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Case Studies

The Pelicans currently are struggling in the Southwest Division in their first year since the rebranding of the team. Hopes are still alive for the team to make the playoffs and compete to win a championship in the NBA. The Pelicans have been able to connect with the community of New Orleans and have an audience behind them that are connected on a human level, rather than a purely brand level.

Struggle

Portland Thunder Research Project  

This piece shows in-depth research and a strategic direction for a new arena football team.