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YOU ARE DREADING A TRIP TO THE DMV. That place is the worst.


BUT, WHY? It can’t be that bad...right?


YOUR PERSPECTIVE

I WILL HAVE TO TAKE THE WHOLE DAY OFF WORK. Expect to wait for hours. Talk to unfriendly employees. Bring a million different things proving your identification. STAND IN THE WRONG LINE DUE TO LACK OF DIRECTION. Go home because you forgot your birth certificate. Come back only to realize it is about to close. BE SURROUNDED BY OTHER UNHAPPY PEOPLE WAITING IN LINE.


THEIR PERSPECTIVE

“The Kansas Department of Revenue is COMMITTED TO HARD WORK every day for the people of Kansas; to treat our taxpayers, our employees, and each other with RESPECT; to conduct business with INTEGRITY, FAIRNESS and CIVILITY; and to be HELD ACCOUNTABLE for our efforts. We will collect taxes and fees, FAIRLY, CHEERFULLY, ACCURATELY and EFFICIENTLY.”


SO, WHAT’S THE PROBLEM?


They promise respect, integrity, fairness, civility and to be fair, cheerful, and efficient,

but your trip hardly feels like it.


SCENARIO: RENEWING YOUR LICENSE START HERE

1

Your license is about to expire

2

You go to the DMV and walk in the doors

Try again tomorrow

OR 11

Your temporary license is printed

Oh well!

CONGRATS, YOU WASTED YOUR WHOLE DAY AND ARE NOW IN A TERRIBLE MOOD.

10

Oh no, you blinked!

9

Wait in line to take your license picture


Get in the standing line

3

There are no directions, You can...

You get to the front and get paperwork

4

OR Get in the seated line

Oops, you need to get paperwork first! (go back to step 3)

(Proceed only with paperwork)

Oops, time to get glasses! (start over)

OR Passed!

5

Continue to wait in line

Reach the front of the line, did you bring the correct documents?

6

OR

8

Pay for your license

7

Take the eye exam

YES!

No. Go home and start over.


SCENARIO: RENEWING YOUR LICENSE START HERE

1

What if you could sign in at an automated kiosk? You go to the

Your license is about to expire

2

But does it have to be like that? 11

Your temporary license is printed

Oh well!

What if you left feeling good about yourself for doing your in keeping our roads safe? CONGRAT TS,part YOU WASTED

YOUR WHOLE OLE DAY AND ARE NOW IN A TERRIBLE MOOD.

DMV and walk in the doors

Try again tomorrow

OR 10

Oh no, you blinked!

9

Wait in line to take your license picture


3

There are no directions, You can...

What if there were Get in the stan nding line clear directions stating where to go? OR Get in the h seated line

You get to the front and get paperwork

4

What if you could download and fill outthe paperwork Oops, you need d to ahead ofgettime? paperwork ffirst! (go back to step 3))

(Proceed only with paperwork)

Oops, time to get glasses! (start over)

OR Passed!

8

Pay for your license

Continue to

5 if theywait What provided in line entertainment while you wait?

7

Take the eye exam

Reach the front of the line, did you bring the correct documents?

6

OR What if it was clearly stated in multiple places what you No. need to bring? Go home and YES!

start ove over.


HOW CAN WE MAKE THIS PROCESS BETTER?


Create a friendlier environment Give better direction Make the process more efficient Make waiting more enjoyable Make sure people know what to bring And ultimately...


CREATE PEACE OF MIND


So people feel like...


“I feel like I am fulfilling my requirement to keep roads safe and drivers protected.�


IDEAL BRAND MIND SPACE

FUNCTIONAL I have to go to the DMV to get my drivers license, state ID, driving record or to change my address.

SOCIAL Since all drivers are required to do this, I feel a sense of community in knowing that I’m not the only one that has to wait.

BRAND MIND SPACE

SPIRITUAL I feel like I am fulfilling my requirement to keep the roads safe and drivers protected from harm.

MENTAL When I visit the DMV I realize that this system keeps the roads safe, giving me piece of mind.


The DMV is...

