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Case Studies

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Date with a sounder For their follow up season to the Full 90 campaign by Wexley, they were challenged once again by the Sounders to create buzz and connect with the fans. The overall goal was to utilize a fun campaign to introduce the city to the players individually. The campaign included billboards featuring players like Roger Levesque and Brad Evans, “bio� videos, cards of players, Facebook bids to win dates, eBay postings to bid on a date, and publications in many Seattle newspapers.

Portland Thunder Research Project  

This piece shows in-depth research and a strategic direction for a new arena football team.

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