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Case Studies


The new owners of the Pelicans decided that they wanted the team to be more in touch with the community, hence the name change, and brought together the city of New Orleans around their sport. Facing extinction in the ‘60s and falling victim to the worst oil spill in history, the brown pelican’s resiliency in the face of extreme peril epitomizes what Louisiana and its basketball team is all about.

Portland Thunder Research Project  

This piece shows in-depth research and a strategic direction for a new arena football team.