RELIABLE EFFICIENT INFORMATIONAL STRUCTURED SAFE


IDEAL BRAND CODE

PRODUCT/BENEFIT

MISSION

Earn the privilege of driving legally by obtaining your license.

To keep the roads safe and drivers informed. To create a mental image of safety and reliability.

POSITIONING The DMV is the only place to get your license. Better than similar companies because they are efficient and helpful.

PEACE OF MIND

VISION People should be happy to visit the DMV and learn about road improvements, road safety, and receive their license.

STYLING

VALUES

A simple and clear brand and message that creates a sense of unity and organization for the company.

Reliable Efficient Informative Structured Safe


WHAT IS THEIR CURRENT BRAND “STYLE”?


The DMV is a division of the Kansas Department of Revenue.

The DMV modernization project is a three-year effort to replace aging mainframe systems used for driver licensing, motor vehicle titling and registration, and inventory management with a single, modern system that is easier to use, maintain and enhance.


THE DMV IS SIMILAR TO... FIRE DEPARTMENT SALVATION ARMY POLICE DEPARTMENT WILDLIFE AND PARKS POSTAL SERVICE RED CROSS


OUTDATED

DMV

BORING

INTERESTING

CURRENT POSITIONING

POTENTIAL POSITIONING

CURRENT


WHAT COULD IT BE LIKE?


SIMPLE

ORGANIZED

CLEAR STRUCTURED

SAFE EFFICIENT MODERN

PEACEFUL

CALMING

MINIMAL


DL


D M Depart V m Motor ent of Ve KS

hicles

D M Welcome to the DMV Please enter and sign in at our automated kiosk.

V

KS

Department of Motor Vehicles


REDESIGN

D M V

KS

Department of Motor Vehicles


ALTERNATIVE LOGOS

D M V

D M

Department of Motor Vehicles

V

D M V

KS

Department of Motor Vehicles

KS


DL

DL DL

DL


TYPEFACES

BISQUE

DIN

Rockwell

D M V

KS

Department of Motor Vehicles

Supplementary type.


SYMBOLS and COLOR PALETTE

C=0 M=10 Y= 95 K=8

C=28 M=100 Y= 100 K=23

DL

STOP

C=0 M=0 Y= 0 K=50

C=44 M=13 Y= 100 K=11


PHOTOGRAPHY PALETTE

DRIVERS POINT OF VIEW

CONTENT


POSITIVE

OPTIMISTIC


BUSINESS SYSTEM

555-123-4567

D M V

To:

D M V

JOHN DOE Motor Vehicle License Examiner

KS

john@dmv.gov 555123-4567

Department of Motor Vehicles

D M V

KS

100 S. Avenue Lawrence,KS 66044

Department of Motor Vehicles

KS

100 S. Avenue Lawrence,KS 66044

Department of Motor Vehicles


ADVERTISEMENT

DL

Creating Happy Drivers. D M V

KS

Department of Motor Vehicles


WEBSITE

D M V

KS

Your Location

Department of Motor Vehicles

1100 Mass St, Lawrence, KS 785.832.5273

DRIVING HANDBOOK

WHAT TO BRING

FORMS

LOCATIONS Monday–Friday 8–5

HOME

WHAT’S NEW? We’re Making Some Changes to Better Serve You

BEFORE YOU GO

AFTER YOU GO RULES OF THE ROAD

CONTACT US

The DMV Modernization Project is a three-year effort to replace aging mainframe systems used for driver licensing, motor vehicle titling and registration, and inventory management with a single, modern system that is easier to use, maintain and enhance. To learn more, visit About the Project. For the latest public announcements about the project, see the Press Releases page on the Kansas Department of Revenue website (will open in a new window). The purpose of the DMV Modernization Project is to replace aging mainframe systems used for driver licensing, motor vehicle titling and registration, and inventory management with a single, modern system that is easier to use, maintain and enhance. The new Division of Motor Vehicles System will replace the:

FAQ

Kansas Driver’s License System, a mainframe system that has been in use since 1990 to issue and keep track of nearly 2 million driver licenses and identification cards. The system is also used to keep track of driving records, including restrictions, suspensions and

Don’t wait until the last minute to renew your license!


