Issuu on Google+

UNIQUE COATINGS, THE FINISHING TOUCH PRINTERS’ SERVICE Jay Friedman, Bill Malloy

April 21-22, 2010  San Antonio, TX


introduction

Printers’ Service and Coatings • Jay Friedman • Bill Malloy • John Honaker • Bob Srnovrsnik


why do we use coating?

HISTORY • Processing in the pressroom • Sell the product True Stories “Orange Peel / Cracking Problem”


why do we use coating? “Orange Peel/Cracking Problem”


why do we use coating?

FUNCTIONALITY PRODUCT ENHANCEMENT


functionality • • • • • • •

Low VOC – Green FDA Compliant Non Absorbent Substrate Non Curl Writeable Low Odor Low Fingerprint

Resistant Coatings • Heat / Cold • Chemical – Alcohol, Grease • Soap or Alkali • Mold & Mildew • Fade UV


focus – product enhancement • Gloss Degrees: High Gloss, Matte, Satin, Dull, etc. • Feel Sort Touch, Rough, etc. • Combinations


real life – how coatings sell Bill Malloy Matt Flippen President, Westland Printers “The Westland Story”


every day

Bob Srnovrsnik What’s Hot & What’s Not


summary Reasons For Using Coating •Production & Processing •Sell the Product Types of Coatings •Functional •Product Enhancement


summary Real Life Story – Westland What’s Hot & What’s Not


summary

Questions, Comments,


UNIQUE COATINGS, THE FINISHING TOUCH PRINTERS’ SERVICE Jay Friedman, Bill Malloy

April 21-22, 2010  San Antonio, TX


Unique Coatings, the Finishing Touch