eastern transformation

Sagrera TAV Fórum 2004

22@ Barcelona


19861986-1992: The opening of the waterfront


19961996-1999: The opening of Diagonal Avenue February 1996

February 1999


18601860-1960: The “Catalan Manchester” Manchester”


19601960-1990: Obsolescence and Degradation


1998: The debate about the future of the industrial areas

An urban renovation strategy. A new model of making city The answer to a necessity: the knowledge economy


The 22@ Plan, a new model of compact city

@ Activities

Green space

7@ Facilities

Social Housing

Advanced Infrastructures

New mobility model

Industrial Heritage

Revitalization public spaces


The scale of 22@Barcelona

The scale of the project: Territory

198,26 Ha (115 city blocks)

New gross floor space

4.000.000 m²

• Productive Activities • Housing, facilities and services

3.200.000m2 800.000 m2

Increase in green spaces

114.000 m²

Increase in facilities

145.000 m²

Investment in infrastructures

180 million €

Update execution 1 S 2009: Urban Plan and new economic ceiling • Rearrangement of 69% of the territory

Infrastructures Plan and investment • 42% of reurbanization works finished or in process • Investment until 1 S 2009: 108 million euros


The urban planning process (2001(2001-2009)

2000

Industrial land, little used or in complete disuse, 100% privately owned, and part yet to be urbanised

2001… 2001…

Urban Planning

…2003… 2003…

Urban Management

…2004… 2004…

Infrastructures

…2004/06 …

Construction

…2004… 2004…

Corporate Projects, clusters

…2008… 2008… Compact city, with publicly owned land, fully urbanised and offering excellent infrastructure, providing many more jobs in the field of knowledge intensive activities


Urban Planning. Density

INCREASE DENSITY: 3 SOCIAL HOUSING

Build ability: m² of ceiling/m² of land

2’7 -

@ ACTIVITIES

2’2 2-

INDUSTRIAL ACTIVITIES

URBAN PRODUCTIVE ACTIVITIES

CODE 22a CLAVE 22a

CODE 22@ CLAVE

0

BALANCE PUBLIC AND PRIVATE BENEFITS PRIVATE BENEFITS • More productive uses: 22a  22@

PUBLIC BENEFITS

• Higher density: 2 2,2 / 2,7

• Free cession of land: • 10% for 7@ facilities • 10% for social housing • 10% for green areas • Eventual opening of streets

• Leadind edge infrastructures

• Financing a part of the Special Infrastructure Plan


Special Infrastructures Plan

NEW MOBILITY PLAN

PUBLIC SPACE RENEWAL

NEW ENERGY NETWORKS

SELECTIVE PNEUMATIC WASTE COLLECTION

NEW HEATING AND COOLING SYSTEM

UNDERGROUND TUNNELS


Leadership of projects: Current situation and forecast

Companies Other services

Institutions Energy MedTech

Specific spaces

Universities

ICT

Dissemination spaces

Design Media

Technological centres

Residences Incubators Entrepreneurs

22@Barcelona: Clusters & activities


Media: Barcelona Media Park

Companies Institutions Specific spaces

Media

Mediapro, Lavinia‌ RNE, CAC, Barcelona TV‌ Production Centre Barcelona Media Universities UPF, UB, UOC Technological Centers Innovation Centre Barcelona Media Incubators Media-TIC Building Residences Melon District / Ciutadella Dissemination Media Factory


ICT: Network of R+D centres related to ICT

Companies Institutions Specific spaces

ICT

T-Systems, Indra, Telef贸nica CMT, FBD, Localret Interface Building MediaTIC Building Universities UB, UPC, La Salle Technological Centers Technological ICT Center Incubators Media-TIC Building Residences Melon District Dissemination ICT House


Our top goal is to "generate, attract and retain creative and innovative talent�


Media & ICT Cluster: 2006 - 2010

BARCELONA ACTIVA

AGBAR TOWER

RBA HQ.

IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,…

GREEN AREAS INDRA

INTERFACE BUILDING: IMI, Indra & ACC

RNE

AUDIOVISUAL PRODUCTION CENTRE COMMUNICATION FACULTY (UPF)

T-SYSTEMS HQ. & BARCELONA DIGITAL

VILA CASAS MUSEUM OF CONTEMPORARY ART

BARCELONA TV

SOCIAL HOUSING

MEDIA-TIC BUILDING


10 universities: 25,000 students

UPF COMUNICATION

UOC SAE INSTITUTE

IL路3

HEALTH BUILDING

B_TEC, UPC UNIVERSITY

EMAV

ART CENTER COLLEGE OF DESIGN

BAU

UPF CIUTADELLA SCHOOL OF PROFESSIONAL & EXECUTIVE DEVELOPMENT (UPC)


4 residences: more than 800 beds

NIDO RESIDENCE CIUTADELLA RESIDENCE

b_TEC RESIDENCE

MELON DISTRICT RESIDENCE


9 R+D+i & technological centres

ICT TECHNOLOGICAL CENTER

BARCELONA MEDIA INNOVATION CENTER KIM BCN

IREC

BIOMEDICAL RESEARCH PARK LEITAT TECHNOLOGICAL CENTER

HEALTH BUILDING

ORANGE R+D

TELEFONICA R+D ALSTOM R+D


New companies & new jobs at 22@Barcelona New companies installed in the district since 2000

New jobs in 22@Barcelona since 2000 (Accumulated data at 12.31.2008 in number of employers)

(December 2008)

(December 2008) Companies already located or in process to be installed

1.441

Employees of companies already located or in process to be installed

44’6% newly created

42.000

+ 50%

Design 33%

Clusters

ICT 31%

69%

Media 19% Others Energy 7% MedTech 6% 4%

No clusters 31%


A recognized work… work…


www.22barcelona.com

THANK YOU VERY MUCH FOR YOUR ATTENTION!!!


Jordi Sacristan