D M V

KS

Your Location

Department of Motor Vehicles

1100 Mass St, Lawrence, KS 785.832.5273

DRIVING HANDBOOK

WHAT TO BRING

FORMS

LOCATIONS Monday–Friday 8–5

WHAT’S NEW?

HOME

We’re Making Some Changes to Better Serve You

BEFORE YOU GO

AFTER YOU GO

What to bring

The DMV Modernization Project is a three-year effort to replace aging mainframe systems used for driver licensing, motor vehicle titling What toand expect and registration, inventory management with a single, modern system that is easier to use, maintain and enhance.

Don’t wait until the last minute to renew your license!

Hold your spot in line

To learn more, visit About the Project.

Forms

RULES OF THE ROAD

CONTACT US

For the latest public announcements about the project, see the Press Releases page on the Kansas Department of Revenue website (will open in a new window). The purpose of the DMV Modernization Project is to replace aging mainframe systems used for driver licensing, motor vehicle titling and registration, and inventory management with a single, modern system that is easier to use, maintain and enhance. The new Division of Motor Vehicles System will replace the:

FAQ

Kansas Driver’s License System, a mainframe system that has been in use since 1990 to issue and keep track of nearly 2 million driver

D M V

KS

Your Location

Department of Motor Vehicles

1100 Mass St, Lawrence, KS 785.832.5273

DRIVING HANDBOOK

WHAT TO BRING

FORMS

LOCATIONS Monday–Friday 8–5

HOME

WHAT TO BRING IF YOU ARE...

BEFORE YOU GO

Getting your first license RENEWING YOUR LICENSE

AFTER YOU GO RULES OF THE ROAD

CONTACT US

FAQ

Transfering a license Replacing a lost license Non-citizens


D M V

KS

Your Location

Department of Motor Vehicles

1100 Mass St, Lawrence, KS 785.832.5273

DRIVING HANDBOOK

WHAT TO BRING

FORMS

LOCATIONS Monday–Friday 8–5

RENEWING YOUR LICENSE

HOME

BRING ONE OF THE FOLLOWING COMBINATIONS: BEFORE YOU GO

AFTER YOU GO RULES OF THE ROAD

CONTACT US

A

A

E

A

B

E

A

C

E

A

D

E

FAQ

D M V

KS

HOME

Your Location

Department of Motor Vehicles

1100 Mass St, Lawrence, KS

Department of DRIVING HANDBOOK Motor Vehicles

785.832.5273

WHAT TO BRING

FORMS

Monday- Friday 8–5 Monday–Friday 8-5

RENEWING YOUR LICENSE BRING ONE OF THE FOLLOWING COMBINATIONS:

BEFORE YOU GO

AFTER YOU GO RULES OF THE ROAD

CONTACT US

FAQ

LOCATIONS

A

A

E

A

B

E

A

C

E

A

D

E

A Documentation for American Citizens or persons born in the United States: Certified U.S. birth certificate (federal, state, county, Dept. of Justice) Birth Certificate from a U.S. territory (Puerto Rico, Guam, US Virgin Islands, and US Samoa) U. S. Passport or Passport Card - not expired U. S. Military ID - not expired (active duty, dependent, retired, reserve or National Guard) Certified Order of Adoption-original U.S. document Certificate of Naturalization with intact photo (Form N-550, N-570 or N-578)or Certificate of U.S. Citizenship (Form N-560, N-561 or N-645) U.S. military Common Access Card with photo, DOB, name and branch of service U.S. government-issued Consular Report of Birth Abroad


