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Case Studies

Monday. August 29, 2005. Hurricane Katrina, one of the worst storms in the history of the United States, crippled the city of New Orleans. In the aftermath of the disaster, the Hornets were forced to relocate to Oklahoma City for the 2006-2007 seasons. In the wake of heartbreak back home, the Hornets received Chris Paul in the 2005 Draft, who later won Rookie of the Year honors. Their seasons in Oklahoma City were a chance for the city and the organization to come together as one, uniting New Orleans with their brand.


Portland Thunder Research Project  

This piece shows in-depth research and a strategic direction for a new arena football team.

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