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Case Studies

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New Orleans Hornets The Hornets originally began their journey in Charlotte but after a 23-year record that was not admirable and an inability to secure an arena deal, the Hornets landed in New Orleans for the 2002 season. The first season sparked a following and passion for basketball in the Big Easy. The Hornets reached the playoffs but eventually fell to the 76ers. This was a great start to the Hornets tenure in New Orleans and helped shape the basketball movement.

Portland Thunder Research Project  

This piece shows in-depth research and a strategic direction for a new arena football team.

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