D M V

KS

Your Location

Department of Motor Vehicles

1100 Mass St, Lawrence, KS 785.832.5273

DRIVING HANDBOOK

WHAT TO BRING

FORMS

LOCATIONS Monday–Friday 8–5

RENEWING YOUR LICENSE

HOME

BRING ONE OF THE FOLLOWING COMBINATIONS: BEFORE YOU GO

AFTER YOU GO RULES OF THE ROAD

CONTACT US

E

A

A B B C C

A

D

E

A A

B Documentation for those not born in the US or those that are not American Citizens: Valid foreign passport with I-94 or valid "Processed for I-551" stamp with a mandated departure date greater than 60 days in the future - No Border Crossing Cards I-94 with refugee status (passport not required) Valid I-551 Resident Alien/Permanent resident card Valid photo Employment Authorization (issued by U.S. Dept. of Justice)

E E

FAQ

D M V

KS

Your Location

Department of Motor Vehicles

1100 Mass St, Lawrence, KS 785.832.5273

DRIVING HANDBOOK

WHAT TO BRING

FORMS

LOCATIONS Monday–Friday 8–5

HOME

BEFORE YOU GO

FORMS FILL THESE OUT BEFORE YOU VISIT US FOR A FASTER TRIP: Address Change Online

AFTER YOU GO RULES OF THE ROAD

Application to Modify Suspension and Receive Credit for Suspension Time Application to Modify a Current Driver's License Suspension Change of Address (DC-1) (Mail-in form)

CONTACT US

FAQ

Out of State - Kansas Renewal, Extension, or Replacement Forms RENEWAL TEST AND GUIDELINES


BUS SIGN


BILLBOARD

Introducing: The new and imporoved DMV MINIMAL SIMPLE

ORGANIZED

MODERN SIMPLE

PEACEFUL CLEAR STRUCTURED CLEAR EFFICIENT CALMING

SAFE EFFICIENT MODERN

PEACEFUL

CALMING

MINIMAL

SAFE ORGANIZED

STRUCTURED

D M V

KS

Department of Motor Vehicles


FLOOR PLAN

New DMV

Current DMV

testing station

testing station

photo station

attendant desk

overhead monitors

seated line

attendant desk

waiting line

sign-in kiosks

photo station photo station

doors

doors


TESTING MATERIALS

New DMV

attendant desk

overhead monitors

seated line

testing station

sign-in kiosks

photo station photo station

doors


D M

RENEWAL TEST HELP GUIDE

V

Department of Motor Vehicles

KS

1 Large trucks make wide right turns, if a truck has his right signal on, but are partially blocking the left lane; assume the truck will turn right.

4

5

8

Divided Highway End Sign: Warns of two way traffic ahead. Change passing habits. Get into proper lane.

2

Pedestrian Crossing Sign: Black on yellow. Pedestrian traffic at this intersection is unusually heavy and there is a marked crosswalk for pedestrian traffic. Be prepared to stop.

Work Zones: The color orange is used by every state and locality as a signal to motorists of oncoming highway work. When you see orange, remember to use common sense, caution and concentration as you drive through the work areas.

When approaching a stationary emergency vehicle from the rear that is using flashing warning lights on a street or highway with two or more lanes in each direction, a driver shall proceed with due caution and move to a lane that is not adjacent to the stopped emergency vehicle.

6 You must lower (dim) your headlights when you Advance Warning Signs: are: The Advance Warning sign within 500 feet of an is(1) usually the first sign you approaching vehicle; a see when approaching (2) when following closely highway-rail intersection, behind another vehicle at It is located a sufficient leastahead 300 feet; distance to allow (3) when driving on a driver to stop before lighted roads or in fog. reaching the crossing.

3

Right-of-Way: Courtesy is a key to safe driving. Safety comes before right-of-way. Drivers, at times, must yield the way to others. There are certain rules to help determine the right-of-way, but if the other driver doesn’t follow these rules, give the right-of-way. Remember in every situation, right-of-way is something to be given, not taken. All drivers should know and understand the rules which determine the right-of-way.

7 Keep tires properly inflated.

9 Motorcycles need a full lane width like other vehicles. A skilled motorcyclist is constantly changing positions within a lane to increase the ability to see and be seen, and to avoid objects on the road. Never move into the same lane with a motorcycle, even if the land is wide and the cyclist is riding to one side. It is not only illegal, it is extremely hazardous.


