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Case Studies

With the pickup of Greg Oden in the 2007 NBA Draft, the Blazers fortunes began to turn around from their decade long slump. Oden struggled with injuries during the 2007 season but debuted the following season. This acquisition plus the combination of other players hitting their stride in Portland led the Trail Blazers to their first playoff appearance since 2003. The Blazers eventually lost in the first round to the Houston Rockets but the chemistry of the team on and off the court led to a reconnection with fans in the Rose City.


Portland Thunder Research Project  

This piece shows in-depth research and a strategic direction for a new arena football team.

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