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Case Studies

Returning to New Orleans and settling into their brand new arena, New Orleans hosted the NBA All Star game in 2008. During their first season back, the Hornets won the Southwest Division title. They were poised to win both their division and conference titles. Injuries and personnel changes led to disappointing follow-up seasons. Ownership of the Hornets changed hands and the team went through a major rebrand to connect more with the New Orleans community and atmosphere.

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Portland Thunder Research Project  

This piece shows in-depth research and a strategic direction for a new arena football team.

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