give your full 90
The Sounders contacted local advertising idea factory Wexley School for Girls to produce their original launch material to get the fans hyped about the upcoming Sounders season. Wexley took on a guerrilla tactic as they overtook the streets of Seattle with thousands of Sounders scarves. The result: the Sounders FC broke every record in the league for tickets sales and sold out every game. They wanted the support from fans to make sure that they gave a full 90 minutes of support to the team.
This piece shows in-depth research and a strategic direction for a new arena football team.