OVERHEAD MONITORS

New DMV

attendant desk

overhead monitors

seated line

testing station

sign-in kiosks

photo station photo station

doors


Introducing: The new and imporoved DMV

SIMPLE

ORGANIZED

CLEAR STRUCTURED

SAFE EFFICIENT MODERN

PEACEFUL

CALMING

MINIMAL D M V

KS

Department of Motor Vehicles

HELLO! Welcome to the DMV

Next DMV customers: 1. Ben C. 2. Kelly K. 3. Timothy S.

We will be with you

AS SOON AS POSSIBLE!

4. David A. 5. Katherine D. 6. Christina C.

Next DMV customers: 1. Ben C.

ANSWER:

2. Kelly K.

How many feet before an intersection must you stop?

4. David A. 5. Katherine D.

Road update: Road expansion on Iowa St. has caused delays, please avoid this area. Weather delays: Be careful on bridg

3. Timothy S. 4. David A. 5. Katherine D. 6. Christina C.

Road update: Road expansion on Iowa St. has caused delays, please avoid this area. Weather delays: Be careful on bridg

WHAT’S NEW?

DMV Modernization Project: We're Making Some Changes to Better Serve You

Next DMV customers: 1. Ben C. 2. Kelly K. 3. Timothy S.

A three-year effort to replace aging mainframe systems used for driver licensing, motor vehicle titling and registration, and inventory management with a single, modern system that is easier to use, maintain and enhance.

6. Christina C. 7. James S.

2. Kelly K.

7. James S.

3. Timothy S.

100 feet

Next DMV customers: 1. Ben C.

QUESTION:

7. James S.

avoid this area. Weather delays: Be careful on bridges and overpasses, these areas can be extremely dangerous due t

DRIVING TRIVIA

DRIVING TRIVIA

4. David A. 5. Katherine D. 6. Christina C.

To learn more, visit www.dmvproject.ks.gov

7. James S.

Road update: Road expansion on Iowa St. has caused delays, please avoid this area. Weather delays: Be careful on bridg


INTERNAL DOCUMENTS

New DMV

attendant desk

overhead monitors

seated line

testing station

sign-in kiosks

photo station photo station

doors


D M

TEEN DRIVING LOG

V

Department of Motor Vehicles

KS

Date

Day/Night

# of hours

D M

CHANGE OF ADDRESS FORM

V

Department of Motor Vehicles

KS

DL #:

Todays date:

If changing Voter Registration, last 4 digits of SS#:

Total Day

Daytime phone:

Date of birth:

Total Night

Previous Address: City: I certify that my child has logged at least 50 hours of practice driving (10 of more of those hours being at night) with a licensed driver, 21 years of age or older.

date

State:

Zip:

County:

State:

Zip:

New Address: City:

Parent/guardian signature

County:

Not valid unless signed: (signature as it appears on your driver’s license)


KIOSK INTERFACE

New DMV

attendant desk

overhead monitors

seated line

testing station

sign-in kiosks

photo station photo station

doors


NAMES

HELLO!

OC

PURPOSEF

INISH

NAMES

OC

PURPOSEF

INISH

Please enter your social security number...

Please enter your name...

Welcome to the DMV Touch the screen to

SIGN-IN

Q

WE

RT

A

SD

F

ZX

CV

YU

I

GH

JK

BN

M

OP L

SPACE

1

2

3

4

DELETE

5

6

7

8

ENTER

9

0

ENTER

DELETE

BACK

BACK

NAMES

OC

PURPOSEF

INISH

I need to...

HELLO!

Welcome to the DMV Touch the screen to

SIGN-IN

RENEW MY LICENSE

CHANGE MY ADDRESS

GET MY FIRST LICENSE

OTHER

GET A COPY OF MY DRIVING RECORD SWITCH MY OUT OF STATE LICENSE BACK

NAMES

OC

PURPOSEF

INISH

please have a seat and an attendant will be with you as soon as possible.

THANK YOU for your patience!


So instead of being confusing and infuriating,


Visiting the DMV will be an efficient process, and maybe even pleasant.



DMV Brandbook