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Case Studies

In the early days of the NASL club, the Timbers started a unique and beloved game-day tradition that continues to this day – the cutting of the “log slab.” After each goal scored at home by the Timbers, a round is cut from the victory log behind the North goal. Amidst a cloud of sawdust and the roar of a chainsaw, fans celebrate. This time-honored tradition has helped make Timbers matches a one-of-a-kind soccer experience in the United States. Timber Jim started the tradition by hanging from rafters with a running chainsaw in tow. Jim retired and Timber Joey took over the position in 2008, continuing the Timbers tradition that captures the attention and hearts of the Timber faithful.

Timber Joey

Portland Thunder Research Project  

This piece shows in-depth research and a strategic direction for a new arena football team.

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